082 - (ORCA Series #12) - Building Trust Through Attributes - Attribute Prioritization With Jake Zukowski
In this 12th installment of the ORCA Series, Jake Z is back to wrap up the Prioritization Round with Attribute Prioritization. In this episode we discuss content clashes, marketing demands, and how to align across teams when everyone wants their data front and center. LINKS:Check out Jake's previous appearances on the UX Level Up Podcast:079 - ORCA Series #11 - CTA Prioritization077 - ORCA Series #10 - Relationship Prioritization038 - OOUX at Hello Fresh with Jake ZukowskiJoin the waitlist for the Self-Paced OOUX Masterclass 3.0!Continue the conversation on the OOUX Forum!
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081 - UX That Ships - Better Project Launches Using OOUX with Philippe Fara
After leading a major gov site launch, Philippe Fara is back to share how OOUX helped him deliver better outcomes with less chaos. From mastering the ORCA Process to mentoring others, he spills the tea on scaling UX strategy, building confidence, and making complexity intuitive.OOUX LINKS:Check out Philippe's last appearance on the UX Level-Up Podcast!Admire Philippe's work on Renfrewshire.gov.ukJoin the waitlist for the Self-Paced OOUX Masterclass!Continue the conversation on the OOUX Forum!
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080 - OOUX and Jobs to be Done with Jim Kalbach
Jobs To Be Done meets Object-Oriented UX! Sophia and JTBD legend, Jim Kalbach, nerd out on frameworks, the magic of teaching to learn, and evolving your process. It’s a fun, honest convo about clarity, complexity, and cringey first diagrams. Enjoy! #UX #JTBD #OOUXLINKS:Check out the JTBD Toolkit!Connect with Jim on LinkedInJoin OOUX Foundations!Discuss this episode in the OOUX Forum!
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079 - (ORCA Series #11) - CTAs That Align Teams and Earn Trust - CTA Prioritization with Jake Zukowski
Jake Zukowski has worked as Vice President of Global Design and Research at HelloFresh, led design teams at Frog and Fjord (now Accenture Song), and contributed his expertise to innovative companies like Magic Leap, Microsoft, and Expedia. Today, he’s the founder and CEO of Cosmic Plumbing, where he creates professional astrology and tarot tools.In this episode, Sophia and Jake unpack CTA prioritization—how to balance user needs with business goals, why “contra CTAs” matter for ethical UX, and how to navigate tough stakeholder convos to build trust and deliver real, lasting value.LINKS:Connect with Jake on LinkedIn!Sign up for OOUX FoundationsJoin the waitlist for Cohort 12 of the OOUX Masterclass (Fall 2026)Continue the conversation on the OOUX Forum!
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078 - Bossy UX - Why I’m Calling BS on the Doom-and-Gloom Era
A viral LinkedIn post claims UX is “just battles and compromises.” In this episode, Sophia gets spicy about why that’s wrong. Tune in for a soapbox rant on why we shouldn’t settle for burnout culture — and how to reclaim UX as the world-changing craft it was meant to be.LINKS:Join Cohort 11 of the OOUX Masterclass! Doors close August 29th at 11:59 PM EDT!Follow Sophia on LinkedIn! Continue the conversation on the OOUX Forum!
Netherlands