Before You Rebrand: Secrets to Successfully Evolve Your Brand, Messaging, & Offers with Rachel Pesso
A prettier logo won’t fix a broken offer. In this episode, I sit down with creative director and brand strategist Rachel Pesso, and we talk about when to rebrand, what actually moves revenue, and how to build a brand that matches the depth of your work. Rachel breaks down the signs you’re out of alignment, the clarity you need before you touch fonts and colors, and the user-experience shifts that turn your website from “pretty brochure” into a conversion tool. We also riff on serial content, photo shoots that elevate your positioning, and creating a through-line when you’re a multifaceted founder. Get ready to learn how to design a brand that not only looks incredible but feels like the next level version of you.
Check out our Sponsors:
SKIMS - I finally tried SKIMS and I get all the hype. Shop SKIMS Fits Everybody collection at SKIMS.com and let them know we sent you in the dropdown after checkout.
Brevo - the all-in-one marketing and CRM platform designed to help you connect with customers and grow your business. Get started for free today - go to www.brevo.com/happy
Blinds.com - Blinds.com makes it easy to get the designer look without the showroom markups. Get an exclusive $50 off when you spend $500 or more with code EARN at checkout.
Shopify - Try the ecommerce platform I trust for Glōci, Sign up for your $1/month trial period at Shopify.com/happy
Northwest Registered Agent - protect your privacy, build your brand and get your complete business identity in just 10 clicks and 10 minutes! Visit https://www.northwestregisteredagent.com/earnfree
Headway - the #1 daily growth app that delivers key insights from the world’s best non fiction books in bite sized 15 minute reads and audio. Save 25% off when you go to
makeheadway.com/happy.
HIGHLIGHTS
00:00 Meet Rachel Pesso, creative director, brand designer, and my long-time collaborator.
08:30 Why brand evolution is normal and necessary.
12:00 How to start building cohesive branding as a beginner.
18:00 How to know when your brand is out of alignment.
25:00 The brand alignment method for bridging the gap between who you are and how your brand shows up.
33:00 How I created a cohesive look between all my brands.
40:00 How your visual identity affects confidence and momentum.
45:00 Why “niching down” isn’t always the answer for visionary founders.
46:00 The biggest mistakes that cost entrepreneurs money when rebranding.
50:00 How do you keep your creative projects and clients on track?
55:00 Why your brand should reflect who you’re becoming, not just who you are now.
RESOURCES
Take Rachel’s Brand Alignment Quiz HERE!
Book a Brand Alignment Intensive HERE!
Learn more about Rachel Pesso HERE!
Join the Audacity Challenge HERE!
Join the most supportive mastermind on the internet HERE!
Check out our FREE 90-Day Business Blueprint HERE!
Listen to my free SECRET PODCASTS SERIES - Operation: Rekindle This B*tch
Get glōci HERE Use code: HAPPY at checkout for 25% off!
FOLLOW
Follow me: @loriharder
Follow glōci: @getgloci
Follow Rachel: @rachelpesso
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1:03:24
The Audacity Formula Required to Win 2026
2026 is not asking you to be perfect, it’s asking you to be audacious. In this episode, I break down why the people who will win in 2026 aren’t the most talented… they’re the ones who are the most consistent, the most visible, and the most courageous. I share the truth about what it really takes to stand out in this new era of attention, why “playing small” is the most painful place to stay, and how your audacity becomes the identity that carries you into the life you’re craving. I also break down the mindset, focus, and level of visibility that will separate you from the pack this year even when judgment, fear, and imposter syndrome show up strong.
Check out our Sponsors:
SKIMS - I finally tried SKIMS and I get all the hype. Shop SKIMS Fits Everybody collection at SKIMS.com and let them know we sent you in the dropdown after checkout.
Brevo - the all-in-one marketing and CRM platform designed to help you connect with customers and grow your business. Get started for free today - go to www.brevo.com/happy
Blinds.com - Blinds.com makes it easy to get the designer look without the showroom markups. Get an exclusive $50 off when you spend $500 or more with code EARN at checkout.
Shopify - Try the ecommerce platform I trust for Glōci, Sign up for your $1/month trial period at Shopify.com/happy
Northwest Registered Agent - protect your privacy, build your brand and get your complete business identity in just 10 clicks and 10 minutes! Visit https://www.northwestregisteredagent.com/earnfree
Headway - the #1 daily growth app that delivers key insights from the world’s best non fiction books in bite sized 15 minute reads and audio. Save 25% off when you go to
makeheadway.com/happy.
HIGHLIGHTS
Why 2026 requires more courage than any year before.
Playing it safe is actually the most painful place to stay.
What Amanda Frances taught me about betting on yourself.
Why consistency + clarity will outperform talent this year.
Why attention must be your new currency.
RESOURCES
Join the Audacity Challenge HERE!
Join the most supportive mastermind on the internet HERE!
Check out our FREE 90-Day Business Blueprint HERE!
Listen to my free SECRET PODCASTS SERIES - Operation: Rekindle This B*tch
Get glōci HERE Use code: HAPPY at checkout for 25% off!
FOLLOW
Follow me: @loriharder
Follow glōci: @getgloci
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22:00
Build Your List on Autopilot (It’s Easier Than You Think With THESE Automations) with Madi Beumee
It is never too late to build your list and it’s a lot easier than you think. In this episode, social media strategist Madi Beumee breaks down exactly how to use ManyChat to turn Instagram comments into DM conversations, capture emails directly inside IG, and move followers into offers you actually monetize. We talk about the must-have flows (from “shop my links” to resource bundles), common setup mistakes that cost you conversions, and video content systems so your automations actually have something worth responding to. Tune in to simplify, automate, and scale smarter.
Check out our Sponsors:
SKIMS - I finally tried SKIMS and I get all the hype. Shop SKIMS Fits Everybody collection at SKIMS.com and let them know we sent you in the dropdown after checkout.
Brevo - the all-in-one marketing and CRM platform designed to help you connect with customers and grow your business. Get started for free today - go to www.brevo.com/happy
Blinds.com - Blinds.com makes it easy to get the designer look without the showroom markups. Get an exclusive $50 off when you spend $500 or more with code EARN at checkout.
Shopify - Try the ecommerce platform I trust for Glōci, Sign up for your $1/month trial period at Shopify.com/happy
Northwest Registered Agent - protect your privacy, build your brand and get your complete business identity in just 10 clicks and 10 minutes! Visit https://www.northwestregisteredagent.com/earnfree
Headway - the #1 daily growth app that delivers key insights from the world’s best non fiction books in bite sized 15 minute reads and audio. Save 25% off when you go to
makeheadway.com/happy.
HIGHLIGHTS
00:00 Meet Madi Beumee, the “ManyChat girl” behind our DM automation strategy.
03:30 How the “comment a keyword” flow works in ManyChat.
09:15 Tips on creating your email list.
12:00 Systems for talking-head content that feeds your automations.
16:30 Why the first 3–6 months of video feel hard (and worth it).
20:00 The 3-part hook that makes your content watchable.
24:00 The most common automation mistakes.
27:00 Advice to improve completion rates & tracking.
33:00 When do you keep automated, and when do you add a human touch for higher-ticket offers?
35:00 Personal voice notes 48 hours after “seen” for higher-ticket follow-up.
39:15 Example series ideas you can use.
46:00 Why you don’t have to niche down to one sentence.
50:00 When should you start ManyChat?
RESOURCES
Join the Audacity Challenge HERE!
Join the most supportive mastermind on the internet HERE!
Check out our FREE 90-Day Business Blueprint HERE!
Listen to my free SECRET PODCASTS SERIES - Operation: Rekindle This B*tch
Get glōci HERE Use code: HAPPY at checkout for 25% off!
FOLLOW
Follow me: @loriharder
Follow glōci: @getgloci
Follow Madi: @madibeumee
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1:01:44
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1:01:44
How to Kill the “I Can’t Afford It” Objection, Clarify Your Messaging, & Turn DMs Into Sales
Ever wonder what happens inside our masterminds? In this episode, Chris and I share the questions from members in both our MCM and Elite Entrepreneur Mastermind and the exact answers we gave. We talk about how to know if you’re using your “rebuild” season wisely, finding the right words to describe what you do, and handling the “I can’t afford it” objection during sales. Plus, we’re celebrating the launch of Glōci’s new Glow & Debloat flavors (they’re seriously next-level!) Remember, growth happens when you ask better questions and surround yourself with people who have the answers.
Check out our Sponsors:
SKIMS - I finally tried SKIMS and I get all the hype. Shop SKIMS Fits Everybody collection at SKIMS.com and let them know we sent you in the dropdown after checkout.
Brevo - the all-in-one marketing and CRM platform designed to help you connect with customers and grow your business. Get started for free today - go to www.brevo.com/happy
Blinds.com - Blinds.com makes it easy to get the designer look without the showroom markups. Get an exclusive $50 off when you spend $500 or more with code EARN at checkout.
Shopify - Try the ecommerce platform I trust for Glōci, Sign up for your $1/month trial period at Shopify.com/happy
Northwest Registered Agent - protect your privacy, build your brand and get your complete business identity in just 10 clicks and 10 minutes! Visit https://www.northwestregisteredagent.com/earnfree
Headway - the #1 daily growth app that delivers key insights from the world’s best non fiction books in bite sized 15 minute reads and audio. Save 25% off when you go to
makeheadway.com/happy.
HIGHLIGHTS
The new Glōci Glow & Debloat flavors are officially out!
How to know if your “behind-the-scenes” season is productive or procrastination.
The golden rule for copy that converts.
How to craft a one-sentence answer that makes people instantly get what you do.
The biggest mistake coaches and service providers make when describing their offers.
Why stacking value matters more than lowering your price.
RESOURCES
Try the new Glōci Glow & Debloat flavors HERE
Apply for our Elite Entrepreneur Mastermind HERE
Get on the waitlist for MCM Mastermind HERE
Join the Audacity Challenge HERE!
Check out our FREE 90-Day Business Blueprint HERE!
Listen to my free SECRET PODCASTS SERIES - Operation: Rekindle This B*tch
FOLLOW
Follow me: @loriharder
Follow glōci: @getgloci
Follow Chris: @chriswharder
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19:51
How to Future-Proof Your Finances & Build Momentum in the AI Age (Part Two) with Pace Morby
You don’t need more time, you need a moat. In part two of this conversation with Pace Morby, we dive into how to turn fear into forward momentum, future-proof your income as AI reshapes entire industries, and why masterminds and proximity are the fastest way to reinvent yourself. He also shares where to put money now (and what to avoid), how to replace the average U.S. income with three co-living rentals, and the rule for getting in rooms that will change your life. Get ready to invest only where demand is undeniable.
Check out our Sponsors:
SKIMS - I finally tried SKIMS and I get all the hype. Shop SKIMS Fits Everybody collection at SKIMS.com and let them know we sent you in the dropdown after checkout.
Brevo - the all-in-one marketing and CRM platform designed to help you connect with customers and grow your business. Get started for free today - go to www.brevo.com/happy
Blinds.com - Blinds.com makes it easy to get the designer look without the showroom markups. Get an exclusive $50 off when you spend $500 or more with code EARN at checkout.
Shopify - Try the ecommerce platform I trust for Glōci, Sign up for your $1/month trial period at Shopify.com/happy
Headway - the #1 daily growth app that delivers key insights from the world’s best non fiction books in bite sized 15 minute reads and audio. Save 25% off when you go to
makeheadway.com/happy.
HIGHLIGHTS
00:00 How do you outsmart your brain when it wants to play safe?
08:45 The one belief Pace wants his kids to inherit.
17:15 Where to start investing if you have $0 to $200K.
21:00 Why should you learn to buy without using your own money?
24:00 How universal income could reshape the housing market.
29:45 Tips to build wealth in the automation era.
34:00 How stipends and assistance intersect with real-estate strategy.
38:15 The co-living playbook that replaces a full income with three homes.
46:00 The rooms and relationships that expand your future.
RESOURCES
Learn more about Creative Nation Tour HERE
Join the Audacity Challenge HERE!
Join the most supportive mastermind on the internet HERE!
Check out our FREE 90-Day Business Blueprint HERE!
Listen to my free SECRET PODCASTS SERIES - Operation: Rekindle This B*tch
Get glōci HERE Use code: HAPPY at checkout for 25% off!
FOLLOW
Follow me: @loriharder
Follow Chris: @chriswharder
Follow glōci: @getgloci
Follow Pace: @pacemorby
Where F*ck-Yes Dreams Come To Figure It Out. This is where your boldest dreams meet the raw, messy middle—the risks, the failures, and the “WTF am I even doing?” moments.
It’s funny, vulnerable, and real as hell, because chasing big goals isn’t a straight line—it’s a rollercoaster. Top 25 in Entrepreneurship on Apple Podcasts | Forbes Top 11 Female-Led Business Podcasts Hosted by Lori Harder, entrepreneur, podcast host, author and founder of CPG wellness & beauty company Glōci, and your go-to business bestie matchmaker. If you’re here, it’s because you’ve got big dreams and a million ideas, but you’re missing some pieces—and maybe some key people—to bring it all together. We got you.
Follow along on Instagram too @loriharder for more inspiration just like this! This podcast is part of the YAP Media Network.
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