Gennifer Weisenfeld, "The Fine Art of Persuasion: Corporate Advertising Design, Nation, and Empire in Modern Japan" (Duke UP, 2025)
Commercial art is more than just mass-produced publicity; it constructs social and political ideologies that impact the public’s everyday life. In The Fine Art of Persuasion: Corporate Advertising Design, Nation, and Empire in Modern Japan (Duke University Press, 2025), Gennifer Weisenfeld examines the evolution of Japanese advertising graphic design from the early 1900s through the 1964 Tokyo Olympics, a pivotal design event that rebranded Japan on the world stage. Through richly illustrated case studies, Weisenfeld tells the story of how modern corporations and consumer capitalism transformed Japan’s visual culture and artistic production across the pre- and postwar periods, revealing how commercial art helped constitute the ideological formations of nation- and empire-building. Weisenfeld also demonstrates, how under the militarist regime of imperial Japan, national politics were effectively commodified and marketed through the same mechanisms of mass culture that were used to promote consumer goods. Using a multilayered analysis of the rhetorical intentions of design projects and the context of their production, implementation, and consumption, Weisenfeld offers an interdisciplinary framework that illuminates the importance of Japanese advertising design within twentieth-century global visual culture.
Gennifer Weisenfeld is Walter H. Annenberg Distinguished Professor of Art and Art History at Duke University.
Dr. Jingyi Li is an assistant professor of Japanese Studies at Occidental College, Los Angeles. She is a cultural historian of nineteenth-century Japan. She researches about early modern Japan, literati, and commercial publishing.
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44:44
John Horn, "Inside the Competitor's Mindset: How to Predict Their Next Move and Position Yourself for Success" (MIT Press, 2023)
Inside the Competitor's Mindset: How to Predict Their Next Move and Position Yourself for Success (MIT Press, 2023) offers a roadmap to help leaders predict, understand, and react to their competitors’ moves. It is a valuable tool to help companies stay ahead of their competitors when the competition is intensifying. To make the right choice when a competitor is working hard to prevent it is difficult. This book demystifies the process. For organizations developing systematic tools to effectively predict competitor behavior, this book provides a powerful, fact-based approach to building insight into A must-read for anyone seeking to better understand their competitors. This book shares proven methods for thinking like the competition and understand why they act the way they do. The keys are cognitive empathy and an approach that focuses on why competitors behave as they do. The book presents a systematic approach to competitive intelligence that starts with frameworks that get inside a competitor’s mindset, predict their reactions and assess their actions. The book stresses the importance of collecting forward-looking, predictive data; explains how to use war games, Black Hat exercises, mock negotiations, and premortems to build competitive insight; and makes the case for creating a dedicated competitive insight function within the organization. Reading this book will enable you to anticipate how competitors will react to moves you make. It ingeniously applies lessons from archaeologists, paleontologists, NICU nurses, and homicide detectives to better gather and analyze information when it is not possible to ask direct questions;
Alfred Marcus, Edson Spencer Professor of Strategy and Technology University of Minnesota Carlson School of Management.
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1:45:13
Xing Hang, "The Port: Hà Tiên and the Mo Clan in Early Modern Asia" (Cambridge UP, 2024)
The Port (present-day Hà Tiên), situated in the Mekong River Delta and Gulf of Siam littoral, was founded and governed by the Chinese creole Mo clan during the eighteenth century and prospered as a free-trade emporium in maritime East Asia. Mo Jiu and his son, Mo Tianci, maintained an independent polity through ambiguous and simultaneous allegiances to the Cochinchinese regime of southern Vietnam, Cambodia, Siam, and the Dutch East India Company. A shared value system was forged among their multiethnic and multi-confessional residents via elite Chinese culture, facilitating closer business ties to Qing China. The story of this remarkable settlement sheds light on a transitional period in East Asian history, when the dominance of the Chinese state, merchants, and immigrants gave way to firmer state boundaries in mainland Southeast Asia and Western dominance on the seas.
Xing Hang is Associate Professor at the Hong Kong Polytechnic University. The Port: Hà Tiên and the Mo Clan in Early Modern Asia
Ghassan Moazzin is Assistant Professor at the University of Hong Kong.
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1:05:09
Julia McClure, "Empire of Poverty: The Moral-Political Economy of the Spanish Empire" (Oxford UP, 2025)
Empire of Poverty: The Moral-Political Economy of the Spanish Empire (Oxford University Press, 2024) by Dr. Julia McClure examines how changing concepts of poverty in the long-sixteenth century helped shape the deep structures of states and empires and the contours of imperial inequalities. While poverty is often understood to have become a political subject with the birth of political economy in the eighteenth century, this book points to the longer history of poverty as a political subject and a more complicated relationship between moral and political economies. It focuses upon the critical transformations taking place in the long-sixteenth century, with the emergence of the world´s first global empire and the development of colonial capitalism.
The book explores how the 'moral-political economy of poverty' - defined as a new and changing conceptualisation of and approach to poverty, across laws, institutions, and acts of resistance - played a critical role in the development and governance of the Spanish Empire. In so doing it offers insights into the negotiated nature of sovereignty, the construction of inequalities, and strategies of resistance. Empire of Poverty explains how the combined processes of the transition to global capitalism and imperialism in the long-sixteenth century wrought a moral crisis which led to the transformation of poverty and reconceptualization of the poor and how the newly emerging beliefs, laws, and institutions of poverty helped structure the inequalities of the new global order.
This interview was conducted by Dr. Miranda Melcher whose book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. You can find Miranda’s interviews on New Books with Miranda Melcher, wherever you get your podcasts.
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42:51
Charles Hecker, "Zero Sum: The Arc of International Business in Russia" (Oxford UP, 2025)
Today I interviewed Charles Hecker about Zero Sum. The Arc of International Business in Russia (Oxford UP, 2025).
Hecker, a journalist and business consultant, speaks with dozens of Western business executives, bankers, and financiers who reaped immense profits for themselves and their companies in the Russian market, which suddenly opened to foreigners after decades of state planning and economic autarky.
These “riskophile” Westerners recall the early post-Soviet Russia as an unchartered territory where business “had a body count” and “violence was cheap, routine and almost casual”.
In the 2000s Russia, now stabilized by Putin, offered unparalleled opportunities for those who had learnt to navigate its murky, gray environment.
While some expressed concern over the unchallenged primacy of the supreme ruler presiding over arbitrary redistribution of property in favor of his cronies and the rapid consolidation of state ownership, the squeamish were far outnumbered by the opportunistic.
Following Russia’s large-scale invasion of Ukraine in February 2022 and the subsequent imposition of sweeping Western sanctions forced most Westerners to flee, often selling their companies for a fraction of their value and, in some cases, even giving it for free to their Russian partners.
Looking back some regret “looking the other way” at the rampant corruption and lawlessness, while others admit that enrichment in Russia was always destined to be short-lived.
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