Before becoming a big international marketing exec at New Balance, LEE STUART was the very first brand director at streetwear juggernaut Patta. A true curatorial-savant and connector, Lee Stuart's work lives at the intersection of style, music and purpose-first storytelling. Whether he's building legacy-shaping brand campaigns, curating gallery shows, or launching for-us-by-us initiatives - everything Lee touches is grounded in intention. Lee's story serves as an important reminder that viable and fulfilling career paths can start from one's own story, that art and identity are scalable, and that they can be used in beautiful, impactful ways. Join Lee and Dominique Nzeyimana as they dive deep into Lee's fascinating journey, beginning with his upbringing as the youngest of ten in a Curaçaoan Dutch family. Lee's teenage years were infused with creativity and strong influences from hip-hop culture, which shaped his unique perspective on style and self-expression. Lee discusses the road that led to his tenure at the legendary streetwear brand Patta, where he was able to put his deep love for the company and its mission to work. We discuss some of his contributions, including community-centred campaigns and culturally relevant marketing initiatives that elevated the brand's voice in an often unforgiving landscape. Lee's passion for purpose-led storytelling comes through as he recounts pivotal projects that highlighted Patta's true core as a black-owned brand and a platform for change, pushing against industry norms. Transitioning into his current role at New Balance, Lee reveals how he applies lessons learned throughout his career and the importance of purposeful brand storytelling. He has shifted the focus of New Balance's lifestyle campaigns to reflect a richer cultural narrative that truly resonates. Throughout the conversation, Lee maintains a vulnerable yet powerful stance, revealing some of the challenges he faced while navigating personal loss and the evolving demands of his professional life. Follow Lee Stuart here Follow The Most: on Instagram. on Facebook.
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1:40:24
ALEX AKUETE
Cultural strategist, community builder and multi-disciplinary artist Alex Akuete is working tirelessly to create welcoming spaces for art and empowerment - one platform, one collective at a time. Alex takes Dominique into his world - from blueprint days in Nigeria to speedrunning towards an unknown future in Belgium. He then speaks openly about growing up a dreamer, turning hardship into purpose and why real change always starts by making room for others. The duo also discusses grassroots organising, artistic evolution, sustainable design and cultural strategy. Alex shares how forming Xray Community to give young people a no-threshold stage led to his transformative work at MoMu - Fashion Museum Antwerp, where he continues to push conventions with community-first projects, shows and interventions. From mentoring budding generations to curating festivals to co-founding new ventures - Alex Akuete's work is about breaking cycles, inviting the outside in and championing creative futures. A must-listen for anyone driven to connect, empower and walk their path soul-first. Follow Alex Akuete HERE. Follow Xray Community HERE. Learn more about ‘Wave Together’ HERE. Follow The Most: on Instagram. on Facebook.
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1:37:32
MARTINE ROSE
British fashion designer Martine Rose has reshaped menswear and brought her village with her. A true ‘designer’s designer’, she is the force behind the self-titled label proudly worn by Rihanna, Kendrick Lamar, Neneh Cherry, Timothée Chalamet and A$AP Rocky, to name but a few. Her subcultural silhouettes have influenced everyone from Demna – who called her in during his early Balenciaga years – to mastodons like Nike and Supreme. On this very special episode of The Most, Martine welcomes Dominique into her London studio for a rare, walls-down conversation spanning 20-plus years of creating, honouring and shifting culture. From her polychrome childhood and early nightlife tales to creative breakthroughs, business chin-falls and industry recognition. She speaks about growing up in a multi-generational home where proud Black Panther politics, music and an embrace of eccentricity planted the roots of the designer she’d become. And yes, she also answers *that* creative director question. From trailblazing at Balenciaga Men’s and steering Nike into new lanes to the enduring power of her team and cheeky, humorous resilience – this is a portrait of a designer whose intuition and refusal to conform have built a legacy like no other. Follow Martine Rose HERE. More Martine Rose HERE. Follow The Most: on Instagram. on Facebook.
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1:49:01
GERT VOORJANS
World-renowned Belgian interior architect and designer Gert Voorjans is a master at crafting daring, expressive spaces, and if you have ever set foot in a Dries Van Noten store, you know his work. Celebrated for his intricate layering of historical and contemporary influences, exceptional use of colour and textures, and a deep understanding of art and psychology in design, Voorjans has shaped homes, flagships and hotels for clients, including Nina Garcia, Joyce Ma, Inge Onsea and Mick Jagger. On this episode, Gert sits down with Dominique Nzeyimana to discuss his foundational years working with Axel Vervoordt and Dries, the lessons learned as a young man living alone in Japan, and why great design should be about emotion rather than fleeting trends. Follow Gert Voorjans HERE. More Gert Voorjans HERE Follow The Most: on Instagram. on Facebook.
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1:37:47
MIISTA / Laura Villasenin
Laura Villasenin is the founder and creative director of footwear and ready-to-wear label MIISTA. In this special episode, recorded at the MIISTA factory in Galicia, Spain, Laura sits down with Dominique for an extensive talk about the brand’s come-up and vision. She shares the quite revolutionary approach that challenges industry stereotypes and drives her desire to own all stages of the MIISTA supply chain. Growing up along Northern Spain's rugged Atlantic coast, Laura's first visit to London opened up a universe that would eventually lead to launching MIISTA in 2010 after studying footwear design at Cordwainers, now part of the London School of Fashion. What started with the release of bold, sculptural designs that merge craft and radical aesthetics has expanded into a comprehensive brand with celebrity followers including Madonna, Charli XCX, and Bella Hadid. However, MIISTA's most remarkable achievement to date came more recently when Laura invested big into opening their clothing factory in Galicia — a decision that wasn't just about production control but about revitalising an entire region's craftsmanship tradition. Laura also discusses why it's essential that she remains in London a couple of days a week and generously opens up about the pros and cons of having investors. She also gets into that surreal moment when Madonna slid in MIISTA's DMs (!). Follow MIISTA HERE. Shop MIISTA online HERE. Follow The Most: on Instagram. on Facebook.
The greats in fashion, music, art and culture speak with never-jaded interviewer Dominique Nzeyimana in her loft. The Most is an ongoing stream of conversations on coming-of-age, independence, successes, breakdowns, resilience, longevity and forever mental and creative growth. Putting luminaries, prodigies, originals and mentors from all disciplines and backgrounds in front of you: we are going to get through these things called life and career together.
For exclusive episodes of The Most go to https://www.patreon.com/wethemost
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