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The Influence Factor by The Influencer Marketing Factory
The Influencer Marketing Factory
Nieuwste aflevering
147 afleveringen
How the San Francisco 49ers Create Content That Keeps Fans Coming Back w/ Danny Farris
02-09-2026 | 23 Min.In this episode of The Influence Factor, Alessandro Bogliari chats with Danny Farris, Senior Director of Content for the San Francisco 49ers, to explore how NFL teams use social media, storytelling, and fan engagement to strengthen their brands and connect with audiences.
Danny shares key marketing moments, effective content strategies, and his perspective on the trends shaping the future of sports marketing.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️Want to be a guest? Apply here
Show Notes:
(01:16) Introduction to Danny Farris
(04:37) Marketing Moments and Fan Engagement Strategies
(07:56) Impact of Social Media on Player Connection
(09:18) Content Trends and Audience Engagement
(11:34) Balancing a Legacy Brand and Innovation
(14:34) The Evolution of Schedule Release Strategies
(19:44) Future Opportunities in Sports Marketing
Check out some of our previous episodes!
Fiverr’s Shift to Performance-Based Marketing w/ Omer Dahan
How Tripadvisor Is Turning Creators Into a Travel Search Engine w/ Kristin Tormey
How SHEIN Uses Creators to Drive Trends (Not Follow Them) w/ Lisa Zlotnick
Costco’s Word-of-Mouth Strategy: Turning Customers Into Creators w/ Robin Ross
How to Build a High-Performing Affiliate Influencer Program w/ Sarah Grosz (Allbirds)
Inside Etsy’s Creator Ecosystem w/ Monty Montalto
How Visa Supports Creators as Small Businesses w/ Jonathan Kolozsvary
Patreon’s Secrets to Building Loyal Superfans w/ Paige Fitzgerald
How FP Movement Builds Impact w/ Courtney Weis
Inside McDonald’s Bold Marketing Moves w/ Jennifer Healan
What Makes Content Stick w/ Victoria Blinova (YouTube)
The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)
How To Protect Your Social Media Accounts w/ Liron Segev
Liquid Death's Unconventional Marketing w/ Greg Fass
The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley
Inside Snap's Playbook w/ Brooke Berry
Scaling Miss Excel w/ Kat Norton
Mastering Money w/ Vivian Tu (Your Rich BFF)
The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)
TikTok's Influence w/ Adrienne Lahens & Sofia HernandezFiverr’s Shift to Performance-Based Marketing w/ Omer Dahan
24-06-2026 | 27 Min.In this episode of The Influence Factor, Alessandro Bogliari chats with Omer Dahan, Head of Affiliates, Partnerships, and Influencers at Fiverr, to discuss the evolution of the creator economy, the changing landscape of influencer marketing, and the growing shift toward performance-driven partnerships.
Omer shares how Fiverr is expanding beyond traditional freelance services, enhancing measurement and attribution capabilities, and creating stronger alignment across marketing channels to drive growth.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️Want to be a guest? Apply here
Show Notes:
(01:35) Introduction to Omer Dahan and Fiverr
(04:52) The Evolution of Affiliate Marketing
(10:38) Performance-Driven Strategies in Influencer Marketing
(15:03) Evaluating Creators on Metrics and Authenticity
(18:50) Integrating Marketing Efforts Across Departments
(23:04) Innovations in Tracking and Attribution
Check out some of our previous episodes!
How SHEIN Uses Creators to Drive Trends (Not Follow Them) w/ Lisa Zlotnick
Costco’s Word-of-Mouth Strategy: Turning Customers Into Creators w/ Robin Ross
How to Build a High-Performing Affiliate Influencer Program w/ Sarah Grosz (Allbirds)
Inside Etsy’s Creator Ecosystem w/ Monty Montalto
How Visa Supports Creators as Small Businesses w/ Jonathan Kolozsvary
Patreon’s Secrets to Building Loyal Superfans w/ Paige Fitzgerald
How FP Movement Builds Impact w/ Courtney Weis
Inside McDonald’s Bold Marketing Moves w/ Jennifer Healan
What Makes Content Stick w/ Victoria Blinova (YouTube)
The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)
The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)
How To Protect Your Social Media Accounts w/ Liron Segev
Liquid Death's Unconventional Marketing w/ Greg Fass
The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley
Inside Snap's Playbook w/ Brooke Berry
Scaling Miss Excel w/ Kat Norton
Mastering Money w/ Vivian Tu (Your Rich BFF)
The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)
TikTok's Influence w/ Adrienne Lahens & Sofia HernandezHow Tripadvisor Is Turning Creators Into a Travel Search Engine w/ Kristin Tormey
03-06-2026 | 28 Min.In this episode of The Influence Factor, Alessandro Bogliari chats with Kristin Tormey, Global Head of Paid & Owned Media at Tripadvisor, to explore how travel brands are navigating the creator economy, the evolving role of SEO, and the rise of personalized marketing.
Kristin shares practical insights on connecting with today’s travelers, balancing brand consistency with creative innovation, and staying competitive in an increasingly dynamic digital landscape.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️Want to be a guest? Apply here
Show Notes:
(01:10) From Wendy's to TripAdvisor: Building Challenger Brands
(02:24) Why Travel Search Is No Longer About Keywords
(04:25) Creators & the Future of Travel Discovery
(10:54) AI Search, Social Platforms & Consumer Attention
(14:33) The New Rules of Brand Storytelling
(16:15) Winning Gen Z Without Alienating Other Generations
(22:05) What Makes Creator Partnerships Actually Work
(26:26) The Biggest Marketing Opportunities Ahead
Check out some of our previous episodes!
How SHEIN Uses Creators to Drive Trends (Not Follow Them) w/ Lisa Zlotnick
Costco’s Word-of-Mouth Strategy: Turning Customers Into Creators w/ Robin Ross
How to Build a High-Performing Affiliate Influencer Program w/ Sarah Grosz (Allbirds)
Inside Etsy’s Creator Ecosystem w/ Monty Montalto
How Visa Supports Creators as Small Businesses w/ Jonathan Kolozsvary
Patreon’s Secrets to Building Loyal Superfans w/ Paige Fitzgerald
How FP Movement Builds Impact w/ Courtney Weis
Inside McDonald’s Bold Marketing Moves w/ Jennifer Healan
What Makes Content Stick w/ Victoria Blinova (YouTube)
The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)
The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)
How To Protect Your Social Media Accounts w/ Liron Segev
Liquid Death's Unconventional Marketing w/ Greg Fass
The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley
Inside Snap's Playbook w/ Brooke Berry
Scaling Miss Excel w/ Kat Norton
Mastering Money w/ Vivian Tu (Your Rich BFF)
The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)
TikTok's Influence w/ Adrienne Lahens & Sofia HernandezWhy Brands Are Shifting to Community & IRL Experiences w/ Kirby Kennedy (Sargento)
13-05-2026 | 23 Min.In this episode of The Influence Factor, Alessandro Bogliari speaks with Kirby Kennedy, Social Media Manager - Strategy & Influencer Management at Sargento, about influencer marketing, co-creation, authentic brand relationships, and the evolving role of influencers as brand ambassadors.
The conversation explores strategies for effective collaboration, long-term partnerships, and innovative marketing formats.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️Want to be a guest? Apply here
Show Notes:
(01:32) Introduction to Kirby
(03:35) Co-Creation and Collaboration with Influencers
(05:10) Balancing Brand Guidelines and Creator Authenticity
(10:50) Experiential Marketing and Brand Ambassador Trips
(15:38) Managing Campaigns and Metrics Effectively
(17:50) Integrating Influencer Marketing into Broader Strategies
(19:03) Future Trends in Influencer Marketing
(21:02) Building Community IRL
Check out some of our previous episodes!
How to Build a High-Performing Affiliate Influencer Program w/ Sarah Grosz (Allbirds)
Inside Etsy’s Creator Ecosystem w/ Monty Montalto
AI’s Impact on the Creator Economy w/ Alexander Frolov (HypeAuditor)
How Visa Supports Creators as Small Businesses w/ Jonathan Kolozsvary
Patreon’s Secrets to Building Loyal Superfans w/ Paige Fitzgerald
How FP Movement Builds Impact w/ Courtney Weis
Inside McDonald’s Bold Marketing Moves w/ Jennifer Healan
What Makes Content Stick w/ Victoria Blinova (YouTube)
The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)
The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)
How To Protect Your Social Media Accounts w/ Liron Segev
Liquid Death's Unconventional Marketing w/ Greg Fass
The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley
Inside Snap's Playbook w/ Brooke Berry
Scaling Miss Excel w/ Kat Norton
Mastering Money w/ Vivian Tu (Your Rich BFF)
The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)
TikTok's Influence w/ Adrienne Lahens & Sofia HernandezHow SHEIN Uses Creators to Drive Trends (Not Follow Them) w/ Lisa Zlotnick
22-04-2026 | 25 Min.In this episode of The Influence Factor, Alessandro Bogliari speaks with Lisa Zlotnick, Head of Brand PR, US Marketing at Shein, about her experience in brand transformation and the growing importance of creator partnerships.
She shares why brands need to move beyond transactional relationships with creators and focus on more authentic collaborations that reflect cultural relevance and integrity.
The conversation also explores how brands can better engage Gen Z through community-driven initiatives like campus ambassador programs, and why creators are increasingly becoming involved in product development - shifting their role from simple amplification to true authorship.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️Want to be a guest? Apply here
Show Notes:
(01:05) Introduction to Lisa
(06:15) The Evolution of Creator Partnerships
(09:15) Balancing Authenticity and Scale
(11:48) Cultural Relevance and Collaboration
(15:27) Engaging with Gen Z and Campus Ambassadors
(19:30) The Shift to Authorship in Creator Marketing
(22:40) Future of Brand-Creator Partnerships
Check out some of our previous episodes!
How to Build a High-Performing Affiliate Influencer Program w/ Sarah Grosz (Allbirds)
Inside Etsy’s Creator Ecosystem w/ Monty Montalto
AI’s Impact on the Creator Economy w/ Alexander Frolov (HypeAuditor)
How Visa Supports Creators as Small Businesses w/ Jonathan Kolozsvary
Patreon’s Secrets to Building Loyal Superfans w/ Paige Fitzgerald
How FP Movement Builds Impact w/ Courtney Weis
Inside McDonald’s Bold Marketing Moves w/ Jennifer Healan
What Makes Content Stick w/ Victoria Blinova (YouTube)
The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)
The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)
How To Protect Your Social Media Accounts w/ Liron Segev
Liquid Death's Unconventional Marketing w/ Greg Fass
The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley
Inside Snap's Playbook w/ Brooke Berry
Scaling Miss Excel w/ Kat Norton
Mastering Money w/ Vivian Tu (Your Rich BFF)
The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)
TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
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Over The Influence Factor by The Influencer Marketing Factory
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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