Do This, NOT That: Marketing Tips with Jay Schwedelson

Partner with Jay: https://www.jayschwedelson.com/contact
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Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).
All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter
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Register for Eventastic (FREE + VIRTUAL!) https://www.eventastic.com
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Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com
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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/
Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson
Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/
Ask Jay anything: https://www.jayschwedelson.com/ask
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Leave a comment and follow the show, it really helps us out!
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Paying for an AI tool and quietly wondering whether you're getting what they promised? That nagging feeling just turned into a class action lawsuit, and Jay Schwedelson thinks it's the first of many in a world where nobody can actually measure what "usage" even means. He also makes a surprisingly convincing case for why dropping the work-email requirement on your forms is a win and not a leak, with detours through LinkedIn GIFs, a Netflix rom-com, and a bestseller list nobody saw coming.
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Best Moments:
(00:35) LinkedIn is rolling out GIFs in comments, and why that matters more than it sounds
(02:45) The Claude Max buyer who expected 20X more usage and found he was getting closer to 6X
(02:56) Why "am I actually getting the AI usage I'm paying for" is about to become a recurring legal fight
(04:00) Year over year, 27% fewer companies are forcing a work email on their forms
(04:54) The case for letting job seekers use a personal email, and why your brand wins when they get hired
(08:16) "Stupider People Have Done It" lands at #87 on the USA Today list, with $130,000 raised for cancer research

Partner with Jay: https://www.jayschwedelson.com/contact
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Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).
All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter
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Register for Eventastic (FREE + VIRTUAL!) https://www.eventastic.com
ㅤ
Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com
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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/
Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson
Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/
Ask Jay anything: https://www.jayschwedelson.com/ask
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Leave a comment and follow the show, it really helps us out!
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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.
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Somewhere over the Atlantic, a soccer fan is white-knuckling a full-size bottle of ranch dressing in their carry-on, and that is exactly where Daniel Murray and Jay Schwedelson start before getting to the part that should rattle every marketer: most of the opens and clicks in your reports were never human. If your numbers look incredible, the bots are probably flattering you, and if they look terrible, you have a real deliverability or content problem hiding underneath. It is a fast, funny run through the zero-click era and why sending more email is not the crime people make it out to be.
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Best Moments:
(02:45) Roughly 95% of clicks can be bot activity, and a honeypot link in the newsletter proved it.
(03:25) Not a single one of your email metrics is accurate, and it keeps getting worse.
(04:44) If a contact opens every email you ever sent, that is not a superfan, it is bots wrecking your lead scores.
(05:21) Welcome to the zero-click era, where the real goal is making things people actually want to share.
(06:32) No-agenda marketing builds equity in someone's brain long before they are ready to buy.
(08:29) Relevancy is married to frequency, so the more relevant you are, the more often you can send.

Partner with Jay: https://www.jayschwedelson.com/contact
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Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).
All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter
ㅤ
Register for Eventastic (FREE + VIRTUAL!) https://www.eventastic.com
ㅤ
Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com
ㅤ
Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/
Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson
Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/
Ask Jay anything: https://www.jayschwedelson.com/ask
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Leave a comment and follow the show, it really helps us out!
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Connect with and follow Andy Frawley on LinkedIn, and learn more about Data Axle at data-axle.com.
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Most people assume AI quietly solved the data quality problem for good. Andy Frawley, CEO of Data Axle, tells Jay Schwedelson the opposite is true: clean data matters more now, because a weak foundation just lets AI make bad calls faster. From there they get into why your B2B email list flops on Instagram, why direct mail is quietly thriving, and why Andy doubled his events budget after swearing them off.
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Best Moments:
(02:13) Why data quality is becoming a hotter topic, not a solved one, in the AI era
(04:27) Data Axle still calls 25 million businesses a year to verify them by hand
(07:51) How to match a B2B email list to consumer profiles so you can hit people on Instagram and CTV
(10:42) Direct mail is far from dead, and even Amazon is leaning back in
(12:52) Why a small, clean database beats a big, unreliable one every time
(14:45) The skeptic who doubled his events budget once he forced an ROI story

Partner with Jay: https://www.jayschwedelson.com/contact
ㅤ
Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).
All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
ㅤ
Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter
ㅤ
Register for Eventastic (FREE + VIRTUAL!) https://www.eventastic.com
ㅤ
Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com
ㅤ
Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/
Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson
Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/
Ask Jay anything: https://www.jayschwedelson.com/ask
ㅤ
Leave a comment and follow the show, it really helps us out!
ㅤ
Subscribe to Amy's newsletter at amyporterfield.com/newsletter and follow her on Instagram @amyporterfield, where she shares real-life updates, Amazon finds, and marketing tips.
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Walking away from a course that pulled in over $60 million sounds like a mistake, until you hear why Amy Porterfield did exactly that. She sat down with Jay Schwedelson at Eventastic to break down how she now fuels an entire coaching business with the same live webinar every single Monday, no replay and no apologies. If you've ever told yourself your best material is too repetitive to run again, her answer might change your mind.
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Best Moments:
(04:15) Amy's reframe for anyone facing a big pivot, the idea that you have earned your elevation.
(07:46) The Tony Robbins lesson that stuck with her: growth means being uncomfortable about ninety percent of the time.
(12:06) A Claude project audits her webinar every week and nudged conversions up four percent with tiny tweaks.
(17:44) Her fix for boring webinars: make the first five minutes about them and get to the pitch by the forty-five-minute mark.
(20:32) The in-person event mistake she kept making: teaching too much when people actually wanted time to connect.
(25:35) The simple three-part email that pulled a hundred thousand dollars in three days from a list she already had.

Partner with Jay: https://www.jayschwedelson.com/contact
ㅤ
Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).
All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
ㅤ
Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter
ㅤ
Register for Eventastic (FREE + VIRTUAL!) https://www.eventastic.com
ㅤ
Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com
ㅤ
Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/
Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson
Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/
Ask Jay anything: https://www.jayschwedelson.com/ask
ㅤ
Leave a comment and follow the show, it really helps us out!
ㅤ
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The link between ranking high on Google and getting cited in AI overviews has quietly fallen apart over the past year, and Jay Schwedelson has the numbers to prove just how fast. He lays out the small, almost boring tweaks that decide whether AI tools surface your content or skip right past it, then makes the case that your prettiest emails might be the ones working against you now. Stick around for a soccer confession and a book update with a genuinely good cause behind it.
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Best Moments:
(00:42) Only 38% of pages cited in Google's AI overviews still rank in the top 10, down from 76% a year ago.
(01:18) Put a date on everything you publish, because the AI tools are hunting hard for a recency signal.
(02:15) Rewrite your headlines and page titles as questions so the LLMs actually pull them in.
(03:33) Meltwater found 75% of LinkedIn AI citations come from personal profiles, not company pages.
(05:33) Live text in the first 150 to 200 characters is becoming the new North Star for email.
(09:14) His book hit number one new release on Amazon, with all proceeds going to cancer research.