Creator Unplugged

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Brock Johnson has taught Instagram strategy for almost a decade and built an audience of a million followers doing it. Jun and Brock get into the system that made him one of the most consistent creators in the game from the story bank he’s kept since his early days to the task-batching workflow that films a month of reels in one sitting.

They also break down what’s working on Instagram right now, the two kinds of content that will win over the next few years, the number one rule that keeps videos feeling real, and a trial reels playbook that gets one video three separate rounds of reach.

Then Brock opens up the business side: the funnel behind his audience, why he runs one offer instead of many, and the reason every creator needs an email list.

This episode is for creators tired of overthinking their content, the expert whose page is all value and no story, and anyone who’s ready to own more of what they’ve built.

Chapters:
02:48 How Jun and Brock met
03:31 Breaking the “only share value” rule
09:11 Weaving your life into your content
10:46 Build a story bank
15:58 Brock's upbringing in an entrepreneurial household
20:25 How to practice discipline
25:43 Work-life balance as priority number one
30:10 Batching 30 reels in one sitting
32:31 Hiring, leadership and who's on Brock’s team today
43:39 Realness comes from speed
51:21 The trial reels playbook
58:02 Inside Brock’s funnel
1:09:18 What still matters in 5 years

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Creator Unplugged on Instagram
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Jun on Instagram

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Vishen Lakhiani built Mindvalley into a nine-figure company on blogs and email, and avoided the camera until age 40. Jun talks with Vishen about why founders who stay invisible are shooting themselves in the foot, and how showing up on camera helped take Mindvalley from $30M to $140M.

Vishen unpacks the childhood programming that makes being seen feel unsafe, and traces his own back being bullied in school, plus the healing practice that finally freed him to post.

Then comes the masterclass: his full storytelling framework with real examples, the science of why stories are 22x more memorable than facts, why confident voices beat qualified ones online, and the trick for creators who think they have no original ideas.

At the end, Vishen flips the interview, pulling Jun's real story out of him layer by layer, and ends with a warning that everyone needs to hear.

This is an episode you don't want to miss.

Chapters:
02:36 The limiting beliefs Vishen started with
04:20 "Is it too late for me?" and starting at 40
06:10 The video that took on Nestlé
08:07 How storytelling took Mindvalley from $30M to $140M
10:49 Visibility wounding, explained
15:24 The inner child & the meaning-making machine
22:40 The practice for healing your fear of being seen
25:04 The HSTSS storytelling framework
25:46 The hook
32:28 The stakes
33:21 The turn
38:45 The scene
45:09 Vishen flips the interview on Jun
55:05 Why Vishen won't stop until a million lives change

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Jordan Schwarzenberger is the co-founder of Arcade, the entertainment company behind some of the biggest names in the creator world, and he has news for you: you're probably not as entertaining as you think you are.

At 29, Jordan runs multiple companies, leads a 22-person agency, hosts his own podcast, and is raising 5 kids. Jun starts where most interviews don't: how he holds it all together.

Jordan's answer runs through faith, why pride is at the root of most professional self-sabotage, and the ordering of his life that makes everything else work.

Then it gets tactical: why the future belongs to "content engineers," what makes people care enough to follow you, why delivery beats hooks, and how to stop sounding like a presenter.

And for those of you interested in expanding to live events, Jordan breaks down his fool-proof formula for his live-events business.

This is for anyone who wants to stop guessing at content and start engineering it, and for the ambitious ones trying to build big without losing themselves in the process.

Chapters:
02:20 What anchors Jordan
11:35 Pride, humility & checking yourself
17:26 How he manages it all
19:35 Detachment: the skill nobody talks about
25:28 Why experts won't own their story
28:41 Content is engineering, not talent
34:17 How to actually sound natural
39:48 Why full-time creator shouldn't be the goal
42:30 The economics of live events
52:14 The trust crisis on social platforms
53:23 Instagram's big mistake
55:49 Scarcity & spontaneity always win
57:47 What he wants to be remembered for

Stay connected:
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Jun’s Instagram

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When something feels off with your health, you probably don't open Google anymore, you open TikTok, Instagram, Reddit... And for millions of people, the voice they land on is Dr. Karan Rajan, the surgeon who made the internet comfortable talking about the things it was too embarrassed to ask a doctor.

Jun talks with Karan about what it means to be a trusted voice at scale, how to spot a fake expert (the red flags are more subtle than you think), and how he protects his credibility while building his supplement company Loam.

They also get into the content strategy behind it all - reaction-video formats, vocalizing contrarian takes, scripting, and so much more.

This episode is for professionals who think their field is too technical and boring for social media.

Chapters
01:49 The patient who was too embarrassed to speak up
03:28 Making taboo topics watchable
04:46 Why informed patients are better patients
06:33 Red flags of a fake health expert
08:52 Building Loam for the skeptics
10:27 How he engineers his content
14:11 Inside the reaction-video format
18:14 The "secret sauce" AI can't replicate
22:10 How he sources what to react to
25:19 What entrepreneurship taught him
30:31 Brute-forcing your way past embarrassment
32:13 How content transformed his communication
36:26 Why he canceled his Oura ring subscription
39:15 Real health is resilience
45:46 Leaving surgery with zero regrets

Stay connected:
Creator Unplugged on Instagram
Creator Unplugged on TikTok
Jun on Instagram

📌 Ditch all the social planning tools for Rella. Go to getrella.com and use code “CREATOR" for 10% off your first three months or annual plan.

Make sure you follow wherever you're listening! It takes 2 seconds and guarantees you never miss any of our upcoming episodes.

Partnerships/Inquiries: aceel@creatorcollege.com

Maddie Borge has spent more than half her life on the internet. She started at 12, filming videos in her bedroom in Norway because she dreamed of living like the YouTubers she idolized. Today, she has an audience that literally grew up alongside her, and a travel brand that sold out its restock in 67 minutes.

Jun talks with Maddie about what over a decade online really builds: Why she never felt split between her online self and her real one, the money habits she formed to set her up for success, long-form vs. short-form, and how all those years of trust turned into Pastael, her viral packing-cube brand.

Then, they tackle the operator side of things when it comes to bootstrapping a physical product, six-figure stock orders, months of sellouts, hiring, and everything in between.

Chapters:
01:55 Starting YouTube at 12
06:14 Identity online and offline
09:35 The followers who grew up with her
12:59 Why she diversified her income
15:11 The idea for Pastel
17:55 The real cost of physical products
20:01 Building in public without knowing it
22:41 Learning to be an operator
25:46 What she's learned about hiring
27:21 Long form vs. short form strategy
32:28 Her "I made it" moment
33:37 What makes a pop-up actually work
39:30 Building community
42:01 What she'd tell her 12-year-old self

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