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Badass Empires

Rosie McCarthy
Badass Empires
Nieuwste aflevering

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5 van 67
  • Content That Actually Converts (Not Just Gets Likes)
    "What content should I be posting to sell?" It's the question we get asked more than any other. And with every platform changing constantly, the algorithm shifting, and AI making "educational content" obsolete, it's no wonder everyone's confused. But here's the truth: While tactics change, the fundamentals of what makes content convert haven't changed at all. In this episode, Jenny and I are breaking down exactly what content actually converts in 2026, not what gets likes, not what goes viral, but what gets DMs, bookings, and most importantly, SALES. We're diving into the 4Rs of conversion content (the framework we teach inside Empire Era), why educational content alone isn't enough anymore, and what's actually working right now across platforms. Plus, we're answering our very first voice note question from Mel, who's just starting her coaching business and is terrified of creating content. If you've ever felt awkward on camera, hated your voice, or wondered "how do I make good content?", this conversation is for you. This episode is essential listening if: You're posting consistently but not getting DMs, bookings, or sales You're getting likes and engagement but no one's buying You're scared to start creating content (especially video) You're confused about what content actually works in 2026 You're relying too heavily on educational tips and hacks You want to understand the strategy behind content that converts We're covering: The 4Rs of Conversion Content (Reach, Resonate, Role Model, Revenue) Why educational content alone isn't enough anymore (AI is coming for your tips and hacks) What people actually pay for in 2026 (spoiler: it's not information) The content that gets low engagement but high conversion How to Submit Your Questions: Send us a DM on Instagram @badassempires_ Email us at [email protected] Bonus points for voice notes - we'll use your actual voice on the podcast! -------------------- LET’S CONNECT 📷 Find me on Instagram @badassempires_ 🌐 Check out my website -------------------- SHARE THE LOVE 💜 Leave a review on Apple Podcasts 💜 Leave a rating or comment on Spotify Email us a screenshot of your review to [email protected] and I will send you my 3 hour business training on how to find/refine your business niche (that isn’t available anywhere else!) to say thank you! -------------------- WORK WITH ME Baddies to the front! Learn more & apply for Empire Era here: https://www.badassempires.com/era
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  • Saying No to $35K: When to Fire Clients & Raise Your Rates with Faith Chang
    What does it really take to build a personal brand business from scratch? In this episode, I'm sitting down with Faith Chang from Leadership Moxie—a former Badass Empires client who went from juggling three jobs (belly dance instructor, leadership trainer, and expat career coach) to building a focused, profitable coaching business that generated over $80K in just seven months. But this isn't one of those glossy success stories. This is the real, messy, behind-the-scenes truth about what it takes to niche down when you're multi-talented, how to transition from trading time for money to building something scalable, and the gutsy decisions you have to make along the way. Faith shares the moment she fired a $35K client (yes, you read that right), how she finally chose her niche after exploring belly dancing for executives, cross-cultural coaching, and everything in between, and what it's actually like to go from undercharging to premium pricing. If you're a multi-passionate person drowning in possibilities, a hustler who can't seem to say no, or someone who's building a business while trying to protect your energy and your family—this conversation is for you. Connect with Faith: LinkedIn: Faith Chang Business: Leadership Moxie Instagram & TikTok: Coming soon (she's mastering one platform at a time!) -------------------- LET’S CONNECT 📷 Find me on Instagram @badassempires_ 🌐 Check out my website -------------------- SHARE THE LOVE 💜 Leave a review on Apple Podcasts 💜 Leave a rating or comment on Spotify Email us a screenshot of your review to [email protected] and I will send you my 3 hour business training on how to find/refine your business niche (that isn’t available anywhere else!) to say thank you! -------------------- WORK WITH ME Baddies to the front! Learn more & apply for Empire Era here: https://www.badassempires.com/era
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  • Authentic vs. Oversharing: Where to Draw the Line
    How much of your soul do you need to sell to build a personal brand? Plot twist: way less than you think. In this game-changing episode, Jenny and I break down exactly how I built three wildly successful personal brand businesses while keeping my actual personal life locked down tighter than Fort Knox. Spoiler alert: my community feels like they know me intimately, but they don't even know what my husband looks like. If you've been told you need to "be vulnerable" and "share your story" but the thought makes you want to hide under a rock, this episode is your permission slip to build a powerful brand without becoming a reality TV show. This episode is essential listening if: You're a private person trying to build a public brand You've been told you need to share more to be "authentic" You're worried about online safety but need to show your face You think personal branding means oversharing We're covering: The personal branding pyramid (and why most people get it backwards) Brand icons vs. brand rituals - and how to use them strategically What Rosie shares vs. what she keeps sacred How to build deep connections without deep cuts Safety strategies that actually work Why being "authentic" doesn't mean being an open book Remember: You're building a business, not auditioning for a reality show. How to Submit Your Questions: Send us a DM on Instagram @badassempires_ Email us at [email protected] Bonus points for voice notes - we'll use your actual voice on the podcast! -------------------- LET’S CONNECT 📷 Find me on Instagram @badassempires_ 🌐 Check out my website -------------------- SHARE THE LOVE 💜 Leave a review on Apple Podcasts 💜 Leave a rating or comment on Spotify Email us a screenshot of your review to [email protected] and I will send you my 3 hour business training on how to find/refine your business niche (that isn’t available anywhere else!) to say thank you! -------------------- WORK WITH ME Baddies to the front! Learn more & apply for Empire Era here: https://www.badassempires.com/era
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  • What the F*ck Should You Charge? (The Honest Answer)
    Let's talk about the elephant in the room: your prices are probably too low. In this brutally honest episode, Rosie's pulling back the curtain on her complete pricing evolution - from charging $150 for hours of work (and feeling grateful for it) to commanding $25K+ for her programs and having clients thank her for the privilege. If you've ever had that sinking feeling that you're undercharging, felt guilty about raising your prices, or wondered how the hell other people have the audacity to charge what they charge - this one's for you. This episode will hit different if: You're working your ass off for peanuts You think you need to add more stuff to justify higher prices You're scared to raise your rates because "people can't afford it" You've been told you're "too expensive" and it made you question everything We're getting real about: Rosie's pricing journey from $150 disaster calls to $25K transformations Why undercharging is actually doing your clients a disservice The psychology behind premium pricing (and why people pay more for less) How to justify prices that make you feel like a fraud The difference between vitamins and painkillers in business Why simple doesn't mean cheap - it means you're a genius Time to stop playing small and start charging like the expert you are. 💸 How to Submit Your Questions: Send us a DM on Instagram @badassempires_ Email us at [email protected] Bonus points for voice notes - we'll use your actual voice on the podcast! -------------------- LET’S CONNECT 📷 Find me on Instagram @badassempires_ 🌐 Check out my website -------------------- SHARE THE LOVE 💜 Leave a review on Apple Podcasts 💜 Leave a rating or comment on Spotify Email us a screenshot of your review to [email protected] and I will send you my 3 hour business training on how to find/refine your business niche (that isn’t available anywhere else!) to say thank you! -------------------- WORK WITH ME Baddies to the front! Learn more & apply for Empire Era here: https://www.badassempires.com/era
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  • The Engagement Emergency: Why Your Content Isn't Connecting
    From vanilla to viral - how to make your audience actually care. Feeling like the algorithm has a personal vendetta against you? Same, badass. Same. This week, we are serving up some much-needed reality checks about social media success. Spoiler alert: it's not about the algorithm, and it's definitely not about having a million followers. With our combined experience of building multiple six-figure businesses across every platform you can think of (YouTube, Instagram, LinkedIn, TikTok - you name it, we’ve conquered it), we’re breaking down exactly why your content strategy isn't working and what you need to do instead. This episode is your wake-up call if: You're posting into the void and getting crickets You think you need 100K followers to make 100K dollars You're trying to be everywhere at once and succeeding nowhere You blame the algorithm for everything (we're calling you out, lovingly) We're diving into: Why the algorithm isn't actually plotting against you The brutal truth about why your content isn't getting engagement How consumer behavior has changed (and why that matters more than any algorithm update) Community building vs. follower chasing - and why one makes you money while the other just strokes your ego The strategic approach to choosing platforms Why vanilla content is the kiss of death in 2026 Time to stop making excuses and start making moves! 🔥 How to Submit Your Questions: Send us a DM on Instagram @badassempires_ Email us at [email protected] Bonus points for voice notes - we'll use your actual voice on the podcast! -------------------- LET’S CONNECT 📷 Find me on Instagram @badassempires_ 🌐 Check out my website -------------------- SHARE THE LOVE 💜 Leave a review on Apple Podcasts 💜 Leave a rating or comment on Spotify Email us a screenshot of your review to [email protected] and I will send you my 3 hour business training on how to find/refine your business niche (that isn’t available anywhere else!) to say thank you! -------------------- WORK WITH ME Baddies to the front! Learn more & apply for Empire Era here: https://www.badassempires.com/era
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Meer Zaken en persoonlijke financiën podcasts

Over Badass Empires

Ready to unlock those 'holy shit' levels of fulfilment, freedom, and financial success? Let's build your Badass Empire together - one brutally honest conversation at a time. I'm Rosie, your no-nonsense business mentor who has scaled multiple online businesses to 7 figures, and I'm joined by my team member & co-host Jenny. Together, we're serving up the strategies, mindset shifts, and reality checks you need to turn your existing knowledge into a purposeful, profitable online personal-brand based business that out-earns your corporate salary and actually feels like YOU. If you play it right, the more impact you make, the more income you get to make. That’s why our mission is to help values-driven goal getters like you to fund your dream lifestyle and work from anywhere in the world thanks to the meaningful work you do in genuinely helping other people. Every episode we're answering YOUR burning questions about building online education & service-based business (think content, courses, coaching, consulting) and unlocking the power of social media strategy, content creation, pricing and sales psychology, personal branding, and all the messy stuff they don't teach you in business school. Get ready for full-noise, real-time education from behind the scenes of a simple, meaningful, profitable multi-million dollar business operation that actually makes a difference. From algorithm anxiety to launch strategies, from imposter syndrome to scaling struggles - we're tackling the real challenges that keep early-stage content creators & entrepreneurs up at night. No sugar-coating, no toxic positivity, just proven lessons from real-world experience, wrapped up in honest conversations about what it actually takes to build your empire on your terms. This podcast is for you if you’re… 🥱 Over the corporate grind: The 9–5 no longer fits. Every pointless meeting and toxic boss just confirms it’s time for something different. You’re done letting others decide your worth, workload, or impact. You’ve achieved a lot, but you’re craving more than what the status quo offers - more freedom, more money, more meaning. 🖤 Craving purpose: You’re empathetic, values-driven, and want your work to matter, to actually make a difference. You’re sick of having to ask permission to contribute more and make a bigger impact in this life. 🧠 Refusing mediocrity: You’re a high-achieving, heart-led perfectionist who is super hard on yourself and cares deeply. You’ve overcome so much, you deserve to do amazing things with all that talent and grit. 💡 Curious about working for yourself - whether that’s freelancing, consulting, coaching, or creating online courses. You want to build a simple, scalable, ethical business you love so you can make an incredible living while making an incredible difference. Submit your questions and become part of the show at @badassempires_ on Instagram or [email protected]
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