Inside Google Ads with Jyll Saskin Gales

• What does limited by budget mean in Google Ads?

  Budgeting in Google Ads can seem straightforward, but in reality, it's far more complex than just setting a dollar amount. In episode 93 of the Inside Google Ads podcast, Google Ads Coach Jyll Saskin Gales dives into the nuances of how Google manages your budget and breaks down three common budget issues that can impact your campaign performance.If you’ve ever been confused about where your ad dollars are actually going, this episode will provide clarity on Google Ads' budgeting mechanics and give you actionable steps to take control of your spend.Key Topics Discussed:Why being "Limited By Budget" can hure your campaign performanceThe difference between a red warning and a yellow recommendation for "Limited by Budget"When a "Limited by Budget" status is actually a signal for growthHow an ad schedule can dramatically inflate your effective average daily budget.The relationship between your average daily budget, daily spending limit, and monthly spending limit.Introducing the new Campaign Total Budget option and when it's the right choice for your campaigns.Plus, stay tuned until the end of the episode for a new Insider Challenge to solve!Do you have a question for Jyll? Drop a comment on Spotify, YouTube, or any of her social media posts, and she'll answer it for you in an upcoming episode.You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode93 Google Ads CoachingNeed some expert help with your Google Ads strategy? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode93Inside Google Ads courseJoin more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, including in-depth lessons about troubleshooting bid strategy issues, and you can ask Jyll your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode93Resources mentioned in this episodeSubscribe to The Insider newsletter! https://learn.jyll.ca/newsletters/the-insider?utm_source=podcast&utm_medium=referral&utm_campaign=episode93The Insider newsletter: When Limited by budget is a good thing: https://learn.jyll.ca/newsletters/the-insider/posts/limited-by-budget-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode93The Insider newsletter: How to measure PMax success https://learn.jyll.ca/newsletters/the-insider/posts/measure-pmax-success-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode93Search Engine Land article about campaign total budgets: https://searchengineland.com/google-ads-tests-new-promo-focused-budget-tools-461775Read more on Jyll's Google Ads BlogA Guide to Setting Your Google Ads Budget: https://learn.jyll.ca/blog/a-guide-to-setting-your-google-ads-budget?utm_source=podcast&utm_medium=referral&utm_campaign=episode93 What happens if Google Ads spends more than my budget? https://learn.jyll.ca/blog/what-happens-if-google-ads-spends-more-than-my-budget?utm_source=podcast&utm_medium=referral&utm_campaign=episode93What should I do when my Google Ads campaign is limited by budget? https://learn.jyll.ca/blog/what-should-i-do-when-my-google-ads-campaign-is-limited-by-budget?utm_source=podcast&utm_medium=referral&utm_campaign=episode93Follow Jyllhttps://www.linkedin.com/in/jyllsaskingaleshttps://www.youtube.com/@the_google_prohttps://www.instagram.com/the_google_prohttps://www.threads.net/@the_google_pro

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• 15 Google Ads Targeting Strategies For You To Steal

  Are you feeling the squeeze of rising CPCs and increasingly automated Google Ads campaigns? In this special episode 92, Google Ads coach Jyll Saskin Gales shares advanced, cutting-edge targeting strategies designed to help you get your ideal customers from Google Ads. Specifically, she'll walk through 15 specific Google Ads targeting tactics you can try right now in your Search, Shopping, Video and Demand Gen campaigns.This episode is edited from a webinar that was originally livestreamed with Dana DiTomaso of Analytics Playbook, so if you're listening rather than watching, you might like to watch this episode on YouTube: https://youtu.be/nCiTWqAVua8Topics covered in this episode:Strategies for competitor conquesting, including Jyll's very own "non-brand conquesting"How to effectively use audience layering in Search and Shopping campaigns, moving from observation to targeting to exclusionThree ways to handle expensive keywords and industries using custom segments and adjacent audiencesNon-linear targeting tactics for operating successfully in sensitive interest or restricted categoriesThe importance of creative-led targeting and turning content targeting into powerful audience targetingDo you have a question for Jyll? Drop a comment on Spotify, YouTube, or any of her social media posts, and she'll answer it for you in an upcoming episode.You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode92 Google Ads CoachingNeed some expert help with your Google Ads campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode92Inside Google Ads courseJoin more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, and you can ask Jyll your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode92Resources mentioned in this episodeBook: Inside Google Ads: Everything you need to know about Audience Targeting https://jyll.ca/book?utm_source=podcast&utm_medium=referral&utm_campaign=episode92Full webinar including Q&A: Google Ads Targeting - What you need to know in 2025 https://youtube.com/live/hgBJAXtGVq8Read more about this topic on Jyll's Google Ads BlogHow to Spy on Competitors' Google Ads (and Why You Should!) https://learn.jyll.ca/blog/how-to-spy-on-competitors-google-ads-and-why-you-should?utm_source=podcast&utm_medium=referral&utm_campaign=episode92 Google Ads Audience Targeting: A Comprehensive Guide to Reaching Your Ideal Customer https://learn.jyll.ca/blog/google-ads-audience-targeting-a-comprehensive-guide-to-reaching-your-ideal-customer?utm_source=podcast&utm_medium=referral&utm_campaign=episode92What is Non-Linear Targeting in Google Ads? https://learn.jyll.ca/blog/what-is-non-linear-targeting-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode92Follow Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingaleshttps://www.youtube.com/@the_google_prohttps://www.instagram.com/the_google_prohttps://www.threads.net/@the_google_pro

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• Should you use the Power Pack in Google Ads?

  Inside Google Ads host Jyll Saskin Gales was recently featured on the official Google Ads LinkedIn page! In episode 91, she dives deeper into the advice she shared with Google Ads Marketing about the so-called "Power Pack" - AI Max for Search Campaigns, Performance Max and Demand Gen. Using clear analogies and step-by-step guidance, Jyll walks through common mistakes she sees advertisers make with AI-powered campaigns, and how to most effectively manage your Google Ads today.Plus, stay tuned until the end of the episode for an inside look at how Jyll became the first ever Google Ads Coach featured on Google Ads' official social media channels!Do you have a question for Jyll? Drop a comment on Spotify, YouTube, or any of her social media posts, and she'll answer it for you in an upcoming episode.You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode91 Google Ads CoachingNeed some expert help with your Google Ads campaigns? Book a call with "the Google Ads coach herself"! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode91Inside Google Ads courseJoin more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, and you can ask Jyll your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode91Resources mentioned in this episodeGoogle Ads LinkedIn post: The Power Pack with Jyll Saskin Gales https://www.linkedin.com/feed/update/urn:li:activity:7382127767284236288/Read more about this topic on Jyll's Google Ads BlogIs Demand Gen Good for Leads? How 3 Businesses Found Success https://learn.jyll.ca/blog/is-demand-gen-good-for-leads-how-3-businesses-found-success?utm_source=podcast&utm_medium=referral&utm_campaign=episode91The Future of Google Ads: PMax, AI Max and Broad Match https://learn.jyll.ca/blog/ai-max-broad-match-demystifying-google-ads-automation?utm_source=podcast&utm_medium=referral&utm_campaign=episode91Google Ads Performance Max: Is it worth it? https://learn.jyll.ca/blog/google-ads-performance-max-is-it-worth-it?utm_source=podcast&utm_medium=referral&utm_campaign=episode91Follow Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingaleshttps://www.youtube.com/@the_google_prohttps://www.instagram.com/the_google_prohttps://www.threads.net/@the_google_pro

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• What's the best structure for Performance Max campaigns?

  Are you struggling to figure out the best structure for your Google Ads campaigns? Should you segment or consolidate? In Episode 90 of the Inside Google Ads podcast, host Jyll Saskin Gales answers your questions about the crucial topic of Google Ads account structure, focusing on Performance Max campaigns, but also touching on Search and Shopping.Key Topics Discussed:PMax Asset Group Strategy: Why segmenting asset groups by only audience signals is a mistake, and the single most important factor for creating a new asset groupConsolidation vs. Segmentation: The four main reasons to separate products into different campaignsTesting Consolidation: A simple, low-risk technique using shared budgets and bid strategies to test a consolidated campaign approachPMax and Other Campaigns: The risks of running Performance Max alongside Standard Shopping or Search campaigns simultaneouslyPlus, stay tuned until the end of the episode for a new Insider Challenge to solve!Do you have a question for Jyll? Drop a comment on Spotify, YouTube, or any of her social media posts, and she'll answer it for you in an upcoming episode.You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode90 Google Ads CoachingNeed some expert help with your Google Ads campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode90Inside Google Ads courseJoin more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, and you can ask Jyll your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode90Resources mentioned in this episodeBlog: How Can I Target Similar Audiences in Google Ads? https://learn.jyll.ca/blog/how-can-i-target-similar-audiences-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode90Read more about this topic on Jyll's Google Ads BlogShould You Run Search and Performance Max Campaigns Together? https://learn.jyll.ca/blog/should-you-run-search-and-performance-max-campaigns-together?utm_source=podcast&utm_medium=referral&utm_campaign=episode90Performance Max vs. Standard Shopping: Which is better for ecommerce? https://learn.jyll.ca/blog/performance-max-vs-standard-shopping-which-is-better-for-ecommerce?utm_source=podcast&utm_medium=referral&utm_campaign=episode90Google Ads Campaign Structure: When to Use Multiple Campaigns for One Goal https://learn.jyll.ca/blog/google-ads-campaign-structure-when-to-use-multiple-campaigns-for-one-goal?utm_source=podcast&utm_medium=referral&utm_campaign=episode90Follow Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingaleshttps://www.youtube.com/@the_google_prohttps://www.instagram.com/the_google_prohttps://www.threads.net/@the_google_pro

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• Can you still use Call Ads in Google Ads?

  We’ve all been there: you log into Google Ads ready to optimize, only to find the interface has changed and a key feature you rely on is gone. Google Ads is constantly introducing new tools, while retiring older ones.In episode 89 of the Inside Google Ads podcast, host Jyll Saskin Gales discusses the universal experience of feature deprecation and provides actionable alternatives for three significant Google Ads features that are either going away or have recently been retired: Call Ads (formerly Call-Only Ads), Video Campaigns for Conversion, and Combined Segments. Jyll explains the timelines for these changes and walks you through specific, practical steps to adapt your strategy.Key Topics Discussed:Call Ads Deprecation: The timeline for the feature's retirement (2026-2027) and the immediate steps to transition to Responsive Search Ads (RSAs)Video Campaigns for Conversion: Why the conversion objective for video is gone, the pros and cons of this new structure, and how you can proceedCombined Segments Replacement: Practical alternatives for precise audience targeting in Demand Gen and Video campaignsPlus, stay tuned until the end of the episode for a new Insider Challenge to solve!Do you have a question for Jyll? Drop a comment on Spotify, YouTube, or any of her social media posts, and she'll answer it for you in an upcoming episode.You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode89 Google Ads CoachingNeed some expert help with your Google Ads strategy? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode89Inside Google Ads courseJoin more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, and you can ask Jyll your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode89Resources mentioned in this episodeInside Google Ads podcast, Episode 43: Changing bid strategy https://jyll.ca/insidegoogleads/43?utm_source=podcast&utm_medium=referral&utm_campaign=episode89Inside Google Ads podcast, Episode 24: Audience layering https://jyll.ca/insidegoogleads/24?utm_source=podcast&utm_medium=referral&utm_campaign=episode89Search Engine Land article: What you need to know about Responsive Search Ads https://searchengineland.com/responsive-search-ads-explained-462743Book - Inside Google Ads: Everything you need to know about Audience Targeting https://jyll.ca/book?utm_source=podcast&utm_medium=referral&utm_campaign=episode89Inside Google Ads course https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode89Read more on Jyll's Google Ads BlogHow to Apply a Custom Segment to Your Google Ads Campaign: https://learn.jyll.ca/blog/how-to-apply-a-custom-segment-to-your-google-ads-campaign?utm_source=podcast&utm_medium=referral&utm_campaign=episode89Can you Layer Audiences in Google Ads? https://learn.jyll.ca/blog/can-you-layer-audiences-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode89How to Choose the Right Google Ads Video Campaign Subtype https://learn.jyll.ca/blog/how-to-choose-the-right-google-ads-video-campaign-subtype?utm_source=podcast&utm_medium=referral&utm_campaign=episode89Follow Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingaleshttps://www.youtube.com/@the_google_prohttps://www.instagram.com/the_google_prohttps://www.threads.net/@the_google_pro

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