In this show, we’re digging deep into the fundamentals of marketing, and interviewing experts weekly who actually use LinkedIn to build their businesses.
If yo...
Linkedin Algorithm Updates 2025: Leverage them to Grow your Business!
Summary and important notes: https://createandearn.com/smDM Strategy playbook: https://createandearn.com/dmsThere are only 3 things that are really worth doing for your business on LinkedIn in 2025. Let's find out what they are!Follow Dana: https://linkedin.com/in/dana-daskalovaFollow Fran: https://linkedin.com/in/francalladoChapters00:00 The Decline of LinkedIn Engagement02:44 Strategies for Effective Lead Generation05:08 Building Your Personal Brand on LinkedIn
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10:12
Why LinkedIn Cold Outreach FAILS to Generate Leads in 2025
Summary and important notes: https://createandearn.com/sm DM Strategy: https://createandearn.com/dmsWhy cold outreach is a great way to get your account banned or restricted, and what to do instead to get 1 out of every 5 people on a sales call.Follow Dana: https://linkedin.com/in/dana-daskalovaFollow Fran: https://francallado.com/in/francalladoChapters00:00 Intro02:36 Why Cold Outreach isn't effective04:59 LinkedIn's Unique Environment06:41 There's still a way to do outreach...08:44 What's next
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9:53
The Future of B2B Lead Generation: LinkedIn Groups?
Important notes: https://createandearn.com/smAs organic reach decreases on LinkedIn, we explore the potential of groups as a solution with the owner of a group with 1.5M members.Correction of a number shared: Jackie's group is about to reach 100M impressions, not 1B.Follow Jackie: https://www.linkedin.com/in/domanus/Follow Dana: https://www.linkedin.com/in/dana-daskalova/Follow Fran: https://www.linkedin.com/in/francalladoChapters00:00 Intro00:34 The Return of Live Interactions02:38 Exploring LinkedIn Groups05:26 The Impact of Group Engagement on Visibility07:44 Networking and Real Connections in Groups09:45 Creating Value in Groups12:37 The 95-5 Rule and Lead Generation14:58 Transforming Impressions into Leads16:36 The Future of LinkedIn Groups21:03 Creating and Growing Online Groups23:58 Lead Generation Strategies in Groups28:11 Maintaining and Moderating Groups32:16 The Future of LinkedIn Groups36:04 Revenue Generation through LinkedIn
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Sign Clients on LinkedIn using these 3 Proven Messages (DM Strategy)
The strategy to booking sales calls with your ideal client with a short DM conversation (3 to 5 messages).The most valuable tips from this and other episodes here: createandearn.com/smDownload the DM Strategy: createandearn.com/dmFollow Dana: linkedin.com/in/dana-daskalovaFollow Fran: linkedin.com/in/francalladoChapters00:00 Introduction to LinkedIn Sales Strategies01:00 Common Mistakes in DM Outreach04:32 The Three-Step DM Process07:25 Identifying Your Ideal Client14:59 Crafting Effective Outreach Questions18:41 Building Rapport Before the Pitch
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22:00
A New Method to Signing 60% Clients without Being Salesy (live call roleplay)
You don't need to be salesly to book a client - Let them sell themselves!Summary and Script: https://createandearn.com/smDana and Fran roleplay a sales conversation where the prospect sells themselves while explaining each part of this 4-step process.Follow Dana: linkedin.com/in/dana-daskalovaFollow Fran: linkedin.com/in/francallado
In this show, we’re digging deep into the fundamentals of marketing, and interviewing experts weekly who actually use LinkedIn to build their businesses.
If you’re tired of the same old rat race tactics and ready to see real results, you’re in the right place.
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