Uncensored Renegades

Jon and Kory discuss why making good decisions is one of the hardest – and most important – parts of leadership, and share the frameworks they use to make better choices when the answer isn't obvious.

From knowing when to trust the data and when to follow your gut, to de-risking big decisions and playing “angel's advocate”, they explore practical ways to challenge your own thinking. They unpack Solomon's paradox, the 10:10:10 rule, automatic negative thoughts and why sometimes the smartest thing you can do is ask someone else for help.
They also explore what happens when you stop actively thinking about a problem, some surprisingly useful Japanese wisdom, and one particularly simple test: would you make the same decision drunk?

Whether you're facing a huge strategic choice or simply stuck overthinking, these are 9 tools to help you make decisions with greater clarity and confidence.
Links
G.O.A.T. Wisdom Book
Greg Hahn on Uncensored CMO
The Brain at Rest Book (why your brain can make good decisions when you're not thinking)
Timestamps
00:00 - Start
00:26 - Why Jon looks “savagely tanned”
01:19 - Why decision making is hard
04:16 - When you need to trust the data or your gut
06:43 - How to make a decision
07:29 - How to de risk a decision
09:30 - Try playing “angel’s advocate”
10:50 - Solomon’s paradox when making a decision
11:51 - Squash the ants (automatic negative thoughts)
12:23 - The 10:10:10 rule
14:36 - Ask for help
15:22 - Make space for your default mode network
17:06 - Would you make the same decision drunk?
17:47 - Japanese wisdom for decision making
20:29 - The stats on why this is important

Today Kory shares the lessons from taking her leadership team offsite and deliberately putting them into an unfamiliar environment - a horse ranch. Jon and Kory explore why pattern disruption can help teams break old habits, the difference between a group of strong individual contributors and a genuinely connected team, and why getting outside your comfort zone can reveal how you really work together.
They also discuss the language of connection, learning to ask for help, why pressure isn't always the answer, and how to turn an offsite from a memorable experience into lasting behavioural change. Because however busy your team feels, sometimes stepping away from the work is exactly what helps you do the work better.
Links
G.O.A.T. Wisdom Book
EQ2 Horse Ranch Leadership Offsite
Timestamps
00:00 - Start
00:37 - Why Kory takes her team offsite
03:01 - Why you need to transform your team
04:14 - The power of pattern disruption
07:13 - Individual contributors vs working as a team
11:20 - Going out of your comfort zone
13:40 - The language of connection
18:21 - Learning how to ask for help
23:44 - The power is not in the pressure, it’s in the release
25:40 - How Kory is implementing the lessons in the team
27:03 - You’re too busy to not do this

Today, Jon and Kory open up their personal leadership toolbox, sharing the mental models and frameworks they rely on to make better decisions, communicate more effectively, and build high-performing teams.
From understanding your audience before creating content to aligning teams around a clear vision, raising the bar through belief and repetition, and creating dedicated thinking time, these are the practical tools that have shaped their careers. They also discuss why spending time with people smarter than you is one of the fastest ways to grow, and finish with the one framework that underpins everything else.

Timestamps

00:00 - Start
01:11 - Tools for your toolbox (in work and life)
01:57 - Framework 1: A.B.C. (Audience Before Content)
07:43 - Framework 2: A.B.C. (Always Be Curious)
09:14 - Framework 3: V.A.E. (Vision, Alignment, Execution)
13:43 - Framework 4: Raising the B.A.R. (Belief, Attention, Repetition)
18:08 - Bonus tool: spend time with people smarter than you
18:36 - Framework 5: 3, 5, 7, 9
22:31 - Framework 6: T Time!
26:43 - The framework to rule all frameworks

Today Jon and Kory explore the leadership habits that keep successful organisations moving forward. Drawing on research, personal experience and examples from some of the world's best businesses, they discuss why the strongest leaders surround themselves with people who will tell them the truth, stay relentlessly close to their customers, and never shy away from difficult conversations.

Timestamps

00:00 - Start
00:56 - How to stay grounded when you’re successful
02:52 - Does success drive complacency?
04:14 - What the data says about successful companies
06:07 - You need people that are prepared to tell you the truth
09:25 - Why you need to have the tough conversations
12:45 - Spend time with your customer
15:07 - The power of saying no
17:42 - Working with the right people
23:06 - Define your organisation
25:22 - Play to win

For decades, marketers have relied on the traditional 4 Ps: Product, Price, Place and Promotion. But as the role of the CMO has evolved, so too have the skills needed to succeed as leaders.
Today, Jon and Kory introduce a new framework for modern marketing leadership, inspired by research Jon conducted with TikTok. Rather than focusing on the marketing mix, these five Ps focus on what today's leaders need to excel inside their organisations: People, Planning, Persuasion and Performance. (Plus a bonus P that isn't a P - Storytelling.)
Timestamps

00:00 - Start
00:48 - A new set of marketing Ps
04:38 - P1 - People
08:05 - P2 - Planning
14:57 - P3 - Persuasion
23:52 - P4 - Performance
28:55 - P5 - Storytelling