Comic Lab

• What's the Best Platform for Audience Building?

  Where should you post if you want to build an audience? Substack delivers unbeatable audience-building tools... but it has some drawbacks. Bluesky is active... but small. Webtoon is terrific... if you're doing the style and content that their users prefer. Patreon has recently added features to promote discoverability and reader-retention. And the legacy social-media platforms — Twitter, Instagram, and Facebook — have been failing creators for years now. Brad and Dave share actionable advice to help you navigate it all.Today's ShowWhat's the best platform for audience building?How to launch a comic in 2026How important is "local"?HuionHuion is sponsoring today's show, and they're offering additional discounts on the following products when you use the discount code: ComicLabKamvas 22 Plus — A luxurious large-screen, high-resolution digital pen display with an etched glass surface that simulates the texture of paper while it protects your eyes from harmful glare.Kamvas 13 (Gen 3) — With a large 13.3-inch screen and an FHD (1920X1080) resolution, this model ensuring seamless collaboration with your laptop. The durable back cover also offers superior protection while ensuring interface stability.Huion Note — You found your new on-the-go brainstorming tool. With writing synchronizing, offline storage, document management, one-click PDF sharing, and portable A5 size, Huion Note will redefine what a new generation of notebooks can do.TakeawaysPsychographics can create connections beyond demographics.Comics can resonate with audiences from different backgrounds.Humor-based storytelling appeals to a wide range of people.Unexpected fan interactions can reveal common interests.Shared love for specific genres can unite diverse individuals.The beauty of human connection lies in shared experiences.Comics can transcend geographical and demographic barriers.Character-based narratives foster deeper audience engagement.Understanding audience psychographics enhances storytelling.Diversity in readership enriches the comic experience.   You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now!Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

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• Color Commentary — Can You Succeed with a Black-and-White Comic?

  Today's show is sponsored by Huion, makers of the Kamvas 22 Plus ! In today's show, Brad and Dave tackle an old question — does your comic HAVE to be in color? The answer is more nuanced than you might think! Also, the comics uncles will discuss the right ways — and the wrong way — to sign your books for fans.HuionHuion is sponsoring today's show, and they're offering additional discounts on the following products when you use the discount code: ComicLabKamvas 22 Plus — A luxurious large-screen, high-resolution digital pen display with an etched glass surface that simulates the texture of paper while it protects your eyes from harmful glare.Kamvas 13 (Gen 3) — With a large 13.3-inch screen and an FHD (1920X1080) resolution, this model ensuring seamless collaboration with your laptop. The durable back cover also offers superior protection while ensuring interface stability.Huion Note — You found your new on-the-go brainstorming tool. With writing synchronizing, offline storage, document management, one-click PDF sharing, and portable A5 size, Huion Note will redefine what a new generation of notebooks can do.Today's Show:Color or B&W?Dave Kellett's "Drive" in color?ComicLab Accent ChallengeHow to sign a bookUse offer code 'COMICLAB' to get an extra discount on these Huion products — Kamvas 22 Plus , Kamvas 13 (Gen 3) , and the Huion Note . (Offer ends Jan. 4, 2026)SummaryIn this engaging conversation, cartoonists Brad Guigar and Dave Kellett explore the debate between black and white versus color in comics, the dynamics of creative teams, and book-signing etiquette. The share personal anecdotes, insights on the creative process, and the importance of listening to audiences. The discussion also touches on the future of comic adaptations and the satisfaction of creating art for its own sake. The hosts delve into the intricacies of storytelling, discussing the journey of creating a narrative and the potential future projects that may arise from it. They share insights from their experiences at Comic Con, particularly focusing on book signing etiquette and best practices. Additionally, they touch on the importance of analytics in understanding audience engagement through platforms like Patreon.But first, Dave waxes poetic over the "Golden Girls" spin-off, "Golden Palace."TakeawaysBreakups in creative teams can be heartbreaking, even when things are going well.Color comics are generally preferred by audiences, but black and white can work too.Mastering different aspects of cartooning is essential for success.The chemistry of a team can change dramatically with one member missing.It's important to listen to your audience, even when making positive changes.Black and white comics can help artists focus on line work and composition.The adaptation of comics into other media can be a complex process.It's okay to be content with your work as a comic artist without seeking adaptation. The journey of storytelling is fulfilling and rewarding.Future projects can stem from the success of previous works.Evil Inc. has the potential for further evolution and expansion.Comic Con experiences enhance the connection with fans.Signing books is an art that requires etiquette and practice.Analytics are crucial for understanding audience engagement.Creating a sequel can be a natural progression for a successful story.Engaging with fans at events can lead to lasting memories.Patreon can provide valuable insights into audience demographics.The importance of personalizing book inscriptions for fans.   You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now!Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

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• Love it... Hate it... Reddit

  Cartoonist Brad Guigar talks about his love/hate relationship with Reddit — and the publishing strategy that's currently delivering Patreon backers that has him loving it again.Today's ShowBrad's Love/Hate Relationship with RedditThe ComicLab Accent ChallengeWorking on Comics at WorkNSFW comic artists on RedditBrad mentioned getting great advice from people doing NSFW comics on Reddit. Here are a few of them.u/GrimDarkDorku/DarlingSnarlu/LeFauxCreuxTakeawaysBoredom can spark creativity and lead to new ideas.Writing on paper during downtime at work is a safe way to create.Avoid using company resources for personal projects to protect your IP.Engaging with readers on Reddit can lead to new opportunities.Consistency in posting is key to building an audience.NSFW content is becoming more accepted on platforms like Reddit.Utilizing hyperlinks in posts can drive traffic to your work.Creating a fourth panel as a stinger can enhance humor in comics.Understanding your audience's feedback is crucial for growth.Experimenting with different formats can lead to new creative avenues.SummaryIn this episode of ComicLab, cartoonists Brad Guigar and Dave Kellett discuss the challenges and strategies of comic creation, particularly focusing on the use of Reddit as a platform for engagement. They explore the ethics of working on personal projects during downtime at work, the acceptance of NSFW content, and the importance of consistency in posting. The episode also features listener interaction, discussing how accents can influence perceptions, and concludes with a challenge from the hosts.   You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now!Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

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• Wobbly Legs

  We always advise having "many legs under your table." In other words, comic creators should have many sources of revenue. If one is threatened, the others can keep the business aloft. So it's important, from time to time, to check for wobbly legs! What are the sources of comics income that are currently vulnerable?Today's ShowVulnerable legsSusan MacTaggartDesign vs StyleSummaryIn this episode of ComicLab, hosts Dave Kellett and Brad Guigar explore various themes related creativity and the business of comics. The conversation begins with the importance of diversifying income streams for artists. They also delve into concerns about merchandise shipping costs and the future of platforms like Patreon in the age of AI. Next, the hosts reflect on the relationship between style and design in art, and how generational changes will influence the integration of AI into creative fields. The episode wraps up with light-hearted banter and insights into the creative process.TakeawaysComic conventions can be a tricky business venture.Diversifying income streams is crucial for artists.Merchandise shipping costs are a growing concern.The future of platforms like Patreon is uncertain with AI advancements.Style and design are interconnected in art.Generational shifts will influence how AI is integrated into creative fields. You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now!Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

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• Kickstarter: What's Working and What's Not

  This week, we're sharing the real numbers from Brad Guigar's recent Kickstarter. The show is brought to you by Hogan's Alley! Enter the code COMICLAB10 at checkout to receive 10% off any purchase from their store — the current issue, back issues, a subscription, digital editions, "The Complete Betty Brown" book collection, whatever you see there that catches your eye!SummaryIn this episode of ComicLab, hosts Brad Guigar and Dave Kellett discuss Brad's recent Kickstarter campaign, where he shares insights on his strategy, the challenges of international shipping, and the importance of referral tags and updates to backers. They also discuss the effectiveness of livestreaming the final hour of a campaign and the benefits of late pledges. The episode emphasizes the significance of maintaining communication with past backers and the value of having a strong online presence for creators.TakeawaysInternational shipping challenges influenced Brad's Kickstarter strategy.Referral tags in Kickstarter help track the effectiveness of outreach efforts.Updates to previous backers can significantly boost Kickstarter pledges.Live streaming the last hour of a Kickstarter campaign can engage backers.Late pledges can add significant funds after a campaign ends.Using a website effectively can drive traffic to Kickstarter campaigns.Regular communication with past backers is crucial for future campaigns. You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now!Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

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