Why That Worked – Presented by StoryBrand.ai

Some movies capture lightning in a bottle, but few soar as high as Top Gun: Maverick. With $1.4 billion in global earnings and record-breaking attendance post-pandemic, this film didn’t just work—it dominated. But why? Was it the nostalgia, the perfectly executed hero’s journey, or the relentless determination of its star, Tom Cruise? At a time when theaters struggled, Maverick reminded us why blockbuster films exist. It delivered spectacle, heart, and a story that resonated across generations.   In this episode of Why That Worked, Donald Miller and Kyle Reed dissect the secrets behind Top Gun: Maverick's explosive success. From Tom Cruise’s strategic career moves to the timeless storytelling formulas that shaped the film, they reveal the mechanics that made it a cultural and financial phenomenon. Tune in to learn how this movie became a masterclass in grabbing people’s attention and how its lessons apply far beyond Hollywood.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world’s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Building a StoryBrand 2.0 is now available! Make your marketing and messaging work with the StoryBrand framework—and you can do that with the updated version of the book, Building a StoryBrand 2.0, now available!   In a world filled with constant, on-demand distractions, it’s harder than ever for businesses to cut through the noise and connect with their customers. Building a StoryBrand 2.0 equips you with the proven, perfected StoryBrand framework, giving you the tools to clarify your message and effectively engage your audience.   This updated edition, Donald Miller deepens the original teachings with new insights and cutting-edge tools to transform how you communicate your unique value, helping your business stand out and grow. Order Building a StoryBrand 2.0 now on Amazon or wherever you buy books!

Whether you realize it or not, frameworks structure the world around us. They help us make decisions faster, simplify complex processes, and are the reason so many bestselling books and billion-dollar businesses succeed. Without clear frameworks, progress can feel chaotic and goals seem unattainable. So, why are frameworks so effective, and how can you create one to make life and business simpler?   In this debut episode of Why That Worked, hosts Donald Miller and Kyle Reed dive into the art and science of frameworks. They break down why frameworks are the driving force behind countless world-changing ideas and reveal how thought leaders, entrepreneurs, or anyone aiming for more clarity can leverage them. Listen in and discover how to turn your ideas into actionable frameworks that inspire success.   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. Trusted by thousands of businesses to create clear, effective messaging, it’s your turn to put it to work. Go to StoryBrand.ai to have it write your marketing and messaging assets for you!   -- Building a StoryBrand 2.0 is Now Available Make your marketing and messaging work with the StoryBrand framework—and you can do that with the updated version of the book, Building a StoryBrand 2.0, now available!   In a world filled with constant, on-demand distractions, it’s harder than ever for businesses to cut through the noise and connect with their customers. Building a StoryBrand 2.0 equips you with the proven, perfected StoryBrand framework, giving you the tools to clarify your message and effectively engage your audience.   This updated edition, Donald Miller deepens the original teachings with new insights and cutting-edge tools to transform how you communicate your unique value, helping your business stand out and grow. Order Building a StoryBrand 2.0 now on Amazon or wherever you buy books!

Starting January 6, 2025, the Business Made Simple Podcast feed will become home to an exciting new show: Why That Worked – Presented by StoryBrand.ai, hosted by Donald Miller, creator of the StoryBrand framework.   Have you ever wondered why some brands, trends, or products become massive successes while others fade into obscurity? That’s exactly what this podcast will explore. Each week, Donald Miller, creator of the StoryBrand framework, and co-host Kyle Reed uncover the strategies behind the world’s biggest wins, breaking them down into clear, actionable insights you can use to create your own success.   In this preview, you'll hear Don and Kyle dive into “Why Frameworks Work.” From the StoryBrand Framework to recipes for baking bread, frameworks are everywhere, and they’re the backbone of success. Start learning what makes them so effective and how to create and use frameworks to elevate your own business.   Don’t miss this new way to think about success—and how to achieve it. Make sure to follow this feed so you don't miss a single episode of Why That Worked  – Presented by StoryBrand.ai, starting Monday, January 6th, 2025!   Go to StoryBrand.ai and join the waitlist to get immediate access to the app when it launches January 14, 2025.

AI is revolutionizing the way businesses operate—but how do you harness it effectively without getting lost in the noise? In this final episode of the Business Made Simple Podcast, Bobby Richards and James Sweeting sit down with Geoff Woods, author of The AI-Driven Leader, to unpack the practical ways small business owners can leverage AI as a strategic thought partner.   Geoff shares the essential mindset shifts needed to embrace AI, from reframing limiting beliefs to asking the right questions that unlock its true potential. Discover how prompts like “How can AI help me solve this problem?” can help you design AI interactions that enhance decision-making, streamline workflows, and uncover non-obvious solutions.   As we wrap up the Business Made Simple Podcast, we want to thank you for joining us on this incredible journey of becoming better business owners. This final episode offers actionable strategies to help you adopt AI, amplify your impact, and future-proof your business—proving it’s never the end, just the beginning of what's next.   Access more resources from Geoff at AILeadership.com.   -- BIG NEWS! After three amazing years, the Business Made Simple Podcast will be ending, and starting January 6, 2025, this feed will become home to an exciting new show: Why That Worked – Presented by StoryBrand.AI, hosted by Donald Miller.  It’s been an honor providing you with the tools and frameworks to help you become a better business owner, and this new podcast will continue giving incredible value with actionable insights you can immediately apply. Stay subscribed to this feed so you don’t miss a single episode of Why That Worked starting January 6, 2025!   FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple