PCB Chat

Wally Rhines the spokesperson for the ESD Alliance, part of Semiconductor Equipment and Materials International. He joins Mike Buetow each quarter to share details from the latest ESD Alliance report on sales of computer-aided engineering tools, semiconductor tools, PCB design software, related IP and services, and employment. We discuss: The latest PCB/MCB design tool market data The 19-quarter streak of year-over-year gains (can it continue?) The massive spike in Asia sales The remarkable resilience of the Americas in maintaining ECAD market share The employment growth -- will everyone eventually work in ECAD?

Margaret (Maggie) Frachioni is a semiconductor hardware engineer at General Motors, where, armed with a bachelor’s in computer engineering from Rose-Hulman Institute of Technology, she started out college as a software engineer in its automotive test lab.  While at GM, she started work toward her master’s at Wayne State University in Detroit. Last year, she was part of the first PCEA Certified Printed Circuit Designer course taught as part of a university curriculum. She speaks with Mike Buetow on her evolving role at GM, her college preparation for electronics engineering, and how the CPCD class altered her career arc from semiconductor methodology to designing and building boards.

ince 2018, Reliability Matters has been building a knowledge vault, capturing the wisdom of industry experts for engineers everywhere.  In this special year-end episode, we celebrate the journey, the growth, and the community that made it possible.

Mike Konrad continues a dive into the world of contract manufacturing—a vital piece of the electronics ecosystem. Joining him are two industry leaders who know this space inside and out. First, we have Daniel Stanphill, SMT process engineer at Aurora Boardworks, and alongside him, Sean Kincaid, president of K & F Electronics.  Both companies provide contract manufacturing services to a wide range of customers, helping turn design concepts into dependable, production-ready circuit assemblies. In this conversation, we’ll explore what makes for a successful relationship between contract manufacturers and their customers. We’ll talk about the types of customers they look for, the challenges they face in today’s manufacturing environment, and the common mistakes that can derail a project if not addressed early on.  Most importantly, we’ll dig into best practices that can help customers and manufacturers work together more effectively.

The next two episodes of Reliability Matters will be all about contract manufacturing, an area that can make or break the reliability and success of a product.  Mike Konrad's guest on this episode is Raymond Novara, founder and owner of East End Assemblies, a US-based contract manufacturer recognized for its focus on quality, customer service, and compliance with AS9100 and IPC standards. During our conversation, Raymond talks about key questions that every OEM should be considering: What are the best practices for selecting a contract manufacturer? What common mistakes do companies make when working with a CM—especially in communication and hand-offs? How can design-for-manufacturability feedback prevent problems down the road? What should customers know about transitioning from prototypes to volume production? And how can contract manufacturers help ensure long-term product reliability, not just passing initial tests? If you’re an OEM evaluating partners, an engineer preparing to hand off a design, or someone interested in how contract manufacturers contribute to product reliability, this episode is packed with insights.