$50K to $500K? The New Reality of Pro Trail Running Sponsorships
Trail running is growing fast — but is the money for athlete deals keeping up? In this episode, athlete agent Kelly Newlon returns to the show to unpack the latest economics behind athlete-brand partnerships in 2025. From $10K rookie contracts to six-figure base deals, Kelly breaks down who’s getting paid, why it’s finally improving for pros, and which brands and races hold the most weight in negotiations.We cover:How athlete compensation has shifted in the last two yearsThe truth about social media “deliverables” vs. performance bonusesWhat brands actually value — and why some athletes still get left outThe rise of non-endemic deals (cars, banks, healthcare)If you’ve always been curious about what “contract season” really looks like in trail running, this is a great look inside.Additional Episodes:#355 - Tara Dower Signs Ground-Breaking Deal with Altra (Our Analysis)#135 - Kelly Newlon | Real Athlete Diets, Crewing FKT Projects, Athlete Sponsorship ThoughtsPartners:Norda - check out the 005: the lightest, fastest, most stable trail racing shoe ever made (https://nordarun.com/)Gorewear - use code SINGLETRACKPOD30 at checkout on their website (bit.ly/3JVNIbL) to get 30% off your purchase.Naak - use code SINGLETRACK15 at checkout on their website (https://www.naak.com/) to get 15% off your purchase.Raide - Making equipment for efficient human-powered movement in the mountains (https://raideresearch.com/)deltaG Ketones - use code Singletrack20 at checkout on their website to get 20% off your next order (https://partners.deltagketones.com/SINGLETRACK20)Events:Register for the 2026 Buffalo RunRegister for 2026 Twisted Fork Trail FestivalAdditional Links:Follow Finn on Instagram, Strava, Youtube, and PatreonFollow Kelly on Instagram, Website, LinkedInSupport the show
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1:41:13
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1:41:13
Long Run Archives #31 | Recapping World Champs + THE MAMMOTH
Brett Hornig and Jeff Colt return to the show, sharing insights from the World Trail Championships in Canfranc, highlights from the inaugural year at The Mammoth, and their favorite internet finds of the week.Partners:Norda - check out the 005: the lightest, fastest, most stable trail racing shoe ever made (https://nordarun.com/)Gorewear - use code SINGLETRACKPOD30 at checkout on their website (bit.ly/3JVNIbL) to get 30% off your purchase.Naak - use code SINGLETRACK15 at checkout on their website (https://www.naak.com/) to get 15% off your purchase.Raide - Making equipment for efficient human-powered movement in the mountains (https://raideresearch.com/)Additional Links:Follow Jeff on Instagram, Strava, YoutubeFollow Brett on Instagram, Strava, Youtube, and CoachingFollow Finn on Instagram, Strava, Twitter, Youtube, and PatreonSupport the show
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1:43:32
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1:43:32
Jeff Garmire Breaks Appalachian Trail FKT, Beats Joe McConaughy’s Legendary Record
Earlier this month, Jeff Garmire set a new self-supported fastest known time (FKT) on the Appalachian Trail: 45 days, 8 hours, 37 minutes. He shaved more than three hours off Joe McConaughy’s 2017 mark—long regarded as one of the most impressive endurance feats in ultrarunning.With that context, I was excited to have Jeff on the podcast to unpack the experience. We cover the essentials—gear, logistics, nutrition, training—but also go deeper. Jeff shares his background and motivations, and we explore the financial and sponsorship side of attempting something that requires stepping away from the rest of your life for nearly seven weeks.Partners:Norda - check out the 005: the lightest, fastest, most stable trail racing shoe ever made (https://nordarun.com/)Gorewear - use code SINGLETRACKPOD30 at checkout on their website (bit.ly/3JVNIbL) to get 30% off your purchase.Naak - use code SINGLETRACK15 at checkout on their website (https://www.naak.com/) to get 15% off your purchase.Raide - Making equipment for efficient human-powered movement in the mountains (https://raideresearch.com/)Additional Links:Follow Jeff on Instagram, Podcast, Trevor ProjectFollow Finn on Instagram, Strava, Youtube, and PatreonSupport the show
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1:18:57
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1:18:57
Long Run Archives #30 | UTMB Recap, Trail Running Agents, FKT Scene Updates
In this edition of the Long Run Archives, we talk about the rise of agents in ultra-trail running, our takeaways from UTMB week, the increasing allure of the fastest known time scene, our dream co-hosts on this show, and some cool tech that has arrived at Singletrack HQ (spoiler alert: Tymewear).Chapters00:00 The Role of Agents in Athletics20:40 The Mahoosuc Traverse, personal projects vs racing38:38 UTMB Highlights and Stats01:07:58 The Appalachian Trail 01:14:04 Influences and Inspirations in Ultra RunningPartners:Norda - check out the 005: the lightest, fastest, most stable trail racing shoe ever made (https://nordarun.com/)Gorewear - use code SINGLETRACKPOD30 at checkout on their website to get 30% off your purchase.Naak - use code SINGLETRACK15 at checkout on their website (https://www.naak.com/) to get 15% off your purchase.Raide - Making equipment for efficient human-powered movement in the mountains (https://raideresearch.com/)Additional Links:Follow Finn on Instagram, Strava, Youtube, and PatreonSupport the show
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1:35:48
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1:35:48
Tom Evans | 2025 UTMB Champion (Interview)
Tom Evans joins the show fresh off his victory at the 2025 UTMB.Partners:Norda - check out the 005: the lightest, fastest, most stable trail racing shoe ever made (https://nordarun.com/)Gorewear - use code SINGLETRACKPOD30 at checkout on their website to get 30% off your purchase.Naak - use code SINGLETRACK15 at checkout on their website (https://www.naak.com/) to get 15% off your purchase.Raide - Making equipment for efficient human-powered movement in the mountains (https://raideresearch.com/)Additional Links:Follow Finn on Instagram, Strava, Youtube, and PatreonSupport the show
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