Search News You Can Use - SEO Podcast with Marie Haynes

At I/O Google announced Information agents, a new Search Box, Antigravity within Search and Universal Cart which will let you put items in a cart from MULTIPLE merchants and then it will check behind the scenes to tell you if another merchant has a better price and more.Search is changing!Here is my Google doc with all of my notes on Google I/O and the Developer keynote:https://docs.google.com/document/d/1y_lMum8Sd18Y_FII4yQJMZEqMEVi0Ep6g34ovkMTqhM/edit?pli=1&tab=t.0#heading=h.6dm1fxghyeyn

Lots of interesting stuff in this new Google document!In this chat we talk about:-the new role of the index-non commodity content-llms.txt and .md filesand my favourite part - the transition to agentic search.Hope you enjoy (and my apologies for the stutter in the video - not sure what happened there, but at least the audio is solid.)Marie

Search is becoming agentic, task-oriented, and deeply integrated with AI that learns, improves, and even negotiates on our behalf. If you’re feeling overwhelmed by how quickly AI is reshaping everything from SEO to web development, you're not alone!

In this episode I share about Gemini in Chrome, how I built a plant journal with Antigravity, UCP, WebMCP, WordPress' EmDash, Shopify's AI Toolkit, Andrej Karpathy's autoresearch and more.

This episode goes with this issue of Search News You Can Use: The Agentic Web is here

0:00 - Introduction & Marie's experience with Gemini in Chrome
1:25 - Sundar Pichai interview: Search is becoming agentic
3:32 - Why SEO clicks are dropping (AI Overviews & AI mode)
6:21 - Google's internal use of Antigravity (Agent manager/coding tool)
8:19 - Building a plant journal app using Anti-gravity
11:03 - Liz Reid (Head of Search) on agents taking over web interactions
12:08 - The rise of Agent-to-Agent protocols
13:07 - UCP (Universal Commerce Protocol) and the future of e-commerce checkout
15:35 - What is MCP (Model Context Protocol)?
17:53 - WebMCP: Enabling agents to interact directly with your website's front end
19:55 - Demo: Diagnosing a traffic drop using Gemini in Chrome on a specific webpage
22:56 - EmDash: Cloudflare's new AI-native CMS (the "spiritual successor to WordPress")
26:13 - Shopify's AI Toolkit demo (Automating SEO updates and applying discounts)
29:32 - Andrej Karpathy's auto-research and AI recursive self-improvement
32:42 - Project Mythos, Project GlassWing, and cybersecurity concerns
34:43 - Timeline predictions: 2027 as the major inflection point for agentic systems
38:13 - Demis Hassabis on the expanding opportunity space and final thoughts on learning AI tools

If you sell products online, the way your customers buy from you is about to fundamentally change. We are moving toward a future where buyers will check out directly inside of Google or ChatGPT, without ever visiting your website.It's called Universal Commerce Protocol, or UCP. And while platforms like Shopify are starting to integrate it , if you don't structure your site's data correctly right now, your products are going to become completely invisible to the AI agents doing the shopping.In this video, I sit down with Andrea Li, an SEO and ecommerce expert who actually taught herself how to build AI agents using Claude Code to audit sites for this exact shift. We discuss exactly what UCP is, how to prepare your site for it, and why the era of traditional software might be over. Let's dive in.Links mentioned:The Search Bar free SEO & AI news feed:https://community.mariehaynes.com/spaces/11879397/feedSearch Bar Pro paid community:https://community.mariehaynes.com/collections/1050374?sort=by_hosts Reach Andrea Li:https://redpingeek1.substack.com/ https://www.linkedin.com/in/andreali-redpingeek/https://www.redpingeek.com/Andrea's book recommendation: Prediction Machines: https://amzn.to/3OcbBOJ Reach Marie:https://mariehaynes.com/contact/00:00 - Introduction 01:00 - Meet Andrea: From Pinterest Expert to SEO03:15 - What is Agentic Commerce and UCP?06:45 - The Threat of Unconsented AI Scrapers10:00 - Why Shopify Users Have an Advantage13:30 - Building Custom SEO Agents with Claude Code18:15 - The Best Way to Learn AI Coding23:45 - Is SaaS Dead? The Rise of Custom AI Tools28:00 - The Future of Shopping & Google Disco32:15 - Preparing Your E-Commerce Site for UCP35:30 - Rapid Fire: Best AI Advice & Book Recommendations39:00 - Where to Find Andrea & The Search Bar

In this episode of the "Real People Using AI" series, host Marie Haynes sits down with SEO content strategist and AI transition consultant Liz Micik to discuss the massive shift from a chat-based internet to the "Agentic Web." They break down Google's latest developer protocols—including MCP, A2A, UCP, and AP2—and translate what these highly technical concepts mean for everyday business owners and marketers. If you are wondering how AI agents will discover, consume, and negotiate with your website in the future, and what actionable steps you can take right now to prepare your brand (like cleaning up your schema and structured data), this conversation is your roadmap.Google’s blog posts on the agentic protocols:https://developers.googleblog.com/developers-guide-to-ai-agent-protocols/Reach Liz Micik:https://lizmicik.com/Reach Marie:https://mariehaynes.com/contactThe Search Bar:https://mariehaynes/comBecome a member of Marie’s paid community:https://community.mariehaynes.com/collections/10503740:00 – Welcome to the Agentic Web: Moving beyond chat interfaces and GEO (Generative Engine Optimization) to prepare for AI agents.2:16 – The Evolution of the Web: Why the current shift mirrors the early days of e-commerce and how bots are consuming websites (discussing Cloudflare's markdown feature).11:00 – The 3 C's of AI Readiness: Why your website must be clear, complete, and consistent for AI agents to trust it.13:50 – What is MCP & WebMCP?: Exploring the Model Context Protocol and how AI applications connect to external systems and tools.25:20 – Agent to Agent Protocol (A2A): How agents discover and communicate with one another using JSON Agent Cards.27:50 – Universal Commerce Protocol (UCP): The future of AI shopping, building carts across multiple sites, and protecting your business's "moat."38:00 – Agent Payments (AP2) & MPP: How agents will handle transactions, negotiate payments, and the security hurdles of an agentic economy.46:15 – Actionable Advice for Businesses Today: Why Schema and Structured Data are the most important tools you can implement right now.52:00 – Agent to User Interface (A2UI): The potential for AI to generate unique web pages, UIs, and interactive tabs on the fly.56:50 – Summary & Rapid Fire Questions: A quick recap of all the protocols, plus Liz's advice on learning AI, financial planning with Claude, and the importance of reading analog books to kids.