The Gstaad Guy Podcast

The Gstaad Guy sits down with Silvio Campara, CEO of Golden Goose and one of the most unconventional operators in luxury, to explore what it really takes to build a brand that people feel they belong to rather than simply buy from. From joining a small Venetian sneaker company to leading one of the most recognisable names in the industry, Silvio reflects on a career defined by instinct over convention, an obsession with the people behind the product, and the conviction that imperfection is a position of strength rather than a compromise.

The conversation gets into why he believes traditional luxury's reliance on desire is its greatest failure, how culture replaced money as the currency of status, and what a brand actually owes the customer beyond the transaction. Silvio speaks candidly about running a company with no employees but dreamers, why he refuses to let anyone stay one version of themselves, and why he calls himself the chief emotional officer rather than the chief executive. Warm, contrarian, and openly critical of the industry he leads, it is a conversation about ambition, belonging, and why the flaw is the point.

Filmed at Mandarin Oriental, Milan.

(00:00) Intro ✨🎙️

(01:28) Chief Emotional Officer ❤️👔

(03:02) A Founder Selling A Mission 🚀💡

(06:23) Betting Everything On Sneakers 👟🎲

(08:36) Customers Become The Designers 🛍️🎨

(11:50) Imperfection As Strength 💪✨

(15:07) A Binary Phone Has No Shades 📱⚖️

(18:20) Nobody Has Time To Desire ⏰💭

(21:55) Culture Is The New Currency 🌍💰

(25:30) Handmade To Break 🤲💥

(27:09) Disney, Ferrari And Icons 🏰🏎️

(31:43) Ninety Golden Goose Babies 👟👶

(36:24) No Employees, Only Dreamers 💭✨

(41:31) Why 70% Are Women 👩🔍

(44:18) À La Poubelle vs. Fantastique 🗑️✨

(48:41) A Message For Students 📚💌
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The Gstaad Guy sits down with Rampa, producer, DJ and entrepreneur, to explore what happens when the thing you made becomes bigger than you are. Sixteen years on from a shared basement studio and a dream of never going back to the car wash, Rampa reflects on the strange arithmetic of scale: waking up one day with the tickets sold and the visibility earned and no real idea how to hold it, and discovering that most of the people far more famous than him feel exactly the same way.

The conversation gets into what skate culture taught him about belonging before the internet made it easy, why he agrees with a fair amount of his own criticism, and the economics nobody explains about who actually pays for a night in the jungle. He is candid about the two days a year Keinemusik spend with a coach protecting a friendship the scale had drowned out, about the freedom of an unfinished song and the worry that starts on release day, and about the blind date he was dragged along to that turned into TEILE, the speaker and carpentry company he now runs with twenty two people. Increasingly drawn away from the stage and towards engineering, workshops and the young builders he sees there, it is a conversation about creating rather than having created, and why he would not tell his younger self a thing.

Filmed at the Keinemusik Studio in Berlin.

(00:00) Intro ✨🎙️

(01:30) Rampa On Stage, Greg Off It 🎭🎵

(03:02) The Car Wash Dream 🚗💭

(09:31) Skate Culture And The Hunt 🛹🔍

(13:46) Waking Up Famous ⭐😮

(16:38) When The Happy Few Stop Being Few 🎉📈

(20:14) The Prep Beats The Show ⚙️🎤

(23:35) Who Pays For The Party 💰🎉

(27:17) Phones Up For The Hits 📱🎵

(29:39) Where The Whoop Came From 🗣️✨

(34:47) Abundance Over Scarcity 🌿⚖️

(36:59) A Tinder Date That Built A Factory 📱🏭

(44:48) Chasing The Flow State 🌊🧘

(48:59) Safer In The Process 🛡️🔄

(53:08) What Berlin Gave Him 🇩🇪🎵

(59:00) Therapy With Your Best Friends 🤝❤️

(1:08:21) À La Poubelle vs. Fantastique 🗑️✨
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The Gstaad Guy sits down with Jack Goldburg, founder of Jack's Dining Room & and Yes Chef Group, whose videos have been watched billions of times and whose food festivals now sell out in a couple of Instagram posts, to explore what separates a viral moment from a business that survives it. From editing until 3am while still employed at PwC to a chance conversation with a stranger at the next table, Jack reflects on a rise built on tunnel vision, a refusal to say anything negative about a restaurant, and the conviction that going viral has never been the hard part.

The conversation gets into what a single video can do to a family business, why he and his co-founder wore their own hat in every clip from the very beginning, and the framework he now builds against: content, community, experience, product. Jack is direct about what he tells people who ask how to start, which is to hold onto what they have for as long as they possibly can, and equally direct that there is no formula waiting behind the question. He speaks candidly about telling his team they are building rather than working and what that costs him outside the office, and about why he has never traded a restaurant's reputation for a bigger number. Warm, practical, and refreshingly unimpressed by virality for its own sake, it is a conversation about attention, taste, and what you do with both once you have them.

Filmed at The Maybourne Beverly Hills Garden Suite.

(00:00) Intro ✨🎙️

(01:34) Studying The Menu Three Days Early 📖🍽️

(04:07) The Couch He Could Not Fit On 🛋️😅

(06:03) The Stranger At The Next Table 👀🍽️

(09:04) A Month Of Double Paychecks 💰😮

(10:47) Don't Jump Too Fast ⏳💡

(16:50) Never About One Viral Video 📱🎯

(20:34) Why They Made Their Own Hat 🧢💡

(22:48) Nine Stores In Madrid 🇪🇸🏪

(27:02) Abundance Over Extraction 🌿⚖️

(30:44) A Michelin Guide For Everyone Else ⭐🌍

(32:05) The Golden Triangle 🔺✨

(35:12) Three Products That Failed ❌🔍

(38:36) The Couple Who Met Over A Joke 😂❤️

(44:48) You Think I Eat Sandwiches All Day 🥪😄

(45:36) We're Building, Not Working 🏗️💡

(50:26) Four Seconds To Earn Attention ⏱️👁️

(51:12) Sneaking Into The Drake Suite 🚪😏

(59:23) The Sushi And Pizza Problem 🍣🍕

(1:02:29) The Art Of Ordering 🍽️✨

(1:04:14) Not A Service Snob 😊🍽️

(1:06:09) Food As A Love Language ❤️🍽️

(1:12:20) Five Restaurants Worth Travelling For ✈️🍽️

(1:16:42) À La Poubelle vs. Fantastique 🗑️✨

(1:18:58) A Message For Anyone Starting Out 💌🌟
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The Gstaad Guy sits down with Henry Cookson, the polar record holder turned founder of Cookson Adventures, to explore what actually constitutes a life well spent. Henry left a prime brokerage desk at Goldman Sachs with no cold weather experience, entered a race to the magnetic North Pole against Arctic warfare instructors and Everest veterans, and won it. He went on to lead the first team in history to reach the Southern Pole of Inaccessibility using human power alone, and built a company designing frontier expeditions for people with the means to fund science while they travel.

The conversation moves from the trading floor on 11 September to the statue of Lenin at the centre of Antarctica, from lion collars and the discovery of an unknown species of orca to a hard look at greenwashing and the kind of company money attracts. Henry argues that being a rich guy is no longer a legacy because someone bigger always follows, explains why he deliberately got out of the elevator on the third floor, and makes the case that a crappy fishing boat with people you like beats a 150 metre yacht with people you do not. He is equally direct on the commercial side, describing why bespoke travel is a terrible business model and why he turned down a family who had sent the same five year brief to three of his competitors.

Filmed at The Badrutt’s Palace Hotel in St. Moritz.

(00:00) Intro ✨🎙️

(01:07) Discovering An Unknown Species Of Orca 🐋🔍

(02:47) Goldman Sachs, Kenya And The 9/11 Trading Floor 📈🌍

(06:25) An Overweight Banker Wins A Polar Race 🏔️❄️

(09:02) The Pole Of Inaccessibility And The Statue Of Lenin 🧭🗿

(17:08) The Anticlimax After The Record 🏆😔

(18:55) Prince Harry, Sycophancy And The First Big Break 👑🎯

(20:26) Funding Lion Collars & The Birth Of A Model 🦁💡

(26:14) Greenwashing & The Friends Money Attracts 🌿💰

(31:35) Losing Local Culture To Globalised Luxury 🌍💎

(33:40) True Nourishment 🌱🛗

(39:49) Advertising, Rolex Scarcity And 72% Of Wildlife Gone ⌚🦁

(42:18) Being Rich Is No Longer A Legacy 💰🔮

(53:20) Why Bespoke Travel Is A Terrible Business Model ✈️💭

(58:58) How A Frontier Trip Gets Designed 🗺️🔍

(1:03:41) À La Poubelle vs. Fantastique 🗑️✨
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The Gstaad Guy sits down with Danny Yeung, co-founder and CEO of IM8 and one of Asia's most accomplished serial entrepreneurs, to explore what it truly means to identify a gap in human health and build a best-in-class product to fill it. From founding Prenetics to partnering with David Beckham, Danny reflects on a career defined by hands-on execution, an instinct for opportunity, and the conviction that most people are massively underinvesting in their own foundation of health.

The conversation gets into what longevity really means beyond the buzzword, why the word supplement fails to capture what IM8 is actually trying to do, and how AI is beginning to reshape what is possible in personalised medicine and healthcare innovation. Danny speaks candidly about the realities of running a public company, what it takes to build teams that can move at the speed of a founder, and why being AI native is no longer a competitive advantage but a baseline requirement. Direct, driven, and refreshingly unpretentious about the business of health, it is a conversation about building with purpose and why your daily non-negotiables might matter more than anything else you do.

Filmed at Casa Cipriani New York's Premier River View Suite.

Explore IM8 with 10% off your first order: https://www.im8health.com/GSTAAD10 (Or Use Code: GSTAAD10)

Chapters:
(00:00 Intro ✨🎙️
(00:58) IM8 💊🌟
(02:24) Embarking On A Journey 🛤️✨
(03:09) Background 📖🌱
(04:38) Being A Serial Entrepreneur 🚀💼
(05:35) Starting Prenetics 🔬💡
(09:59) Meeting David Beckham 🤝⚽
(12:28) Friendship Turn Partnership 🤝❤️
(14:50) The Word "Supplement" 💊🔍
(16:24) What Does "IM8" Stand For? 🔤💡
(17:40) The Topic Of "Longevity" ⏳💪
(24:58) Easy Steps Towards A Healthier Life 🌿✅
(26:50) Health Non-Negotiables 💪🔒
(27:52) IM8 Positioning 🎯📈
(31:27) Pros & Cons Of A Public Company 📊⚖️
(35:24) Building Robust Teams 👥🏆
(38:36) AI Agents 🤖⚡
(42:03) AI Positively Impacting Medicine 🤖❤️
(44:20) DNA 🧬🔬
(46:55) The Future 🔮🌟
(51:37) À La Poubelle vs. Fantastique 🗑️✨
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