New Books in Sociology

Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry: The Quest for Authenticity on Social Media (Princeton UP, 2023) tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar industry that has fundamentally reshaped culture, the flow of information, and the way we relate to ourselves and each other.
Drawing on dozens of in-depth interviews with leading social media influencers, brand executives, marketers, talent managers, trend forecasters, and others, Emily Hund shows how early industry participants focused on creating and monetizing digital personal brands as a means of exerting control over their professional destinies in a time of acute economic uncertainty. Over time, their activities coalesced into an industry whose impact has reached far beyond the dreams of its progenitors--and beyond their control. Hund illustrates how the methods they developed for creating, monetizing, and marketing social media content have permeated our lives and untangles the unforeseen cultural and economic costs.
The Influencer Industry reveals how, in an increasingly fractured and profit-driven communications environment, the people we think of as "real" are merely those who have learned to exploit the industry's ever-shifting constructions of authenticity.
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Broadway has body issues.
What is a Broadway Body? Broadway has long preserved the ideology of the "Broadway Body": the hyper-fit, exceptionally able, triple-threat performer who represents how Broadway musicals favor certain kinds of bodies. Casting is always a political act, situated within a power structure that gives preference to the Broadway Body.
In Broadway Bodies: A Critical History of Conformity (Oxford UP, 2023), author Ryan Donovan explores how ability, sexuality, and size intersect with gender, race, and ethnicity in casting and performance. To understand these intersectional relationships, he poses a series of questions: Why did A Chorus Line, a show that sought to individuate dancers, inevitably make dancers indistinguishable? How does the use of fat suits in musicals like Dreamgirls and Hairspray stigmatize fatness? What were the political implications of casting two straight actors as the gay couple in La Cage aux Folles in 1983? How did deaf actors change the sound of musicals in Deaf West’s Broadway revivals? Whose bodies does Broadway cast and whose does it cast aside?
In answering these questions, Broadway Bodies tells a history of Broadway’s inclusion of various forms of embodied difference while revealing its simultaneous ambivalence toward non-conforming bodies.
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A provocative collaborative project, China as Context challenges the marginalization of Chinese-grounded ideas in academia, arguing that neglecting China distorts our understanding of global complexities. Through diverse ethnographic perspectives, this volume repositions China, urging a holistic, post-global approach to the social sciences amid shifting global dynamics.

Decades-old calls to recognise China’s significance for anthropological theory and the social sciences are more urgent than ever. Yet, Chinese-grounded ideas remain marginal, with China often seen as a distant “Other” rather than a source of widely applicable theory. Drawing on East Asian postcolonial scholarship, this volume argues that without taking China seriously as a knowledge producer and a key agent in a post-global world, social scientists risk misinterpreting the global present. As Western globalisation wanes and anthropology reassesses the relationship between ethnography and theory, we show how “China” must be understood as an ordinary, integral context for research worldwide.

China as Context is edited by Di Wu, Andrea Pia, and Ed Pulford.

Di Wu is an Anthropologist and Associate Professorial Fellow at the Institute of Anthropology, Zhejiang University, the People’s Republic of China.

Ed Pulford is an Anthropologist and Senior Lecturer in Chinese Studies at the University of Manchester.

Yadong Li is an anthropologist-in-training. He is a PhD candidate of Socio-cultural Anthropology at Tulane University. More details about his scholarship and research interests can be found here.
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A racial demographic transition has come to rural northern New England. White population losses sit alongside racial and ethnic minority population gains in nearly all of the small towns of the Upper Valley region spanning New Hampshire and Vermont. Homesick considers these trends in a part of the country widely considered to be progressive, offering new insights on the ways white residents maintain racial hierarchies even there.

In Homesick: Race and Exclusion in Rural New England Walton focuses on the experiences of mostly well-educated migrants of color moving to the area to take well-paid jobs - in this case in health care, higher education, software development, and engineering. Walton shows that white residents maintain their social position through misrecognition-a failure or unwillingness to see people of color as legitimate, welcome, and valuable members of the community. The ultimate impact of such misrecognition is a profound sense of homesickness, a deep longing for a place in which one can feel safe, wanted, and accepted.

Tightly and sensitively argued, this book helps us better understand how to recognize and unsettle such processes of exclusion in diversifying spaces in general.
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Deep Cosmopolitanism: Kutiyattam, Dynamic Tradition, and Globalizing Heritage in Kerala, India explores the extraordinary past and present of Kutiyattam Sanskrit theater, the world's oldest continuously performed theater. Recognized as India's first UNESCO intangible cultural heritage of humanity, the matrilineal temple art of Kutiyattam has been performed by men and women in Kerala, India, since the tenth century C.E.

This book illustrates how Kutiyattam Sanskrit theater has encountered multiple forms of cosmopolitanism over the course of its thousand-year history. Exploring how Kutiyattam artists create meaning out of their deep past through everyday narratives and reflections, author Leah Lowthorp traces the art's cosmopolitan encounters over time, from the premodern Sanskrit cosmopolis to Muslim sultans, British colonialists, Communist politics, and UNESCO intangible cultural heritage. In so doing, Lowthorp fundamentally rethinks the notion of cosmopolitanism from a non-Western perspective with premodern roots and offers a critique of the colonialist undertones of how international heritage organizations like UNESCO conceptualize peoples and traditions around the world.

Diving into an ethnographic exploration that considers Kutiyattam's multiple cosmopolitanisms over a period of one thousand years, Deep Cosmopolitanism offers a model for decolonizing modernity and challenges us to rethink what it means to be cosmopolitan, traditional, and modern in the world today.

Indiana University Press generiously make this book freely available as an Open Access monograph. To read, please visit here.

Leah Lowthorp is Assistant Professor of Anthropology and Folklore at the University of Oregon. She is a cultural anthropologist and a folklorist. She is editor (with Frank J. Korom) of South Asian Folklore in Transition: Crafting New Horizons (Routledge, 2019). Her email address is [email protected].

Yadong Li is an anthropologist-in-training. He is a PhD candidate of Socio-cultural Anthropology at Tulane University. His research interests lie at the intersection of political ecology, critical development studies, and the anthropology of time. More details about his scholarship and research interests can be found here.
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