The Interline Podcast

Every fashion brand is pursuing personalisation and questioning how AI changes the way they engage with their consumer, but the most important case studies might be found in beauty, where regulated claims, shopper participation, and outcome measurement over time create a potent loop.
To compare the two industries, Ben talks to Anastasia Georgievskaya, CEO of Haut.AI.

Grace and Ben debate the top fashion technology headlines from the last week. This time around:
Getty Images is going bankrupt. Is AI solely to blame? - https://www.reuters.com/business/getty-images-go-private-after-restructuring-deal-2026-10-12/
Is AI accountability a new brand edge? - https://www.vogue.com/article/op-ed-ai-accountability-is-the-new-brand-equity
Personal agents and their potential impact on drop-centric models and returns - https://www.bbc.co.uk/news/articles/c8vgxpwlx9wko
Embedded circuits in yarns - https://www.nature.com/articles/s41928-026-01712-2
Cybersecurity for physical retail premises, through the lens of melting cheese - https://arstechnica.com/security/2026/10/fridge-hack-costing-millions-and-sparking-fires-stemmed-from-poor-security/

Individual brands have their own idiosyncratic relationships with generated images, but fashion, on aggregate, has embraced the value of synthetic photography for eCommerce in particular - even in the face of cultural polarisation.
What's next for synthetic content? And what does it mean to create an authentic version of something that definitionally isn't real?
To have that very "now" debate, Ben brings on Eran Dagan, CEO of Botika.

Grace and Ben analyse the most interesting fashion technology news headlines from the last week. This week's stories:

Personal data and shopping queries were accessed through the ASOS hack, and people should be more bothered about the latter - https://www.bbc.co.uk/news/articles/c3zxjdw5ywgpo

A viral story draws attention to how much information Amazon and other retailers capture and hold on their customers - https://techcrunch.com/2026/10/06/how-to-find-out-if-amazon-thinks-you-have-flat-buttocks/

Sourcing instability, commodity pricing, and other climate-related risks represent a business continuity risk for fashion - https://fashionunited.uk/news/business/nature-is-becoming-fashions-most-underpriced-risk/2026100790738

Through extended, verticalised computer use and in-house AI virtual try-on, OpenAI makes a bigger grab for owning consumer and enterprise interactions with technology - https://techcrunch.com/2026/10/01/chatgpt-can-now-virtually-try-on-clothes-for-you/ and https://openai.com/index/advancing-computer-use-with-ironclad/

A new Microfibre Alliance aims to take action, which is hopefully on avoidance more than just mitigation - https://fashionunited.com/news/business/nike-patagonia-under-armour-join-new-microfibre-pollution-alliance/2026100775075

When it comes to visually representing a product, and building alignment around that visualisation, brands and retailers are placing some serious bets on the capabilities of both general-purpose frontier models and fashion-specific tooling. But is AI “good enough” to change the overall go-to-market trajectory?

To evaluate both sides, Ben talks to Marco Marchesi, CTO of The Fabricant.