The Future Of

Rand Fishkin, CEO of SparkToro and co-founder of Moz, joins Jeff Dance to examine where marketing is heading in an AI-saturated era. Rand argues that AI search visibility is significantly overhyped, while Google's AI Overviews—appearing on more than 45% of searches—represent the true frontier of AI's marketing influence. He explains why short-form video now dominates consumption, why traditional attribution modeling is effectively dead, and how marketers should adopt a "measure, test, invest, analyze" approach instead. The conversation closes with timeless lessons on product quality, niche communities, and leading with integrity.

In this episode, Jeff Dance speaks with Scott Sundvor, Chief Product Officer at Instrumental, about how AI is accelerating and transforming manufacturing. Scott explains Instrumental's three engines—vision, context, and analysis—that help complex electronics manufacturers improve yields and speed time to market. He shares insights on the AI infrastructure build-out, noting that "the factory floor is getting eyes before it's getting hands." The conversation explores the realistic timeline for automated factories, the trillions lost annually to manufacturing waste, and how AI can reduce it. Scott closes with an optimistic view of AI accelerating its own supply chain to solve the world's biggest problems.

In this episode, Jeff Dance speaks with Steven Kotler about the future of human performance and the science underlying peak states. The discussion explores flow states, the neurobiology of performance, and how technology—from AI to group flow measurement—is changing our capabilities. Key takeaways include simple strategies for improving performance, insights into the power and risks of technology, and the vital need for both wisdom and cooperation as our global capacity accelerates.

In this episode of "The Future Of," Jeff Dance interviews Mark Groden, CEO of Skyryse, to explore the advancements in flight automation. Mark shares insights on how Skyryse is transforming the aviation industry by making flight easier, safer, and more accessible through software-defined aircraft. The conversation covers the evolution of flight controls, safety enhancements, the challenges of automation, and the future of pilot training. Key innovations include intuitive digital interfaces and systems that ensure safety, even in complex flight scenarios.

This episode explores the evolving landscape of the blue economy, focusing on technological advancements, sustainability, and innovative business models transforming the maritime sector. Key topics include the exponential growth of data and AI in ocean industries, the rise of startups and emerging technologies, the importance of international cooperation and community engagement, and the drive toward both economic growth and ocean conservation. The discussion emphasizes balancing sustainable development with innovation, the integration of new fuels and autonomy, and the expanding impact of ocean data across industries