Endless Customers

• What Happens When Sales and Marketing Finally Work Together?

  Ep. 103 - Most teams say they want alignment. Strouse actually built it. In this episode of Endless Customers, Alex Winter talks with Lee House, Zach Tracey, and Lindsey Auten about how a single weekly meeting became the heartbeat of sales and marketing alignment at Strouse, driving better content, faster onboarding, and real revenue growth. This isn’t a theoretical conversation. It’s a front-row look at what happens when a complex B2B team sticks to a simple, repeatable system.   Highlights include: How Strouse navigated a full sales team turnover without losing momentum What actually gets discussed in revenue team meetings and why it matters The ripple effects of consistent Assignment Selling How one article led directly to $200K in new revenue If your team is struggling with handoffs, disconnected content, or too many silos, this conversation lays out what it really takes to build a system that lasts.   Subscribe, leave a review, and follow for more practical episodes on marketing, sales, and building trust that actually converts. Check out the full article here! Strouse.com #EndlessCustomers #B2BSales #SalesEnablement #MarketingAlignment #RevenueTeams #ContentStrategy #AssignmentSelling #IMPACTplus #TrustContent #EndlessCustomersSystem™

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• Turn Your Content Into Customers - How Custom Built Remodeling Drove Sales Through Episodic Content.

  Ep.102 - Most companies create content. Few create content people actually want to watch. In this episode of Endless Customers, Alex Winter sits down with Isabelle Braeutigam, Director of Marketing at Custom Built, to break down how a local remodeler built a full-blown TV show that now airs nationwide. This isn’t just a marketing success story. It’s a roadmap for companies tired of scattered efforts and ready to build a content engine that drives real results. Isabelle shares how they moved from outsourcing everything to building an in-house team, aligned sales and marketing, and turned episodic video into a platform for community, storytelling, and sales.   Highlights include: Why Custom Built abandoned the agency model and brought marketing in-house The unexpected way a YouTube series turned into a national TV show How they repurpose every episode into dozens of assets What makes their video-first culture actually work How one episode helped close a deal before sales even picked up the phone If you’re stuck between trying new tactics and seeing no traction, this episode offers a clear, proven path forward.   🎧 Subscribe, leave a review, and follow for more honest conversations about content, sales, and building trust that scales. Check out the full article here! https://callcustombuilt.com/

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• How MoveMobility Added $6M In Revenue By Insourcing Marketing

  Ep.101 -  Most companies create content. Few turn it into consistent, measurable revenue. In this episode of Endless Customers, Alex Winter sits down with Jorge Gonzalez and Bryn Jones of MoveMobility, along with IMPACT Executive Coach Allison Riggs, to unpack how they transformed scattered content and internal misalignment into over $6 million in marketing revenue. This isn’t a case study about quick wins. It’s a real look at what happens when a company decides to stop outsourcing their voice and start building trust from the inside out. Highlights include: What changed when sales and marketing finally aligned How Assignment Selling helped close deals faster, with more confidence Why radical honesty in content turned buyers into loyal advocates What keeps MoveMobility investing in content, even after major success If you’ve ever wondered what it really takes to become the most trusted voice in your space, this episode shows you what it looks like in action. Subscribe, leave a review, and follow for more honest conversations about alignment, sales, and content that earns trust. Check out the full article here! https://movemobility.ca/

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• Is Your Business Built for the Next Five Years? | Live Q&A With Marcus Sheridan

  Ep. 100 - In this special 100th episode of the Endless Customers Podcast, Alex Winter sits down with Marcus Sheridan, author of Endless Customers, for a live conversation filmed at IMPACT Live Chicago. This episode goes beyond strategy. It’s about the mindset shift required to move from marketing noise to lasting impact. Marcus shares the habits of high-trust brands, the missteps that quietly derail teams, and how to turn content into a true company-wide advantage. Highlights include: - How to navigate online criticism without derailing your message - What separates companies that thrive with Endless Customers from those that stall out - Why alignment from sales leadership is a non-negotiable - How to build a brand that feels human—even with AI in the mix If you’re ready to lead your space with content that earns attention and trust, this one’s worth your time. 🎧 Subscribe, leave a review, and follow for more straight-shooting conversations about content, sales, and what it means to lead with trust. Check out the full article here!

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• Messaging That Builds Trust - Why Do Most Companies Get This Wrong?

  Ep.99 - What is clear messaging? Is it just website copy? A brand voice? Or something deeper that shapes everything your company says and does? In this episode of Endless Customers, Alex Winter sits down with Tom DiScipio, Managing Partner and Client Advisor at IMPACT, to unpack what clear messaging truly means and why most companies get it wrong. If your website isn’t converting, your sales team is saying something different from your marketing, or your content feels flat, this episode offers a roadmap to fix it.   Highlights include: Why clear messaging goes beyond copy and why that matters The two frameworks that can sharpen your message fast How to spot self-centered messaging and rewrite it to connect Why AI is reshaping how messaging works and what to do about it If your team struggles to explain what makes your business different, or you’re tired of sounding like everyone else, this is your guide to building a message that resonates with buyers.   Stay Connected: Like, comment, and follow for more honest insights on messaging, sales, and building trust in a noisy world. Check out the full article here!  #EndlessCustomers #ClearMessaging #SalesAlignment #ContentStrategy #B2BMarketing #IMPACTplus #MessagingFramework #TrustContent

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