Inside Google Ads with Jyll Saskin Gales

• Which Google Ads strategy is best for building awareness?

  Building awareness with Google Ads requires a completely different mindset, and toolset, than driving conversions. In Episode 98 of the Inside Google Ads podcast, Google Ads coach Jyll Saskin Gales dives deep into the specific strategies that help new audiences discover your brand. We cover bidding, targeting and creative tactics for brand awareness, and what campaign types you should and shouldn't use.Key topics discussed:The difference between bidding for reach versus bidding for engagementWhy "Maximize Clicks" might be the best awareness strategy for Demand GenWhy keyword-based audiences don't work on Display campaigns, and what to use insteadLookalikes: worth your money?The ABCD framework for high-performing YouTube ad creativeHow to genuinely measure the success of an awareness campaignPlus, stay tuned until the end of the episode for a new Insider Challenge to solve!Do you have a question for Jyll? Drop a comment on Spotify, YouTube, or any of her social media posts, and she'll answer it for you in an upcoming episode.You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode98 Google Ads CoachingNeed some expert help with your Google Ads strategy? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode98Inside Google Ads courseJoin more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, and you can ask Jyll your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode98Resources mentioned in this episode- Inside Google Ads episode 77: All 12 Google Ads bid strategies EXPLAINED! https://jyll.ca/insidegoogleads/77?utm_source=podcast&utm_medium=referral&utm_campaign=episode98- Inside Google Ads episode 78: 3 strategies to promote your YouTube video with Google Ads https://jyll.ca/insidegoogleads/78?utm_source=podcast&utm_medium=referral&utm_campaign=episode98Read more about this topic on Jyll's Google Ads BlogYouTube In-Feed Ads: A Complete Guide for Beginners https://learn.jyll.ca/blog/youtube-in-feed-ads-a-complete-guide-for-beginners?utm_source=podcast&utm_medium=referral&utm_campaign=episode98Where can you use custom segments in Google Ads? https://learn.jyll.ca/blog/where-can-you-use-custom-segments-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode98The Ultimate Guide to Google Ads Bid Strategies https://learn.jyll.ca/blog/the-ultimate-guide-to-google-ads-bid-strategies?utm_source=podcast&utm_medium=referral&utm_campaign=episode98Follow Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingaleshttps://www.youtube.com/@the_google_prohttps://www.instagram.com/the_google_prohttps://www.threads.net/@the_google_pro

  --------  

  13:33

  --------

  13:33
• Top 10 Google Ads Mistakes to Avoid

  If you’re managing Google Ads, for your own business or a client, you know that there are so many pitfalls that can derail your campaigns. After optimizing more than 10,000 Google Ads accounts in her career, host Jyll Saskin Gales shares the most frequent and costly mistakes she sees marketers making right now. In this episode, Jyll breaks these top 10 errors down for you, with examples, across four categories: foundational failures, strategic sloppiness, metric misinterpretation, and unreasonable expectations. Tune in to ensure your account doesn't fall victim to these costly mistakes!Key Topics Discussed:The number one silent killer of Google Ads campaigns (can you guess what it is?)Why you must look beyond the Google Ads platform to truly understand performanceThe difference between your keywords and the actual search terms you advertise onSegmentation: organizing campaigns based on user intentWho should avoid broad match keywords?How to investigate and solve major shifts in CPA or ROASDebunking the myth that Quality Score doesn’t matter (it does!!!)Why you need to educate clients and stakeholders about Google Ads nuancesWhy increasing your budget isn't always the right way to scaleDo you have a question for Jyll? Drop a comment on Spotify, YouTube, or any of her social media posts, and she'll answer it for you in an upcoming episode.You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode97 Google Ads CoachingWorried that you're making some of these mistakes? Book a call with Jyll to get your Google Ads working the way you need them to! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode97Inside Google Ads courseJoin more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, and you can ask Jyll your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode97This episode is based on Jyll's bi-weekly Google Ads newsletter, The Insider, with more than 8,000 subscribers. Join now for free to get real-world Google Ads case studies in your inbox every other Tuesday: https://learn.jyll.ca/newsletters/the-insider?utm_source=podcast&utm_medium=referral&utm_campaign=episode97Follow Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingaleshttps://www.youtube.com/@the_google_prohttps://www.instagram.com/the_google_prohttps://www.threads.net/@the_google_pro

  --------  

  19:29

  --------

  19:29
• What is the role of automation vs. control in Google Ads?

  In this crossover episode of Inside Google Ads with Jyll Saskin Gales and PPC Town Hall with Optmyzr CEO Fred Vallaeys, they discuss the evolving role of the PPC professional. Automation, Performance Max, Smart Bidding and generative AI has fundamentally changed the industry, moving from an era of hands-on control to one of strategic guidance.Jyll shares her insights on how practitioners can embrace this new reality. She argues that the core focus must shift from micromanaging every bid and keyword to properly setting up conversion goals, selecting the right bid strategy, and refining creative assets. Learn why bidding is now potentially more important than targeting, and how to avoid the biggest mistakes practitioners make when transitioning to smart bidding. Jyll also offers practical advice on campaign structure, asset management, and how to effectively use new tools like Gemini and AI Max to scale your expertise, not just your output.Key Topics Discussed:- The strategic shift from controlling to guiding in modern Google Ads- Why smart bidding is often superior to manual CPC and how to make it work- The three key levers for optimizing Performance Max campaigns- How audience signals and search themes function as guidance, not control, in PMax- The difference between mistakes made by small businesses and large advertisers in Google Ads- The role of micro-conversions in helping low-volume accounts ramp up- The concept of signal duplication and signal fragmentation in campaign structure- How to effectively use generative AI tools like Gemini to enhance ad copy and strategy- An early-days assessment of AI Max and when to use it for search expansionGet Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode96 Google Ads CoachingNeed expert help with your Google Ads strategy? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode96Inside Google Ads courseMore than 700 Google Ads practitioners have joined Jyll's Inside Google Ads membership course to become Google Ads Experts. You'll find up-to-date Google Ads tutorials, tips, and tricks, and you can ask Jyll your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode96Resources mentioned in this episodeJyll's The Insider bi-weekly newsletter: https://learn.jyll.ca/newsletters/the-insider?utm_source=podcast&utm_medium=referral&utm_campaign=episode96Inside Google Ads book about Audience Targeting: https://jyll.ca/book?utm_source=podcast&utm_medium=referral&utm_campaign=episode96 Start your free trial of Optmyzr: https://www.optmyzr.com/?ref=ywu3y2m [affiliate link]Read more about this topic on Jyll's Google Ads BlogMaximize Conversions vs. Target CPA: A Complete Google Ads Guide https://learn.jyll.ca/blog/do-you-need-to-set-a-target-cpa-with-maximize-conversions-bidding?utm_source=podcast&utm_medium=referral&utm_campaign=episode96What you need to know about micro-conversions in Google Ads https://learn.jyll.ca/blog/what-you-need-to-know-about-micro-conversions-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode96The Future of Google Ads: PMax, AI Max and Broad Match https://learn.jyll.ca/blog/ai-max-broad-match-demystifying-google-ads-automation?utm_source=podcast&utm_medium=referral&utm_campaign=episode96Follow Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingaleshttps://www.youtube.com/@the_google_prohttps://www.instagram.com/the_google_pro

  --------  

  46:32

  --------

  46:32
• Does audience targeting work with Search campaigns in Google Ads?

  Stop thinking of search and audiences as separate things! In episode 95, Google Ads Coach Jyll Saskin Gales dives into the powerful and often-overlooked connection between search and audiences in Google Ads. She answers three critical listener questions, providing practical strategies for leveraging this synergy.Key Topics Discussed:How and why you should layer complementary audiences onto Search campaignsHow to turn search insights into audience targeting The true benefits of uploading your customer listNew ways to glean audience insights for campaign optimization ideasPlus, stay tuned until the end of the episode for a new Insider Challenge to solve!Do you have a question for Jyll? Drop a comment on Spotify, YouTube, or any of her social media posts, and she'll answer it for you in an upcoming episode.You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode94 Google Ads CoachingNeed some expert help with your Google Ads strategy? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode95Inside Google Ads courseJoin more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, and you can ask Jyll your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode95Resources mentioned in this episodeJyll's SimilarWeb sponsored YouTube video https://www.youtube.com/watch?v=ETbr96HojtIJyll's HeroConf San Diego 2025 talk https://youtu.be/UVDwfV7eAWQInside Google Ads book about Audience Targeting https://jyll.ca/book?utm_source=podcast&utm_medium=referral&utm_campaign=episode95Google Trends https://trends.google.comRelated Inside Google Ads podcast episodesEpisode 92: Audiences Masterclass https://jyll.ca/insidegoogleads/92?utm_source=podcast&utm_medium=referral&utm_campaign=episode95Episode 63: Custom segments https://jyll.ca/insidegoogleads/63?utm_source=podcast&utm_medium=referral&utm_campaign=episode95Episode 51: Customer Match https://jyll.ca/insidegoogleads/51?utm_source=podcast&utm_medium=referral&utm_campaign=episode95Episode 24: Audience Layering https://jyll.ca/insidegoogleads/24?utm_source=podcast&utm_medium=referral&utm_campaign=episode95Read more about this topic on Jyll's Google Ads BlogGoogle-Engaged Audiences: Your Secret Weapon for Google Ads Remarketing https://learn.jyll.ca/blog/google-engaged-audiences-your-secret-weapon-for-google-ads-remarketing?utm_source=podcast&utm_medium=referral&utm_campaign=episode95Google Ads Audience Targeting: A Comprehensive Guide to Reaching Your Ideal Customer https://learn.jyll.ca/blog/google-ads-audience-targeting-a-comprehensive-guide-to-reaching-your-ideal-customer?utm_source=podcast&utm_medium=referral&utm_campaign=episode95Does Audience Targeting Really Matter in Search and Shopping Campaigns? https://learn.jyll.ca/blog/does-audience-targeting-really-matter-in-search-and-shopping-campaigns?utm_source=podcast&utm_medium=referral&utm_campaign=episode95Follow Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingaleshttps://www.youtube.com/@the_google_prohttps://www.instagram.com/the_google_prohttps://www.threads.net/@the_google_pro

  --------  

  12:03

  --------

  12:03
• Is Google stupid?

  We've all been there: staring at our Google Ads account and thinking, "Is Google completely stupid?" As someone who used to work at Google, and sees hundreds of ad accounts each year, host Jyll Saskin Gales offers a fresh perspective on those frustrating moments.This may not be the episode you WANT to hear, but it's the episode you NEED to hear. Jyll shares two recent, real-world examples that illustrate why shifting your mindset from "Google is stupid" to "Why is Google doing this?" can make you a more effective advertiser and drive better results.Topics discussed include:Why an ad that misses the mark on a specific query match can still be served to the perfect userThe difference between keyword-based thinking and user-based thinking in modern Google AdsA case study of a Google Ads campaign with a 536% conversion rate and what it reveals about bad adviceThe critical issues with poor conversion tracking and vanity conversion actions like page views and scrollsThe problematic incentives and limited training given to some Google account representativesThe value of pausing and considering Google's perspective to improve your ad strategyPlus, stay tuned until the end of the episode for a new Insider Challenge to solve!Do you have a question for Jyll? Drop a comment on Spotify, YouTube, or any of her social media posts, and she'll answer it for you in an upcoming episode.You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode94 Google Ads CoachingNeed some expert help with your Google Ads strategy? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode94Inside Google Ads courseJoin more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, and you can ask Jyll your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode94Resources mentioned in this episodeMartin's LinkedIn post: https://www.linkedin.com/posts/martin-sandgaard_this-is-why-you-dont-enable-ai-max-on-your-activity-7386659929161469952-bATBAccount Audit LinkedIn post: https://www.linkedin.com/posts/jyllsaskingales_i-just-opened-up-this-google-ads-account-activity-7387163678070009856-spwyRead more about this topic on Jyll's Google Ads BlogAI Max for Search Campaigns: What you need to know about "Search Max" https://learn.jyll.ca/blog/ai-max-for-search-campaigns-what-you-need-to-know-about-search-max?utm_source=podcast&utm_medium=referral&utm_campaign=episode94The Future of Google Ads: PMax, AI Max and Broad Match https://learn.jyll.ca/blog/ai-max-broad-match-demystifying-google-ads-automation?utm_source=podcast&utm_medium=referral&utm_campaign=episode94Wait, That Google Ads Email is Legit?! Understanding Google's "Extended Workforce" @xwf.google.com https://learn.jyll.ca/blog/wait-that-google-ads-email-is-legit-understanding-google-s-extended-workforce-xwf-google-com?utm_source=podcast&utm_medium=referral&utm_campaign=episode94Follow Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingaleshttps://www.youtube.com/@the_google_prohttps://www.instagram.com/the_google_prohttps://www.threads.net/@the_google_pro

  --------  

  14:56

  --------

  14:56

Meer Zaken en persoonlijke financiën podcasts

Trending Zaken en persoonlijke financiën -podcasts

Over Inside Google Ads with Jyll Saskin Gales

Inside Google Ads with Jyll Saskin Gales: Podcasts in familie