The Startup Ideas Podcast

• Inside Dan Koe's AI Content Engine

  Get the exact blueprint to Build A Content Engine Like Dan Koe (Prompts Included): https://startup-ideas-pod.link/content-engine Join me as I chat with Dan Koe where he shares his content creation system that allows him to efficiently produce high-quality content across multiple platforms. He explains how he uses Twitter as a testing ground for ideas, then repurposes successful content for newsletters, YouTube videos, and other social platforms. Dan demonstrates how he uses AI tools to research topics, generate content ideas, and analyze successful content structures without sacrificing his unique voice and perspective. Timestamps: 00:00 - Intro 02:09 - Overview of AI Content Engine 04:45 - How Dan generates newsletter ideas 10:32 - Using Twitter as a litmus test for content ideas 14:19 - Tools Dan uses to find viral content 36:32 - Dan’s AI Workflow and Prompts 21:01 - Daily content creation routine 26:06 - Discussion about visual assets in content 32:20 - Creating Viral Content with AI (Prompt Breakdown) Key Points: • Dan uses a systematic approach to content creation, starting with Twitter posts to validate ideas before expanding to other platforms • He leverages AI tools (primarily Claude and ChatGPT) to research, summarize, and generate content ideas • His weekly workflow includes writing newsletters that become YouTube videos, and creating 2-3 social media posts daily • Dan uses specific AI prompts to analyze high-performing content and create frameworks for replicating successful formats The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ Boringmarketing - Vibe Marketing for Companies: boringmarketing.com  The Vibe Marketer - Join the Community and Learn: thevibemarketer.com Startup Empire - get your free builders toolkit to build cashflowing business - https://startup-ideas-pod.link/startup-empire-toolkit Become a member - https://startup-ideas-pod.link/startup-empire FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND DAN ON SOCIAL Dan’s Newsletter: https://letters.thedankoe.com Youtube: https://www.youtube.com/@DanKoeTalks X/Twitter: https://x.com/thedankoe

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• How I'd use Sora 2, Claude, and Perplexity to generate 1M+ views

  On this episode I share a comprehensive framework for creating viral videos using Sora 2, Perplexity, and Claude. The process involves researching viral formats with Perplexity, using Claude to generate and evaluate video concepts based on audience psychology, and finally implementing those concepts with Sora 2. Timestamps: 00:00 - Intro 01:32 -Why Sora 2 gives you an unfair advantage 03:02 - Using Perplexity as a research agent 06:07 - Generating concepts with Claude 09:15 - Evaluating concepts for viral potential 14:51 - Implementing prompts in Sora 2 18:10 - Final thoughts and demonstration Key Points: • A three-step workflow using Perplexity for research, Claude for prompt creation, and Sora 2 for video generation • Creating viral content gives startups an "unfair advantage" in distribution and attention • Evaluating video concepts against engagement criteria (hook strength, emotional triggers, algorithm fit) • Testing multiple AI-generated concepts to find what resonates with your target audience The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ Boringmarketing - Vibe Marketing for Companies: boringmarketing.com  The Vibe Marketer - Join the Community and Learn: thevibemarketer.com Startup Empire - get your free builders toolkit to build cashflowing business - https://startup-ideas-pod.link/startup-empire-toolkit Become a member - https://startup-ideas-pod.link/startup-empire FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg  Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/

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• Making $$$ with Mobile Apps ($100K MRR Formula)

  On this episode I breakdown the frameworks for building a $100K MRR mobile app. We dive deep into how to find a niche daily habit to serve, validating demand before building, and creating a strong first-win experience for users. We discuss proper pricing strategies (typically $7-40/month), retention mechanics like streaks, and a multi-channel growth approach combining organic content, referrals, and eventually paid acquisition. Timestamps: 00:00 - Intro 02:06 - Overview of $100k Mobile App Blueprint 04:57 - Finding a daily habit to serve 06:27 - Validating demand 09:58 - User experience and onboarding flow 12:32 - Pricing strategies and monetization 13:46 - User journey from first use to advocacy 16:24 - Distribution and marketing channels 18:56 - 30 Day Monetization Blueprint 19:44 - Metrics to Measure 20:59 - Feature Development Framework 22:16 - North Star Metric 25:10 - Startup Idea 1: Dog Allergy Scanner 26:58 - Startup Idea 2: Migraine Weather Guard 28:07 - Startup Idea 3: Silent Study Timer 30:05 - Startup Idea 4: Plant Watering AI Coach Key Points: • Focus on serving a daily habit with a narrow wedge use case, ideally incorporating AI • Validate demand through Reddit, TikTok, and other platforms before building • Optimize for first-win experience within 24 hours of app download • Use a combination of organic growth, owned channels, and paid acquisition • Monitor key metrics like retention, conversion, and LTV/CAC ratio The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ Boringmarketing - Vibe Marketing for Companies: boringmarketing.com  The Vibe Marketer - Join the Community and Learn: thevibemarketer.com Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg  Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/

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• My n8n AI agent scrapes Google Maps and makes $$$

  Find $30k/mo local businesses you can start. Get the guide: https://startup-ideas-pod.link/AI-Boring-Business Join me as I chat with James, the Boring Marketer, as he shares how to use AI to identify profitable "boring" local business opportunities that are overlooked by most entrepreneurs. He demonstrates a workflow that scrapes Google Maps data to validate market demand and customer pain points, then uses that information to create targeted content. James emphasizes focusing on underserved niches with high customer value in growing mid-sized cities rather than competing in saturated markets. Timestamps: 00:00 - Intro 02:30 - AI Powered Boring Businesses are Gold Mines (Underserved Niches) 06:37 - Boring Business Finder AI Agent 10:16 - Example of the Output 11:04 - How start a Boring Business 14:51 - The Market Opportunity 16:59 - Using Hostinger for Self Hosting AI Workflow 19:39 - Unique Boring Business Opportunities 22:13 - Creating AI-generated newsletters from Google Maps data Brought to you by: Hostinger - Self Host your AI Workflows https://www.hostinger.com/sip10 (coupon code: SIP10). Key Points: • Using AI to identify underserved, high-value local business niches in tier 2/3 cities • Leveraging Google Maps data to validate market opportunities through review volume, velocity, and sentiment • Creating niche-focused local media assets (newsletters, directories) to generate leads for service providers • Setting up cost-effective AI workflows using Hostinger instead of more expensive hosting options The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ Boringmarketing - Vibe Marketing for Companies: boringmarketing.com  The Vibe Marketer - Join the Community and Learn: thevibemarketer.com Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg  Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND JAMES ON SOCIAL X/Twitter: https://x.com/boringmarketer  LinkedIn: https://www.linkedin.com/in/jadickerson/

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• This App Hit 2M Users with Creators Who Had 0 Followers (Here's How)

  Join me as I chat with Cody Schneider where we dive deep into how brands can leverage short-form content creators instead of traditional influencers to achieve better marketing ROI. He breaks down the economics of creator partnerships ($900/month for daily content across platforms vs. $2,000 for a single influencer post) and demonstrates how the for-you-page algorithm allows creators with zero followers to potentially reach massive audiences. The strategy works particularly well for mobile apps, e-commerce products, and services with straightforward value propositions. Timestamps: 00:00 Intro 01:26 - Why Short-Form Marketing? 02:55 - Creator vs. Influencer Marketing Explained 04:41 - Micro-Creator Strategy Overview 11:43 - Case study of Focus Tree app using creator marketing 16:04 - How to Find and Work with Creators 19:49 - The Drawbacks of this Strategy 20:27 - Tools for Managing and Tracking Campaign Performance 22:56 - Final Thoughts and Conclusions Key Points: • Creator marketing is more cost-effective than traditional influencer marketing, especially for mobile apps and B2C products • For-you-page algorithms have changed how content reaches audiences, making follower count less important than content quality • Working with multiple creators (5-10) creates a compound learning effect where successful formats can be shared across the team • This strategy works best for products with simple value propositions that can be purchased impulsively on mobile devices The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ Boringmarketing - Vibe Marketing for Companies: boringmarketing.com  The Vibe Marketer - Join the Community and Learn: thevibemarketer.com Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg  Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND CODY ON SOCIAL Cody’s startup: https://www.graphed.com  X/Twitter: https://x.com/codyschneiderxx  Youtube: https://www.youtube.com/@codyschneiderx

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