301 Podcast

Dar Stormson has built and sold three companies. He also thinks 9 out of 10 businesses fail. And that the ones that don't fail often end up somewhere worse: the lukewarm zone where they don't quite fail and don't quite succeed and just slowly eat away at the owner until they burn out or give up.

Dar is the founder of Størmson Consulting and Stormson Capital. He started his first company at 14, got kicked out of school for 52% absence, then ended up teaching his own class. Since then he's built, scaled  and sold multiple companies including Kaplock, the encrypted coat-lock startup that scaled from an attic in Breda to millions in funding. 

In this conversation we get into the actual playbook that the top 10% follow, which almost nobody else knows. We talk about why you should stay in bed instead of writing code, the "four gear wheels" that turn a startup into a self-running organization, how it actually feels to exit a company for millions, the day he chose to reinvest every single euro to save his team, and why he thinks the biggest tragedy in business is entrepreneurs who don't know when to quit.

In this episode:

- Why 9 out of 10 businesses fail (and the sadder fate of the ones that survive)

- The counterintuitive way to find a million dollar idea without writing a single line of code

- The story of getting kicked out of school at 14 and building his first company

- The 4 gear wheels of a scalable organization: goals, processes, teams, dashboards

- What "collective intelligence" is and why Silicon Valley uses it

- How it actually feels to exit a company (and why the first one didn't feel real)

- The negotiation tactics every founder should know before signing anything

- Stormson Capital: his new fund and community for entrepreneurs

- What 15 years of entrepreneurship has actually cost him

- What he'd tell 16 year old Dar if he walked in the room today

Chapters:

00:00 Why 9 out of 10 businesses fail

04:00 Inner Academy: getting kicked out of school at 14

14:00 The counterintuitive way to find a million dollar idea

19:00 Kaplock: from stolen jackets to a scaled business

28:00 The 4 gear wheels of a scalable organization

36:00 The Silicon Valley method: collective intelligence

51:00 How exiting a company actually feels

54:00 The day he chose team over cash

1:00:00 Negotiation tactics every founder should know

1:06:00 Stormson Capital: his new fund and community

1:12:00 What entrepreneurship really costs you

1:19:00 How to deal with failure and stress

1:24:00 What he'd tell 16 year old Dar

1:27:50 The final SMS: "Give it a try"

Follow Dar:

https://www.instagram.com/darstormson/

Follow Me:

Instagram: https://www.instagram.com/themarcusengel/

Don't forget to like, comment, and subscribe for more inspiring stories!

We're losing the art of conversation. That's at least what Hannah Rinne thinks and she says the reason isn't social media exactly. It's that we've become too entertained by ourselves to need anyone else.

Hannah is the founder of the Conversation Club, a movement in Amsterdam that pulls strangers together in person to talk about the things social media won't let us slow down for. Is having a boyfriend embarrassing? Is social media ruining our lives? Is love harder to find today? She's also a co-founder of Social Capital, a radio host on the Conversation Club show, a Rocycle instructor with 1,500 classes under her belt, and a self-described "cultural curator."

In this episode we get into why she thinks our phones are quietly draining the substance out of our lives, and what she's actually doing in Amsterdam to bring it back.

We talk about the moment on a beach in Australia where she sketched out the Conversation Club while getting her nails done. The first event at the Hoxton, where she capped it at 15 people and ended up staying until 10pm. Why "friction maxxing" might be the most important wellness trend of the next five years.

In this episode:

- Why the real problem isn't social media, it's that we're too entertained by ourselves

- How the Conversation Club went from a beach idea to a sold-out movement in Amsterdam

- Why our IQ dropped for the first time last year, and what that signals about the next decade

- The sauna conversation Hannah will never forget with two strangers

- Why she chose to be a "cultural curator" instead of picking one lane

- The lost art of observation, boredom, and waiting in line without your phone

- "Friction maxxing": why deliberate discomfort might save us

What she'd send to every phone on earth if she could send one SMS

 

Chapters:

00:00 The attention crisis: why nobody talks anymore

01:00 Hannah's portfolio life: cellist, gymnast, entrepreneur

03:00 The family that wasn't supposed to produce a founder

05:00 Why fewer women say yes to podcasts

09:00 How the Conversation Club was born on a beach in Australia

13:00 Are we losing critical thinking? IQ went down for the first time

18:30 The first event: 15 strangers, four hours of conversation

22:00 The best conversations Hannah has ever had

26:30 "We're too entertained by ourselves"

36:00 From corporate burnout to "cultural curator"

44:00 Sauna culture, friction maxxing, and the lost art of being bored

53:00 The nostalgia for a pre-phone world

1:00:00 Get off your phone: Hannah's message to the world

 

Follow Hannah Rinne:

https://www.instagram.com/hannahrinn/

https://www.instagram.com/conversationclubb/

https://www.instagram.com/socialcapital.studio/

 

Follow Me:

Instagram: https://www.instagram.com/themarcusengel/

 

Don't forget to like, comment, and subscribe for more inspiring stories!

We're losing the art of conversation. That's at least what Hannah Rinne thinks and she says the reason isn't social media exactly. It's that we've become too entertained by ourselves to need anyone else.

 

Hannah is the founder of the Conversation Club, a movement in Amsterdam that pulls strangers together in person to talk about the things social media won't let us slow down for. Is having a boyfriend embarrassing? Is social media ruining our lives? Is love harder to find today? She's also a co-founder of Social Capital, a radio host on the Conversation Club show, a Rocycle instructor with 1,500 classes under her belt, and a self-described "cultural curator."

 

In this episode we get into why she thinks our phones are quietly draining the substance out of our lives, and what she's actually doing in Amsterdam to bring it back.

 

We talk about the moment on a beach in Australia where she sketched out the Conversation Club while getting her nails done. The first event at the Hoxton, where she capped it at 15 people and ended up staying until 10pm. Why "friction maxxing" might be the most important wellness trend of the next five years.

 

In this episode:

- Why the real problem isn't social media, it's that we're too entertained by ourselves

- How the Conversation Club went from a beach idea to a sold-out movement in Amsterdam

- Why our IQ dropped for the first time last year, and what that signals about the next decade

- The sauna conversation Hannah will never forget with two strangers

- Why she chose to be a "cultural curator" instead of picking one lane

- The lost art of observation, boredom, and waiting in line without your phone

- "Friction maxxing": why deliberate discomfort might save us

What she'd send to every phone on earth if she could send one SMS

 

Chapters:

00:00 The attention crisis: why nobody talks anymore

01:00 Hannah's portfolio life: cellist, gymnast, entrepreneur

03:00 The family that wasn't supposed to produce a founder

05:00 Why fewer women say yes to podcasts

09:00 How the Conversation Club was born on a beach in Australia

13:00 Are we losing critical thinking? IQ went down for the first time

18:30 The first event: 15 strangers, four hours of conversation

22:00 The best conversations Hannah has ever had

26:30 "We're too entertained by ourselves"

36:00 From corporate burnout to "cultural curator"

44:00 Sauna culture, friction maxxing, and the lost art of being bored

53:00 The nostalgia for a pre-phone world

1:00:00 Get off your phone: Hannah's message to the world

 

Follow Hannah Rinne:

https://www.instagram.com/hannahrinn/

https://www.instagram.com/conversationclubb/

https://www.instagram.com/socialcapital.studio/

 

Follow Me:

Instagram: https://www.instagram.com/themarcusengel/

 

Don't forget to like, comment, and subscribe for more inspiring stories!

Ron Simpson doesn't pitch. He didn't pitch BYD, the first client at his new agency WinWin. He didn't pitch Bacardi or The Good Roll either. They came to him because the network already knew what he was building.

 

In this conversation, Ron walks us through how he built a micro marketing agency on a "triangle system" where the brand, the creator, and the agency all win in the same deal. He breaks down why he turned down the AI influencer trend everyone else is chasing, what he actually hates about AI in marketing, and his creative process where he hunts problems instead of dreaming up solutions.

 

We also go places Ron usually doesn't go in interviews. The restaurant concept he had to say goodbye to two days before this recording. What fifteen years of entrepreneurship has actually cost him and the one thing he wishes he had started earlier.

 

In this episode:

- Why "Ron Simpson only has something to prove to himself" is still true in 2026

- How Win Win works, and why it could have been called Win Win Win

- The BYD launch story: 150 micro influencers, no pitch deck, one phone call

- Why Ron bet on real humans when the rest of the market bet on AI influencers

- What he hates about AI in marketing (and what he actually loves about it)

- His creative process, his night owl hours, and why he chases problems not solutions

- The restaurant concept he lost two days before this recording

- What fifteen years of entrepreneurship has actually cost him

- His advice to 22 year olds who DM him about building a brand

- The name Ron gives this chapter of his life

 

Chapters:

00:00 Cold open

00:45 Is "Ron only has to prove something to himself" still true in 2026?

04:00 Pick a fight to win: the Win Win philosophy and the triangle system

10:30 The BYD launch: 150 micro influencers, no pitch deck

17:00 Real UGC, brand freedom, and why authenticity wins

22:30 Why Ron bet on real humans, not AI influencers

25:30 What Ron loves and hates about AI in marketing

33:00 The Terminator vision creative process: hunting problems, not solutions

41:00 Losing: the restaurant concept he closed two days before this recording

44:00 Burnout and being "too close to the glass"

49:00 The real price of fifteen years of entrepreneurship

52:30 Advice to 22 year olds building a brand

56:30 The Moment: three quick fire questions to close

 

Follow Ron Simpson:

https://www.instagram.com/ronsimpson/

https://ronsimpson.com/

 

Follow Me:

Instagram: https://www.instagram.com/themarcusengel/

 

Don't forget to like, comment, and subscribe for more inspiring stories!

Rosie Turner is an accredited ADHD coach, founder of ADHD Untangled, and someone who spent decades not knowing why everything felt just a little bit harder than it should.

In this episode we go far beyond the diagnosis story, we talk about what it actually feels like to live in an ADHD brain, the emotional weight, the shame spirals, the rejection sensitivity that can floor you for days.

We talk about running a business with ADHD: the burnout cycles, the financial reality, the hiring mistakes, and the moments every month where you think about quitting and we talk about what actually helps: real routines, real community, and learning to use ADHD as a vehicle instead of a victim story. This is one of those conversations that makes you feel less alone, whether you have ADHD, think you might, or love someone who does.

Timestamps

(00:00) — What would you want someone to experience to understand ADHD?

(01:45) — How Rosie felt different before she knew why and the coping mechanisms that hid it

(03:35) — The overachiever mask: how success on the outside can hide exhaustion on the inside

(05:22) — When did you start to ask questions? The moment the party lifestyle stopped

(06:30) — Discovering rejection sensitive dysphoria and realising everything connected

(07:57) — Starting ADHD Untangled from a friend's sofa with nowhere to live

(08:38) — After diagnosis: the relief, and then the delayed grief

(10:29) — What becomes harder once you know — unmasking and losing your old life

(13:00) — Shame vs guilt: what shame really means for the ADHD brain

(15:26) — The shame spiral and how the school system builds it in

(16:32) — Rejection sensitive dysphoria in real life: the blue tick, the vague text, the spiral

(18:30) — The three types of ADHD and why the one everyone knows is actually the smallest

(20:17) — Running a business with ADHD: how it really looks from the inside

(21:18) — Why the business wasn't planned and what happens when novelty meets no structure

(23:07) — ADHD and finances: the part nobody talks about

(24:00) — The hiring problem: rushing the process, trusting too quickly, skipping the contracts

(26:10) — How many times this month have you thought about shutting it down?

(26:26) — What keeps her going: the layered why behind the business

(28:13) — The positives: pattern recognition, risk-taking, and connecting fast

(29:46) — Routine as medicine: the 4:30am morning practice and what it actually does

(32:01) — Sparklerisation: why your routine needs to keep changing to keep working

(33:30) — Practical tips for ADHD entrepreneurs: do less, get support, think ahead

(35:51) — Don't do it alone: why isolation nearly broke her

(37:10) — Relationships after diagnosis: avoiding dating for two years

(38:26) — Not knowing how to show up without a mask

(39:41) — Getting dumped on WhatsApp — and what she did next

(42:15) — What partners of people with ADHD need to understand

(44:07) — The one thing she wishes every partner knew

(46:43) — Demand avoidance: never tell an ADHDer what to do

(47:31) — Should you get diagnosed? Why she always asks "why wouldn't you?"

(49:02) — Using ADHD as a vehicle, not a victim story

(50:25) — How to work with Rosie: coaching, training, and the ecosystem she's building

(52:15) — Three things to do this week if you have ADHD

(53:44) — Final questions: what she's learning, the name of this chapter, and her message to the world

 

Connect with Rosie: https://www.instagram.com/rosieadhduntangled/ https://untangledco.com/academy/adhdinformedcoachcoach

Follow Me on Instagram: https://www.instagram.com/themarcusengel/

 

Don't forget to like, comment, and subscribe for more inspiring stories!