The Step-by-Step 6-Week Pre-Launch Plan Your Next Launch Needs
In this episode, I’m breaking down what actually goes into a pre-launch and how to structure the weeks leading up to your launch.I’m giving you the six-week framework I use with my clients to warm up their audience, tap into buyer psychology, and make sure they’re not scrambling to convince people at the last minute. What you’ll uncover:How to decide how long your pre-launch should beThe real purpose behind each week of your pre-launchWhy sharing your “why” still matters (even if you’ve told it 100 times)What type of objections need to be addressed before you open your doorsA simple tactic to future-pace your audience so they’re clamoring to buy your stuffListen now to start mapping out a pre-launch that feels good AND converts.Your Next Steps:Want to plan your next launch in seconds? Grab my free AI Launch Calendar🔹 Let’s work together! Book a strategy call🔹 Join the Behind the Launch Facebook Group🔹 Connect on InstagramThanks for Listening! If you enjoyed this episode, please help us share it by:⭐Hit the “follow” button! This helps you stay updated and supports us!
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What Is a Pre-Launch, Really? (And Why It Matters More Than You Think)
In this episode of Before the Launch, I’m diving into the most misunderstood part of launching—yep, the pre-launch.I break down exactly what a pre-launch is (spoiler: it’s not just a waitlist or vague teaser), why it’s crucial for your results, and how to set one up that builds anticipation and warms up buyers before your offer even drops.What you’ll learn:The real definition of a pre-launch (and why most people get it wrong)Why you’re selling your process, not your programThe #1 mindset shift that makes launches feel less like convincingHow to get started with just a calendar and a few key datesListen now to rethink how you prep for your next launch!Your Next Steps:Want to plan your next launch in seconds? Grab my free AI Launch Calendar🔹 Let’s work together! Book a strategy call🔹 Join the Behind the Launch Facebook Group🔹 Connect on InstagramThanks for Listening! If you enjoyed this episode, please help us share it by:⭐Hit the “follow” button! This helps you stay updated and supports us!
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What to Say Before You Start Selling
The One Phase You're Probably Skipping in Your Launch StrategyLet’s be real for a moment: most online business owners rush from warm-up content straight into selling. Emails, posts, podcast episodes—they’re all good until they suddenly shift into sales mode and then — crickets.That’s exactly why I created Before the Launch. In this very first episode, I down the missing link in most launch strategies: the Consideration Phase. It’s that in-between moment when your audience is deciding whether or not they’re even interested. And it’s where early sales can happen—if you know what to say.I also share my journey from social media manager to in-demand copywriter and launch strategist, and what inspired me to create this show. You’ll hear about the common content mistakes, how to fix them, and what I’ll be covering each week—from visibility and messaging to pre-launch mindset shifts.Expect quick riffs, no fluff, and a whole lot of honesty.You’ll also discover:Why launch success starts way before the sales pageHow strategic messaging gets people ready to buyWhy pre-launch content can make sales feel easy👉 Tune in now to learn how to position yourself (and your offer) for a smoother, more successful launch.Your Next Steps:Want to plan your next launch in seconds? Grab my free AI Launch Calendar🔹 Let’s work together! Book a strategy call🔹 Join the Behind the Launch Facebook Group🔹 Connect on InstagramThanks for Listening! If you enjoyed this episode, please help us share it by:⭐Hit the “follow” button! This helps you stay updated and supports us!
Before the Launch is your go-to shortcut for what to say and do — and how to warm up your audience — so they’re already nodding “yes” before you ever pitch a thing.If you're tired of guessing what content actually moves the needle, this podcast pulls back the curtain on what really works (and what doesn’t) when it comes to generating demand before the cart opens.Each short, unfiltered episode gives you the messaging, content strategy, and buyer psychology insight you need to make your next launch feel less like a scramble—and more like a sell-out.Because launch success doesn’t start with a sales page.It starts way before the launch.
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