In this first episode of Spamageddon—a five‑part crossover between Email After Hours and Do This, Not That—hosts Jay Schwedelson, Guy Hanson, and Danielle Gallant tackle the biggest myths in email deliverability while keeping things lively with a rapid‑fire “You Have Ten Seconds” game.📧📧📧📧📧📧📧📧📧📧PODCAST CROSSOVER WITH: ➡️Email After Hours Podcast by Validity.Hosted by: SHOW LINK: https://podcasts.apple.com/us/podcast/email-after-hours-the-podcast-for-email-senders/id1660022263Danielle Gallant, Senior Email Strategist at Validity Guy Hanson, VP of Customer Engagement at Validity, Inc.=================================================================Best Moments:(00:05) Introduction to the Spamageddon crossover series(01:18) “You Have Ten Seconds” game with the hosts(02:57) Myth busting: spam trigger words don’t necessarily hurt deliverability(04:45) Gmail & Yahoo bulk‑sender requirements explained(07:31) Unsubscribes—how they really affect deliverability=================================================================Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================================AND Don’t miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
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Ep. 315- Ask Us ANYTHING❓Go VIRAL With Smart Controversy (and Why Idol > The Voice)🎤
In this episode of Do This, Not That, host Jay Schwedelson tackles listener questions—mixing smart marketing advice with lighthearted personal takes. Learn how “stealth controversy” can spike engagement and find out which singing‑competition show really produces stars.=================================================================Best Moments:(01:08) Work question about using industry myths as marketing content(01:35) Introduction to “stealth controversy” as an effective marketing tactic(02:26) Definition of stealth controversy and how to implement it(03:27) Stats: stealth controversy boosts engagement by 35 % on social posts(03:55) B2B examples of stealth controversy in action(04:36) Consumer‑marketing examples of stealth controversy(05:00) Why stealth controversy works so well(07:09) Ridiculous question: favorite singing‑competition show(07:53) Jay’s pick—American Idol over The Voice(08:08) Why Idol turns contestants into legit stars=================================================================Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================================AND Don’t miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
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Ep. - 314- NEW Canva TIPS! 🖼️ Bye Bluesky? 🥴Wrestlemania?? What’s Up THIS WEEK
In this What’s Up This Week edition of Do This, Not That—brought to you by Marigold—host Jay Schwedelson delivers a rapid rundown of the latest marketing updates, tech developments, and a dose of personal nostalgia.=================================================================Best Moments:(00:54) Canva’s new LinkedIn video‑creation templates and direct integration(03:02) BrandFetch plugin for Canva that imports company logos in a click(03:47) Threads hits 320 million monthly active users(04:38) Blue Sky’s growth slows—only 5 million new users in four months(05:45) Top app downloads: ChatGPT (#1), Threads (#2), CapCut (#3)(06:26) Jay’s throwback to attending WrestleMania 2 as a kid=================================================================Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================================AND Don’t miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
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SPECIAL SERIES ==>How to AUDIT Your Marketing?<== | BATHROOM Break #52 COLLAB: The Marketing Millennials + Do This, Not That)
In this episode of Bathroom Break, hosts Daniel Murray (The Marketing Millennials) and Jay Schwedelson (Do This, Not That) talk through why every marketer should run a quick‑but‑thorough audit when the economy gets wobbly. Along the way they riff on White Lotus, Mission Impossible, and where Tom Cruise fits into your KPI dashboard.=================================================================Best Moments:(00:56) Topic announcement: marketing audits in uncertain times(01:58) White Lotus cameo—brand marketing inside the show(03:00) Why audits matter when the economy tightens(03:41) Recentering on revenue & setting realistic KPIs(04:32) Auditing paid media and remarketing for efficiency(06:07) How downturns can actually sharpen marketing tactics(07:34) Putting extra love on existing customers(08:26) Trimming your tech stack to save cash(09:35) Mission Impossible shout‑out and Tom Cruise marketing wisdom=================================================================Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================================AND Don’t miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
In this episode of Do This, Not That, host Jay Schwedelson tackles the concerning norm where only 10% of landing page visitors convert—offering simple, actionable tips to move that needle. Dubbed “10 percenter” tactics, these small changes can each improve conversion rates by around 10%. From form layout and button copy to trust badges and consistent imagery, Jay walks through the tweaks marketers can make to help visitors say “yes” more often.=================================================================Best Moments(01:00) The problem: Only 10% of landing page visitors convert(02:35) Introducing “10 percenter” tips for ~10% improvements(03:22) Form field optimization—every extra required field loses 8% of conversions(03:54) Why vertical forms outperform zigzag layouts(04:14) Multi-step forms for collecting more than 6 fields(04:39) Replace “submit” with first-person action phrases on buttons(05:45) Removing unnecessary links (navigation, social) from landing pages(06:22) Quantifiable testimonials above the call-to-action(07:09) Matching promotional imagery to landing page visuals(08:16) Using awards, client logos, and trust badges for credibility(09:09) Personal anecdote: Jay’s closet decluttering experience=================================================================Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================================AND Don’t miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
Over Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!
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