It's Just A Model

It's Just a Model is a biweekly conversation with Ron and Peet on the interstitium of innovation, tech, design, philosophy and behaviour.
Your hosts are Ron Kersic and Peet Sneekes.
In this podcast, we’ll be talking about the good, the bad and the interesting, all wrapped into an informal, unscripted conversation.
CHAPTERS
00:00 — Intro
00:45 — AI's latest fashion trend
07:35 — Citizen Creators and Sensibility over Taste
13:55 — What we really think about universities
33:38 — Ambient Intelligences 
41:55 — What we really think about offices
LINKS AND TIPS
Frank Booth in Blue Velvet — https://villains.fandom.com/wiki/Frank_Booth
Dreyfus model of skill acquisition — https://en.wikipedia.org/wiki/Dreyfus_model_of_skill_acquisition
- Ira Glass on taste — https://www.youtube.com/watch?v=X2wLP0izeJE
Interview met Lisa Mandemaker over reproductie — https://www.eraneos.com/nl/podcasts/003-the-next-s-curve-speculatief-design
Rubikon's experiment met AI en Touch Design — https://rubikonlab.com/#touchdesigner-msx
Tyler Cowen Interview — https://www.youtube.com/watch?v=DUUVPdmkIZQ
Calm Technology — https://en.wikipedia.org/wiki/Calm_technology
Amsterdam Zuidas — https://en.wikipedia.org/wiki/Zuidas
"Sit the fuck down, shut the fuck up" — https://www.youtube.com/watch?v=-8zlbanSFZQ&t=434s
“We shape our tools, and thereafter our tools shape us” —https://quotememaybe.com/quote-origin-we-shape-our-tools-and-thereafter-our-tools-shape-us/
Affordance — https://en.wikipedia.org/wiki/Affordance
ABOUT US
It's Just A Model podcast: https://itsjustamodel.com
Ron Kersic -   https://www.linkedin.com/in/ronkersic// ronkersic  
Peet Sneekes  - https://peetsneekes.com
SUBSCRIBE
 Youtube Podcast: https://youtube.com/playlist?list=PLjUC6ASFJ_xyHn2bRhoAHx1vXirR3Im9Y&si=uzcDK0cvst5MvjiW
Podcasting 2.0 https://podcastindex.org/podcast/6790883
Spotify https://open.spotify.com/show/3KQkzgWKYITlxEcT1BGEd4?si=f22d96f479ff4bd1
Apple Podcast https://podcasts.apple.com/nl/podcast/its-just-a-model/id1730230748?l=en-GB
RSS https://feeds.buzzsprout.com/2300082.rss

It's Just a Model is a biweekly conversation with Ron and Peet on the interstitium of innovation, tech, design, philosophy and behaviour.
Your hosts are Ron Kersic and Peet Sneekes.
In this podcast, we’ll be talking about the good, the bad and the interesting, all wrapped into an informal, unscripted conversation.
CHAPTERS
00:00 — Intro
01:18 — Atom-smashing 'AI' 
06:18 — The message of the medium
15:23 — Speed-running the (industrial) learning curve
24:30 — The Word of AI
33:58 — Beyond low-hanging fruit
46:00 — Reversing the Reverse Centaur
57:21 — Looking for an industrial Scenius
LINKS AND TIPS
The medium is the message — https://en.wikipedia.org/wiki/The_medium_is_the_message
Authenticity — https://www.amazon.com/Authenticity-What-Consumers-Really-Want/dp/1591391458
The Real/Fake Matrix — https://www.linkedin.com/posts/hanslak_now-with-all-the-fake-ai-generated-videos-share-7439035024533966848-KAsL/
Training within Industry — https://en.wikipedia.org/wiki/Training_Within_Industry
Management as Technology — https://www.nber.org/papers/w22327
The Software Brain — https://www.theverge.com/podcast/917029/software-brain-ai-backlash-databases-automation
WordPerfect — https://en.wikipedia.org/wiki/WordPerfect
WordStar — https://en.wikipedia.org/wiki/WordStar
Negative Space — https://en.wikipedia.org/wiki/Negative_space
Donald Knuth — https://en.wikipedia.org/wiki/Donald_Knuth
Literate Programming — https://www-cs-faculty.stanford.edu/~knuth/lp.html
Airplane! — https://en.wikipedia.org/wiki/Airplane!
Path Dependency — https://en.wikipedia.org/wiki/Path_dependence
Amazon Phone Trees — https://www.engadget.com/amazon-flex-delivery-drivers-phone-trees-161728196.html
Extreme Programming — https://en.wikipedia.org/wiki/Extreme_programming
0%, 50%, 200% — https://www.danshapiro.com/blog/2026/07/0-50-or-200/
Good to Great — https://en.wikipedia.org/wiki/Good_to_Great
ABOUT US
It's Just A Model podcast: https://itsjustamodel.com
Ron Kersic -   https://www.linkedin.com/in/ronkersic// ronkersic  
Peet Sneekes  - https://peetsneekes.com
SUBSCRIBE
 Youtube Podcast: https://youtube.com/playlist?list=PLjUC6ASFJ_xyHn2bRhoAHx1vXirR3Im9Y&si=uzcDK0cvst5MvjiW
Podcasting 2.0 https://podcastindex.org/podcast/6790883
Spotify https://open.spotify.com/show/3KQkzgWKYITlxEcT1BGEd4?si=f22d96f479ff4bd1
Apple Podcast https://podcasts.apple.com/nl/podcast/its-just-a-model/id1730230748?l=en-GB
RSS https://feeds.buzzsprout.com/2300082.rss

It's Just a Model is a biweekly conversation with Ron and Peet on the interstitium of innovation, tech, design, philosophy and behaviour.
Your hosts are Ron Kersic and Peet Sneekes.
In this podcast, we’ll be talking about the good, the bad and the interesting, all wrapped into an informal, unscripted conversation.
CHAPTERS
00:30 — The Artist vs Labrador in AI
14:27 — It's an Experience, after all
25:30 — A Tale of Two Futures (again)
37:00 — In praise of Inappropriate Application 
LINKS AND TIPS
Ron's Friday newsletter — https://thoughtforms.substack.com/
A Framework for Frontier AI and the Dawning of a New Age — https://demishassabis.substack.com/p/a-framework-for-frontier-ai-and-the-dawning-of-a-new-age
Demis Hassabis — https://en.wikipedia.org/wiki/Demis_Hassabis
The Future Worth Building is Human — https://thinkingmachines.ai/blog/the-future-worth-building-is-human/
Mira Murati — https://en.wikipedia.org/wiki/Mira_Murati
The Information Superhighway — https://en.wikipedia.org/wiki/Information_superhighway
Superhighway Summit — https://en.wikipedia.org/wiki/Superhighway_Summit
https://relentless.com 
Peanut-Butter Platform — https://en.wikipedia.org/wiki/Pindakaasvloer
OpenAI o-Series — https://aiwiki.ai/wiki/openai_o-series
tl;Draw — https://www.tldraw.com/
The talking dog — https://www.youtube.com/watch?v=xrAIGLkSMls
The Muses — https://en.wikipedia.org/wiki/Muses
ABOUT US
It's Just A Model podcast: https://itsjustamodel.com
Ron Kersic -   https://www.linkedin.com/in/ronkersic// ronkersic  
Peet Sneekes  - https://peetsneekes.com
SUBSCRIBE
 Youtube Podcast: https://youtube.com/playlist?list=PLjUC6ASFJ_xyHn2bRhoAHx1vXirR3Im9Y&si=uzcDK0cvst5MvjiW
Podcasting 2.0 https://podcastindex.org/podcast/6790883
Spotify https://open.spotify.com/show/3KQkzgWKYITlxEcT1BGEd4?si=f22d96f479ff4bd1
Apple Podcast https://podcasts.apple.com/nl/podcast/its-just-a-model/id1730230748?l=en-GB
RSS https://feeds.buzzsprout.com/2300082.rss

It's Just a Model is a biweekly conversation with Ron and Peet on the interstitium of innovation, tech, design, philosophy and behaviour.
Your hosts are Ron Kersic and Peet Sneekes.
In this podcast, we’ll be talking about the good, the bad and the interesting, all wrapped into an informal, unscripted conversation.
CHAPTERS
00:40 — The Wonderful Vacuum 
12:25 — Something is Off
20:12 — Conversation is the Artefact
24:00 — Where's the "We" in "Digital"?
38:32 — The "My" Curse
46:45 — National GPTs 😱 and Small Cute AI's
LINKS AND TIPS
House of El — https://www.youtube.com/@HouseofEl
Codex In-App Browser — https://developers.openai.com/codex/app/browser
Every's Proof — https://every.to/on-every/introducing-proof
Em Dash, En Dash, Hyphens — https://www.merriam-webster.com/grammar/em-dash-en-dash-how-to-use
"550,000 Lines of Code, 238 Conversations" —  https://specstory.com/blog/why-we-started-using-specstory
The Table metaphor for AI — https://stripepartners.substack.com/p/this-months-frame-how-hannah-arendts
Boom: Bubbles and the End of Stagnation — https://www.goodreads.com/book/show/205307264-boom
The Diff — https://www.thediff.co/
Ruby on Rails — https://rubyonrails.org/
Scenius — https://kk.org/thetechnium/scenius-or-comm/
Blue Pill, red Pill — https://en.wikipedia.org/wiki/Red_pill_and_blue_pill
Embedded Finance — https://www.investopedia.com/what-is-embedded-finance-8417153
On Complexity — https://thecynefin.co/complexity-science-organisations-keep-changing-without-ever-changing/
Kars Alfrink and Peet Sneekes talk Cute AI: https://www.youtube.com/watch?v=OhvEZz0eJk4
ABOUT US
It's Just A Model podcast: https://itsjustamodel.com
Ron Kersic -   https://www.linkedin.com/in/ronkersic// ronkersic  
Peet Sneekes  - https://peetsneekes.com
SUBSCRIBE
 Youtube Podcast: https://youtube.com/playlist?list=PLjUC6ASFJ_xyHn2bRhoAHx1vXirR3Im9Y&si=uzcDK0cvst5MvjiW
Podcasting 2.0 https://podcastindex.org/podcast/6790883
Spotify https://open.spotify.com/show/3KQkzgWKYITlxEcT1BGEd4?si=f22d96f479ff4bd1
Apple Podcast https://podcasts.apple.com/nl/podcast/its-just-a-model/id1730230748?l=en-GB
RSS https://feeds.buzzsprout.com/2300082.rss

It's Just a Model is a biweekly conversation with Ron and Peet on the interstitium of innovation, tech, design, philosophy and behaviour.
Your hosts are Ron Kersic and Peet Sneekes.
In this podcast, we’ll be talking about the good, the bad and the interesting, all wrapped into an informal, unscripted conversation.
CHAPTERS
00:00 — Informal Introduction
00:44 — The Fable fable
12:00 — The Word Building Epoch
16:12 — The AI Exoskeleton
29:40 — We Are All Dungeon Masters
36:06 — Agents x The Double Diamond
47:10 — World Models
LINKS
No Soup for You! — https://www.youtube.com/watch?v=RqlQYBcsq54
The PGP Story — https://www.wired.com/1995/03/the-continuing-investigation-of-phil-zimmermann/
The Late Adaptive Path — https://www.designdirectory.com/firm/main?firm_id=201396&AspxAutoDetectCookieSupport=1
Design Systems Are No Longer Optional — https://mandy.dev/posts/design-systems-ai/
I am a Patron — https://www.oneusefulthing.org/p/what-it-feels-like-to-work-with-mythos
Zork — https://en.wikipedia.org/wiki/Zork
Loops that Prompt — https://explainx.ai/blog/anthropic-engineer-loops-prompts-ai-coding-harness-engineering-2026
The Double Diamond — https://www.designcouncil.org.uk/resources/the-double-diamond/
World Models — https://drfeifei.substack.com/p/a-functional-taxonomy-of-world-models
Yann LeCun — https://en.wikipedia.org/wiki/Yann_LeCun
Ben Burtt — https://en.wikipedia.org/wiki/Ben_Burtt
Quake Speed Runs — https://www.speedrun.com/quake
ABOUT US
It's Just A Model podcast: https://itsjustamodel.com
Ron Kersic -   https://www.linkedin.com/in/ronkersic// ronkersic  
Peet Sneekes  - https://peetsneekes.com
SUBSCRIBE
 Youtube Podcast: https://youtube.com/playlist?list=PLjUC6ASFJ_xyHn2bRhoAHx1vXirR3Im9Y&si=uzcDK0cvst5MvjiW
Podcasting 2.0 https://podcastindex.org/podcast/6790883
Spotify https://open.spotify.com/show/3KQkzgWKYITlxEcT1BGEd4?si=f22d96f479ff4bd1
Apple Podcast https://podcasts.apple.com/nl/podcast/its-just-a-model/id1730230748?l=en-GB
RSS https://feeds.buzzsprout.com/2300082.rss