Beyond The Prompt - How to use AI in your company

• How Science Suggests You Change Your Organization - with Prosci’s Tim Creasey and Paul Gonzalez

  Generative AI is moving fast, but most organizations aren’t. Tim Creasey and Paul Gonzalez have spent their careers studying why. As leaders at Prosci, they’ve worked with thousands of teams navigating complex change, and in this episode they share what their research says about the human side of transformation.They discuss why traditional tactics like comms and training break down in the face of rapid AI adoption, and how successful organizations create the conditions for people to actually change. From hands-on leadership and peer-driven learning to the power of experimentation and the ADKAR model, this conversation is packed with practical tools and hard-earned insights.Tim and Paul also explore how AI is reshaping organizational structures, what “exposure hours” reveal about executive readiness, and why culture beats mandates every time. Whether you’re leading change or stuck inside it, this episode offers a grounded look at what actually works when everything is in motion.Key takeaways:Bold vision is not enough - it also needs to be balancedThe most effective AI leaders communicate both where the organization is going and what teams are doing right now to get there. Prosci’s research shows that near-term clarity matters just as much as long-term ambition.Leaders need to use the tools themselvesTim and Paul introduce the idea of “exposure hours” as a leading indicator of readiness. The more time executives spend actively experimenting with AI, the better positioned they are to lead transformation.Experimentation requires structure and safetyOrganizations can’t just tell people to try new things. They need to carve out time, reduce the stakes, and make experimentation a shared and visible part of how work gets done.Real change still happens one person at a timeDespite all the new tech, the fundamentals haven’t changed. Individuals need awareness, desire, knowledge, ability, and reinforcement to adopt new behaviors. Prosci’s ADKAR model remains essential for making change stick.LinkedIn: Prosci: LinkedInWebsite: Prosci | The Global Leader in Change Management Solutions00:00 Introduction to Change Management and AI Adoption00:25 Meet the Experts: Tim Creasey and Paul Gonzalez01:51 The Challenges of Change Management04:07 Generative AI Transformation: Unique Challenges07:44 Key Ingredients for Successful AI Adoption15:18 Building a Culture of Experimentation20:43 The Role of Leadership in AI Transformation25:54 Future Organizational Designs with AI27:02 Disruptive Organizational Changes28:00 Examples of Innovative Enterprises28:15 Military Analogies in Business29:30 Challenges in Organizational Change30:36 Timeless Principles of Change Management31:36 The Role of Leadership in Change33:13 ADKAR Model for Change35:51 Addressing Resistance to Change40:05 Effective Communication Strategies47:48 Concluding Thoughts and Reflections📜 Read the transcript for this episode: Transcript of How Science Suggests You Change Your Organization - with Prosci’s Tim Creasey and Paul Gonzalez | For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:Henrik: https://www.linkedin.com/in/werdelinJeremy: https://www.linkedin.com/in/jeremyutley Show edited by Emma Cecilie Jensen.

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• You Can’t Vibe Code a 100-Ton Truck: Inside Applied Intuition’s Approach to Safety-Critical AI

  Applied Intuition builds the kind of AI you don’t see, but can’t live without. Co-founders Qasar Younis and Peter Ludwig share how their $15 billion company powers vehicle intelligence across cars, trucks, tanks, mining equipment, and defense systems operating in some of the most demanding conditions on earth.They explain why combining AI with safety-critical systems raises the stakes, how a single mistake can destroy an entire company, and why so many autonomy startups ended up in the “graveyard.” The conversation explores the slow, methodical path to real autonomy, the hidden complexity of machines that run nonstop, and why consumer AI metaphors break down once software meets the physical world.Qasar and Peter also reflect on how Applied uses AI internally, how their principle of “radical pragmatism” keeps innovation grounded, and what it takes to move fast without breaking things when lives and livelihoods are on the line. From six-figure labor shortages in remote mines to the future of defense and logistics, this episode reveals how AI is quietly transforming the physical world — one carefully coded system at a time.Key Takeaways:Safety changes everything about AIWhen AI moves from the screen to the real world, the rules change. Qasar and Peter explain why building for trucks, tanks, and jets demands a different kind of discipline — one where precision and safety replace speed and iteration.The graveyard of autonomy is realThere’s a long list of companies that underestimated what it takes to build safe, reliable autonomy. Applied Intuition’s founders share what went wrong — and why moving slower has been their biggest advantage.Radical pragmatism is the hidden differentiatorInside Applied Intuition, “radical pragmatism” isn’t a slogan — it’s a practice. Qasar and Peter describe how it guides product decisions, culture, and leadership, helping them innovate in places where failure isn’t an option.The next frontier of AI is off the screenFrom mines to military systems, the future of AI won’t be chatbots — it will be machines that think, move, and decide in the physical world. Jeremy and Henrik reflect on how that shift raises the bar for builders, leaders, and the technology itself.Applied Intuition: http://applied.co/LinkedIn: linkedin.com/AppliedX: https://x.com/Applied00:00 Intro: Safety Critical Systems00:33 Meet the Founders of Applied Intuition01:09 Understanding Applied Intuition's Unique Approach03:02 The Human-Machine Teaming Concept07:26 Challenges in Autonomous Driving16:39 AI in Industrial Applications28:27 Future of Fighter Jets and AI29:50 AI in Applied: Coding Tools and Beyond33:16 Radical Pragmatism and AI Integration36:03 Challenges of AI Adoption in Large Organizations39:56 Human and Technical Challenges in AI42:02 Innovation and Organizational Structure48:38 Reflections on AI and Future Prospects📜 Read the transcript for this episode: Transcript of You Can’t Vibe Code a 100-Ton Truck: Inside Applied Intuition’s Approach to Safety-Critical AI For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:Henrik: https://www.linkedin.com/in/werdelinJeremy: https://www.linkedin.com/in/jeremyutley Show edited by Emma Cecilie Jensen.

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• How IBM Used AI to Cut 40% of HR Operating Costs and Reinvest in the Company

  As Head of IBM Consulting, Mohamad Ali led one of the most ambitious enterprise AI transformations to date. By making IBM its own “Client Zero,” his team tested every AI solution internally before bringing it to market. The effort began with massive hackathons involving 150,000 employees, turning curiosity into capability and belief at scale. Mohamad shares how leadership alignment, process redesign, and broad employee engagement drove $3.5 billion in cost savings and renewed growth. Jeremy and Henrik reflect on why IBM’s model may signal the next evolution of consulting — where organizations act as their own laboratories for changeKey Takeaways:Start with Yourself: “Client Zero” WorksIBM transformed internally before advising clients, using its own systems as a testing ground. This allowed the team to validate AI tools, workflows, and cultural shifts in real conditions, creating credibility and clarity before going to market.Transformation Needs More Than TechSuccess came from a mix of technical leadership, process redesign, and cultural momentum. AI wasn’t just layered on; it was embedded into workflows, backed by leadership buy-in, and powered by 150,000 employees who participated in company-wide hackathons.Digital Labor Is Reshaping Business ModelsIBM automated most transactional HR tasks with AI tools like AskHR, driving a 40% reduction in HR operating costs — a look at how hybrid human–AI teams transform services.Measure and Share the ImpactTransformation became real when IBM tied outcomes to business metrics. By reporting $3.5 billion dollars in savings and tracking results with the CFO, IBM showed how to make AI adoption tangible, accountable, and visible to both employees and investors.LinkedIn: Mohamad Ali - IBM | LinkedInIBM: IBM00:00 Intro: HR Automation00:41 Introduction of Mohamed Ali and IBM's Transformation01:14 IBM's Enterprise Transformation01:41 The Role of AI in IBM's Success03:25 Rejoining IBM: A Strategic Decision04:33 Key Components of AI Implementation07:21 Employee Engagement and Hackathons08:59 Technical Leadership and AI10:37 Global Tax Optimization with AI11:17 Scaling AI Solutions for Clients22:00 Monetizing Digital Labor26:50 Digital Labor and Procurement Projects27:29 Unbundling and Economic Implications28:44 Technological Shifts and Market Expansion30:04 AI-Powered Business Transformations32:22 Case Study: L'Oreal's AI Integration39:13 HR Automation and Cost Reduction42:09 Creative Innovations in AI Applications43:59 Advice for Leaders on AI Integration45:43 Final thoughts📜 Read the transcript for this episode: Transcript of How IBM Used AI to Cut 40% of HR Operating Costs and Reinvest in the Company | For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:Henrik: https://www.linkedin.com/in/werdelinJeremy: https://www.linkedin.com/in/jeremyutley Show edited by Emma Cecilie Jensen.

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• How Do You Strategize in the AI Era? - with Martin Reeves, Head of BCG’s Think Tank

  Martin Reeves has spent decades advising CEOs on how to think about strategy. As head of BCG’s Henderson Institute, he has built a career challenging leaders to balance efficiency with imagination and to prepare for the next disruptive shift.In this conversation, Martin tells Henrik and Jeremy why AI alone will not give companies an edge and might even strip them of advantage. He unpacks the “two jobs of business”: playing the current game better than anyone else while simultaneously asking what the next game will be. He argues that AI only sharpens this paradox, forcing leaders to think faster, experiment more, and draw on human imagination in new ways.The discussion covers the risks of over-optimization, the future of consulting, and the paradoxes of AI adoption. Along the way, Reeves explains how AI can accelerate exploration, why framing the right questions is the strategist’s most important job, and why times of disruption are when number twos become number ones or disappear altogether.Key Takeaways: Strategy is the double gameLong-term success means playing today’s game efficiently while also inventing tomorrow’s. Henrik and Jeremy stress how rare it is for leaders to do both, yet this is exactly what AI demands.AI efficiency without imagination is a trapAdopting the same tools as competitors drives efficiency but commoditizes advantage. The hosts underline that imagination and unique use are what create real differentiation.The strategist’s edge is asking the right questionMartin highlights that strategy starts with framing the real question. Henrik and Jeremy note that questioning and cognitive diversity are crucial in the AI era.Disruption reshuffles winners and losersTimes of change are when number twos become number ones and leaders disappear. The wrap-up emphasizes the urgency of experimenting and adapting now.Human imagination stays essentialAI can accelerate exploration, but creativity, ethics, and originality remain uniquely human — and decisive for future leadership.LinkedIn: Martin Reeves | LinkedInBCG Henderson Institute: Home - BCG Henderson InstituteMartins books: The Imagination Machine // Like: The Button That Changed the World00:00 Intro: Two Jobs in Strategy, Today’s Game and Tomorrow’s Game01:33 Martin Reeves and the Henderson Institute04:02 Defining Strategy in the AI Era05:12 AI and Human Imagination09:20 Efficiency vs. Competitive Advantage13:18 Organizational Design for the Future23:09 The Paradox of Imagination in Business33:02 Harnessing Serendipity for Innovation35:18 Devil’s Advocacy and Meeting Optimization36:51 Where AI Helps and Hurts Organizations38:16 The Limits of AI Training Data42:56 How Martin Uses AI Day to Day47:09 What’s the Next Game for Consulting53:15 Final Reflections📜 Read the transcript for this episode: Transcript of How Do You Strategize in the AI Era? – with Martin Reeves, Head of BCG’s Think Tank For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:Henrik: https://www.linkedin.com/in/werdelinJeremy: https://www.linkedin.com/in/jeremyutley Show edited by Emma Cecilie Jensen.

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• The AI Playbook Every Leader Needs: A Chat With Adam Brotman & Andy Sack

  Adam Brotman and Andy Sack sit down with Henrik and Jeremy to unpack their book AI First and the framework they have developed for leaders. They argue that AI is not just another technology wave but a leadership reset that demands new playbooks, new structures and new ways of thinking.They explain why AI should be seen as an augmentation of human intelligence, an “Ironman suit” for leaders, and how mindset, experimentation and governance are essential to adoption. The conversation also explores organizational redesign, the role of executives in fostering AI literacy and the urgency of adapting quickly as the technology advances.This episode offers a practical and forward-looking discussion on how leaders can integrate AI across their organizations, build cultures of experimentation and future-proof their businesses in a rapidly changing landscape.Key Takeaways: AI is a leadership reset, not just a technology shift.Adam and Andy argue that AI demands a new playbook for leaders. It is not simply another tool, like mobile or digital before it, but a force that changes how companies are structured, how decisions are made, and how leaders must think about competition.AI should be treated as a co-intelligence tool — an “Ironman suit” for leaders.Instead of replacing humans, AI augments their capabilities. Leaders who embrace AI can make smarter, faster decisions and guide their organizations more effectively. The metaphor of the Ironman suit captures this idea of augmentation rather than substitution.Culture and experimentation matter more than the tools.Mindset, governance, and a willingness to experiment are the foundations of becoming AI-first. Adam and Andy stress that companies need structures like AI councils, experimentation frameworks, and a culture that celebrates rapid prototyping in order to integrate AI across the organization.The urgency is real: companies that delay will fall behind.Jeremy and Henrik underline this in their closing reflections — businesses cannot treat AI as optional or wait for perfect clarity. The pace of change is accelerating, and organizations that don’t engage now risk losing ground permanently, while those that act can reinvent themselves and secure long-term advantage.Forum3: Digital Strategy for the AI Era | Forum3AI First book: AI First Book | Forum3Andy LinkedIn: Andy Sack | LinkedInAdam LinkedIn: Adam Brotman | LinkedIn00:00 Intro: The Urgency of AI00:19 Meet the Authors & The Premise of AI First03:43 Defining an AI-Forward Leader05:02 Adoption, Resistance & the AI Wake-Up Call08:01 Why Mindset Matters More Than Tools09:39 Experimentation, Governance & AI Culture14:09 Re-architecting Organizations for AI28:42 Balancing Innovation and Safety35:45 The Evolution of AI Safety37:46 Open Source vs. Closed Source Debate40:07 AI’s Role in Organizational Agility41:32 Human Augmentation & Co-Intelligence42:34 The Future of AI and Autonomous Agents46:14 Prototyping, Vibe Coding & Rapid Innovation54:02 The Future of Organizational Design & Final Reflections📜 Read the transcript for this episode: Transcript of The AI Playbook Every Leader Needs: A Chat With Adam Brotman & Andy Sack For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:Henrik: https://www.linkedin.com/in/werdelinJeremy: https://www.linkedin.com/in/jeremyutley Show edited by Emma Cecilie Jensen.

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