30 Minutes to President's Club | No-Nonsense Sales
Armand Farrokh & Nick Cegelski

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#621: How to Find the Buying Signals That Actually Close Deals | Angela Garinger Bennet
29-10-2026 | 32 Min.Angela Garinger Bennett, VP of AI GTM Transformation at Outreach, breaks down how sales leaders can use buying signals and AI agents to accelerate deals, identify risks, and coach their teams more effectively.
🚨 Build a signal-to-stage map that triggers the right sales play when deals are at risk
📊 Reverse-engineer your closed-won deals to uncover the buying signals that actually drive revenue
🎯 Use AI to identify coaching opportunities and shift your team's focus from activity volume to conversion rates
You’re one step closer to President’s Club!:
🏋 30MPC Training: https://www.30mpc.com/course/team-training
🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0
📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube- Grab the free Sales Nav Filters + Inbound Alerts toolkit: https://www.30mpc.com/blog/social-selling-the-warm-pipeline-machine
The Social Selling Course is live!: https://30mpc.com/course/social-selling-course
Sam McKenna, CEO of #SamSales, shares her LinkedIn social selling playbook for booking warm meetings, generating referrals, and accelerating deals without relying on cold outreach.
🤝 Mine your network's network for warm introductions using Sales Navigator
🔔 Set up automated alerts to uncover new referral opportunities
🎯 Use Sam's proven social selling cadence to book meetings with dream prospects
You’re one step closer to President’s Club!:
🏋 30MPC Training: https://www.30mpc.com/course/team-training
🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0
📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube #619: Active Listening to Loosen up Your Discovery Calls and First Dates | Sam McKenna | 30MPC Hall of Fame
22-10-2026 | 28 Min.The Social Selling Course is live. Get the launch-week discount and save $50 through Oct 26: https://30mpc.com/course/social-selling-course
FOUR ACTIONABLE TAKEAWAYS
3-step process every time you book a meeting: Show gratitude, send an invite with your company name first, and connect with them on LinkedIn.
Use a pre-call checklist for discovery. Research everything you can about your buyer and show them you know them in the first 5 minutes of the call.
Use “typically” language when prospects are hesitant to open up. By sharing common situations, it allows them to nail down their specific problem(s).
Once you get to a problem, tell a story: “You make me think of a customer where XYZ was the problem, ABC is what we did, which led to 123 results”. This helps build trust and gets them to open up further.
You’re one step closer to President’s Club!:
🏋 30MPC Training: https://www.30mpc.com/course/team-training
🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0
📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube- The Social Selling Course is live. Get the launch-week discount and save $50 through Oct 26: https://30mpc.com/course/social-selling-course
Sam McKenna puts Nick to the test after five months of building 30MPC's new Social Selling Course together. They break down the LinkedIn Sales Navigator reports, warm referral strategies, and social inbound plays that help reps book more meetings without relying on cold outreach or posting content every day.
🤝 Warm Referrals: Use coworkers, customers, and former product users to get introductions into target accounts.
🔍 Social Inbound Engine: Set up Sales Navigator alerts to uncover job changes, new connections, and warm paths into accounts.
💬 Social Selling Myths: Why posting content is optional and how to engage prospects without sounding inauthentic.
You’re one step closer to President’s Club!:
🏋 30MPC Training: https://www.30mpc.com/course/team-training
🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0
📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube #617: Three Steps to Use LinkedIn to Find More Prospects | Charlotte Johnson | 30MPC Hall of Fame
15-10-2026 | 11 Min.Grab the free Sales Nav Filters + Inbound Alerts toolkit: https://www.30mpc.com/blog/social-selling-the-warm-pipeline-machine
Our Social Selling course is now live. Order it here: https://30mpc.com/course/social-selling-course
🎙️ ACTIONABLE TAKEAWAYS
Use the spotlight filter to find some quick wins within the prospect list you’ve targeted using Sales Navigator
Connect with lower-level employees on LinkedIn to create groundswell when trying to reach revenue leaders
Use this messaging template for nurturing - Personalization → Challenge → Offering Value Add
Maximize your companies’ internal connections to build your prospecting list by asking them to introduce you
You’re one step closer to President’s Club!:
🔥 Charly’s LinkedIn Prospecting Guide:
https://tactics.30mpc.com/charly-johnsons-linkedin-prospect-guide
🏋 30MPC Training: https://www.30mpc.com/course/team-training
🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0
📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube
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Over 30 Minutes to President's Club | No-Nonsense Sales
The #1 sales podcast in the world, fueled by hyper-actionable sales tactics from the top 1% sellers at companies like Salesforce, Gong, Outreach, Slack, LinkedIn, Keller Williams, Northwestern Mutual.
30 Minutes to President's Club cuts all the BS, fluffy mindset stories, and sales academia to give you the most actionable sales tactics that get you to President's Club. Every episode is a supercharged 30 minutes where you'll hear step-by-step breakdowns in every key dimension of sales, including:
Prospecting: How to open conversations to triple your pipeline
Discovery: How to ask questions that uncover massive pain
Process: How to get big contracts over the line
Leadership: How to hire and train world class teams.
Your founding hosts are Nick Cegelski (3x top enterprise seller) and Armand Farrokh (VP of Sales at 29, ex-Pave, ex-Carta) joined by co-host Mark Kosoglow (CRO @ Catalyst, ex-Outreach).
Whether you're a seller listening to the (SELL) show or leader tuning into the (LEAD) show…
Get ready, you're going to President's Club.
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