Comic Lab

A listener asks whether some words are inherently funnier than others—and it opens the door to a deep dive on word choice, dialogue, and how to make jokes land harder.

Brad and Dave break down why shorter, punchier words tend to win, how sound and rhythm affect comedy, and why you should always end on the funniest word. They also walk through their real-world writing process—cutting aggressively, reading dialogue out loud, and constantly swapping in better word choices.

From there, the conversation expands into how to write strong dialogue (hint: it’s not about realism—it’s about impact), plus a list of pitfalls to avoid, including gimmicky accents, overstuffed word balloons, and writing that slows the reader down.

They also revisit a past take on political cartoons (turns out, they're thriving on Reddit), talk about the return of Web 1.0 strategies like guest comics, and reinforce a core principle: own your platform and your audience.

TODAY’S SHOW

• Writing funny words: Why word choice makes or breaks a joke

• Psychologist vs. psychiatrist — choosing the funnier word (it's "shrink")

• How to edit your way to stronger, tighter dialogue

• Dialogue pitfalls: accents, gimmicks, and readability traps

• Political cartoons are thriving on Reddit (and what that means)

• The return of Web 1.0 tactics: Guest comics and cross-promotion

• Reclaiming your platform: Why websites still matter

You get great rewards when you join the ComicLab Community on Patreon
$2 — Early access to episodes
$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.
If you'd like a one-on-one consultation about your comic, book it now!
Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

This episode examines a Bluesky thread where cartoonists self-reported their financial realities. While the original question was thoughtful — seeking insight into full-time and part-time comic careers — the resulting discussion revealed a common problem: an echo chamber of discouragement.

Brad and Dave emphasize that these threads often skew negative due to self-selection bias. Many successful creators don’t participate—either because they’re busy, uncomfortable sharing income, or wary of backlash. The result? A distorted picture where it appears that no one is succeeding, even though many are.

TODAY'S SHOW

Nobody makes a living in comics

ComicLab LIVE at the NCS Conference and Reuben Awards, Aug. 6-8, Columbus, Ohio — nationalcartoonists.com

Tattoos

Baby Blues and Zits announce retirement

Death of syndication

 

You get great rewards when you join the ComicLab Community on Patreon
$2 — Early access to episodes
$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.
If you'd like a one-on-one consultation about your comic, book it now!
Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

Today’s show is sponsored by Huion, makers of the Huion Kamvas 22 (Gen 3) — a 21.5" pen display with a gorgeous 2.5K screen and really smooth performance. Bottom line: it feels great to draw on — and it punches way above its price.

*Check it out here: https://comiclabshop.com

*Use code COMICLAB5 for an exclusive 5% discount! (Valid through June 14th)

On Today's Show: Your comic is gaining traction — but now readers want answers faster than you can tell the story. Brad and Dave explain why that’s actually a great sign — and how to turn audience curiosity into a powerful engine that keeps readers hooked instead of overwhelming your narrative. PLUS — CONGRATULATIONS TO DAVE KELLETT FOR HIS HUGO AWARD NOMINATION!

TOPICS

Dave Kellett has been nominated for a Hugo Award

How much to share with an eager audience

ComicLab Confab (609) DRY-ELB-0

Update: USPS fuel surcharge will *not* affect Media Mail prices

New tariff worries

NCS conference and Reuben Awards Aug. 6-8, Columbus, Ohio

Different ways to present a scene

A listener question leads into the episode’s central topic: what to do when a new project suddenly starts attracting attention and readers begin asking lore questions faster than the story can answer them. Brad and Dave frame this as the best possible problem for a storyteller to have — not a crisis, but proof that the story is working. Their advice is to resist the urge to dump exposition too early, and instead use reader curiosity as fuel to keep them engaged and coming back for more.

Another listener question asks how to make necessary exposition more entertaining in a history comic, and the hosts widen that into a general storytelling discussion. They explore how to handle “problem panels” — moments where important information must be conveyed, but the raw facts feel static or dull. Their answer is that exposition does not need to be delivered plainly: creators can change the point of view, alter the tone, insert found documents, frame facts through action, or even break into totally different storytelling modes if it makes the comic more engaging.

The episode also includes a couple of business updates for cartoonists. Brad shares good news about USPS fuel surcharges not applying to Media Mail, which matters for creators shipping books, while Dave warns that new tariffs may affect imported book shipments and advises cartoonists to build more buffer into Kickstarter budgets for 2026. It’s a practical reminder that making comics also means staying alert to the changing realities of fulfillment and production costs.

You get great rewards when you join the ComicLab Community on Patreon
$2 — Early access to episodes
$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.
If you'd like a one-on-one consultation about your comic, book it now!
Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

Today’s show is sponsored by Huion, makers of the Huion Kamvas 22 (Gen 3) — a 21.5" pen display with a gorgeous 2.5K screen and really smooth performance. Bottom line: it feels great to draw on — and it punches way above its price.

• Check it out at https://comiclabshop.com

• Use code COMICLAB5 for an exclusive 5% discount! (Valid through June 14th)

The platforms we trusted to grow our audience have pulled the rug out from under us, and it’s time to take that control back. Brad and Dave explore how creators are reclaiming their power by ditching platform dependence, rebuilding direct connections through newsletters, webrings, and other community tools.

TODAY'S SHOW

Reclaiming Our Power — How Web 1.0 strategies are helping creative pros take back their publishing

Huion sponsorship — https://comiclabshop.com

See ComicLab LIVE at the National Cartoonists Society Conference and Reuben Awards in Columbus, Ohio, Aug. 6-8

ComicLab Confab (609) DRY - ELB-0

How to fill in story gaps between books

Adapting books into comics

Dr. Reginald Wigglesby

You get great rewards when you join the ComicLab Community on Patreon
$2 — Early access to episodes
$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.
If you'd like a one-on-one consultation about your comic, book it now!
Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

Today’s show is sponsored by Huion, makers of the Huion Kamvas 22 (Gen 3) — a 21.5" pen display with a gorgeous 2.5K screen and really smooth performance. Bottom line: it feels great to draw on — and it punches way above its price.

• Check it out at https://comiclabshop.com

• Use code COMICLAB5 for an exclusive 5% discount! (Valid through June 14th)

TODAY'S SHOW

How to do a two-page splash page

Get your discounted Huion Kamvas 22 (Gen 3) at comiclabshop.com - COMICLAB5

UPDATE: Got a comment for ComicLab? Dial the ComicLab Confab! ‪(609) 379-3520‬... that's (609) DRY ELB-0

NCS in Columbus, Ohio, Aug 6-8

USPS fuel surcharge goes into effect April 26th and ends (maybe?) Jan. 17, 2027 (NOTE: This will not affect Media Mail pricing)

Editorial cartoonists on social media

What's the deal with Susan MacTaggart?

Introducing Dr. Reginald Wigglesby

Splash Pages

Brad and Dave take a deep dive into splash pages — what they are, how they’ve traditionally been used, and how they function differently in print versus webcomics. They discuss classic first-page splash images as attention-grabbing devices, as well as the practical reality that they can help creators hit deadlines. Dave shares how he uses splash pages sparingly in Drive to give big moments room to breathe, while Brad explains how he uses them consistently at the start of chapters in Evil Inc, both as storytelling tools and promotional assets. The conversation also explores why two-page splash spreads can struggle online — especially on mobile — and reinforces a key principle: a graphic novel page is not the same as a webcomic update, and each must be designed with its medium in mind.

ComicLab Confab (Listener Calls)

The guys remind listeners about the ComicLab Confab — their voicemail line where creators can call in with questions, comments, or hot takes. It’s an easy, low-pressure way for the community to participate in the show and potentially have their thoughts featured on-air. If you’ve got something to say about comics, business, or creative life, you can dial ‪(609) 379-3520 — that’s (609) DRY-ELB-0.

National Cartoonists Society — Columbus, Ohio

Brad and Dave highlight the upcoming National Cartoonists Society event in Columbus, Ohio (Aug. 6–8), encouraging cartoonists to attend. They emphasize the value of in-person networking, camaraderie, and professional development that comes from gathering with other working cartoonists — something that can be hard to replicate online. https://nationalcartoonists.com/registration-now-open-80th-reuben-awards-ncs-conference/

USPS Fuel Surcharge Update

A practical business note: the USPS fuel surcharge goes into effect April 26 and is expected to run (possibly) through January 17, 2027. This will impact many shipping rates for creators who sell physical goods, though Media Mail remains unaffected. For cartoonists running Kickstarters, online stores, or Patreon rewards, this is a reminder to factor rising shipping costs into pricing and planning. https://about.usps.com/newsroom/national-releases/2026/0325-usps-announces-transportation-related-time-limited-price-change.htm

Editorial Cartoonists on Social Media

The conversation touches on how editorial cartoonists are navigating social media — including the challenges of visibility, audience building, and platform changes. Brad and Dave reflect on how shifting algorithms and audience behavior can affect political and commentary-based comics, and what that means for creators trying to get their work seen.

What’s the Deal with Susan MacTaggart?

In a classic ComicLab aside, Brad and Dave riff on the mysterious (and confusing) name “Susan MacTaggart,” using it as an example of how something presented without context can create intrigue — or just bewilderment. It ties back humorously to their broader discussions about clarity, audience expectations, and grabbing attention.

Introducing Dr. Reginald Wigglesby

The episode also features the introduction of Dr. Reginald Wigglesby — a comedic bit that adds to the show’s ongoing tradition of playful world-building and running gags. It’s a reminder that even in a craft-focused podcast, humor and character bits are part of what makes ComicLab feel like hanging out with friends.

You get great rewards when you join the ComicLab Community on Patreon
$2 — Early access to episodes
$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.
If you'd like a one-on-one consultation about your comic, book it now!
Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.