Is it possible to use Google Ads without running Search campaigns? What if you're a Google Ads beginner? In this special crossover episode, Jyll Saskin Gales, host of Inside Google Ads, chats with Jenna Harding, host of the Shiny New Clients podcast, about paid and organic marketing. Jyll and Jenna get into a candid conversation about why they love Google Ads and why it's a valuable tool for reaching new customers. They discuss the advantages of using different types of ads, like Gmail Ads, and how YouTube Promote can help expand your reach and attract new subscribers. This episode is packed with great insights for both new and experienced business owners who are looking for ways to improve their marketing strategies.In episode 85, Jyll and Jenna discuss:How to use Google Ads beyond just search campaignsThe benefits of using Gmail ads for email marketersWhy boosting YouTube videos with "YouTube Promote" can be a great way to grow your channelHow small businesses can benefit from the same strategies that the big guys useJenna's top tips for starting with organic social media to grow your business.Do you have a question for Jyll? Drop a comment on Spotify, YouTube, or any of her social media posts, and she'll answer it for you in an upcoming episode.You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode85 Google Ads CoachingNeed some expert help with your Google Ads strategy? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode85Inside Google Ads courseJoin more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, including in-depth lessons about YouTube and Gmail, and you can ask Jyll your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode85Resources mentioned in this episodeJyll's FREE Gmail Ads course https://youtu.be/z6hF9AlfXBMShiny New Clients episode "Google Ads for Beginners" https://www.youtube.com/watch?v=uFGevX0g3Uo&list=PLZJQefs20Ayl0R25oQnm264C7cnXaO0t9&index=88&t=10sInside Google Ads Episode 78 - Promote Your YouTube Video https://jyll.ca/insidegoogleads/78?utm_source=podcast&utm_medium=referral&utm_campaign=episode85Strategic Stories 5-Day Challenge https://magicmarketingmachine.podia.com/strategic-storiesRead more about this topic on Jyll's Google Ads BlogYouTube In-Feed Ads: A Complete Guide for Beginners https://learn.jyll.ca/blog/youtube-in-feed-ads-a-complete-guide-for-beginners?utm_source=podcast&utm_medium=referral&utm_campaign=episode85All About Demand Gen Campaigns in Google Ads https://learn.jyll.ca/blog/all-about-demand-gen-campaigns-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode85Is Demand Gen Good for Leads? How 3 Businesses Found Success https://learn.jyll.ca/blog/is-demand-gen-good-for-leads-how-3-businesses-found-success?utm_source=podcast&utm_medium=referral&utm_campaign=episode85Follow Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingaleshttps://www.youtube.com/@the_google_prohttps://www.instagram.com/the_google_prohttps://www.threads.net/@the_google_pro
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How does the Google Ads algorithm actually work?
How does the Google Ads algorithm actually work? In Episode 84 of Inside Google Ads, host Jyll Saskin Gales demystifies the concept of "the algorithm" and explains that it’s not a single entity, but a collection of different AI-powered processes that constantly learn and adapt based on your inputs. Jyll explores three specific algorithms - bidding, keyword, and Performance Max signals - offering practical advice for both beginner and advanced Google Ads practitioners.Key topics covered in this episode include:- What the "learning" status in Google Ads campaigns really means and how to speed it up- The ideal time and data needed for your bidding algorithm to work effectively- The difference between broad match and exact match keyword algorithms- Why a "perfect" search terms report isn't realistic with broad match- The purpose of audience signals and search themes in Performance Max targeting algorithms- Why you might be killing your own performance when testing AI Max, Demand Gen, or other newer Google Ads featuresPlus, stay tuned until the end of the episode for a new Insider Challenge to solve!Do you have a question for Jyll? Drop a comment on Spotify, YouTube, or any of her social media posts, and she'll answer it for you in an upcoming episode.You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode84 Google Ads CoachingNeed some expert help with your Google Ads strategy? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode84Inside Google Ads courseJoin more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, including in-depth lessons about broad match, AI Max and more, and you can ask Jyll your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode84Resources mentioned in this episode- Inside Google Ads podcast: Episode 39 - Micro-conversions https://jyll.ca/insidegoogleads/39?utm_source=podcast&utm_medium=referral&utm_campaign=episode84- Advanced Audience Targeting in Google Ads with SimilarWeb https://www.youtube.com/watch?v=ETbr96HojtIRead more about this topic on Jyll's Google Ads Blog- The Future of Google Ads: PMax, AI Max and Broad Match https://learn.jyll.ca/blog/ai-max-broad-match-demystifying-google-ads-automation?utm_source=podcast&utm_medium=referral&utm_campaign=episode84- Should you use Broad Match keywords in Google Ads? https://learn.jyll.ca/blog/should-you-use-broad-match-keywords-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode84- Should You Run Search and Performance Max Campaigns Together? https://learn.jyll.ca/blog/should-you-run-search-and-performance-max-campaigns-together?utm_source=podcast&utm_medium=referral&utm_campaign=episode84Follow Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingaleshttps://www.youtube.com/@the_google_prohttps://www.instagram.com/the_google_prohttps://www.threads.net/@the_google_pro
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Can you target placements or display keywords in Google Ads?
If you're wondering how to target or exclude specific websites, topics, or keywords on Google Ads, Episode 83 is for you. Host Jyll Saskin Gales, author of the bestselling book about Google Ads Audience Targeting, explores the other side of the ad targeting world: content targeting on the Google Display Network. She explains the difference between audience and content targeting, and the various content targeting and exclusion options available to you in Display, Video and Performance Max campaigns. Jyll also shares her candid opinion on whether the Google Display Network is still a viable option for advertisers in 2025, and what you might consider instead to achieve your goals.In this episode, you’ll learn:How to find which placements your display ads have shown on, including for Performance Max campaignsThe difference between content targeting (placements, topics, and keywords) and audience targetingHow to exclude placements, topics, and keywords at the campaign and account levelsWhether the Google Display Network and is still worth usingPlus, stay tuned until the end of the episode for a new Insider Challenge to solve!Do you have a question for Jyll? Drop a comment on Spotify, YouTube, or any of her social media posts, and she'll answer it for you in an upcoming episode.You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode83 Google Ads CoachingNeed some expert help with your Google Ads campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode83Inside Google Ads courseJoin more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, including in-depth lessons about keywords and content targeting, and you can ask Jyll your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode83Read more about this topic on Jyll's Google Ads BlogHow to Show Display Ads on Specific Websites Using Google Ads: https://learn.jyll.ca/blog/how-to-show-display-ads-on-specific-websites-using-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode83Can you still do Display Remarketing in Google Ads? https://learn.jyll.ca/blog/can-you-still-do-display-remarketing-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode83Stop Wasting Money! How to Fight Spam in Google Display Ads: https://learn.jyll.ca/blog/stop-wasting-money-how-to-fight-spam-in-google-display-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode83Follow Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingaleshttps://www.youtube.com/@
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Should you use AI Max for Search Campaigns in Google Ads?
AI Max has only been available for a few weeks, and it's got the whole Google Ads industry in a tizzy! In Episode 82 of the Inside Google Ads podcast, Google Ads coach Jyll Saskin Gales addresses your fears and misconceptions about AI Max head-on. She provides clear, straightforward answers to help you understand exactly what AI Max is, how it works, and whether or not it's a feature you should be using in your Search campaigns.Specifically, Jyll answers 9 questions from listeners and viewers like you, including:Is AI Max optional?Can I still use keywords?Is AI Max helpful for Search campaigns?Should I turn AI Max on now or wait? Is Google training this tool on our behalf?Can you run an experiment with AI Max to see if it does what Google alleges?Should I move my budget from PMax to AI Max?Should I turn AI Max on in my broad match campaign, or start a new campaign?Do I recommend AI Max?Are PPC jobs at risk due to AI taking over?Plus, stay tuned until the end of the episode for a new Insider Challenge to solve!Thank you to YouTube users @ppc1001 @mohamedabdelkaleq4957 @segevmatuf @rickyriki-nt @Sam-p2i2q and Instagram user @imsach8821 for these questions. Do you have a question for Jyll? Drop a comment on Spotify, YouTube, or any of her social media posts, and she'll answer it for you in an upcoming episode.You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode82 Google Ads CoachingNeed some expert help with your Google Ads campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode82Inside Google Ads courseJoin more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, including everything you need to know about AI Max, and you can ask Jyll your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode82Read more about this topic on Jyll's Google Ads BlogAI Max for Search Campaigns: What you need to know about "Search Max" https://learn.jyll.ca/blog/ai-max-for-search-campaigns-what-you-need-to-know-about-search-max?utm_source=podcast&utm_medium=referral&utm_campaign=episode82Smart Bidding Exploration in Google Ads: Everything you need to know: https://learn.jyll.ca/blog/smart-bidding-exploration-in-google-ads-everything-you-need-to-know?utm_source=podcast&utm_medium=referral&utm_campaign=episode82Should you use Broad Match keywords in Google Ads? https://learn.jyll.ca/blog/should-you-use-broad-match-keywords-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode82Follow Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingaleshttps://www.youtube.com/@the_google_prohttps://www.instagram.com/the_google_prohttps://www.threads.net/@the_google_pro
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How does double serving affect my impression share?
Have you heard the buzz about Google Ads "double serving" and wondered what it really means for your campaigns? In Episode 81 of Inside Google Ads, host Jyll Saskin Gales cuts through the noise to clarify Google's recent policy update, separating fact from fiction before offering 3 practical tips for managing this change. Then, Jyll busts another myth about the "death of PPC" due to Local Services Ads (LSAs). And finally, Jyll goes in-depth to answer a question about various strategies for B2B search campaigns to increase impression share while keeping CPCs in check.SERPs are changing, and Impression Share today is not the same as it was 5 years ago. By the end of this episode, you'll have a clear understanding of how to properly evaluate and optimize your Google Search visibility today.Key topics discussed:Understanding Google's new "top" and "other" ad auction placementsHow to segment your Google Ads data to analyze performance by placementClarifying impression share metrics (Search IS, Search Top IS, Search Absolute Top IS)The role of Local Services Ads (LSAs) for local leag generation businessesStrategies for optimizing B2B search campaigns: broad match vs. exact match with audience targetingPrioritizing impression share vs. CPC in Google AdsPlus, stay tuned until the end of the episode for a new Insider Challenge to solve!You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode81 Google Ads CoachingNeed some expert help with your Google Ads campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode81Inside Google Ads courseJoin more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, including Anthony Higman's 90 minute LSA masterclass, and you can ask Jyll your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode81Read more about this topic on Jyll's Google Ads Blog- What is Impression Share in Google Ads? https://learn.jyll.ca/blog/what-is-impression-share-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode81- What is a good Impression Share in Google Ads? https://learn.jyll.ca/blog/what-is-a-good-impression-share-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode81- How can I increase my impression share in Google Ads? https://learn.jyll.ca/blog/how-can-i-increase-my-impression-share-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode81- Should you use Target Impression Share bidding in Google Ads? https://learn.jyll.ca/blog/should-you-use-target-impression-share-bidding-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode81Follow Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingaleshttps://www.youtube.com/@the_google_prohttps://www.instagram.com/the_google_prohttps://www.threads.net/@the_google_pro
Do you want your burning Google Ads questions answered by a trusted Google Ads Expert? The Inside Google Ads podcast is hosted by Jyll Saskin Gales, a seasoned Google Ads coach with over a decade of Google Ads experience, including 6 years working at Google. Each weekly episode contains practical advice based on real-world experience with Google Ads accounts. You'll gain a deeper understanding of bidding strategies, keyword match types, conversion tracking, creative best practices, campaign efficiency and more. Whether you're a novice or an experienced advertiser, tune in for valuable PPC tips that can transform your advertising approach and maximize your campaigns' success.Each episode transcript is also available for free via email, subscribe at jyll.ca/insidegoogleads
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