Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
GURU Media Hub
Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking pow...
Ep. 274-SEGMENTATION Secrets You NEVER Knew! ➕ I Hate Sharesies with Dinner Groups😡Jay’s SCOOP
In this episode of Do This, Not That, host Jay Schwedelson dives into hidden opportunities in database segmentation for marketers, sharing strategies for both B2B and consumer databases. Plus, Jay shares a personal rant about “sharesies” dining experiences that we can all relate to!=================================================================Best Moments:(00:40) Introduction to hidden gold in your database(01:36) B2B database segmentation strategies(04:05) Consumer database segmentation strategies(06:03) Podcast sponsorship by Marigold(06:52) Jay’s personal rant about “sharesies” dining experiences=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!FREE Guide → The Loyalty Program Optimization GuideBuilding customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:jayschwedelson.com/marigold
--------
11:16
Ep. 273- EVENTS are Changing! w/Event Industry LEGEND - Dahlia El Gazzar 🧠- Stop Pleasing the C-Suite and Focus on Your Audience!
In this insightful episode of Do This, Not That, Jay Schwedelson sits down with Dahlia El Gazzar, a trailblazer in the events industry, to delve into the evolving landscape of event planning. They explore innovative strategies for enhancing events, ensuring they resonate with today’s audiences and leave lasting impressions.=================================================================Key Discussion Points:(02:01) Dahlia's unique entry into the events industry through organizing a camel race(04:58) The crucial role of addressing stakeholder desires in event planning(06:08) Urging event organizers to revamp their approaches for 2025(09:14) Tips for reimagining traditional event formats(11:37) Strategies for crafting unforgettable event experiences(13:30) Finding the right mix of content, networking, and engagement at events(14:26) Dahlia’s habit of evaluating every event she attends(16:28) Ways to engage with Dahlia’s innovative event strategies=================================================================Guest Bio:Dahlia El Gazzar, known as the "fairy godmother" of the events industry, boasts a dynamic background, from staging camel races to orchestrating major corporate events. Her agency, Dahlia Plus, focuses on pushing the boundaries of conventional event planning, prioritizing memorable experiences and deep connections. As a strategic adviser, Dahlia influences various prominent events, continuously redefining industry standards and enhancing attendee engagement.=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!FREE Guide → The Loyalty Program Optimization GuideBuilding customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:jayschwedelson.com/marigold
--------
18:23
Ep. 272 - Ask Us ANYTHING❓ NEW DATA: Apple iOS 18 Mail App impact? ➕ Marriage Proposal ideas? 💍
In this episode of Do This, Not That, host Jay Schwedelson answers listener questions in an “Ask Us Anything” segment. Jay covers a variety of topics, from email marketing strategies and Apple's new email categorization feature to a personal story about how he proposed to his wife.=================================================================Best Moments:(01:15) Jay’s experience with trying a Cronut(02:21) Question about emails going into the promotions tab in Apple Mail(03:20) Explanation of Apple’s new automatic email categorization feature(04:05) Survey results on user adoption of new email categorization(05:50) Testing results on email marketing performance with new categorizations(07:51) Sponsor message for Marigold email platform(08:39) Listener question about marriage proposal ideas(09:01) Jay’s personal story of how he proposed to his wife(10:57) An alternative proposal idea Jay considered(12:24) Closing remarks and promotion of Eventtastic.com=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!FREE Guide → The Loyalty Program Optimization GuideBuilding customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:jayschwedelson.com/marigold
--------
13:38
Ep. 271- DeepSeek AI TRICK!🫨Plus Valentine's Day Biz➕Consumer Tips! 🥰 BEST MOVIES for Valentine's Day?: What's Up THIS WEEK
In this episode of "Do This, Not That", host Jay Schwedelson shares effective Valentine's Day marketing strategies for both businesses and consumers. He introduces a powerful trick using DeepSeek AI through Perplexity.ai, and offers his recommendations for romantic movies to watch this Valentine's Day.=================================================================Best Moments:(01:08) Valentine's Day marketing tips for businesses and consumers(02:59) DeepSeek AI tool from China and how to use it safely(05:48) Valentine's Day movie recommendations=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!FREE Guide → The Loyalty Program Optimization GuideBuilding customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:jayschwedelson.com/marigold
--------
9:15
SPECIAL SERIES ==> How & Why YOU Need an EMAIL NEWSLETTER Now! 📰<== | BATHROOM Break #41 (COLLAB: The Marketing Millennials + Do This, Not That)
In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss the importance of starting and maintaining a newsletter, offering valuable insights on content creation, audience engagement, and marketing strategies. They share tips on how newsletters can build expertise, foster trust, and grow email lists.=================================================================Best Moments:(00:34) Introduction to the episode's topic: how to start a newsletter(02:19) Jay explains why newsletters are valuable for businesses and personal brands(03:37) Daniel discusses newsletters as expertise builders and trust programs(05:47) The importance of creating engaging newsletter content(08:03) How to determine the purpose and niche of your newsletter(09:03) Jay emphasizes the significance of compelling content throughout the newsletter(10:20) Using pop-up forms on websites to grow email lists(11:05) Strategies for adding subscribers to your newsletter(11:53) Leveraging newsletter content for multiple marketing channels=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!FREE Guide → The Loyalty Program Optimization GuideBuilding customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:jayschwedelson.com/marigold
Over Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Luister naar Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold, C-Level en vele andere podcasts van over de hele wereld met de radio.net-app