The AI Why with Liam Lawson

Most people don't think of themselves as creative. Ian Wang thinks that's about to change.

As VP & Head of Product for Adobe Express, Ian sits at the intersection of creativity, business strategy, product development, and AI. In this conversation with Liam Lawson, he explains why everyone is creative, how AI can help people communicate ideas more effectively, and why the future of creative work will be more conversational, accessible, and collaborative than ever before.

Ian also shares Adobe's vision for a fully conversational creation experience, why enterprise AI requires more than just powerful models, and how Adobe is building tools that help millions of people move from idea to execution faster.

Key Topics Covered:

Why Adobe believes everyone is creative

The mission behind Adobe Express and "Creativity for All"

How AI is helping people communicate ideas more effectively

Why most people still use AI in fragmented workflows

The "aha moment" Adobe hopes users experience with AI

What makes Adobe Express different from other creation tools

Why enterprise AI needs context, governance, and brand knowledge

Adobe's vision for a fully conversational creative workflow

How AI can eliminate the blank canvas problem

Why the future of work will combine human creativity with AI assistance

The importance of balancing conversation, editing, and human control

How Ian combines design, technology, and business thinking

Episode Timestamps:

00:00 Ian's journey from designer to Adobe executive

02:00 Combining creativity, business, and technology

05:45 What "Creativity for All" actually means

07:44 What Adobe Express is and who it's for

10:00 The AI "aha moment" Adobe is building toward

12:15 Why context matters more than models

14:00 Serving everyone from consumers to Fortune 500 companies

16:05 Adobe's upcoming conversational AI experience

18:00 Why the future isn't prompt-only workflows

19:40 The skills that matter most in an AI-powered world

22:10 Why Ian loves building creative products

Connect with Ian on LinkedIn: https://www.linkedin.com/in/ianwang/

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Anthropic just released its newest model, Fable 5.* OpenAI has officially taken another step toward public markets. And some of the biggest competitors in AI are now relying on the same infrastructure behind the scenes.

This week, Anthropic launches Fable 5 and introduces built-in safeguards for advanced use cases*, OpenAI confidentially files paperwork for a future IPO, Apple unveils its biggest Siri upgrade in years at WWDC, Google signs a massive compute agreement with SpaceX to support Gemini, and Meta expands its AI infrastructure footprint through a new partnership in India.

If you are a founder, operator or executive trying to keep up with AI, this is your weekly five minute briefing every Tuesday.

Stories Covered This Week:

Anthropic releases Fable 5, its first Mythos-class model for general use, with built-in safeguards for advanced cybersecurity and AI development tasks*

OpenAI confidentially files paperwork for a future IPO as investors increasingly scrutinize AI economics and growth

Apple announces its largest Siri update in years, bringing conversational AI, workflow automation and writing assistance to its ecosystem

Google signs a major compute agreement with SpaceX, highlighting how access to infrastructure is becoming a key battleground in AI

Meta partners with Reliance Industries to expand AI infrastructure and data center capacity across India

*Update: Since recording, Anthropic has paused broader public access to Claude Fable 5 and Mythos 5. Stay tuned for next week's episode for the full update.

Episode Timestamps:

00:00 Intro

00:16 Anthropic launches Fable 5

01:49 OpenAI moves toward public markets

02:43 Apple's biggest Siri update in years

04:00 Google signs major AI infrastructure deal

05:01 Meta expands AI infrastructure in India

05:59 Outro

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Everyone thinks the future of work means spending more time interacting with AI. Aaron Mitchell Finegold believes the opposite.

As Head of Product Marketing at Adobe, Aaron sits at the intersection of enterprise AI, agentic workflows, brand intelligence and the future of how work gets done. In this conversation with Liam Lawson, he explains why most companies are approaching AI adoption incorrectly, what an agentic content supply chain actually looks like, and why trust, judgment and human relationships may become even more valuable in an AI-first world.

Stories Covered This Week:

Why most companies are deploying AI agents the wrong way

What an agentic content supply chain actually looks like inside the enterprise

How Adobe is building systems that combine humans and AI agents

Why generative AI without guardrails can damage brand integrity

The difference between work that should be done by humans versus agents

How enterprises are turning brand knowledge into AI-readable intelligence

Why trust matters for both humans and AI systems

The personality traits that will thrive in an AI-driven workplace

Aaron's vision for the future of work and why it may involve less interaction with machines than people expect

Episode Timestamps:

00:00 Intro and Aaron's background

03:01 Hands-on experience building with AI

04:41 The biggest misconception about generative AI

05:38 What an agentic content supply chain looks like

07:30 When should AI agents replace humans?

08:40 How Adobe's Brand Intelligence works

10:44 Where AI starts and human creativity ends

12:09 Aaron's vision for the future of work

13:41 What trust means for humans and AI agents

16:34 Reliability, AI systems and enterprise adoption

19:34 The personality traits that will thrive in the AI era

21:38 Why do you do what you do?

Connect with Aaron on LinkedIn: https://www.linkedin.com/in/finegold/

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Anthropic is preparing for public markets. Europe is pushing to reduce its reliance on American tech. And CNN just filed a copyright lawsuit against Perplexity.

This week, Anthropic files confidential paperwork for an IPO in one of the biggest milestones yet for the AI industry, Europe unveils a tech sovereignty plan to reduce its dependence on American technology, CNN sues Perplexity over the alleged redistribution of more than 17,000 copyrighted stories, Morgan Stanley opens its platform to external AI agents using MCP, and Microsoft teams up with Mayo Clinic to build an AI model for healthcare.

If you are a founder, operator or executive trying to keep up with AI, this is your weekly five minute briefing.

Stories Covered This Week:

Anthropic files confidential paperwork for an IPO, with OpenAI expected to follow soon

Europe unveils a tech sovereignty plan to build out data centers, revive its chip industry and buy more from European suppliers

CNN sues Perplexity over the alleged use of more than 17,000 copyrighted stories, photos and videos

Morgan Stanley becomes one of the first major Wall Street banks to open its platform to external AI agents via MCP

Microsoft and Mayo Clinic partner to build an AI model designed specifically for healthcare

Episode Timestamps:

00:00 Intro
00:17 Anthropic files to go public
01:17 Europe pushes for tech sovereignty
02:28 CNN sues Perplexity
03:23 Morgan Stanley opens up to AI agents
04:22 Microsoft and Mayo Clinic build a healthcare AI

05:11 Outro

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In the AI race, some of Adobe's closest partners are also its biggest competitors. So how does it decide who to work with?

Sahil Gupta is the Senior Director of Partnerships at Adobe, where he leads technology partnerships with the biggest names in AI including OpenAI, Anthropic, Google Cloud and NVIDIA. In this episode Liam sits down with Sahil to break down how these partnerships actually come together, what Adobe announced at Adobe Summit, how you navigate working with a partner you also compete with, and what the future of work really looks like from someone sitting at the center of the AI ecosystem.

Topics covered:

How Adobe structures partnerships with OpenAI, Anthropic, Google and Microsoft and surfaces its agentic capabilities inside each

The NVIDIA partnership including 3D digital twins, agent governance and the next generation of Firefly models

How you co-innovate with a partner like Anthropic that also competes with you on design tools

The difference between working with a 30 year partner like IBM and a company only a few years old

Why Adobe brings over 30 models including startups like Runway into Firefly

What the future of work looks like and the radiology lesson from NVIDIA's Jensen Huang

Episode Timestamps:

00:00 Intro
00:36 Competing and co-innovating with partners
01:22 How Sahil kept ending up at the center of industry moments
03:01 What a Senior Director of Partnerships actually does
04:03 Where partnerships actually come from
06:24 What Adobe announced at Summit
07:40 The NVIDIA partnership explained
10:28 Navigating partnerships with companies you also compete with
12:06 Working with 30 year partners versus brand new ones
13:43 What partnerships Adobe is building toward next
15:23 Why everything comes back to customer experience
17:54 How Sahil ended up in partnerships
19:27 The future of work and the radiology lesson
22:15 Why do you do what you do

Partner Links:

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