You Get Free Streaming! And You Get Free Streaming!
Tubi CEO Anjali Sud joins James Kotecki in the CES C Space Studio to explore the unique offerings Tubi provides to consumers, including the world’s largest ad-supported, free video library. Learn how Tubi is breaking down barriers for independent creators and blending long-form and short-form storytelling to enhance the viewing experience.
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12:20
Sports Outside the Stadium
Kristen Banks, Senior Vice President of Marketing at the Las Vegas Raiders, joins James Kotecki in the CES C Space Studio to recap the success of Super Bowl LVIII in Las Vegas. She also discusses primetime marketing strategies, fan engagement beyond the field, and how technology is transforming fan data.
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11:31
Snap’s Secret Sauce: How Gen Z is Shaping the Future of Ads
Alexander Dao, Global Head of Agency Development & Sales Partnerships at Snap, joins James Kotecki in the CES C Space Studio to discuss how Snap uses their unfiltered and personalized approach when working with brand partnerships, revolutionizing the traditional ad tactic to better reach the Gen Z audience.
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11:39
Driving Performance in Brand Safe Environments
Jen Wong, COO of Reddit, and Lisa Utzschneider, CEO of Integral Ad Science, joins James Kotecki in the CES C Space Studio to explore the relationship between Reddit and Integral Ad Science and how AI and ad integration is a perfect companion to Reddit. Discover how AI technology can benefit from Reddit’s communities and Integral Ad Science’s new launch of Brand Safety and Sustainability and Total Media Performance.
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12:48
Level Up Your Snacking Game
Gülen Bengi, Lead Global Chief Marketing Officer, Mars and Global Chief Growth Officer, Mars Snacking, joins James Kotecki in the CES C Space Studio to discuss exciting innovations at Mars Snacking, including a new partnership with Razor to develop food products tailored for gaming communities. Also, learn about Mars Snacking's climate initiatives and their commitment to sustainability.
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