Fashion & Founders The Podcast

September Reset Guide. Fall Reset. How to become a founder. Why Aureum stopped selling jewelry. 
Cass Dimicco joins Victoria Smith, host Fashion and Founders to break down how she went from fashion buyer to creator to founder of Aureum. Cass gives listeners a “founder playbook,” even if you’re not about to start a company this is a great September reset guide. We go into changing your habits, building confidence, and betting on yourself. Her company recently went through a big pivot too. Cass shares why the brand ultimately stopped selling the jewelry it became known for. We talk about knowing when to pivot, finding and building relationships with manufacturers, pricing luxury products, why your brand doesn't need to be for everyone, and how Aureum is intentionally separating itself from the traditional “influencer brand” model. Cass also shares how she thinks about creator gifting, what actually gets her attention when hiring, why women should have more audacity when charging for their work, and how she turned her relationship with ShopMy into an opportunity to become an investor. If you're building a fashion brand, growing as a creator, or figuring out when it's time to bet on yourself, this episode is full of tangible advice you can actually use.

This episode is brought to you by Swap Commerce.
Learn more about Swap and join their private fashion community ⁠⁠HERE.⁠⁠

Follow Fashion & Founders:
Podcast IG: @fashionandfounders
Podcast Substack: Fashion and Founders
Podcast Website: fashionandfounders.com
Podcast TikTok: @fashionandfounders
Podcast YouTube: Fashion and Founders
Podcast Links: Shop My

Job Board opportunities in fashion, tech, and more.

Follow Cass Dimicco:
IG: @cassdimicco
Substack HERE

Follow Aureum:
IG: @aureum.collective
Shop HERE

Thanks for listening!

What does the future of fashion tech actually look like and which companies will survive it? What is fashion tech? How to work in fashion tech? What companies get investment?
This week, Victoria sits down with Juan Pellerano, Chief Marketing Officer at Swap Commerce, a fast-growing fashion tech company that raised a $100 million Series C in 2026. Juan breaks down what agentic commerce actually means, how AI could change the way we shop online, and why the next generation of e-commerce may look far more personalized than the traditional dot com experience. Juan shares lessons from helping scale Swap: how the company landed its earliest customers, why community has become one of its most effective growth strategies, what makes a fashion tech startup attractive to investors, and why founders need to ask whether they're building a true company or simply a feature. Whether you are a founder, investor, marketer, or simply interested in fashion tech there is something to takeaway from this episode. 

Follow Fashion & Founders:
Podcast IG: @fashionandfounders
Podcast Substack: Fashion and Founders
Podcast Website: fashionandfounders.com
Podcast TikTok: @fashionandfounders
Podcast YouTube: Fashion and Founders
Podcast Links: Shop My

Job Board opportunities in fashion, tech, and more.

Follow Swap Commerce:
IG: @swap.commerce
Website HERE

Thanks for listening!

How to build a personal brand, make money as a content creator, and turn an online audience into a real business. 
In this episode of Fashion and Founders, host Victoria Smith is joined by Alexis Barber. Alexis is the founder and host of Too Smart For This and has built a portfolio career spanning content, consulting, speaking, entrepreneurship, and publishing. In this episode, she shares why she believes content creation is a skill, not a career and how creators can use content as a distribution channel for something much bigger. We discuss the shift from the “relatability economy” to the “credibility economy,” influencer vs. thought leader, finding your zone of genius, building multiple revenue streams, and why long-form content can be more valuable than going viral. Alexis also shares what working at YouTube taught her about the creator business, her first $30K brand deal, and how she’s approaching her next level with a focus on excellence and authority. If you're building a personal brand, growing as a creator, or trying to turn your expertise and audience into a sustainable business, this episode is for you.

Follow Fashion & Founders:
Podcast IG: @fashionandfounders
Podcast Substack: Fashion and Founders
Podcast Website: fashionandfounders.com
Podcast TikTok: @fashionandfounders
Podcast YouTube: Fashion and Founders
Podcast Links: Shop My

Job Board opportunities in fashion, tech, and more.

Follow Alexis Barber:
IG: @alexisbarber
TikTok: @alexisbarber_
Youtube: @alexis_barber

Follow Too Smart for This:
IG: @toosmartforthiss
Book HERE
Substack HERE

Thanks for listening!

How to get invited to fashion week, what I wish I knew before attending my first fashion week, who gets invited to fashion shows?
Inside Copenhagen Fashion Week SS27. What makes Copenhagen Fashion Week different and why it’s one of my favorites. We go over the Live Podcast with Ganni and how the brand engages in fashion tech and innovation. Plus tips I’ve learned about getting invited to fashion events and how to make the most of them. 
Ganni Founder Podcast
Ganni Chief Sustainability Officer Podcast

Follow Fashion & Founders:
Podcast IG: @fashionandfounders
Podcast Substack: Fashion and Founders
Podcast Website: fashionandfounders.com
Podcast TikTok: @fashionandfounders
Podcast YouTube: Fashion and Founders
Podcast Links: Shop My

Job Board opportunities in fashion, tech, and more.

Thanks for listening!

How did Ganni become a global name? Is Ganni a sustainable fashion brand? What innovation is needed for fashion brands?
Recorded live at Copenhagen Fashion Week at 1Hotel Copenhagen, Victoria sits down with GANNI co-founder Nicolaj Reffstrup  to talk about building one of fashion’s most recognizable global brands. 
Nicolaj shares how his background in tech shaped the way he and his wife, Ditte Reffstrup, built GANNI. He also reflects on the rise of the “GANNI Girl,” taking on outside investment, expanding internationally, and what happens when a brand becomes bigger than its founders.
The conversation explores why GANNI has never called itself a sustainable fashion brand, the business decisions behind its responsibility strategy, and why the company once walked away from bestselling products because of their environmental impact. Nicolaj also shares what he looks for when investing in founders, where he sees opportunity in materials and AI, and why he believes the future could become increasingly difficult for mid-market fashion brands.
Nicolaj answers audience questions on what he would do if he were starting his career again today, his advice for aspiring entrepreneurs, and what actually makes someone stand out when applying to work at GANNI.

Follow Fashion & Founders:
Podcast IG: @fashionandfounders
Podcast Substack: Fashion and Founders
Podcast Website: fashionandfounders.com
Podcast TikTok: @fashionandfounders
Podcast YouTube: Fashion and Founders
Podcast Links: Shop My

Job Board opportunities in fashion, tech, and more.

Follow Ganni:
IG: @ganni
Website HERE
The Ganni Playbook HERE

Rent the Runway:
Use code: RTRXVSMITH50 and get 50% off your first month!

Glamsquad:
Code: FASHIONANDFOUNDERS for $20 off

Thanks for listening!