Google Ads is no longer just about search. While search ads are a marketer's dream, they rely on users actively typing queries. If you are already dominating your core keywords, adding more budget often just leads to higher costs rather than more growth. To break through this ceiling, you need a strategy that includes visual campaigns like Video and Demand Gen to reach potential customers who are not searching for you at this exact moment, but are still a potential fit for your business.
In episode 120 of the Inside Google Ads podcast, Jyll Saskin Gales explains the fundamental differences between video campaigns and demand gen campaigns. You will learn how to navigate bidding strategies, targeting options, and creative formats to ensure you are using the right tool for your specific goals. Jyll also shares her three golden rules for setting up each campaign type and explains why your creative assets matter even more than your targeting settings. Whether you have a five dollar daily budget or are looking to scale a large brand, this guide helps you decide where to put your money for the best results.
Key topics discussed in this episode:
The difference between view-based bidding in Video and action-based bidding in Demand Gen.
Why content targeting is a unique advantage of video campaigns.
How to use image ads and carousels within Demand Gen to drive website traffic.
Common setup mistakes to avoid for Demand Gen and Video campaigns.
The specific metrics you should focus on to measure success for each campaign type.
Why creative quality is the most important factor in visual campaign performance.
You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode120
Resources mentioned in this episode
Inside Google Ads: Everything you need to know about Audience Targeting book https://jyll.ca/book?utm_source=podcast&utm_medium=referral&utm_campaign=episode120
Attributed Branded Searches article: https://learn.jyll.ca/blog/what-are-attributed-brand-searches-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode120
The Insider newsletter issue about Demand Gen 5x5x5: https://learn.jyll.ca/newsletters/the-insider/posts/demand-gen-creative-ad-fatigue?utm_source=podcast&utm_medium=referral&utm_campaign=episode120
RLSA article: https://learn.jyll.ca/blog/google-ads-rlsa-how-to-retarget-your-search-campaigns?utm_source=podcast&utm_medium=referral&utm_campaign=episode120
Google Ads Coaching
Need some expert help with your Google Ads strategy or optimizing your campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode120
Inside Google Ads course
Join 400+ marketers like you who are mastering Google Ads with Jyll's Inside Google Ads membership course. You'll get exclusive access to JyllBot, and you can meet top industry experts at an exclusive live video call every single month.
Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode120
Read more about this topic on Jyll's Google Ads Blog
- All About Demand Gen Campaigns in Google Ads https://learn.jyll.ca/blog/all-about-demand-gen-campaigns-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode120
Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
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https://www.threads.net/@the_google_pro
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