New Books in Economic and Business History

Travel to virtually any African country and you are likely to find a Coca-Cola, often a cold one at that. Bottled asks how this carbonated drink became ubiquitous across the continent, and what this reveals about the realities of globalisation, development and capitalism. Bottled: How Coca-Cola Became African (Oxford University Press, 2023) by Dr. Sara Byala is the first assessment of the social, commercial and environmental impact of one of the planet's biggest brands and largest corporations, in Africa. Dr. Byala charts the company's century-long involvement in everything from recycling and education to the anti-apartheid struggle, showing that Africans have harnessed Coca-Cola in varied expressions of modernity and self-determination: this is not a story of American capitalism running amok, but rather of a company becoming African, bending to consumer power in ways big and small. In late capitalism, everyone's fates are bound together. A beverage in Atlanta and a beverage in Johannesburg pull us all towards the same end narrative. This story matters for more than just the local reasons, enhancing our understanding of our globalised, integrated world. Drawing on fieldwork and research in company archives, Dr. Byala asks a question for our time: does Coca-Cola's generative work offset the human and planetary costs associated with its growth in the twenty-first century? This interview was conducted by Dr. Miranda Melcher whose forthcoming book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. Learn more about your ad choices. Visit megaphone.fm/adchoices

Breakfast Cereal: A Global History (Reaktion, 2023) by Dr. Kathryn Dolan presents the long, distinguished and surprising history of breakfast cereal. Simple, healthy and comforting, breakfast cereals are a perennially popular way to start the day around the world. They have a long, distinguished and surprising history – around 10,000 years ago, with the advent of agriculture, people began breaking their fast with porridges made from wheat, rice, corn and other grains. It was only in the second half of the nineteenth century, however, in the United States, that a series of entrepreneurs and food reformers created the breakfast cereals we recognize today: Kellogg’s Corn Flakes, Cheerios and Quaker Oats, among others. In this global, entertaining and well-illustrated account, Dr. Dolan explores the history of breakfast cereals, including many historical and modern recipes that the reader can try at home. This interview was conducted by Dr. Miranda Melcher whose doctoral work focused on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. Learn more about your ad choices. Visit megaphone.fm/adchoices

No other phenomenon has shaped human history as decisively as capitalism. It structures how we live and work, how we think about ourselves and others, how we organize our politics. Sven Beckert, author of the Bancroft Prize–winning Empire of Cotton, places the story of capitalism within the largest conceivable geographical and historical framework, tracing its history during the past millennium and across the world. An epic achievement, his book takes us into merchant businesses in Aden and car factories in Turin, onto the terrifyingly violent sugar plantations in Barbados, and within the world of women workers in textile factories in today’s Cambodia. Capitalism, argues Beckert, was born global. Emerging from trading communities across Asia, Africa, and Europe, capitalism’s radical recasting of economic life rooted itself only gradually. But then it burst onto the world scene, as a powerful alliance between European states and merchants propelled them, and their economic logic, across the oceans. This, Beckert shows, was modern capitalism’s big bang, and one of its epicenters was the slave labor camps of the Caribbean. This system, with its hierarchies that haunt us still, provided the liftoff for the radical transformations of the Industrial Revolution. Fueled by vast productivity increases along with coal and oil, capitalism pulled down old ways of life to crown itself the defining force of the modern world. This epic drama, shaped by state-backed institutions and imperial expansion, corresponded at no point to an idealized dream of free markets. Drawing on archives on six continents, Capitalism locates important modes of agency, resistance, innovation, and ruthless coercion everywhere in the world, opening the aperture from heads of state to rural cultivators. Beckert shows that despite the dependence on expansion, there always have been, and are still, areas of human life that the capitalist revolution has yet to reach. By chronicling capitalism’s global history, Beckert exposes the reality of the system that now seems simply “natural.” It is said that people can more easily imagine the end of the world than the end of capitalism. If there is one ultimate lesson in this extraordinary book, it’s how to leave that behind. Though cloaked in a false timelessness and universality, capitalism is, in reality, a recent human invention. Sven Beckert doesn’t merely tote up capitalism’s debits and credits. He shows us how to look through and beyond it to imagine a different and larger world. Soumyadeep Guha is a fourth-year PhD student in the History Department at Binghamton University, New York. He is interested in historical research focusing on themes such as Agrarian/Environmental History, History of Science and Tech, Global History, and their intersections. His prospective dissertation questions are on the pre-history of the ‘Green Revolution’ in Eastern India. Learn more about your ad choices. Visit megaphone.fm/adchoices

This sweeping history tells the story of contemporary Japan from its defeat in the Asia-Pacific War in 1945 until the early decades of the new millennium. How did the Japanese people deal with the collapse of its empire and the American-led occupation? What factors played into Japan's remarkable economic recovery and stunning affluence? How did democracy develop under the new pacifist constitution and long-term conservative rule? And how did Japanese society and culture reflect the extraordinary demographic transformations of the era? After a concise recap of events prior to 1945, historian Simon Avenell traces the country's early postwar recovery, its striking economic growth, the political and social struggles of the citizenry, the legacies of colonial empire and militarism, the profound demographic changes wrought by urbanization and affluence, the impact of regional and global entanglements, and the flowering of postwar culture. The content chapters are augmented by an introduction exploring the diverse historical interpretations of the era and its major themes, along with an epilogue pondering the prospects for Japan's postwar condition at our contemporary moment. The lively narrative is supported by a wealth of images, charts, tables, primary sources, and cutting-edge research. Drawing on recent historiography, the book presents Japan's postwar history both as a distinctive phase in the country's modern experience, as well as an era with deep connections to developments before 1945. A History of Postwar Japan will appeal to a broad readership, including students and general readers who want a comprehensive and compelling narrative of Japan's contemporary history. Learn more about your ad choices. Visit megaphone.fm/adchoices

What do the economics of decolonisation mean for the future of Aotearoa? This question drives the work of Dr. Matthew Scobie and Dr. Anna Sturman as they explore the complex relationship between tangata whenua and capitalism in The Economic Possibilities of Decolonisation (Bridget Williams Books, 2024). By weaving together historical insights and contemporary analysis, this book reveals the enduring influence of Māori economies and illuminates how these perspectives could radically transform Aotearoa’s political economy for the better. This interview was conducted by Dr. Miranda Melcher whose book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. You can find Miranda’s interviews on New Books with Miranda Melcher, wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices