This App Hit 2M Users with Creators Who Had 0 Followers (Here's How)
Join me as I chat with Cody Schneider where we dive deep into how brands can leverage short-form content creators instead of traditional influencers to achieve better marketing ROI. He breaks down the economics of creator partnerships ($900/month for daily content across platforms vs. $2,000 for a single influencer post) and demonstrates how the for-you-page algorithm allows creators with zero followers to potentially reach massive audiences. The strategy works particularly well for mobile apps, e-commerce products, and services with straightforward value propositions.
Timestamps:
00:00 Intro
01:26 - Why Short-Form Marketing?
02:55 - Creator vs. Influencer Marketing Explained
04:41 - Micro-Creator Strategy Overview
11:43 - Case study of Focus Tree app using creator marketing
16:04 - How to Find and Work with Creators
19:49 - The Drawbacks of this Strategy
20:27 - Tools for Managing and Tracking Campaign Performance
22:56 - Final Thoughts and Conclusions
Key Points:
• Creator marketing is more cost-effective than traditional influencer marketing, especially for mobile apps and B2C products
• For-you-page algorithms have changed how content reaches audiences, making follower count less important than content quality
• Working with multiple creators (5-10) creates a compound learning effect where successful formats can be shared across the team
• This strategy works best for products with simple value propositions that can be purchased impulsively on mobile devices
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
Boringmarketing - Vibe Marketing for Companies: boringmarketing.com
The Vibe Marketer - Join the Community and Learn: thevibemarketer.com
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND CODY ON SOCIAL Cody’s startup: https://www.graphed.com
X/Twitter: https://x.com/codyschneiderxx
Youtube: https://www.youtube.com/@codyschneiderx
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The YouTube Loophole Printing $1M+ for SaaS Startups Right Now
Join me as I chat with Cody Schneider about the power of using YouTube Creators for influencer marketing. Cody explains a step-by-step playbook for acquiring customers through YouTube creator partnerships. The strategy involves reaching out to 100+ creators in your niche, offering a three-video package plus affiliate commission, identifying which creators drive the most conversions, then putting top performers on monthly retainers. This creates a scalable system where you eventually have dozens of creators regularly making content about your product, with trackable ROI through affiliate links.
Timestamps:
00:00 - Intro
01:03 - Why partner with Youtube Creators
04:38 - How to find and contact YouTube creators
08:11 - Crafting the email and follow-up strategy
09:26 - Overview of the Strategy
14:42 - The value of underpriced attention
19:12 - The numbers and scaling the process
22:06 - Biggest Bottleneck
22:50 - Automating the process
24:47 - Why start now
Key Points:
• YouTube creators + affiliate marketing is an effective strategy for getting initial customers, especially for SMB products with one killer feature
• The strategy works by reaching out to creators, having them make videos about your product, and giving them affiliate commissions
• This is a marketing arbitrage opportunity because many smaller creators (10k-50k subscribers) don't know how to properly price themselves
• The goal is to identify underpriced creators, test them, then put the best performers on retainer to create monthly content
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
Boringmarketing - Vibe Marketing for Companies: boringmarketing.com
The Vibe Marketer - Join the Community and Learn: thevibemarketer.com
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND CODY ON SOCIAL
Cody’s startup: https://www.graphed.com
X/Twitter: https://x.com/codyschneiderxx
Youtube: https://www.youtube.com/@codyschneiderx
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what the heck is GEO (AI search, rankings, $$$)
Join me as I chat with Cody Schneider about AI Search. Cody explains that while AI search (GEO) is generating buzz, it currently represents a small portion of overall search volume compared to traditional search engines. The value lies in highly qualified leads, with conversion rates of 10-40% from AI search traffic. To optimize for AI search, businesses need to identify which URLs are being referenced by AI for relevant queries and work to get their brand mentioned on those pages.
Timestamps:
00:00 - Intro
00:51 - What is GEO/AI search?
02:18 - Who GEO is most effective for?
08:16 - How AI search actually functions
12:31 - Tools and strategies for optimizing for AI search
16:45 - Why are people obsessed with GEO
19:56 - Discussion of available tracking tools
22:41 - Final Thoughts on AI Search and GEO
Key Points:
• GEO (AI Search) refers to search queries through AI platforms like Perplexity, ChatGPT, and Gemini
• AI search works by expanding user queries into multiple derivative searches, then scraping top Google results
• Most effective for businesses with long purchasing decision timelines (SaaS, local service businesses)
• Success requires getting your brand mentioned on multiple high-ranking pages that AI references
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
Boringmarketing - Vibe Marketing for Companies: boringmarketing.com
The Vibe Marketer - Join the Community and Learn: thevibemarketer.com
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND CODY ON SOCIAL
Cody’s startup: https://www.graphed.com
X/Twitter: https://x.com/codyschneiderxx
Youtube: https://www.youtube.com/@codyschneiderx
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This Solopreneur Called Me to Fix His $20k/mo SaaS
Join me as I chat with Jack Friks, founder of PostBridge and marketer Gabe Fletcher about how to address PostBridge's 20% churn rate. Gabe provides a strategic framework for reducing churn, including creating a community around the product, embedding Jack's personality into the tool, collecting better user data, and developing a unique product metric. The conversation explores how positioning, pricing, and user experience can be optimized to increase retention.
Timestamps:
00:00 - Introduction and purpose of the discussion
02:47 - PostBridge Overview
04:17 - Old Way vs New Way
11:15 - PostBridge Positioning
16:17 - Getting More User Data
19:05 - Email Marketing
22:32 - Onboarding Flow
24:57 - Indie Founder Trend
32:32 - Clear Positioning/Gamifying
39:34 - Importance of YouTube
47:39 -Creating A Unique Product Metric
54:23 - Market expansion strategies
01:02:08 - Data and Mission Drift
01:05:42 - The Team Around Jack
01:07:14 - World Building Explained
Key Points:
• Jack Friks' product PostBridge is making $20,000 MRR but facing significant churn issues
• Gabe Fletcher provides a comprehensive analysis of how to reduce churn through multiple strategies
• The importance of creating a unique product identity and embedding the founder's personality into the product
• Strategies for data collection, user engagement, and expanding beyond a single platform
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
Boringmarketing - Vibe Marketing for Companies: boringmarketing.com The Vibe Marketer - Join the Community and Learn: thevibemarketer.com
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND JACK ON SOCIAL:
PostBridge: https://www.post-bridge.com
X/Twitter: https://x.com/jackfriks
FIND GABE ON SOCIAL:
X/Twitter: https://x.com/makershelpdesk
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How I Run a $1M+ Startup with AI (7 Workflows You Can COPY Today)
Join me as I chat with Rowan Cheung about how he uses practical AI workflows that help his small team at The Rundown operate like a much larger organization. He demonstrates how they use AI for content creation (including AI avatars and writing assistance), business operations (meeting scheduling and email management), and team efficiency (onboarding and research). Each workflow includes specific tools, prompts, and implementation strategies that listeners can adopt for their own businesses.
Timestamps:
00:00 - Intro
02:53 - 1) AI avatars for content creation
13:56 -2) AI Tweet Generator
19:27 - 3) AI Newsletter Editor
22:53 - 4) Lindy AI Agent Personal Assistant
30:01 - 5) Perplexity AI Tutor
34:01 - 6) New Hire Onboarding GPT
37:32 - 7) Email Manager/Sponsorship Finder AI Agent
Key Points
• Rowan uses AI avatars (HeyGen + 11Labs) to create short-form video content, showing only the avatar briefly while using B-roll for most of the video
• Voice dictation combined with Claude AI trained on personal writing style creates Twitter/social media content that's "90% ready"
• Lindy AI serves as a meeting scheduling agent that works 24/7 without requiring Calendly links
• Perplexity Comment functions as an AI tutor for YouTube videos, allowing users to ask questions about video content
• Custom GPT for new hire onboarding eliminates repetitive questions by containing company SOPs, policies, and team information
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
Boringmarketing - Vibe Marketing for Companies: boringmarketing.com
The Vibe Marketer - Join the Community and Learn: thevibemarketer.com
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND ROWAN ON SOCIAL
The Rundown: https://www.therundown.ai
X/Twitter: https://x.com/rowancheung
Instagram: https://www.instagram.com/rowancheung/
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