The ABCs of SBC

• SBC in Community Delivery Platforms

  What if healthcare systems weren't just centralized services but dynamic partnerships rooted in trust, relevance, and equity? That’s the driving vision behind Community Delivery Platforms. In this episode we talk about collaborations among governments, local communities, UNICEF, and partner organizations to make essential health and nutrition services accessible to every mother, child, and household, no matter where they live. Join host Qali Id as we unpack the strategies, struggles, and successes of community delivery platforms, with insights from:Afrika Mukaneto, SBC Specialist, UNICEF Regional Office for South AsiaWaqas Shafi, SBC Specialist, UNICEF PakistanBridget Job Johnson, Chief of SBC, UNICEF BangladeshWant to learn more about how SBC can be used to strengthen systems? Check out episode 5, on SBC in Support of Systems Strengthening. We’ll also have another episode coming out soon on Community System Strengthening - stay tuned. Resources:Community Health and Delivery Partnership websiteAalo Clinic offsetting the burden of health care costs in the slums of Bangladesh | UNICEF BangladeshCommunity leaders come forward to protect at-risk families against dengue | UNICEF BangladeshThe views and opinions expressed by the contributors are their own and do not necessarily reflect the views or positions of UNICEF or any entities they represent. The content here is for information purposes only.The ABCs of SBC is hosted by Qali Id and produced and developed by Helena Ballester Bon in partnership with Common Thread. Check out UNICEF’s latest publication on Social and Behaviour Change, Why don’t you just behave! For more information about UNICEF SBC, check out the programme guidance.We care about what you think — you can share your thoughts on the podcast using this feedback form. For all other inquiries, please contact [email protected].

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• SBC in the Mpox Response

  In this episode, Qali dives into the unfolding mpox outbreaks in Central and West Africa. With new patterns of transmission, rising child mortality, and deep-rooted stigma, frontline responders in DRC and Burundi are rewriting the old playbooks in real time. Join UNICEF SBC experts as they unpack what worked, what fell short, and how communities, digital tools, and gender-aware strategies are shaping the response. This episode unpacks the opportunities taken, missed, and what must be done to prepare better for the next outbreak.Guests (in order of appearance)Vincent Petit, UNICEF SBC Global LeadGaoussou Nabalom, SBC and Risk Communication and Community Engagement Coordinator, UNICEF BurundiNorman Muhwezi, former UNICEF OIC Chief of SBC in Democratic Republic of Congo (DRC) Innovation SpecialistResourcesRisk communication and community engagement for mpox vaccination in eastern DRCMpox, mining, and vulnerabilities of women and children in eastern DRCMeeting report: Mpox and discrimination in African settingsHow to achieve and sustain high uptake of mpox vaccination in outbreak settingsHow to Address stigma during mpox responseGuidance for RCCE practitioners on mpox (ENG and FRA)      5 Tips for CHW and Vaccinators (ENG and FRA)The views and opinions expressed by the contributors are their own and do not necessarily reflect the views or positions of UNICEF or any entities they represent. The content here is for information purposes only.The ABCs of SBC is hosted by Qali Id and produced and developed by Helena Ballester Bon in partnership with Common Thread. Check out UNICEF’s latest publication on Social and Behaviour Change, Why don’t you just behave! For more information about UNICEF SBC, check out the programme guidance.We care about what you think — you can share your thoughts on the podcast using this feedback form. For all other inquiries, please contact [email protected].

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• SBC in Immunisation

  This year marks the 50th anniversary of the Expanded Programme of Immunization (EPI), a global initiative to get vaccines to every child, everywhere. While much progress has been made over the last 50 years, there is still much more work to be done to ensure equitable access to vaccines for all.In this episode, Qali speaks with immunisation experts to understand what Social and Behaviour Change (SBC) can bring to the challenge of reaching everyone and navigating vaccination in a world still recovering from the impacts of COVID-19.Guests (in order of appearance)Francine Ganter Restrepo, SBC Specialist, Immunisation and Health, UNICEF East and Southern Africa Regional Office (ESARO)Heidi Larson, Founder and Director of The Vaccine Confidence ProjectDr. Saad Omer, Dean, Peter O’Donnell Jr. School of Public HealthResources (in order of mention)Global immunization efforts have saved at least 154 million lives over the past 50 years, UNICEF ArmeniaNYHQ ED Russell World Immunization Week 202450th Anniversary of the Expanded Programme on ImmunizationFinding the missing link: Improving vaccination coverage in zero dose communities with human-centred design, UNICEF Final ReportExecutive SummaryHumanly Possible: Immunization for all, UNICEFSBC in Support of System StrengtheningThe views and opinions expressed by the contributors are their own and do not necessarily reflect the views or positions of UNICEF or any entities they represent. The content here is for information purposes only.The ABCs of SBC is hosted by Qali Id and produced and developed by Helena Ballester Bon in partnership with Common Thread. Check out UNICEF’s latest publication on Social and Behaviour Change, Why don’t you just behave! For more information about UNICEF SBC, check out the programme guidance.We care about what you think — you can share your thoughts on the podcast using this feedback form. For all other inquiries, please contact [email protected].

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• SBC in Mental Health

  It is estimated that globally, 1 in 7 young people between 10 and 19-year-old experience mental health conditions that remain largely unrecognized and untreated. How can something so prevalent often remain invisible? What can SBC do to bring mental health forward and connect those struggling with the support they need? In this episode, Qali speaks with experts working to improve Mental Health and Psychosocial Support across Africa. Listen in to see what methods, interventions and priorities are driving mental health programmes in societies where challenges such as stigma take precedent.Guests (in order of appearance)Sergiy Prokhorov, SBC Specialist, Previously UNICEF Eastern and Southern Africa Regional Office (ESARO)Joanne Lee, Mental Health Specialist, UNICEF ESAROBhai Shelly, SBC Specialist, UNICEF RwandaResources (in order of mention)Mental health of adolescents, World Health OrganizationConcern grows in Kenya after alarming rise in suicide cases, The GuardianUNICEF SBC Toolkit for Mental Health and Psychosocial SupportTalking in Circles (pg. 24) in UNICEF’s latest issue of Change MagazineThe views and opinions expressed by the contributors are their own and do not necessarily reflect the views or positions of UNICEF or any entities they represent. The content here is for information purposes only.The ABCs of SBC is hosted by Qali Id and produced and developed by Helena Ballester Bon in partnership with Common Thread. Check out UNICEF’s latest publication on Social and Behaviour Change, Why don’t you just behave! For more information about UNICEF SBC, check out the programme guidance.We care about what you think — you can share your thoughts on the podcast using this feedback form. For all other inquiries, please contact [email protected].

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• Localization in Action

  How can we adapt SBC approaches to speak to the different cultures and languages of the people we serve? For example, what does human-centred design look like in Indigenous communities, where writing and drawing are uncommon modes of communication?In this episode we dig into one of SBC’s superpowers—to connect with communities, unearth local insights and drive solutions rooted in what people value and how they operate. In this episode, Qali speaks with SBC practitioners in South Sudan, Nicaragua and Afghanistan to explore what localization looks like in action. Guests (in order of appearance)Gema Espinoza, SBC officer at UNICEF NicaraguaEmma Mafara, SBC specialist at UNICEF South SudanRahmatullah Niazmal, SBC Specialist at UNICEF AfghanistanResources (in order of mention)SBC WORKS! Using the Behavioural and Social Driver Model to Address Gender Inequity for COVID-19 Vaccination in South SudanHCD4healthGuía de Reflexiones Bíblicas para el cuidado de la Infancia y las FamiliasFinding the Missing Link: Improving Vaccination Coverage in Zero Dose CommunitiesGrandmothers for the greater good, UNICEF AfghanistanA polio survivor working against all odds to save lives for others, UNICEF South SudanIntegrated Community Mobilization Network, UNICEF South SudanReimagining Progress (p.60) in UNICEF’s latest issue of Change MagazineThe views and opinions expressed by the contributors are their own and do not necessarily reflect the views or positions of UNICEF or any entities they represent. The content here is for information purposes only.The ABCs of SBC is hosted by Qali Id and produced and developed by Helena Ballester Bon in partnership with Common Thread. Check out UNICEF’s latest publication on Social and Behaviour Change, Why don’t you just behave! For more information about UNICEF SBC, check out the programme guidance.We care about what you think — you can share your thoughts on the podcast using this feedback form. For all other inquiries, please contact [email protected].

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