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What's Up with Tech?

Evan Kirstel
What's Up with Tech?
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  • Why Narrow Targeting And Scalable Content Will Decide Who Wins On Social
    Interested in being a guest? Email us at [email protected] of pretty charts that don’t change your strategy? We go straight at the hard truth: social media is evolving from follower-first tactics to value-first systems, and the winners are those who align a crisp ICP with content that solves real problems at scale. Emeric Ernoult is the Founder and CEO of Agorapulse, a serial entrepreneur with two decades of experience in social media and SaaS and breaks down how brands can prove impact, not just activity, and why AI is the lever that turns expertise into consistent output across formats.We dig into the new playbook for 2025: narrow your audience, clarify the problem you solve, and let AI help you repeat your best ideas in fresh ways. From short videos and carousels to text posts and long-form explainers, the goal is a content spine that compounds trust. We talk practical moves like transforming raw transcripts into standout explainers, building a studio in your pocket, and using agentic workflows that shift you from doing tasks to approving smart recommendations.Analytics gets a reboot too. Instead of handing your boss a PDF full of colors, use AI to extract what worked, what didn’t, and what to try next. We cover how small teams can operate like pros with a smart inbox, suggested replies, prioritization by sentiment and urgency, and reporting that actually prescribes action. Emeric also shares a peek at the 2026 roadmap: LinkedIn-first thought leadership for B2B, then expanding to visuals and video, all grounded in sharply defined use cases and personas.If you care about making social media drive pipeline, retention, and brand equity, this conversation gives you a clear path forward—less noise, more signal, and a toolkit that scales quality without burning out your team. Subscribe, share with a teammate who runs social, and leave a review telling us the one insight you’re acting on this week.Support the showMore at https://linktr.ee/EvanKirstel
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  • From Silos To Systems: Cross-Enterprise AI With R4
    Interested in being a guest? Email us at [email protected] if your enterprise could make the right decision, across every silo, in real time? We sit down with Paul Breitenbach, Founder & CEO r4 Technologies, to unpack how predictive AI goes beyond generative tools and actually drives outcomes: higher revenue, lower costs, and fewer bad events across the board. Paul explains why cross-enterprise management matters now, how it automatically pulls data from legacy systems, and how it sends decisions back without ripping anything out.We walk through tangible examples that make the strategy real. In supply chain, predictive logistics ensure the right product hits the right shelf at the right time and price. In security operations, microlocation and environmental signals re-route guards on the fly, cutting incidents by 50 percent. And in a powerful “tech for good” case, R4’s Smart Food program identifies surplus food and matches it to SNAP demand, effectively doubling or tripling buying power while reducing waste—turning a national problem into a solvable coordination challenge.Trust and adoption come from transparency and speed. Paul shows how confidence scores, explainability, and human-in-the-loop controls help leaders move from gut feel to measurable, auditable decisions in days, not quarters. We also explore what’s next: a more intuitive V5 interface, tackling higher-complexity domains like healthcare and energy transition, and why 2025 could be the tipping point where predictive AI becomes the enterprise standard.If you enjoyed this conversation, subscribe, share it with a colleague wrestling with silos, and leave a review to help others find the show. What cross-enterprise challenge do you want AI to solve next?Support the showMore at https://linktr.ee/EvanKirstel
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  • Agents With IDs: Trust In The Age Of AI
    Interested in being a guest? Email us at [email protected] asking your AI to book the flight, pick the hotel, and reserve the car—and it just does it. That convenience also opens a massive security gap when agents ask for your passwords, impersonate you online, and leave no clean line between what you intended and what was executed. We sit down with Peter Horadan is the CEO of Vouched, to map a safer path where digital identity, consent, and reputation tame the chaos without killing the magic.Peter explains how mobile driver’s licenses bring cryptographic proof to everyday transactions, replacing fragile one-time codes and making phishing far harder. We dig into why physical IDs are increasingly easy to fake, how digitally signed credentials flip certainty in your favor, and what that means for ecommerce chargebacks, password resets, and high-value purchases. Then we pivot to Model Context Protocol, a fast-growing standard that lets websites speak “agent” natively, moving beyond clumsy screen-scraping into clean, auditable API calls.The heart of the conversation is a pragmatic blueprint: redirect humans to grant permissions just like OAuth, scope what agents can do, log consent, and keep it revocable with one click. We talk about building reputation systems for agents so good actors rise and bad bots get blocked. Healthcare emerges as a powerful use case—patient access becomes smoother, and remote workforce fraud gets harder—while privacy stays intact thanks to standards that avoid phone-home tracking to the state. If your site has a login button, the future is knocking: agent-friendly APIs, digital ID checkpoints for risky actions, and clear rails that let assistants work for you, not against you.Subscribe for more smart takes on AI security, digital identity, and the standards shaping how assistants act on our behalf. Share this with a colleague who wrangles logins or fights fraud, and leave a review to help others find the show.Support the showMore at https://linktr.ee/EvanKirstel
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  • From Channel-Centric To Consumer-Centric: The OS That Could Rewire Marketing
    Interested in being a guest? Email us at [email protected] if your marketing stack could think with you and act for you? We sit down with Christian Monberg Chief Technology Officer & Head of Product from Zeta to unpack Athena, a super intelligent agent designed not as a chat add-on but as the operating system for modern marketing. Built on a consolidated data fabric and a supergraph grounded in identity, Athena translates insights into action—turning questions into live segments, optimizing campaigns for incremental lift, and giving teams software on demand without the usual tool sprawl.We explore how Athena’s identity-first approach unlocks trustworthy measurement, why incremental gains at the margins drive real revenue, and how “impossible products” like Advisor run always-on strategies in the background. Christian shares a real beta story where natural-language analytics didn’t just produce a report—it generated targetable audiences ready to activate in one click. We also tackle the realities of enterprise adoption: pairing probabilistic agents with deterministic governance, standards like MCP that help agents talk to services, and the cultural shift from skeptical pilots to production-scale trust.From replatforming and consolidation to generative UI and on-demand app creation, this conversation charts a path from channel-centric silos to true consumer-centric engagement. Expect practical insights on cutting onboarding time with agent-driven migrations, simulating strategies before you spend, and building the measurement rigor that proves impact. If you’re ready to move at the speed of business, reduce total cost of ownership, and give your team more room to experiment, this one delivers the blueprint.If you found value, follow the show, share it with a teammate who’s battling tool sprawl, and leave a quick review so others can discover it.Support the showMore at https://linktr.ee/EvanKirstel
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  • Turning AI Hype Into Enterprise ROI
    Interested in being a guest? Email us at [email protected] is loud, but outcomes win. We sit down with Smartling CEO Bryan Murphy to explore why the center of gravity in AI is shifting from raw models to the application layer where workflows, data, and governance translate into real business value. If you’ve been stuck in pilot purgatory, you’ll hear how to move from experiments to production with clear ROI.Bryan draws sharp parallels to earlier waves—the internet and cloud—and explains how today’s “chips and data centers” moment mirrors the 90s buildout, with a familiar follow-up: purpose-built apps that make the infrastructure usable. We dig into translation as a top-tier AI use case and unpack Smartling’s results: translating 3x more content at about 60 percent less cost and six times faster than traditional methods. The secret isn’t a flashy bolt-on; it’s re-architecting around an AI hub and agentic workflows that integrate directly with enterprise stacks.We also challenge the “AI will kill SaaS” headline. Foundational models like GPT and Claude are treated as infrastructure, while the real differentiation comes from orchestration—selecting the best model for the job, routing data safely, learning from feedback, and guaranteeing quality. Bryan shares how governance protects brand voice at scale, from hallucination detection to automated language QA and custom-trained models honoring glossaries and style guides. With 7 billion words translated a year, reliability isn’t a feature—it’s the product.Looking ahead, we explore multimodal translation across text, audio, and video, and a future where translation functions as a service embedded in everyday tools. For founders, Bryan offers practical advice: target a 10x problem, verify there’s real TAM, and build applications that customers will happily pay for. For enterprise leaders, the message is simple: stop chasing models, invest in orchestration, and pick solutions that measure and deliver outcomes.If this conversation helps you think clearer about where AI value is headed, follow the show, share it with a colleague, and leave a quick review so others can find it.Support the showMore at https://linktr.ee/EvanKirstel
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Over What's Up with Tech?

Tech Transformation with Evan Kirstel: A podcast exploring the latest trends and innovations in the tech industry, and how businesses can leverage them for growth, diving into the world of B2B, discussing strategies, trends, and sharing insights from industry leaders!With over three decades in telecom and IT, I've mastered the art of transforming social media into a dynamic platform for audience engagement, community building, and establishing thought leadership. My approach isn't about personal brand promotion but about delivering educational and informative content to cultivate a sustainable, long-term business presence. I am the leading content creator in areas like Enterprise AI, UCaaS, CPaaS, CCaaS, Cloud, Telecom, 5G and more!
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