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New Books in Economic and Business History

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New Books in Economic and Business History
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  • Susan L. Carruthers, "Making Do: Britons and the Refashioning of the Postwar World" (Cambridge UP, 2025)
    Imagine a world in which clothing wasn't superabundant – cheap, disposable, indestructible – but perishable, threadbare and chronically scarce. Eighty years ago, when World War II ended, a textile famine loomed. What would everyone wear as uniforms were discarded and soldiers returned home, Nazi camps were liberated, and millions of uprooted people struggled to subsist? In Making Do: Britons and the Refashioning of the Postwar World (Cambridge University Press, 2025), Dr. Susan L. Carruthers unpicks a familiar wartime motto, 'Make Do and Mend', to reveal how central fabric was to postwar Britain. Clothes and footwear supplied a currency with which some were rewarded, while others went without. Making Do moves from Britain's demob centres to liberated Belsen – from razed German cities to refugee camps and troopships – to uncover intimate ties between Britons and others bound together in new patterns of mutual need. Filled with original research and personal stories, Making Do illuminates how lives were refashioned after the most devastating war in human history. This interview was conducted by Dr. Miranda Melcher whose book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. You can find Miranda’s interviews on New Books with Miranda Melcher, wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices
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  • Mara Einstein, "Hoodwinked: How Cult Marketing Tactics Left Us Anxious, Broke, and Conned" (Prometheus Books, 2025)
    Mara Einstein sees the future of marketing as increasingly intertwined with manipulative tactics that mirror those used by cults, especially as advertising becomes more deeply embedded in digital and social spaces. She notes that the online environment has grown more deceptive, with advertising often disguised as content—such as branded journalism or influencer endorsements—making it harder for consumers to recognize when they are being marketed to. Einstein highlights that the migration of these techniques to digital platforms amplifies their impact, as algorithms and artificial intelligence allow marketers to target individuals with personalized appeals that exploit psychological and emotional vulnerabilities. The shift from genuine community-building to commercial exploitation means that tactics designed to foster belonging, unity, and personal growth are increasingly used to drive exclusion, blame, and consumer dependency She warns that as society becomes more desocialized and emotionally alienated, people are more susceptible to these manipulative strategies, which are now deployed at scale through social media, influencer culture, and algorithmic targeting. Einstein argues that recognizing and understanding these cult-inspired marketing methods is essential for consumers to defend themselves and for society to foster healthier, more authentic forms of connection and engagement. Learn more about your ad choices. Visit megaphone.fm/adchoices
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  • Kevin Guyan, "Rainbow Trap: Queer Lives, Classifications and the Dangers of Inclusion" (Bloomsbury, 2025)
    Rainbow Trap: Queer Lives, Classifications and the Dangers of Inclusion (Bloomsbury, 2025) by Dr. Kevin Guyan reveals how the fight for LGBTQ equalities in the UK is shaped – and constrained – by the classifications we encounter every day. Looking across six systems – the police and the recording of hate crimes; dating apps and digital desire; outness in the film and television industry; borders and LGBTQ asylum seekers; health and fitness activities; and DEI initiatives in the workplace – Rainbow Trap documents how inclusive interventions – such as new legislation, revamped diversity policies and tech fixes – have attempted to bring historically marginalized communities out of the shadows.Yet, as part of the bargain, LGBTQ people need to locate themselves in an ever-growing list of classifications, categories and labels to 'make sense' to the very systems they are seeking to access. This requirement to be classified catches LGBTQ communities in a rainbow trap. Because when we look beyond the welcoming veneer of inclusive interventions, we uncover sorting processes that determine what LGBTQ lives are valued and what queer futures are possible. This interview was conducted by Dr. Miranda Melcher whose book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. You can find Miranda’s interviews on New Books with Miranda Melcher, wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices
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  • Brent Z. Kaup and Kelly F. Austin, "The Pathogens of Finance: How Capitalism Breeds Vector-Borne Disease" (U of California Press, 2025)
    The Pathogens of Finance: How Capitalism Breeds Vector-Borne Disease (University of California Press, 2025) by Dr. Brent Z. Kaup & Dr. Kelly F. Austin is an exploration of how the rising power and profits of Wall Street underpin the contemporary increases in and inadequate responses to vector-borne disease. Over the past fifty years, insects have transmitted infectious diseases to humans with greater frequency and in more unexpected places. To examine this phenomenon, Dr. Kaup and Dr. Austin take readers to the exurban homes of northern Virginia; the burgeoning agricultural outposts of Mato Grosso, Brazil; and the smallholder coffee farms of the Bududa District of eastern Uganda. Through these case studies, the authors illuminate how the broader financialization of society is intimately intertwined with both the creation of landscapes more conducive to vector-borne disease and the failure to prevent and cure such diseases throughout the world. This interview was conducted by Dr. Miranda Melcher whose book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. You can find Miranda’s interviews on New Books with Miranda Melcher, wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices
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  • Didi Kuo, "The Great Retreat: How Political Parties Should Behave and Why They Don't" (Oxford UP, 2025)
    As the crisis of democratic capitalism sweeps the globe, The Great Retreat: How Political Parties Should Behave and Why They Don't (Oxford University Press, 2025) makes the controversial argument that what democracies require most are stronger political parties that serve as intermediaries between citizens and governments. Once a centralizing force of the democratic process, political parties have eroded over the past fifty years. Parties now rank among the most unpopular institutions in society--less trusted than business, the police, and the media. Identification with parties has plummeted, and even those who are loyal to a party report feeling that parties care more about special interests than about regular citizens. What does a "good" political party look like? Why do we urgently need them? And how do we get them? The Great Retreat explores the development of political parties as democracy expanded across the West in the nineteenth century. It focuses in particular on mass parties, and the ways they served as intermediaries that fostered ties between citizens and governments. While parties have become professionalized and nationalized, they have lost the robust organizational density that made them effective representatives. After the Cold War, a neoliberal economic consensus, changes to campaign finance, and shifting party priorities weakened the party systems of Western democracies. As Didi Kuo argues, this erosion of political parties has contributed to the recent crisis of democratic capitalism, as weak parties have ceded governance to the private sector. For democracy to adapt to a new era of global capitalism, Kuo makes the case that we need strong intermediaries like mass parties--socially embedded institutions with deep connections to communities and citizens. Parties are essential to long-term democratic stability and economic growth, while the breakdown of party systems, on the other hand, has historically led to democratic collapse. As trust in political parties has plummeted, The Great Retreat provides a powerful defense of political parties--for without parties, democratic representation is impossible. Didi Kuo is Center Fellow at the Freeman Spogli Institute for International Studies at Stanford University. Caleb Zakarin is editor of the New Books Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
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