CELab: The Customer Education Lab

• CELab - Ep 170 -AI in Customer Education: Scaling Success with LearnExperts & Sarah Sedgman

  Are you ready to rethink the way your team delivers customer education? In this episode of CELab, host Dave Derington welcomes Sarah Sedgman, CEO and founder of LearnExperts, for an inspiring discussion about the power of AI in instructional design and customer training. Sarah shares her decades of experience transitioning from instructional designer to entrepreneur, and how LearnExperts’ LEAi platform is reshaping training efficiency and scalability for SaaS and enterprise teams. Listen in to discover proven approaches to accelerate course development, create certification-ready exams, and empower both instructional designers and business experts to deliver high-quality, impactful customer learning at scale. Key Topics: How AI in LearnExperts accelerates course creation by up to 85% while ensuring quality and consistency Overcoming human resistance to change when implementing new technology in learning teams Practical use cases: Equipping non-instructional designers to build effective training content Automating exam/question bank creation with built-in best practices for certification Strategies for updating, customizing, and repurposing training materials quickly for evolving business needs The importance of embedding domain expertise and learning science into scalable platforms Enabling customer education teams to address backlogs and prevent customer churn

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• CELab – Ep 169 – Customer Education and Education Services – The Future of Learning in B2B SaaS – Part 2

  In the last episode of the CELab podcast, co-host Dave Derington explored the profound shifts redefining the learning landscape—from the legacy of transactional, revenue-generating education services to agile, outcome-driven customer enablement. Customer Education and Education Services are converging, and Dave continues sharing his thoughts on how B2B SaaS organizations are reimagining what learning means for their customers, partners, and teams. Drawing on his journey through small to large businesses - including Atlassian, Outreach, Gainsight, and ServiceRocket - he breaks down why businesses need to move beyond simply selling training—embracing continuous, measurable, and truly impactful learning experiences. This offers listeners an inside look at the systems, teams, and metrics that set elite learning teams apart. Packed with stories from the frontlines—including modular content wins, the challenge of getting measurable outcomes, and real examples of change led by forward-thinking leaders—this episode is a roadmap for anyone looking to level up their Customer Education or Customer Success game. Want to dive deeper or connect with us? Have stories to share? Reach out to us today through this link on the CELab website, or contact us through LinkedIn! Episode Highlights: Transition from revenue-driven to value and outcomes-driven learning strategies. The “Trinity” of learning measurement: Learner identity, what’s learned, and usage data. Modular, scalable content as a key to modern learning success. Importance of aligning education, enablement, services, and customer success teams. Continuous learning loops beat one-and-done training every time. Tailoring without fully bespoke (costly) solutions: Balancing scale and relevance. Embedding data and business outcomes in learning program design. Practical examples from Atlassian, Gainsight, and more. Tips for leveraging champions and blended content delivery.

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• CELab - Ep 168 - Customer Education and Education Services - The Future of Learning in B2B SaaS - Part 1

  What does the future hold for Customer Education in the ever-evolving world of B2B SaaS? In this solo episode, CELab co-founder and host Dave Derington explores the profound shifts redefining the learning landscape—from the legacy of transactional, revenue-generating education services to agile, outcome-driven customer enablement. Drawing on industry experience and personal insights, Dave examines how the disciplines of Education Services and Customer Education are merging to drive both business outcomes and Customer Success. Listeners will discover how digital transformation, the subscription economy, and post-pandemic realities have forced learning organizations to adapt at unprecedented speed. Using real-world examples and honest reflection, Dave highlights practical strategies, common pitfalls, and the importance of continual innovation in customer education. Whether you lead a startup or enterprise, this episode arms you with actionable ideas for thriving in the modern era of learning. Key Highlights: Why Education Services and Customer Education are converging in SaaS Lessons from legacy revenue-driven versus outcomes-based models How the subscription economy demands faster, more agile learning solutions COVID-19’s lasting impact on digital learning and engagement Key risks in “old school” and modern on-demand training programs The real-world business value of blending live and digital learning Practical steps to improve adoption, reduce churn, and drive measurable customer success The critical role of customer success-minded educators in today’s SaaS world

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• CELab - Ep 167 - Dan Braithwaite - ILT Reborn! How Mediaocean Builds Engagement & Community in Customer Education through Live Engagement

  In this episode of the Customer Education Lab, host Dave Derington welcomes Dan Braithwaite, Senior Director of Product Training at Mediaocean, for a deep dive on modern Instructor-Led Training (ILT) and its powerful impact in B2B SaaS customer education. Dan shares real-world stories, practical frameworks, and a human-centered approach to ILT that has helped shape Mediaocean’s global learning strategy. Tune in as we debunk ILT myths, unpack a hands-on framework spanning “Tell Me, Show Me, Let Me Try,” and discuss how to build truly engaging experiences for customers and internal learners. If you want actionable strategies on scaling customer education, maximizing engagement, and measuring impact, this episode is a must-listen! Key Episode Topics & Highlights ILT’s evolution: from “dead” to indispensable in SaaS training Building global, scalable, virtual instructor-led programs “Tell Me, Show Me, Let Me Try” framework Multimodal learning and accommodating diverse learner styles Turning classrooms into communities & leveraging peer learning Avoiding common mistakes in new ILT programs The power of thoughtful post-training experiences and measurement Using feedback loops, NPS, support ticket data, and product engagement tools Driving adoption, retention, and tangible business impact via training

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• CELab - Ep 166 - From Academia to AI: Building Scalable Partner Programs with April Trask

  In this episode of CELab, host Dave Derington sits down with April Trask, a leader in partner enablement and enterprise AI at Writer. April unpacks the evolving landscape of partner enablement, exploring how AI and generative tools are reshaping the way organizations educate both partners and customers. April shares her unique journey from academia to tech, offering candid insights into building scalable programs at companies like Dropbox, Slack, CrowdStrike, and Writer. The conversation dives deep into the differences between customer education and partner enablement, the challenges of aligning cross-functional teams, and the importance of adaptability in a rapidly changing industry. April and Dave also discuss practical strategies for leveraging AI in learning, the critical role of collaboration with product and marketing, and advice for professionals navigating the pressures of pipeline and revenue. Key Topics & Takeaways for Customer Education and Customer Success: The spectrum of partner enablement models and why “one size fits all” doesn’t work How AI and generative tools are transforming learning experiences for partners and customers The difference in motivations between partners and direct customers—and why it matters Building scalable enablement programs from scratch in fast-growing companies The importance of cross-functional collaboration (product, marketing, sales enablement) Why playbooks must be flexible: lessons learned from adapting to new environments Career advice for those moving from customer education to partner enablement

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