The Will Clarke Podcast

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Dave Alcock joins Will Clarke to break down the real business behind DJ careers, touring, agents, promoters, fees, community, social media and what it actually takes to build a long-term artist career in 2026.

They talk about why talent alone is no longer enough, why artists need to own their audience, how agents decide who to sign, why touring costs are becoming harder to manage, and why the “middle class” of DJs is under more pressure than ever.

Dave also shares stories from working with artists like David Morales, Kerri Chandler, DJ Jazzy Jeff, Claude VonStroke and more, while giving a rare behind-the-scenes look at how the live music business really works.

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Option4 joins Will Clarke for a deep conversation on what it really takes to build a lasting music scene.

From helping shape Denver’s electronic music culture, to understanding the difference between a promoter and a buyer, this episode gets into the realities of booking artists, building community, scaling events, and keeping dance music alive from the ground up.

They talk about why promoters need to care, why artists should invest more in fans than expensive production, how real community is built, why ticket prices matter, and why the future of independent artists could be stronger than ever.

This is a conversation about scenes, fans, artists, promoters, record labels, and the power of putting people first.

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Sam Divine joins Will Clarke for one of the most honest conversations we’ve had on the podcast.

Sam opens up about her early days in Ibiza, the reality of being a female DJ in house music, 20 years of touring, burnout, grief, addiction, rehab, sobriety, faith and rebuilding her life from the inside out.

This conversation goes deep into the parts of dance music people rarely talk about: the pressure to keep going, the hidden cost of touring, the normalisation of alcohol and drugs, the financial reality of being an artist, and what happens when the lifestyle that once gave you freedom starts to take something from you.

Sam also talks about her new chapter, her 555 concept, returning to grassroots clubs, falling back in love with DJing, and why this next era of her career feels more authentic than ever.

This is a conversation about music, survival, friendship, Ibiza, recovery and remembering why we started in the first place.

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J.Worra joins Will Clarke for a raw conversation about the real emotional and business side of building a career in dance music.

They talk about major label deals, self-releasing music, starting her own label Dialogue, the pressure to chase tastemakers, comparison, social media, success, touring, creative burnout and why the music industry can make artists doubt the very thing that got them here.

A proper honest one for any artist trying to build something that actually lasts.

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Baauer joins Will Clarke for a deep conversation about life after Harlem Shake, the strange reality of going viral, rebuilding an artist career, staying creative, Twitch streaming, sampling culture, record labels, money, touring, social media, and why doing things purely for success rarely works.

This is a raw look at what happens when a record becomes bigger than the artist behind it, and how Baauer has found new ways to create, connect and stay inspired.

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