In this episode of Matters of Experience, Abigail Honor and Brenda Cowan sit down with Monica Herman, a seasoned experiential design strategist, to explore the transformative power of meaningful experiences. Monica shares how her work moves beyond “cool” designs, focusing instead on creating moments that address real needs—whether building awareness, shifting perceptions, or evoking awe.Discover how experiential design bridges the gap between brands and audiences, turning awareness into emotion and inspiring action. From pop-ups to shared urban moments, Monica unpacks the art and strategy of designing experiences that truly matter.This is a must-listen for anyone passionate about creativity, connection, and the evolving role of design in shaping how we live, work, and feel.Produced by Lorem Ipsum.Show Notes:Monica HermanGiant Spoon29ROOMS — Monica HermanSAMSUNG YOUNIVERSE — Monica HermanADIDAS FORUM CITY TAKEOVER — Monica HermanUNBOTHERED WASH DAY — Monica HermanHOUSE OF DRAGONS — Monica HermanIf you have any comments, suggestions or questions about the show please send an email to
[email protected] transcript of this episode can be found at loremipsumcorp.com/matters-of-experience.