Understanding Users: The UX Podcast

• 68. How can AI fulfil technology's promise of making our professional lives easier, simpler and more efficient? - Noam Segal

  "Although it's understandable that this technology brings all sorts of concerns and anxieties and worries with it, and I share those, by the way, as well. It's not all excitement. I really think this is going to transform the entire tech industry...And honestly, I'm really hoping that what AI brings is, it finally brings to fruition what technology was always supposed to do, but didn't. I've always felt that technology's promise is to make our lives, both personal lives and professional lives, significantly easier,  significantly simpler in everything we do, and even significantly more fun." Noam Segal began his UX journey in the mid-2000s, working on the user experience of missile defence systems. He has since worked across multiple spaces, including travel (Airbnb), AI customer support (Intercom), Fintech (Wealthfront), Social (X & Meta.). Most recently he was Senior Research Manager at Upwork. In this episode we talk at length how AI it is impacting, and will continue to impact, the work of UX researchers. He shares his views on the need to embrace and experiment with these tools and the exciting, bewildering and opportunities they present to researchers and design teams, focussing on 3 tools in particular: Sprig, Genway and Julius.  Read the transcript.  Thanks for listening, and I hope you enjoy the episode.  Mike Green    

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• 67. UX Brighton 2024 - Part 2 - How are you using AI in your own work? What excites or scares you about it? - Attendees at UX Brighton

  'From an internal perspective we're using AI everywhere from marketing to writing code..' 'I think because everybody is trying to get in the AI game you're just throwing things at a wall and seeing what sticks..' 'There's a good portion of my job that could be automated, so I'm just trying to get a little bit ahead of the curve..' 'My concern is that AI is going to be used not as an accelerator but as the end point for design..' 'It's a bit calming to understand that people are just as confused and scared as I am...' In this episode join me as I speak to a whole range of attendees at UX Brighton 2024 about why they came to this year's event on AI & UX, how they use AI at the moment and what their hopes and fears are for the industry and their own roles in an artificially intelligent future. Read the transcript. Thanks for listening, and I hope you enjoy the episode.  Mike Green

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• 66. UX Brighton 2024 - Part 1: How can we reduce UX industry anxiety about AI? - Danny Hope, Curator @ UX Brighton

  "What we're aiming to do is answer the question, what do UX practitioners need to know about AI? I want to reduce people's anxiety in the same way that my anxiety has been reduced by confronting the the subject...I'd really like people to leave the conference feeling less anxious about [AI] than they felt coming in." Danny Hope, Curator of the UX Brighton conference, talks to me about Artificial Intelligence in UX - the theme of this year's event, the speakers those attending will be hearing from and what the audience can hope to take away to try out in their own work.  View the transcript. Thanks for listening, and I hope you enjoy the episode.  Mike Green    

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• 65. What do design teams need to consider when developing products for international markets?: Chui Chui Tan

  Join me chatting with author and cultural expert Chui Chui Tan around researching and designing products for international markets. What do design teams need to consider to ensure the best cultural fit and customer uptake for what they're building? How can they better understand local market differences? What potential pitfalls should they watch out for?  You can find out more about Chui Chui's most recent book here.  You can also read the full Transcript.  Thanks for listening.  Mike Green

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• 64. Quantitative research: What are the pitfalls and benefits for product teams?: Ben Dressler @ Freelance Product Insights Researcher

  "The only reason I sometimes shy away from the words 'qual' and 'quant' is I think they present this dichotomy that is not the full truth, right? I think people then start to think 'qual' means talking to people about fuzzy feelings and doing personas, whereas 'quant' means you sit on billions of data points and you put graphs and fancy charts out and you speak in ways that normal people don't understand. Whereas in reality, obviously, it's a continuum, right? That's why I prefer to talk about the whole dimension as product insights, because we're all trying, at the end of the day, to understand people so that we can make better decisions for our product and for our businesses." Join me chatting with Ben Dressler around all things quantitative research: how it differs from qualitative research, when to use it, what to watch out for, how to run A/B tests, how and why to use surveys, how to think about confidence intervals, the perennial dangers of correlation vs. causation, and lots more besides... I hope you find something thought-provoking here to consider in the context of your own work.  You can also read the full Transcript.  Thanks for listening.  Mike Green    

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