This podcast is all about B2B eCommerce with a focus on helping manufacturers and distributors modernize their businesses. B2B is a different breed of eCommerce...
Episode 143: Marc Vasquez, Global Technical Director of eCommerce at Ideal Clamp Products
Send us a textMarc Vasquez has a mix of a technical, business and sales background, which led to a perfect transition into B2B eCommerce. He know leads eCommerce at Ideal Clamp Products, a holding manufacturer of 7 brands with a global presence. We discuss the challenges of a B2B eCommerce for a mid market enterprise with multi-website requirements and multiple ERPs due to acquisitions. We discuss both the technical and cultural challenges of enabling B2B eCommerce for distributors but also direct selling as a manufacturer.
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Episode 142: Denis Clifford, Chief Customer Office at Virto Commerce
Send us a textDenis Clifford cut his teeth in B2B eCommerce by playing a pivotal role in rolling out the first B2B eCommerce systems and processes for global beverage company Heineken. Realizing the complexity of a global B2B eCommerce setup, Denis saw value in composable architecture and moved over to his new role at Virto Commerce. We discuss that people and processes are still the larger hurdle for B2B eCommerce ahead of technical challenges.
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Episode 141: Jack Freeman, Partner at PeakSpan Capital (B2B eCommerce Investments)
Send us a textJack Freeman is a repeat guest and partner at PeakSpan Capital who makes series A, B, and C investments in eCommerce related software companies. PeakSpan recently invested into PDQ (delivery logistics for Shopify), Sales Layer (PIM software), and ShipHawk (Logistics). We discuss that growing trend of manufactures and distributors realizing the value of new and innovative software solutions that enhance end to end digital transformation from customer acquisition to last mile delivery.
Send us a textKyler Nixon has run marketing and sales for a mid market distributor, Gemplers, where he learned the ins and outs of B2B eCommerce. Now, as an independent consultant, Kyler is helping mid market distributors to grow via modern eCommerce and marketing strategies. We discuss the common mistakes and solutions manufacturers & distributors face when scaling B2B eCommerce, specifically around acquiring new customers.
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Episode 139: Jennelle McGrath, CEO at Market Veep (Hubspot & Marketing Automation Expert)
Send us a textJennelle McGrath is the CEO of Market Veep, a full service marketing agency. We discuss the importance of marketing in manufacturing & distribution, and how tools like Hubspot can play a critical role. Hubspot allows companies to unify their CRM, marketing, and operations. We discuss the challenges of keeping sales, marketing, and operations working in unison to progress eCommerce forward in a positive direction.
This podcast is all about B2B eCommerce with a focus on helping manufacturers and distributors modernize their businesses. B2B is a different breed of eCommerce and it needs a different breed of Podcast. We get into the nitty-gritty of integrations, adoption, platforms, data and so much more regarding what makes B2B difficult to make successful for eCommerce! This podcast is hosted by Isaiah Bollinger SVP of https://zaelab.com and Timothy Peterson who can help you with all things B2B eCommerce.
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