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A hospital breach can turn the network “dirty” in minutes. A fiber cut can take a grocery store offline at the worst possible time. And almost every CIO has said some version of the same thing: “I love the technology, help me find the money.” That’s the tension we dig into with John Tonthat CRO of Cell Hub, one of T-Mobile’s longest-tenured agency partners operating right at the intersection of telco, wireless, and IT systems integration.
We start with the real-world enterprise problems Cell Hub helps solve across healthcare, retail, and beyond, including how large organizations manage provisioning, procurement, and billing across complex wireless estates. John shares why hospital CIOs are juggling three mandates at once: clinical communications that work inside old buildings, remote patient monitoring and care that can scale safely, and security strong enough to withstand relentless attacks. We get specific about where Wi-Fi struggles and how enterprise 5G can be designed as a resilient backup network to protect continuity of care when primary systems are compromised.
Then we shift to the connected grocery store, where uptime, in-building coverage, and refrigerated warehouse connectivity directly impact revenue and customer experience. John explains Super Broadband, combining fixed wireless with Starlink to hit service levels at a compelling price, plus why retail media networks demand “always up” secondary connectivity that doesn’t ride on the core network. Finally, we unpack SCOT, a cost reconciliation engine that uses automation to surface hidden spend across wireline, wireless, and IT, and Design Next, a faster way to iterate network designs with a proper system of record. We close with what John sees as the next frontier: securing not just the device, but the communication itself with peer-to-peer encrypted approaches.
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