A podcast with one central question in mind: what does it take to be a great chief marketing officer? And there are no better people to answer this question tha...
Chloe Petherick | CMO Convo | How purpose-driven marketing drives ROI with Chloe Petherick
Join Michal Lasman, a global marketing leader, as she delves into a candid conversation with Chloe Petherick, the Global Head of Brand and Communications at Unispace. Discover Chloe's unique perspective on the transformative power of branding and how it can drive organizational alignment, customer loyalty, and bottom-line results.
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Paula Catoira | CMO Convo | How Paula leverages cross-functional experience
Join us as we explore how Paula Catoira's journey empowers her to align teams, adapt to challenges, and create impactful marketing strategies.In this episode of CMO Convo, we sat down with Paula Catoira, CMO of Reach3 Insights and Rival Technologies. With a rich background spanning engineering, product marketing, and strategic planning, Paula shares how her cross-functional experience has shaped her leadership style and driven marketing success.
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Bonnie Habyan | CMO Convo | Connecting with customers in a digital world
As the CMO at X-Caliber, Bonnie Habyan brings over 20 years of marketing experience, offering insights into how marketing leaders can bridge the gap between technology and creativity to maintain meaningful customer relationships. In this episode of CMO Convo, hosted by Michal Lasman, they dive into the importance of understanding customer journeys, integrating AI tools without losing creativity, and navigating the increasingly complex marketing tech stack.
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Steve Keifer | CMO Convo | Budget battles and brand balance
In this episode of CMO Convo, new host Michal Lasman sits down with Steve Keifer, CMO at Ordway. They dive deep into the challenges of marketing budgeting and how CMOs can effectively communicate marketing metrics and performance to key stakeholders like the CEO, CFO, and board.
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32:30
Katie Smith | CMO Convo | A day in the life of a fractional CMO
Ever considered stepping out of your permanent role and becoming a fractional CMO? Well, to get to grips with the benefits and the pitfalls, we decided to sit down with distinguished fractional CMO Katie Smith, to find out what the daily challenges are, how she navigates them, and how fractional CMOs can leave their mark across multiple industries!
A podcast with one central question in mind: what does it take to be a great chief marketing officer? And there are no better people to answer this question than those who have lived the CMO life.
In each episode, we have in-depth conversations with CMOs and top-level marketers from around the world, across every industry and level of experience, in order to get their insights into what it takes to excel at the very top of the marketing hierarchy.
Views expressed in this show are not necessarily that of CMO Alliance or its affiliated communities.
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