Advance Copy

• Spring'25 | Introducing members-only consulting

  This spring, the Advance Copy podcast is developing into a suite of members-only audio consulting sessions, register here to show your interest.  Tailored to the perspectives of elevated independent brands and approached with honesty and pragmatism, each session will bring you unique insights on how to grow a fashion or lifestyle company fit to the needs of today’s world. The discreet episodes are designed for:FoundersIn-house decision-makersExpert freelancers of elevated independent brandsTopics of focusRefining brand valuesWholesale partnershipsDirect-to-consumerFinancial stabilityCommunicating true purpose For more information on Advance Copy's book, Growing Independent Fashion Brands, join our community: BookInstagramSubstackWebsiteNewsletterPost-production & editing: Mark SmithMusic & post-production: Emmanuel Corre


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• Carmen Amsterdam a Fresh Perspective on Being Small

  Carmen de Baets reflects on how she met her husband and business partner Joris ter Meulen Swijtink, establishing their guest house, shop and kitchen Carmen Amsterdam and the much respected visual signature of their company. For more information on Advance Copy's book, Growing Independent Fashion Brands, join our community: BookInstagramSubstackWebsiteNewsletterPost-production & editing: Mark SmithMusic & post-production: Emmanuel Corre


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• Casa Shop on Thoughtful Growth

  Casa Shop's Emi Moore and Jacqueline Davis, reflect on how their paths crossed, the company's trajectory since its establishment in 2016 and the origin of their distinct Instagram aesthetic. With a little help of a marine biologist, we’ll also talk about how the definition of “development” has been misunderstood and why “less is better” best symbolises Casa Shop’s idea of growth.GuestsEmi MooreJacqueline DavisQuote from "Ladders, trees, Complexity, and Other metaphors in Evolutionary Thinking"  by Andreas Hejnol in Arts of Living on a Damaged Planet - Ghosts and Monsters of the Anthropocene, pp.G87–G102. Available to purchase here. For more information on Advance Copy's book, Growing Independent Fashion Brands, join our community: BookInstagramSubstackWebsiteNewsletterPost-production & editing: Mark SmithMusic & post-production: Emmanuel Corre


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• Muse on Personal Connections

  Family-run womenswear brand Muse demonstrates how ambition, conscious values and a personal touch can draw unexpected paths to building a fashion company. Founder, Christine Kourim is a natural self-starter and a life-long creator of fashion. When she attempted to sell her high-quality garments at a Melbourne market stall the success was immediate prompting Christine to enlist the help of her daughter, fashion designer, Sarah Kourim. Together they translated the label to a permanent home online and created a touchpoint for their growing community. In this episode, we're joined by Sarah to learn about her and her mother’s independent journeys, nurturing a market stall into a growing e-commerce business, and the under-representation of modest voices in fashion.Guest: Sarah Kourim, MuseMuse Journals with Rosie Fea  For more information on Advance Copy's book, Growing Independent Fashion Brands, join our community: BookInstagramSubstackWebsiteNewsletterPost-production & editing: Mark SmithMusic & post-production: Emmanuel Corre


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• Baserange on Growing a Healthy Company

  Baserange founders Marie-Louise Mogensen and Blandine Legait set out to provide women with underwear which didn’t dictate or restrict their bodies. Since 2012, this intention has set Baserange on an unprecedented trajectory, constantly pushing the fashion industry’s preconceptions to build one of the most authentic and courageous ready-to-wear brands.In this two-part conversation Marie explains how Baserange aims to work in a way that resembles a healthy organism. As such it felt natural to also include the thoughts of one of the brand’s long-term collaborators, Tugba Mert Taskan, the Garment Facility Executive of the pioneering Turkish factory Mert Ipek. By intertwining these two conversations in one we hope to represent a more realistic picture of the many talented and caring individuals contributing to the development of Baserange.GuestsMarie-Louise Mogensen, BaserangeTugba Mert Taskan, Mert IpekGiovanna Flores For more information on Advance Copy's book, Growing Independent Fashion Brands, join our community: BookInstagramSubstackWebsiteNewsletterPost-production & editing: Mark SmithMusic & post-production: Emmanuel Corre


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