Beyond The Prompt - How to use AI in your company

• How Do You Strategize in the AI Era? – with Martin Reeves, Head of BCG’s Think Tank

  Martin Reeves has spent decades advising CEOs on how to think about strategy. As head of BCG’s Henderson Institute, he has built a career challenging leaders to balance efficiency with imagination and to prepare for the next disruptive shift.In this conversation, Martin tells Henrik and Jeremy why AI alone will not give companies an edge and might even strip them of advantage. He unpacks the “two jobs of business”: playing the current game better than anyone else while simultaneously asking what the next game will be. He argues that AI only sharpens this paradox, forcing leaders to think faster, experiment more, and draw on human imagination in new ways.The discussion covers the risks of over-optimization, the future of consulting, and the paradoxes of AI adoption. Along the way, Reeves explains how AI can accelerate exploration, why framing the right questions is the strategist’s most important job, and why times of disruption are when number twos become number ones or disappear altogether.Key Takeaways: Strategy is the double gameLong-term success means playing today’s game efficiently while also inventing tomorrow’s. Henrik and Jeremy stress how rare it is for leaders to do both, yet this is exactly what AI demands.AI efficiency without imagination is a trapAdopting the same tools as competitors drives efficiency but commoditizes advantage. The hosts underline that imagination and unique use are what create real differentiation.The strategist’s edge is asking the right questionMartin highlights that strategy starts with framing the real question. Henrik and Jeremy note that questioning and cognitive diversity are crucial in the AI era.Disruption reshuffles winners and losersTimes of change are when number twos become number ones and leaders disappear. The wrap-up emphasizes the urgency of experimenting and adapting now.Human imagination stays essentialAI can accelerate exploration, but creativity, ethics, and originality remain uniquely human — and decisive for future leadership.LinkedIn: Martin Reeves | LinkedInBCG Henderson Institute: Home - BCG Henderson InstituteMartins books: The Imagination Machine // Like: The Button That Changed the World00:00 Intro: Two Jobs in Strategy, Today’s Game and Tomorrow’s Game01:33 Martin Reeves and the Henderson Institute04:02 Defining Strategy in the AI Era05:12 AI and Human Imagination09:20 Efficiency vs. Competitive Advantage13:18 Organizational Design for the Future23:09 The Paradox of Imagination in Business33:02 Harnessing Serendipity for Innovation35:18 Devil’s Advocacy and Meeting Optimization36:51 Where AI Helps and Hurts Organizations38:16 The Limits of AI Training Data42:56 How Martin Uses AI Day to Day47:09 What’s the Next Game for Consulting53:15 Final Reflections📜 Read the transcript for this episode: Transcript of How Do You Strategize in the AI Era? – with Martin Reeves, Head of BCG’s Think Tank For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:Henrik: https://www.linkedin.com/in/werdelinJeremy: https://www.linkedin.com/in/jeremyutley Show edited by Emma Cecilie Jensen.

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• The AI Playbook Every Leader Needs: A Chat With Adam Brotman & Andy Sack

  Adam Brotman and Andy Sack sit down with Henrik and Jeremy to unpack their book AI First and the framework they have developed for leaders. They argue that AI is not just another technology wave but a leadership reset that demands new playbooks, new structures and new ways of thinking.They explain why AI should be seen as an augmentation of human intelligence, an “Ironman suit” for leaders, and how mindset, experimentation and governance are essential to adoption. The conversation also explores organizational redesign, the role of executives in fostering AI literacy and the urgency of adapting quickly as the technology advances.This episode offers a practical and forward-looking discussion on how leaders can integrate AI across their organizations, build cultures of experimentation and future-proof their businesses in a rapidly changing landscape.Key Takeaways: AI is a leadership reset, not just a technology shift.Adam and Andy argue that AI demands a new playbook for leaders. It is not simply another tool, like mobile or digital before it, but a force that changes how companies are structured, how decisions are made, and how leaders must think about competition.AI should be treated as a co-intelligence tool — an “Ironman suit” for leaders.Instead of replacing humans, AI augments their capabilities. Leaders who embrace AI can make smarter, faster decisions and guide their organizations more effectively. The metaphor of the Ironman suit captures this idea of augmentation rather than substitution.Culture and experimentation matter more than the tools.Mindset, governance, and a willingness to experiment are the foundations of becoming AI-first. Adam and Andy stress that companies need structures like AI councils, experimentation frameworks, and a culture that celebrates rapid prototyping in order to integrate AI across the organization.The urgency is real: companies that delay will fall behind.Jeremy and Henrik underline this in their closing reflections — businesses cannot treat AI as optional or wait for perfect clarity. The pace of change is accelerating, and organizations that don’t engage now risk losing ground permanently, while those that act can reinvent themselves and secure long-term advantage.Forum3: Digital Strategy for the AI Era | Forum3AI First book: AI First Book | Forum3Andy LinkedIn: Andy Sack | LinkedInAdam LinkedIn: Adam Brotman | LinkedIn00:00 Intro: The Urgency of AI00:19 Meet the Authors & The Premise of AI First03:43 Defining an AI-Forward Leader05:02 Adoption, Resistance & the AI Wake-Up Call08:01 Why Mindset Matters More Than Tools09:39 Experimentation, Governance & AI Culture14:09 Re-architecting Organizations for AI28:42 Balancing Innovation and Safety35:45 The Evolution of AI Safety37:46 Open Source vs. Closed Source Debate40:07 AI’s Role in Organizational Agility41:32 Human Augmentation & Co-Intelligence42:34 The Future of AI and Autonomous Agents46:14 Prototyping, Vibe Coding & Rapid Innovation54:02 The Future of Organizational Design & Final Reflections📜 Read the transcript for this episode: Transcript of The AI Playbook Every Leader Needs: A Chat With Adam Brotman & Andy Sack For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:Henrik: https://www.linkedin.com/in/werdelinJeremy: https://www.linkedin.com/in/jeremyutley Show edited by Emma Cecilie Jensen.

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• How Entrepreneurs Can Compete in the Age of AI: Henrik Werdelin & Nicholas Thorne on Their New Book Me, My Customer and AI

  In a shift from the usual format, Henrik Werdelin steps into the guest seat—alongside Nicholas Thorne—for a live conversation with Jeremy Utley about their new book Me, My Customer, and AI. They explore what it takes for entrepreneurs to compete in the age of AI — from redefining resourcefulness to thinking like founders, even inside a job.The discussion dives into the book’s central frameworks, including the Five Ps (powers, passions, possessions, positions, and potentials) and the “it sucks that…” approach to identifying real problems worth solving. Along the way, they reflect on how AI is changing the leap from idea to execution, why more people may need to think entrepreneurially, and the shift from operating to orchestrating.They also share lessons from the writing process itself—how they tried to use AI, where it fell short, and why Me, My Customer, and AI ends when it does.This episode isn’t just about launching a book. It’s about rediscovering agency, and the questions we all need to ask when starting something new.Key Takeaways: This isn’t a book about AI—it’s a book about you.Henrik and Nicholas share how the real questions emerging from AI are deeply human ones. The book focuses first on self-understanding, then on the customer, with AI as the third piece—not the center.The Five Ps framework helps you figure out what to build—and why.Powers, passions, possessions, positions, and potentials offer a structured way to explore personal founder-market fit. It’s a tool for generating ideas, but also for stress-testing them.Real problems often hide in plain sight—it just sucks that no one’s solved them.Using the phrase “it sucks that…” makes it easier to spot problems worth solving. It’s simple, emotional, and sharp enough to cut through vague ideas and find what really matters to people.Entrepreneurial thinking isn’t just for founders anymore.In a world shaped by AI agents and fluid roles, more people will need to act like entrepreneurs—taking initiative, connecting dots, and orchestrating rather than operating.Book site: Me, My Customer and AI - The New Rules of EntrepreneurshipBuy the book: Amazon.com: Me, My Customer, and AI: The New Rules of EntrepreneurshipAudos: AudosAudos Instagram: Direct • Instagram Nicholas LinkedIn: Nicholas Thorne | LinkedIn00:00 Intro: The Human Questions Behind AI00:37 Personal Reflections on AI01:26 The Book’s Unique Perspective02:55 AI and Human Resourcefulness05:46 Entrepreneurship in the AI Era13:05 The Five Ps Framework23:53 Identifying Real Problems25:39 Why Identifying and Reframing Problems Matters26:27 The Concept of “It Sucks That”27:23 Historical Context and Practical Applications28:22 The Role of Language in Problem-Solving29:43 AI’s Influence on Writing and Creativity31:47 Challenges and Limitations of AI in Writing35:38 The Future of AI in Creative Processes43:30 Entrepreneurial Skills for the Modern Era48:26 Audience Interaction and Final Thoughts📜 Read the transcript for this episode: Transcript of How Entrepreneurs Can Compete in the Age of AI: Henrik Werdelin & Nicholas Thorne on Their New Book Me, My Customer and AI For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:Henrik: https://www.linkedin.com/in/werdelinJeremy: https://www.linkedin.com/in/jeremyutley Show edited by Emma Cecilie Jensen.

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• Inside Zapier’s Code Red: How CEO Wade Foster Hit Pause to Reinvent for AI

  Wade Foster, co-founder and CEO of Zapier, joins Henrik and Jeremy to talk about how AI is changing the company from the inside out. He shares the moment Zapier declared a “code red” on AI and the steps they took to turn urgency into action — encouraging more experiments, removing tolerance for inaction, and celebrating wins along the way.Wade discusses his own AI use cases, the importance of internal examples in driving adoption, and why duplication of efforts can speed up learning. He reflects on the leadership challenge of guiding a 14-year-old company through cultural transformation, balancing productivity gains with employee well-being, and preparing for a future where AI agents work with each other.This episode offers a clear, practical look at what it takes to embed AI into an established organization, and keep it moving forward.Key Takeaways:A “code red” can be a catalyst for real change.When Zapier declared a company-wide “code red” on AI, it wasn’t just a signal. It pushed people to experiment more, act faster, and rethink established ways of working.Culture is harder to change than technology.The real challenge wasn’t getting the tools in place, it was getting people to use them. Zapier’s approach focused on rewarding curiosity, sharing internal examples, and removing tolerance for inaction.Duplication can drive innovation.Instead of centralizing all AI projects, Zapier encouraged parallel efforts. When multiple teams tackled similar problems, they often uncovered different and better solutions more quickly.Leadership in the AI era is about speed and sustainability.Henrik and Jeremy highlight how Wade’s approach blends urgency with care for the people doing the work. Productivity gains matter, but so does avoiding burnout and making AI adoption last.Zapier: Zapier: Automate AI Workflows, Agents, and AppsLinkedIn: Wade Foster | LinkedIn00:00 Setting Company Culture: Rewards and Tolerances00:43 The Rise of AI at Zapier02:19 Wade's Social Media Presence05:06 Challenges in AI Adoption07:32 Personal Use of AI: Health Tracking10:21 Business Applications of AI13:34 Automating Repetitive Tasks20:35 Voice of Customer Program24:26 Customer Brief Generator33:27 Code Red: Embracing AI35:32 Subtle Encouragement and the Impact of GPT-436:38 Code Red: A Turning Point36:51 Embracing AI: From Fear to Familiarity38:13 The Journey to AI Adoption39:11 Challenges in Organizational Change40:41 Managing Resistance and Encouraging Experimentation43:55 Building a Remote Culture with AI46:29 The Future of Work and AI48:33 Agent-to-Agent Communication51:32 The Importance of Duplication in Innovation56:43 Final Thoughts 📜 Read the transcript for this episode: Transcript of Inside Zapier’s Code Red: How CEO Wade Foster Hit Pause to Reinvent for AI For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:Henrik: https://www.linkedin.com/in/werdelinJeremy: https://www.linkedin.com/in/jeremyutley Show edited by Emma Cecilie Jensen.

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• Can AI Replace Me? Evan Ratliff on Letting an AI Clone Live His Life

  In this episode, Evan Ratliff, journalist and creator of the podcast Shell Game, shares the wild and personal story behind his experiment in AI voice cloning. What began as curiosity turned into a six-month dive into building an AI version of himself—one that could answer phone calls, conduct interviews, and even fool friends and family. From scamming the scammers to testing AI therapy, Evan walks us through what it’s like to put a synthetic version of yourself into the world and watch how people respond.The conversation explores the uneasy collision of identity, automation, and ethics. Evan talks about the emotional reactions people had when they realized they weren’t actually talking to him, the disturbing effectiveness of AI in fraud, and the strange intimacy of hearing your own voice say things you didn’t write. He also reflects on what it means to resist optimization—not because tech can’t help, but because some parts of life aren’t meant to be outsourced.This episode is a human story wrapped inside a technological one—about trust, loneliness, and how we navigate a world where even our voices aren’t entirely our own.Key takeaways: AI voice agents challenge more than trust—they challenge identity.Evan’s experiment revealed just how disorienting it is when people hear your voice and think it’s you—only to realize it’s not. The emotional impact was real: friends felt tricked, disconnected, and in some cases, deeply lonely.Scammers are already using AI—and they’re getting better at it.Far from being hypothetical, AI-powered scams are already widespread and industrialized. Voice cloning isn’t just a curiosity—it’s a weapon, and we’re all potential targets. A family safe word might be your best defense.Not everything should be optimized—and maybe that’s the point.Evan pushes back on the idea that life should be frictionless. In the pursuit of efficiency, we risk removing the small, inconvenient interactions that actually make life meaningful—like small talk, shared confusion, and human error.This moment feels like early social media—and we should be paying attention.Henrik and Jeremy reflect on the eerie parallels between today’s AI boom and the rise of the social web. Back then, few anticipated the long-term impact on mental health and connection. With AI, we may be walking into similar territory—unless we ask harder questions now.LinkedIn: Evan Ratliff | LinkedInWebsite: Evan Ratliff – JournalistShell Game Podcast: Shell Game | Evan RatliffNY Times article referred to: Nytimes/ThisMachine-madeWorldConquersOneMoreRebel00:00 Intro: Thoughts on AI Deception00:40 Meet Evan Ratliff: Technology, Crime, and Identity01:13 The Shell Game Podcast: Exploring AI Voice Cloning03:50 Challenges and Improvements in AI Voice Technology04:57 Inspiration Behind the Voice Cloning Experiment11:05 Practical Applications and Ethical Considerations17:31 AI in Scamming: Risks and Realities25:04 Protecting Yourself from AI Scams27:49 Reflecting on Technological Change and Human Adaptation29:59 The Reluctance to Embrace New Technology30:36 The Dangers of Social Media31:59 AI in Therapy and Personal Experiences33:39 Creating an AI Agent of Yourself38:09 The Challenges of Small Talk with AI38:55 Personal Tech Stack and AI Usage42:59 Balancing Efficiency and Meaningfulness45:32 The Future of AI and Human Interaction52:18 Concluding Thoughts and Reflections📜 Read the transcript for this episode: Transcript of Can AI Replace Me? Evan Ratliff on Letting an AI Clone Live His Life For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:Henrik: https://www.linkedin.com/in/werdelinJeremy: https://www.linkedin.com/in/jeremyutley Show edited by Emma Cecilie Jensen.

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