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Dialectic

Jackson Dahl
Dialectic
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  • 31: Gabe Whaley - Playing the Crowd & Outlasting the Hype
    Gabe Whaley is co-founder and CEO of MSCHF (Instagram, Wikipedia), the art collective, fashion and footwear brand, startup, and fill-in-the-blank, famous for its viral products and cultural interventions. A few notable works include Jesus Shoes (Nike Air Max filled with holy water), Severed Spots (a "decentralized" Damien Hirst print), Museum of Forgeries (One original Warhol and 999 perfect forgeries), and of course the Big Red Boot. This conversation was heavily influenced by MSCHF's recently released Made by MSCHF, a "textbook," through which the team peels back the curtain and shows us inside the black box that has produced more viral hits than one can count.Gabe had a sheltered childhood and went to two years of army academy at West Point before eventually finding his way to New York City to intern at Buzzfeed around 2014. In his spare time, he started releasing weird internet projects under the name "Miscellaneous Mischief." After tasting virality a few times, he started collaborating with likeminded creatives and eventually formalized MSCHF in 2019.I've known Gabe for many years (and even did a small collaboration with him from my seat at 100 Thieves). We sat down to reflect on the last 15 years and the arc of MSCHF, what made it special, and where one goes next when virality makes you feel nothing and the internet feels mature.The conversation includes MSCHF's eye-of-the-beholder legibility, their obsession with value, the power of mystery, and how the product doesn't culminate with release, but after the audience has made it their own (in MSCHF parlance, "playing the crowd"). We also discuss the creative process behind the hit factory, how acting as a label rather than individuals changes their relationship to the work, whether the cultural future is actually canceled, how the internet has changed, and how real world experiences offer something to the creator and the consumer that digital life simply can't. We wrap-up by speed-running through many of MSCHF's internal values, from "always punch up," to "death is just as importance as birth," to perhaps its defining frame: "nothing is sacred."I hope you are inspired toward play, originality, embracing discomfort, and having the courage to burn it all down and start anew. Full transcript and all linked references: https://dialectic.fm/gabe-whaleyTimestamps(0:00): Intro(2:21): Value and Legibility(13:24): Is the Future Canceled?(20:00): We Create as a Result of What We Believe In(26:11): What Makes a Good Remix(29:08): How MSCHF Relates to the Current Thing and Evolves What Game it Plays(38:31): Creating Something the Crowd Can Play(44:59): Emphasis on Craft and Objects Rather than Creating "Lifestyle"(47:27): Keeping Up in a World That Demands Constant Production(53:11): Resisting The Internet's Scale and Lack of Friction(1:03:15): Accidental World Building, Process, Creative Inputs, and Focus(1:14:09): Creating as a Collective and Gabe's Role in Enabling the Team(1:22:30): Trust, Shedding the Black Box, and Staying Original(1:30:35): Applied MSCHF – Doors are Open(1:34:21): Sarah Andelman, People Who are Still Excited, and Long Time Horizons(1:41:52): Buzzfeed(1:44:41): MSCHF ValuesLinksMade by MSCHFSean Monahan11. Eugene Wei - Amusing Each Other to Death - DialecticBig Red BootMSCHF WholesaleTax Heaven 3000Chair SimulatorMaurizio CattelanBirds Aren't RealDavid Bowie interviewBlurJesus ShoesAthletic Aesthetics - Brad TroemelLil MiquelaTrevor McFedriesHow Twitter Gamifies Communication - C Thi. NguyenDisney diagramEva & Franco MattesComedian - Maurizio Cattelan#13: Gabe Whaley - Making MSCHF - Scott NortonSarah Andelman ColetteEmmanuel PerrotinKAWSATM LeaderboardOpus 40Key4AllPT Cruiser from Key4AllSatan ShoesSuper BabyMSCHF on InstagramDialectic is on all podcast platforms.Join the ⁠telegram channel for Dialectic⁠Follow ⁠Dialectic on Twitter⁠Follow Dialectic on InstagramSubscribe to Dialectic on YouTube
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  • 30: David Senra - The Clarity of Commitment
    David Senra (Website, X) is a podcaster and loves that title more than anyone. He hosts Founders, where he teaches the lessons of history's greatest entrepreneurs by way of the biographies he reads of them. This week, he launched a second show, David Senra, where he talks to the greatest living entrepreneurs (often about the lessons from Founders). The first episode with Spotify Founder & CEO Daniel Ek is available now, and the show is in partnership with Scicomm Media, the team behind Huberman Lab.David is an enthusiast about four things: entrepreneurship, reading, history, and podcasts. His two shows are the articulation of those obsessions in a form of service for the rest of us. He is following Charlie Munger's advice: "take a simple a idea and take it seriously."David is one of the most energizing people I've ever met and has greatly inspired my work. I've had several multi-hour conversations with him that left me buzzing afterward, and I'm pleased that this is no exception. We cover many of his favorite lessons and founders, his process, biographies, focus, fear, endurance, service, and legacy. I hope you are inspired to commit yourself to something worth your days and years.Transcript and extensive linked references: https://dialectic.fm/david-senraSpecial thanks to Josh Kale for producing this episode. Please check out his show Limitless on frontier technology and AI.Timestamps:(0:00) - Open(1:49) - Intro(3:02) - Podcasts are Energy Transmission(7:52) - People Buy Simple Stories(12:38) - Repetition Doesn't Spoil the Prayer(16:11) - Trust in Brands and Products (and Podcasts)(19:40) - Continuous Improvement and Speaking to a Moving Parade(26:18) - Confidence and Simplicity(34:55) - What Makes a Great Biography and Biographer(42:17) - Humanity in Context: Why Biographies are So Practically Helpful(48:52) - Fear(54:32) - Self Reflection and Commitment(1:06:52) - Considering Stuff Beyond Podcasting(1:10:40) - Focus and Making Time for Relationships(1:14:00) - What Should David Delegate?(1:24:36) - Advice for 2017 David(1:28:21) - Storytelling and Clear Thinking(1:32:19) - Defying Rationality and Creating Magic with Obsessive Details(1:38:09) - Self-Deception and Understanding Who You Are(1:45:01) - Intuition(1:48:34) - Being Easy to Interface With(1:52:26) - Biography Most Founders Would Benefit From: James Dyson's Against the Odds(1:57:05) - Simplicity and Edit Before You Make(2:02:42) - Lesson for Tech People: Learn from History(2:06:14) - What David Hopes His Kids Say About HimDialectic with Jackson Dahl is available on all podcast platforms.Join the ⁠telegram channel for Dialectic⁠Follow ⁠Dialectic on Twitter⁠Follow Dialectic on InstagramSubscribe to Dialectic on YouTube
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  • 29: Billy Oppenheimer - Attuned to Clues
    Billy Oppenheimer (Website, X) is a researcher and writer who works closely with Ryan Holiday and Rick Rubin, and publishes the “Six at 6” newsletter. Billy is also working on his first book, The Work is the Win.We kick off by discussing one of my favorite new ideas: "looking for clues," a process and philosophy for creativity that Billy learned from Rick Rubin. He shares the story Rick told him when he learned and adopted this language, which is so representative of how Billy (and I!) research in our work.From there, we talk about Billy's robust research process and how he has created an external brain of the ideas and patterns that inspire him rather than relying on memory. We also talk about the importance of time as a filter and a series of maxims that underpin his work and creativity. We discuss the importance of inputs over outputs and his big idea and book title, "The Work is the Win," as well many related ideas on success, complacency, compounding, standards, initiative, local maximums, and more. We finish with some lessons from Billy's favorite people.This conversation is a field guide for making things, pushing through the messiness of progress, and attuning yourself to the richness of the world that often takes the shape of clues.Full transcript and all links: https://dialectic.fm/billy-oppenheimerTimestamps:0:00 - Intro 1:20 - Looking for Clues with Rick Rubin 17:42 - Billy's Own Clue-Seeking 24:26 - Balancing Listening to the Market and Finding Unique Influences 31:17 - Memory, Notecards, and Billy's External Brain 37:13 - Making Notes for an Ignorant Stranger, or Leaving Clues for Your Future Self 45:09 - Lingering and Time as a Filter 52:51 - Billy's Book and Big Idea: "The Work is the Win" 1:00:07 - Be Great Regardless 1:04:31 - Following Up Even When Your Abilities and Standards Don't Match 1:10:10 - Fending Off the Wolf at the Door1:15:55 - Unfolding and Planting Seeds 1:18:17 - Taking Initiative and Opening Doors: "He Who Hesitates is Lost" 1:24:58 - Stupid Bravery and Getting Past the Sewage 1:30:16 - Local Maximums and Resisting Personal "Folklore" 1:36:14 - Some of Billy's Favorites: Ryan Holiday, Rick Rubin, Steve Jobs, John Mayer, Greta Gerwig, Jerry Seinfeld, Ralph Waldo Emerson 1:56:45 - Side Quests 2:02:26 - "I Know What We Do Here" and Creative Environments 2:05:28 - Bringing Familiar and Unfamiliar Together 2:09:26 - Mastery and Compounding 2:12:44 - The Real Life of Appearances 2:15:43 - "Ton-goo-ey" and The Gifts We Give Ourselves Links:‎McCartney 3, 2, 1 (2021)The Way of the Tracker: The Path of “not this” - Boyd VartyEddie Murphy Is Tracy Morgan's Favorite | Comedians In Cars Getting CoffeePoetry UnboundWhen We Cease to Understand the World- Benjamín LabatutFill Up To Pour Out - Billy OppenheimerThe Subtle Art of Not Giving a F*ck - Mark MansonThe Psychology of Money - Morgan HouselLeBron James shows off photographic memoryThe Notecard System - Billy OppenheimerRobert GreeneMike Nichols: A Life - Mark HarrisThe Journal of Eugene Delacroix - Lucy Norton19. Henrik Karlsson - Cultivating a Life that Fits - DialecticStadium of selves — Steph Ango8. Steph Ango - Tools for Amplifying Our Light - DialecticThe third chair - Henrik KarlssonSecrets of the Creative Brain - Nancy AndreasenSetting down the snow globe - Jackson DahlBilly on RESTFace it: you're a crazy person - Adam MastroianniTennessee Williams – The Catastrophe of SuccessCritique of Pure Reason - Immanuel KantBilly on Constraint, Gide, and Kant's Dove‎There Will Be Blood (2007)The War of Art - Steven PressfieldBilly on unfoldingHe who hesitates is lost - Joe Rogan & Jordan PetersonUnfolding - Henrik KarlssonBilly on John Mayer, HubermanSteve Jobs on folkloreThe Making of Prince of Persia - Jordan MechnerMake Something Wonderful - Steve Jobs‎Lady Bird (2017)‎Frances Ha (2012)Billy on Greta GerwigBilly on "I know what we do here"The Art Spirit - Robert Henri
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  • 28: Maxwell Meyer - Starships & Road Trips
    Maxwell Meyer (X, Newsletter) is the founder and editor of Arena Magazine, an "American Propaganda" print and digital publication focused on technology, capitalism, and civilizational progress. Max also works with Joe Lonsdale at 8VC and is the proprietor of his Iowan farm, Henry Hills. He was previously the editor of the Stanford Review.Our conversation is about ideas Max is most interested in across storytelling and media, American values, technology and progress, capitalism, writing and craft, and deep love for his country.We start with critique, the media's tendency toward cliché, and defending the new while building trust with readers. Then we talk about American ideology: its radical founding myth, collective enterprise, and a nation of movers. Max makes a case that national character ought to be lived and formed bottom-up, and repeatedly argues that cultural pendulum swings are as old as time and we need not overreact to the swings of the day. He describes tech's brief abandonment of the rest of America and talks through how we might export Silicon Valley's outcome-oriented culture to government and other industries. Max argues that the foundation of capitalism is simple: "you can't kill your counterparty." We of course discuss Arena, magazines, writing, editing, and his ambitions there too.Above all else, Max makes the case for America, big and small: the beautiful, always-changing, rarely-agreeing, perpetually striving amalgamation of souls that stretch from sea to shining sea.You can subscribe to Arena here: https://arenamag.com/subscribeFull transcript and all links: https://dialectic.fm/maxwell-meyerTimestamps:00:00: Intro01:14: Elon, The Media, Cliché, American Collectivism, and Cultural Pendulum Swings09:07: Media, Criticism, and Defending the New17:49: American Ideology: The Declaration, Communal Enterprise, Americans as Movers28:20: Patriotism33:36: Learning from the Rest of the World40:27: A Case for Progress49:38: Tech's Separation from American Culture in the 2010s58:44: Tech Accountability and Engaging Normal People on their Premises1:15:23: Silicon Valley's Tiny Nations and Alex Karp's "The Technological Republic"1:21:19: The Frontier and the Core: Exporting SV Engineering Culture to Government1:28:46: Principled and Unpredictable Thinkers1:34:06: The Case for Capitalism1:43:07: Defending Critiques of Capitalism and Concerns of Concentration of Power1:49:37: Arena, Good Writing and Editing, Magazines as a Medium, Durability, Influences2:02:19: Big and Small America2:06:16: Joe Lonsdale2:06:50: Upholding Abundance2:11:39: Cooking and Bringing People Together2:12:38: The Back Half of the Brain2:14:02: The Places Between PlacesKey Links:The Man-Made Miracle of SpaceX - Max MeyerMax Meyer Launched a Print Magazine in 2024. Here’s Why. - Infinite Loops PodcastMan in the Arena SpeechDemocracy in America - Alexis de TocquevilleAmerica against America - Wang HuningHow United Became an Airline - Wall Street JournalThe Gentle Singularity - Sam AltmanPlaying With Guns (and Phones) - Nadia AsparouhovaThe Emerging Democratic Majority - John B. JudisA Techno-Republic, If You Can Keep It - Maxwell MeyerThe Tinkerings of Robert Noyce - Tom Wolfe | EsquireBrian Schimpf: Engineer at War - Maxwell MeyerTo Save America, Restore Our Frontier - Joe LonsdalePalantir’s Alex Karp Talks About War, AI and America’s Future - NYTThe Earthly Miracle of the Grocery Store - Maxwell MeyerA More Perfect Mediocracy - Leo LeibovitzMeditations On Moloch - Scott AlexanderThis is Water - David Foster WallaceCalifornia SublimeThe Magic Water of Hot SpringsWelcome to the MAGA Hamptons! - Max Meyer | The Free PressThe Green Counter-Revolution - Max MeyerHow To Kill A Country - Samantha PowerI Bought an Iowa Farm at Age 22 After my Brother DiedPlaces Between PlacesDialectic with Jackson Dahl is available on all podcast platforms.Follow ⁠Dialectic on Twitter⁠Follow Dialectic on Instagram
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  • 27: Mackenzie Burnett - Accounting for the American Dream
    Mackenzie Burnett (Website, X) is the co-founder and CEO of Ambrook, financial software for independent businesses starting with farms and ranches. We trace her arc from a policy-first upbringing (USDA household, Congressional internships, climate-security research at Stanford) to a building software for rural America. We talk about why Mackenzie loves America and cares about agriculture, the challenges of aligning sustainability with business and government, and pragmatically building resilience. Mackenzie talks about the American Dream and why independent small businesses are the foundation of it in many ways.Then we get into Ambrook’s product philosophy: why “all roads lead to accounting,” how multi-P&Ls and biological inventories make farms deceptively complex, and why understanding bookkeeping and money movement enables better decision making and understanding over the long run for big and small businesses.We also talk through Mackenzie's broad ambition for Ambrook; her growth as a leader; brand, aesthetics, and environment; Ambrook's editorially independent research division, Offrange, and more. Mackenzie is one of the most quietly ambitious and focused people I've met, and yet under her impressive and serious exterior is a life and love for America and its people that is all heart.Special thanks to Josh Kale for his help producing this episode.---Full transcript and all links: https://dialectic.fm/mackenzie-burnett---Timestamps00:01:11 Intro00:02:51: The American Heartland00:05:21: Agriculture, Policy, and Government00:12:29: The Challenges with Prioritizing Climate Risk: "Long Term and Abstract"00:18:04: Pragmatic Environmentalism and Resilience that Drives Business00:21:49: The American Dream00:25:52: The Importance of Independent Small Businesses00:28:58: Entrepreneurship on the Frontier: America's First Entrepreneurs and Ambrook's First Customers -- Farmers00:36:28: Biological Factories: Why Farms are Complex Businesses00:40:41: Why Everything Goes Back to Accounting00:44:30: Why Money Movement Matters00:51:13: Ambrook as a Twenty-Year Container00:57:27: The National Importance of Agriculture01:00:49: The Features of Illegibility01:04:49: Ambrook's Long Term Vision01:10:17: Making the Intractable Tractable (And Doomscrolling Your Company's Slack)01:14:42: De-Risking and Becoming Friends with Anxiety01:17:26: Building Something That Takes on a Life of its Own01:20:07: Ambrook's Culture in Three Words01:21:26: Brand and Storytelling01:26:11: AI Enabling the Middle Class01:30:57: California History and J.G. Boswell01:34:05: Niche Subjects and History and "The Land Where Lemons Grow"01:36:46: Disney's Magic Band01:39:15: Strange Math and Happiness and Sadness in Parallel01:41:31: Aesthetics, Beauty, and Physical Design Systems01:47:31: The Draw to Start ThingsLinks & ReferencesAmerica, the Beautiful - Mackenzie BurnettThe Founder's Letter: Mackenzie Burnett, AmbrookDisposable CamerasA “precariously unprepared” Pentagon? Climate security beliefs and decision-making in the U.S. military (Mackenzie's Thesis)The Land Where Lemons Grow - Helena AttleeDubai Chocolate Made Pistachios Viral, But Are Small Farmers Winning? - Offrangesam altman: “honestly, i feel so bad about the advice i gave while running YC i’ve been thinking about deleting my entire blog”affinity - AvaLunch with the FT: Novak DjokovicAmbrook Series A AnnouncementOffrange (Fka Ambrook Research)AI Could Actually Help Rebuild The Middle Class - David AutorThe King of California - Mark Arax | GoodreadsTulare LakeTweet on The Land Where Lemons GrowMagicBandLeaders in TechInteractJane JacobsFrom plows to platforms: how Stripe is powering modern agricultureDialectic is available on all platforms:Follow ⁠Dialectic on Twitter⁠Follow Dialectic on InstagramJoin the ⁠telegram channel for Dialectic⁠Subscribe to Dialectic on YouTube
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