Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering dat...
227: The Art & Science of Marketing Attribution: From UTMs to Machine Learning with Lew Dawson of Momentum Consulting
Highlights from this week’s conversation include:Welcome Back, Lew (0:14)Recap of Previous Discussion (1:03)Benefits of Hashing Information (2:33) Using Hashes for Data Context (4:24)Hashing and Query Parameters (7:24)Static Values for Hashing (11:10)Identity Resolution in Data Attribution (14:36)Methodologies for User Tracking (16:37)Combining Data Sources for Attribution (21:13)Understanding Data Gaps (25:25)Defining Objectives and KPIs (27:50)Identity Resolution Challenges (28:46)User and Session Stitching (32:01)Trusting Ad Platforms (35:23)Defining Attribution (38:09)The Credit Dilemma (40:18)First Touch Attribution Explained (41:47)Linear Attribution Model (43:21)B2C and B2B Attribution Scenarios (45:22)Timeframes in Attribution (47:29)Understanding Lookback Windows (49:34)Google Analytics Changes (51:20)Attribution After Conversion (53:26)Online vs. Offline Attribution (55:49)Discipline in Tracking (58:52)Challenges in Coordination (1:00:12)QR Codes and Data Integration (1:01:55)The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.
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226: Building Trust in Marketing Data: An Engineer's Guide to Attribution Architecture with Lew Dawson of Momentum Consulting
Highlights from this week’s conversation include:Lew’s Background and Journey in Data (1:06)Attribution Challenges (2:16)Attribution War Stories (8:09Defining Attribution (12:32)Complexities of Attribution (16:08)Multi-Touch Attribution Challenges (21:31)Campaign Creation Difficulties (23:27)UTM Parameters Explained (26:01)Challenges in Data Extraction (31:17)Transforming and Merging Data (36:28)Behavioral Data and Identity Resolution (40:29)Hierarchical Structure of Campaigns (44:03)Challenges of Data Consistency (49:38)Mitigating Freeform Data Issues (52:21)Creating Unique Join Keys (55:30)The Importance of Defining Requirements (58:42)Final Thoughts and Takeaways (1:00:39)The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.
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The PRQL: From Data Chaos to Marketing Truth: An Engineer's Guide to Attribution with Lew Dawson of Momentum Consulting
The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.
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225: The Stone Cold Truth About Data: False Hopes and Hard Truths with The Cynical Data Guy
Highlights from this week’s conversation include:False Hope in Data Roles (1:17)Naivety of Junior Data Analysts (4:27)The Challenge of Defining Data (6:41)Struggles with Enterprise BI Tools (9:43)Career Advice for Data Professionals (12:36)Generational Shifts in Data Roles (16:51)Self-Service Data Requests (18:17)The Importance of Analysis Skills (19:46)The Broader Context of Analysis (21:44)Boring Challenges in AI Deployment (23:29)Technology Development vs. Human Absorption (26:14)VC Resolutions for 2025 (27:00)Value Addition in Leadership (32:08)Final Thoughts and Wrap-Up (33:06)The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.
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The PRQL: The End of Data Silos (and Other Myths) with The Cynical Data Guy
The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.
Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.