The Will Clarke Podcast

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This episode was filmed and sponsored by THE LINE LA, Will’s favourite place to stay in LA - for 20% off your stay use code WILLCLARKE at www.thelinehotel.com

Ky William joins me for a proper conversation about where dance music is heading right now.

We get into AI, Splice, why so much music is starting to sound the same, and whether the industry is rewarding imitation over originality. We also talk about the reality of being an artist in 2026, from marketing records and running ads to DJ fees, promoters, community, and why more artists need additional income streams outside of touring.

Ky also opens up about building his label, helping new producers, and why real community still matters more than streams, followers and vanity metrics.

This is a great conversation for any artist, producer, DJ or fan trying to understand where electronic music is going next.

What we cover:
AI in music and whether it helps or hurts creativity
Why so many dance records sound the same
Splice, sample culture and originality
The pressure on promoters, artists and club culture
Why community matters more than ever
Running a label and developing new talent
Music marketing, ads and storytelling
Why artists should build multiple income streams

⏲ Follow Will Clarke ⏱
https://willclarke.komi.io/
https://djwillclarke.com/
https://open.spotify.com/artist/1OmOdgwIzub8DYPxQYbbbi?si=hEx8GCJAR3mhhhWd_iSuew
https://www.instagram.com/djwillclarke
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https://www.tiktok.com/@djwillclarke

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This episode was filmed and sponsored by THE LINE LA, Will’s favourite place to stay in LA - for 20% off your stay use code WILLCLARKE at www.thelinehotel.com

Podcast Overview:
In this episode, Will Clarke sits down with Airrica to talk about her journey from tech sales and radiation physics into the world of dance music.

They get into how a breakup pushed her towards DJing, lying to get her first ever gig opening for Radio Slave, living in Ibiza, Tulum and LA, and how support from Black Coffee helped change the course of her career.

The conversation also dives deep into social media, community, building a team, releasing music, self-belief, imposter syndrome, and the sacrifices it takes to make a real career in dance music.
A really honest conversation about ambition, pressure, creativity and what success actually looks like in today’s music industry.

⏲ Follow Will Clarke ⏱
https://willclarke.komi.io/
https://djwillclarke.com/
https://open.spotify.com/artist/1OmOdgwIzub8DYPxQYbbbi?si=hEx8GCJAR3mhhhWd_iSuew
https://www.instagram.com/djwillclarke
https://www.facebook.com/willclarkedj
https://twitter.com/djwillclarke
https://www.tiktok.com/@djwillclarke
Hosted on Acast. See acast.com/privacy for more information.

Sign up for intellijend now: https://go.intellijend.com/will-clarke

This episode was filmed and sponsored by THE LINE LA, Will’s favourite place to stay in LA - for 20% off your stay use code WILLCLARKE at www.thelinehotel.com

Podcast Overview:
Aluna joins me for a powerful conversation about identity, independence, contracts, race, creativity and what it really takes to survive in the modern music industry.

We get into how COVID reshaped careers, why going solo can feel like starting from zero, the pressure artists face when navigating bad splits and unfair contracts, and why standing up for yourself matters more than ever. Aluna also opens up about internalised racism, the experience of being a Black woman in dance music, and why storytelling is still the most important thing an artist has.

In this episode we talk about:
How COVID changed the music industry
Why going solo felt like starting again
The truth about bad record deals
Why artists need to challenge unfair contracts
The reality of being independent in 2026
Race, identity and finding your value in music
Why storytelling matters more than ever
The future of artists, labels and AI

⏲ Follow Will Clarke ⏱
https://willclarke.komi.io/
https://djwillclarke.com/
https://open.spotify.com/artist/1OmOdgwIzub8DYPxQYbbbi?si=hEx8GCJAR3mhhhWd_iSuew
https://www.instagram.com/djwillclarke
https://www.facebook.com/willclarkedj
https://twitter.com/djwillclarke
https://www.tiktok.com/@djwillclarke

Hosted on Acast. See acast.com/privacy for more information.

Sign up for intellijend now: https://go.intellijend.com/will-clarke

This episode was filmed and sponsored by THE LINE LA, Will’s favourite place to stay in LA - for 20% off your stay use code WILLCLARKE at www.thelinehotel.com

Podcast Overview:
Doc Martin is one of the true originals of dance music culture. In this episode, we go deep on the early LA rave scene, the underground house movement, UK club culture in the 90s, and how the role of the DJ has changed over the years.

We also talk about what’s been lost in modern clubbing, why headliner culture has damaged local scenes, the importance of community, and how Doc has stayed relevant after nearly four decades in the game.

This is a proper conversation about the roots of house music, what made club culture special, and what the next generation needs to understand if they want to build something that actually lasts.

In this episode we cover:

The early LA warehouse and rave scene
Moving from San Francisco to Los Angeles
UK club culture in the 90s
Why headliner culture hurt local clubs
The difference between EDM and underground DJing
Why community matters more than hype
The role of warm-up DJs
Staying relevant after 39 years in music
Vinyl culture, fashion, merch and deeper fan connection
Advice for the next generation coming into dance music

⏲ Follow Will Clarke ⏱
https://willclarke.komi.io/
https://djwillclarke.com/
https://open.spotify.com/artist/1OmOdgwIzub8DYPxQYbbbi?si=hEx8GCJAR3mhhhWd_iSuew
https://www.instagram.com/djwillclarke
https://www.facebook.com/willclarkedj
https://twitter.com/djwillclarke
https://www.tiktok.com/@djwillclarke
Hosted on Acast. See acast.com/privacy for more information.

Sign up for intellijend now: https://go.intellijend.com/will-clarke

This episode was filmed and sponsored by THE LINE LA, Will’s favourite place to stay in LA - for 20% off your stay use code WILLCLARKE at www.thelinehotel.com

Podcast Overview:
TEED came on the podcast for a seriously honest conversation about music, pressure, expectations and what it actually feels like to be an artist right now.

We spoke about the culture shift in dance music, the pressure of social media, the reality of self-releasing, regrets from early deals, partying, burnout, artist expectations, and why making albums still matters. This was one of those conversations that goes way deeper than just music industry chat.

We also got into his new album, the creative process behind it, how he approaches finishing music now, and why he has let go of chasing numbers.
In this episode we talk about:

Why streaming numbers do not tell the full story
How social media changed DJ and club culture
The pressure artists put on themselves
Regrets around deals, negotiation and early career choices
Why releasing music feels so hard right now
The difference between club music and album music
Why self-releasing gives more freedom
The value of making art that actually means something

⏲ Follow Will Clarke ⏱
https://willclarke.komi.io/
https://djwillclarke.com/
https://open.spotify.com/artist/1OmOdgwIzub8DYPxQYbbbi?si=hEx8GCJAR3mhhhWd_iSuew
https://www.instagram.com/djwillclarke
https://www.facebook.com/willclarkedj
https://twitter.com/djwillclarke
https://www.tiktok.com/@djwillclarke
Hosted on Acast. See acast.com/privacy for more information.