Daniel Mahncke and Shawn O’Malley take a deep dive into Meta — the world’s most powerful attention engine, spanning Facebook, Instagram, WhatsApp, and Messenger, and still driven primarily by advertising. They break down how Meta’s “Family of Apps” keeps compounding through better AI-driven content discovery and ad targeting, while new surfaces like Reels, Threads, and WhatsApp monetization expand inventory and improve the long-term revenue mix.
IN THIS EPISODE, YOU’LL LEARN:
00:00:00 - Intro
00:04:02 - How much money the Metaverse failure cost
00:06:19 - How AR glasses could replace smartphones
00:23:48 - Why Reality Labs will likely yield average returns at best
00:29:50 - What AI efforts Meta is implementing
00:32:10 - Why Meta’s AI projects are not as bad as investors think
00:35:37 - How the ad engine works
00:41:31 - How WhatsApp and AI content could benefit Meta
00:57:06 - Whether Shawn and Daniel add Meta to the portfolio
*Disclaimer: Slight timestamp discrepancies may occur due to podcast platform differences.
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Interview with Mark Zuckerberg.
Google Glasses Article and Demo.
MBI Deep Dives Work on Meta.
News, Articles, and Updates: 9to5Google.
Clay’s Meta Pitch in our WSB Episode.
Explore our previous Intrinsic Value breakdowns: Uber, Nike, Reddit, Nintendo, Airbnb, AutoZone, Alphabet, Ulta, John Deere, Madison Square Garden Sports.
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