LinkedIn Marketing Mastery

LinkedIn gurus have been lying to you about signing clients on LinkedIn.

In this video, three business owners who've tried it all share their raw methods they're actively using to find clients for their service businesses.No BS or hyped up tactics that only work to sell LinkedIn services!

This is the 1st part of the final episode of the LinkedIn Marketing Mastery podcast. (part 2 coming soon...)

Podcast's Substack: https://createandearn.com/sm

Darren on IN: https://www.linkedin.com/in/darrenpallatina/
Aleks on IN: https://www.linkedin.com/in/creationcodes/
Fran on IN: https://www.linkedin.com/in/francallado/

Links mentioned:
https://creationcodes.substack.com/subscribe
https://instagram.com/creationcodes
https://archetypearchitecture.creationcodes.co

Summary and important notes: createandearn.com/sm

After running 12 businesses all over the world, Moe Choice settled on helping solopreneurs build their's without the need for investors... and using only 1 platform to market his own business...
LinkedIn.
Why? That's what we tried to find out in this episode.

Follow Moe: https://www.linkedin.com/in/moechoice/
Follow Fran: https://www.linkedin.com/in/francallado/

Chapters
00:00 Intro
02:02 Transitioning to LinkedIn for Marketing
03:54 Building a Hospitality Consultancy
06:40 Adapting to the Pandemic and Online Learning
08:42 Understanding Client Niches and Pain Points
11:42 The Importance of Human Behavior in Business
13:33 Strategies for Effective Outreach on LinkedIn
15:40 The Future of LinkedIn Marketing
24:47 The Motivation Behind Content Creation
26:17 Understanding Warm Leads and Engagement
28:59 The Importance of Personalization in Outreach
31:31 Building Genuine Connections
33:07 The Principle of Giving Before Asking
35:37 Making Prospects Feel Seen and Safe
38:13 Understanding Human Behavior in Marketing
40:10 The Importance of Owning Your Audience
42:32 Valuing Your Skills as a Solopreneur
45:24 The Power of Asking for Help

Summary and important notes: createandearn.com/sm

Marketing is changing. If your business is not publishing video in 2025, you need to hear this conversation!

Evgeny's YouTube Growth Kit: Use coupon code «FRAN100» to get access for free - https://evgenymaximov.com/youtuber-essential-kit/

Follow Evgeny: https://www.linkedin.com/in/evgeny-maximov/
Follow Fran: https://www.linkedin.com/in/francallado/

Chapters
00:00 Intro
01:40 Video on LinkedIn...
02:29 The Importance of Video for Founders
05:10 Overcoming the Fear of Recording Videos
07:59 Tools and Techniques for Video Production
10:37 Creating Engaging Video Content
13:11 Maximizing Video Reach Across Platforms
15:52 The Role of AI in Video Editing
18:33 Building Trust Through Video Content
21:06 Streamlining Video Production for Founders
23:34 Defining Goals for Content Creation
25:44 The Power of Long-Form Content on YouTube
28:30 The Importance of Video Packaging
31:45 Repurposing Content Across Platforms
33:23 Leveraging Video for Lead Generation
43:53 Overcoming Reluctance to Create Video Content

Summary and important info: createandearn.com/sm

There's one secret to attracting the right audience. Those who'll buy from you every time. In this episode, Stacy Eleczko goes into the details of what it is and how to use it in your business.

Follow Stacy: https://www.linkedin.com/in/copybystacy/
Stacy's Newsletter: https://stacy-eleczko.kit.com/f82d46769a

Follow Fran: https://www.linkedin.com/in/francallado/

Summary and important notes: https://createandearn.com/sm

Finn McKenty never intended to be a YouTuber, he just wanted to solve a visibility problem. In this episode he reveals what got him into YouTubing and why he left everything behind to publish only on LinkedIn.

Follow Finn: https://www.linkedin.com/in/finnmckenty/
Follow Fran: https://www.linkedin.com/in/francallado/