Why 20% of Cannabis Consumers Feel Nothing From Edibles | Episode 18
On this episode of Inside Cultivation, BigMike sits down with Dr. Riley Kirk — cannabis scientist, TikTok phenom, and author of Reefer Wellness — for one of our most revealing conversations yet.As the lead researcher behind the largest cannabis study in the world (30 million+ data points!), Riley breaks down groundbreaking insights on terpene delivery, tolerance, brain chemistry, and why so many people are getting edibles totally wrong.🔥 In this episode, you’ll discover:• Why 1 in 5 people feel nothing from edibles — and how to fix it• How daily cannabis use reshapes your CB1 receptors, anxiety, and focus• What the Science of Smokability study revealed about terpene loss, ash color & drying• How tolerance can benefit ADHD, PTSD & neurodivergent brains• The truth behind skunky aroma (spoiler: it’s not terpenes)• What’s really causing CHS, and the overlooked role of vape carts• How to build deeper brand loyalty by treating every user like a patientWhether you're growing at scale or building a brand, this is a must-listen for marketers, cultivators, and conscious consumers alike.👉 Follow Riley’s content here: / @cannabichem 📘 Grab Dr. Riley Kirk’s book Reefer Wellness – a must-read guide to cannabis, chemistry, and conscious use:https://www.amazon.com/Reefer-Wellnes...💬 Drop your thoughts in the comments — we want to hear from you!----------------------Welcome to Inside Cultivation, the #1 destination for all things cannabis! 🌿Join our host, BigMike, as we explore the latest industry news, cutting-edge technology, and in-depth insights into cannabis cultivation. Whether you're a seasoned grower or just curious about the world of cannabis, we've got you covered. Don't miss out—subscribe and stay informed with the best in the industry!🎙️Listen / Follow The Podcast:Apple Podcasts, Spotify, Google, Amazon, iHeartRadioInstagram: / insidecultivation Tiktok: / insidecultivationpodcast