Create Tomorrow, The WGSN Podcast

WGSN

Kunst Ontwerp

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151. Influence Redefined - Trust, Authenticity and the Future of Marketing
In this Create Tomorrow episode, host Cassandra Napoli explores the evolving landscape of influence with industry leaders Brandon Perlman and Jennifer Wilder Perlman from Social Studies. We explore how CEOs have long been the original influencers. Brandon and Jennifer talk about the importance of authenticity in marketing and how the creator economy is rapidly changing. Discover the power of quiet influence and the impact of AI on the influencer landscape
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150. From Runway to Reality – The Digital Fashion Revolution
In this Create Tomorrow episode, host Cassandra Napoli and Matthew Drinkwater, head of the Fashion Innovation Agency at London College of Fashion, discuss the convergence of technology and fashion. Matthew explores how emerging technologies like augmented reality, digital fashion and AI are transforming the industry and education. The conversation studies the role of digital fashion in the metaverse, the impact of AI on creativity and the future of fashion education.
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149. Getting on Board with the Movers and Shapers of Surf Culture
In this Create Tomorrow episode, host Cassandra Napoli, surfboard shaper Donald Brink and former Surfer Magazine writer Gabe Sullivan discuss surfing’s cultural shift from a niche pastime to a mainstream sport.Donald and Gabe uncover the role of surf shapers in crafting sustainable surfboards and the growing inclusivity within the surf community, particularly for women. Find out the impact of the internet on surf culture and surfing’s prominence as it becomes part of the Olympic Games.
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148. Fandoms & Franchises – The Future of Cultural Connections
In this episode, host Cassandra Napoli, WGSN’s Head of Kidswear Erin Rechner and Senior Cultural Strategist Liz Tan delve into the cultural moments set to define 2026 and beyond, offering insights into how brands can strategically embed themselves into these pivotal happenings. We explore the future of fandoms, the rise of women in sports and the impact of co-creation on niche cultures. Discover how WGSN’s Events + Culture platform provides a roadmap for brands looking to connect with audiences meaningfully. Whether you’re a brand strategist or a culture enthusiast, gain valuable perspectives on navigating the evolving landscape of cultural engagement.
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147. The Rise of 'If You Know, You Know' Shopping Networks with Lizzie Wheeler
Join host Cassandra Napoli as she delves into the evolving world of fashion with Lizzie Wheeler, a resale expert and founder of Archival Bridal Studio. In this episode, Lizzie shares her journey from wholesale to the forefront of the resale market, exploring the rise of IYKYK (if you know, you know) shopping networks and the growing demand for curation as a service. Discover how consumer culture is shifting towards personalised, community-driven shopping experiences and what this means for the future of fashion.
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Over Create Tomorrow, The WGSN Podcast

WGSN is the world's leading consumer trend forecaster. In this podcast we discuss the changing world and how industries will need to adapt. Each episode focuses on a single market, topic or trend as we unpack what businesses and individuals need to do to navigate the fast-changing world around us. Our expert trend forecasting combined with data science help you understand consumer behaviour and lifestyles, create products with confidence and trade at the right time.

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Kunst Ontwerp