Why Friendships Change: Values, Growth, and Distance w/ Jule Kim | Ep 405
In this episode, Chris Do and Jule Kim dive deep into the meaning of true friendship and the different tiers that define closeness and trust. They explore how people move in and out of our inner circles over time, based on shared values and behavior.
Chris shares his philosophy of offering friendship freely as a way to reveal true character. Jule reflects on her people-pleasing tendencies and how boundaries have evolved throughout her life. Together, they unpack how friendships form not just through proximity but through intentional choice.
Timestamps
(00:00) — Intro
(07:45) — Four tiers of friends
(13:52) — Reading people’s behavior
(19:30) — Hidden intentions in relationships
(25:42) — People-pleasing consequences
(32:58) — Values shaping connection
(39:44) — Judgment versus grace
(47:10) — Navigating social hierarchies
(54:55) — When friendships shift
(01:02:12) — Boundaries and self-respect
(01:09:49) — Avoiding harmful influences
(01:16:33) — Friendship tests explained
(01:23:25) — Giving versus being used
(01:31:18) — Trust earned over time
(01:38:10) — Acceptance and belonging
Check out today's guest, Jule Kim:
Jule's LinkedIn: https://www.linkedin.com/in/julekim/
Jule's Instagram: https://www.instagram.com/itsjulekim
Executive Coach Jule Kim : https://adviceactually.com/
Jule Kim's Podcasts:
Spotify: https://open.spotify.com/show/3Wy7NzSjPBFU42tGS0jUeB?si=27adaa65f448473c
Apple: https://podcasts.apple.com/us/podcast/this-is-how-you-think-a-personal-growth-and/id1821606552
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
X: https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube:https://www.youtube.com/thefuturishere
Check out Chris Do:
LinkedIn:https://www.linkedin.com/in/thechrisdo/
Facebook:https://www.facebook.com/BizOfDesign
Instagram:https://www.instagram.com/thechrisdo/
X: https://x.com/thechrisdo
TikTok: https://www.tiktok.com/@thechrisdo
Threads: https://www.threads.net/@thechrisdo
Behance: https://www.behance.net/chrisdo
Learn more about your ad choices. Visit megaphone.fm/adchoices
--------
1:40:33
--------
1:40:33
Why Your Content Isn’t Connecting w/ Brendan Kane | Ep 404
In this episode, Chris Do sits down with Brendan Kane to break down the psychology and structure behind engineering viral content. Brendan explains why most creators fail—not because virality is impossible, but because their intentions and creative frameworks are misaligned with how audiences actually behave.
Together, they unpack the mechanics of “man on the street” videos, the role of tension, conflict, and perspective shifts, and the storytelling patterns that have worked consistently for decades. Chris reflects on trying the format himself, sharing what felt awkward, what unexpectedly succeeded, and what he learned about audience emotional response.
Timestamps
(00:00) — Intro
(05:12) — Built-in tension explained
(10:04) — Know-like-trust strategy breakdown
(15:01) — Awkward moments create tension
(20:03) — Predictable storytelling patterns
(25:07) — Emotion and viewer intention
(30:11) — Designing stories for impact
(35:34) — Brendan’s pivot to social
(40:48) — Perspective-shift questioning style
(45:55) — Letting stories create tension
(50:58) — Why predictable formats work
(55:59) — History of story structures
(01:01:10) — Viral success versus intention
(01:06:22) — Emotional resonance through storytelling
(01:11:40) — Global creators and influence
Stop blanding in.
Start standing out.
Join Content Lab today: https://bit.ly/497NGaI
Check out today's guest, Brendan Kane:
LinkedIn: https://www.linkedin.com/in/brendanjkane?original_referer=https%3A%2F%2Fwww.google.com%2F
YouTube: https://www.youtube.com/c/brendankane
Website: https://brendanjkane.com/
Instagram: https://www.instagram.com/brendankane/?hl=en
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
X : https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube: https://www.youtube.com/thefuturishere
Check out Chris Do:
LinkedIn: https://www.linkedin.com/in/thechrisdo/
Facebook: https://www.facebook.com/BizOfDesign
Instagram: https://www.instagram.com/thechrisdo/
X: https://x.com/thechrisdo
TikTok: https://www.tiktok.com/@thechrisdo
Threads: https://www.threads.net/@thechrisdo
Behance: https://www.behance.net/chrisdo
Learn more about your ad choices. Visit megaphone.fm/adchoices
--------
1:16:10
--------
1:16:10
The Courage to Choose Your Own Life w/ Jodie Cook | Ep 403
In this episode, Chris Do and Jodie Cook dive deeply into The Courage to Be Disliked, exploring the core ideas of Adlerian psychology and how they contrast with the more widely known Freudian approach. Jodie explains why this single book has followed her across continents—literally part of her 23-kilo life—and how its central messages about agency, choice, and goal-driven behavior have shaped her worldview.
Chris shares his own experience reading the book for the first time, remarking on how its ideas often feel like someone has put his own thoughts on paper. Together, they unpack how the book’s dialogue between a philosopher and a student challenges conventional thinking around trauma, past experiences, and personal responsibility.
Timestamps
(00:00) – Intro
(04:01) – Meaning we assign events
(07:04) – Freudian vs Adlerian psychology
(10:09) – Goal-based behavior explained
(14:00) – Blushing example breakdown
(17:59) – Radical responsibility and agency
(22:01) – Three ways books change us
(24:59) – Seeking acceptance and approval
(28:30) – Courage to choose happiness
(32:10) – Self-sufficiency and social harmony
(36:15) – Shifting life paths intentionally
(40:20 – Misunderstanding discomfort and growth
(44:10) – Rewriting old personal narratives
(48:30) – Breaking approval-seeking patterns
(53:15) – Culture, conflict, and expectations
(57:40) – Detaching identity from past
(01:02:05) – Finding autonomy in decisions
(01:06:20) – How belief drives behavior
(01:11:10) – Designing a life intentionally
(01:15:38) – Closing reflections on freedom
Check out today's guest, Jodie Cook:
LinkedIn: https://www.linkedin.com/in/jodie-cook/
YouTube: https://www.youtube.com/@Jodie_Cook
Websites: https://www.jodiecook.com/
Instagram: https://www.instagram.com/jodie.cook_/?hl=en
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
X : https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube: https://www.youtube.com/thefuturishere
Check out Chris Do:
LinkedIn: https://www.linkedin.com/in/thechrisdo/
Facebook: https://www.facebook.com/BizOfDesign
Instagram: https://www.instagram.com/thechrisdo/
X: https://x.com/thechrisdo
TikTok: https://www.tiktok.com/@thechrisdo
Threads: https://www.threads.net/@thechrisdo
Behance: https://www.behance.net/chrisdo
Learn more about your ad choices. Visit megaphone.fm/adchoices
--------
1:17:44
--------
1:17:44
Inside the Future of AI Creativity w/ Don Allen Stevenson III | Ep 402
In this episode, Chris Do sits down with futurist and creative AI researcher Don Allen Stevenson III for a wide-ranging conversation on emerging technology, spatial computing, and how subjective realities will reshape the way humans interact with the world. Don shares his journey from DreamWorks Animation to becoming a leading voice on accessible creativity, discussing the tools, interfaces, and philosophies that drive his work.
They explore how animation-style thinking can change how people learn, create, and communicate visually. Chris and Don also dig into the emotional, ethical, and cultural implications of AI-powered technologies and the personal stories that fuel Don’s mission.
Timestamps
(00:00) — Intro(04:12) — Bob Ross influence explained(08:58) — Subjective reality breakdown(13:47) — Shared whiteboard in mixed reality(18:15) — Facial recognition future tools(22:03) — Bias, avatars, and public perception(26:44) — Social signaling and safety cues(31:20) — Futurist optimism vs realism(36:02) — Ethical concerns in AI progress(40:55) — Tech companies and IP conflicts(45:12) — Government pressure and innovation race(49:58) — Identity, profiling, and digital overlays(54:37) — Memory augmentation through wearables(59:16) — Practical vs dystopian use cases(01:03:40) — Human inconsistency with privacy(01:08:12) — Convenience tipping points for adoption(01:12:47) — Safety, misuse, and large-scale risks(01:16:25) — Why sub-optimism shapes the future(01:20:10) — Final thoughts on ethical tech
Check out today's guest, Don Allen Stevenson III:
LinkedIn: https://www.linkedin.com/in/donalleniii/
Website: https://www.donalleniii.me/
Instagram: https://www.instagram.com/donalleniii/
Youtube: https://www.youtube.com/c/DonAllenIII
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
X : https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube: https://www.youtube.com/thefuturishere
Check out Chris Do:
LinkedIn: https://www.linkedin.com/in/thechrisdo/
Facebook: https://www.facebook.com/BizOfDesign
Instagram: https://www.instagram.com/thechrisdo/
X: https://x.com/thechrisdo
TikTok: https://www.tiktok.com/@thechrisdo
Threads: https://www.threads.net/@thechrisdo
Behance: https://www.behance.net/chrisdo
Learn more about your ad choices. Visit megaphone.fm/adchoices
--------
1:21:21
--------
1:21:21
The Business Blueprint Every Creative Needs w/ Anna Nassery | Ep 401
In this episode, Anna Nassery joins Chris Do for a deep-dive conversation on her unconventional path into branding, creative direction, and entrepreneurship. She discusses her early years in PR, how she transitioned into tech startups, and what she learned while working alongside top Silicon Valley leaders.
Anna shares how these experiences shaped her approach to brand strategy, relationship-building, and identifying opportunities others overlook. Her journey highlights how adaptability, networking, and tenacity can create unexpected career pivots.
Timestamps
(00:00) — Intro
(03:19) — Early career and PR background
(06:00) — Parents, education, expectations
(09:33) — Joining the startup world
(12:23) — Acquisition and financial runway
(15:22) — Wearables and athlete story
(17:53) — Mastermind introduction + early clients
(19:48) — Influencer partnerships + backlinks
(22:12) — Official start of Lumina
(28:40) — Chaos of early agency growth
(33:46) — Hoffman work + plant medicine
(37:55) — Rebuilding business around alignment
(41:50) — Creating energetic blueprint systems
(46:30) — Identity shifts, redefining success
(50:55) — Social skills vs content creation
(55:57) — Permission for different operating styles
(01:01:47) — “Land the plane” + offers explained
(01:05:40) — Final reflections + closing
Check out today's guest, Anna Nassery:
Instagram: https://www.instagram.com/annadoingthings_/?hl=en
Website: https://www.luminacreative.co/
Linkedin: https://www.linkedin.com/in/annanassery
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
Twitter: https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube:https://www.youtube.com/thefuturishere
Check out Chris Do:
Website: https://zaap.bio/thechrisdo
LinkedIn:https://www.linkedin.com/in/thechrisdo/
Facebook:https://www.facebook.com/BizOfDesign
Instagram:https://www.instagram.com/thechrisdo/
Twitter:https://x.com/thechrisdo
TikTok:https://www.tiktok.com/@thechrisdo
Threads:https://www.threads.net/@thechrisdo
Zaap: https://zaap.bio/thechrisdo
Clubhouse:https://www.clubhouse.com/@thechrisdo
Behance: https://www.behance.net/chrisdo
Learn more about your ad choices. Visit megaphone.fm/adchoices
The Futur Podcast is a show that explores the interesting overlap between design, marketing, and business. Our host (and CEO of The Futur), Chris Do, hold candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development. These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we--the listener--learn from it all. Visit thefutur.com/podcast for show notes and additional information from each episode.