The Marketing Millennials

Email isn’t dead. But most Marketers are measuring it the wrong way.

Daniel sits down with Naomi West, Senior Product Marketing Manager at Customer.io, to break down what actually makes a “good” email and why beautiful design, open rates, and fancy templates aren’t the metrics you should be obsessing over.

From why web design trends fall apart inside the inbox, to why text-based emails often outperform heavily designed ones, Naomi unpacks the myths that are holding email marketers back.

They also dive into lifecycle strategy, event-triggered emails, working with engineers, testing frameworks that actually produce statistically significant results, and why communication skills might matter more than any tool you use.

If you’re an email marketer who wants to move beyond templates and start driving real engage

ment and conversions, this is the episode for YOU.

https://customer.io⁠ helps brands turn data into personalized messages that actually connect, across email, SMS, and beyond. Learn more at https://customer.io/tmm

Follow Naomi:

LinkedIn: https://www.linkedin.com/in/naomiwest1000/

Follow Daniel:

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

TV is exploding again. But most brands still don’t know how to make it work without blowing their budget.

In this new mini-series brought to you by Tatari, Daniel sits down with Meghan Shea, Head of Growth at Bonafide Health, and Romano Bottini from Tatari, to break down how modern brands are using TV as a performance multiplier, not just a brand play.

From fixing fragmented measurement and delayed reporting, to proving TV’s impact on CAC, branded search, Amazon halo, and retail growth, Meghan shares how Bonafide turned TV from a “nice to have” into a repeatable growth engine.

They dive into Q1 wellness pushes, why linear still matters for older demographics, how to think about creative testing, and why scared money doesn’t make money when you’re trying to scale.

If you’re a mid-market brand stuck between performance and brand (and wondering whether TV is worth it) this is the episode for YOU.

Tatari helps brands run TV like a modern performance channel. Unlike most platforms that focus only on programmatic CTV, Tatari gives marketers access to all of TV - linear, streaming, programmatic CTV, and direct publisher inventory - in one platform. By combining premium inventory with transparent reporting and outcome-based measurement, Tatari lets growth teams evaluate TV the same way they evaluate paid search or paid social. The result: more control, better reach, and TV spend that can actually be tied back to business results. Learn more at ⁠http://bit.ly/40kwEAQ

Follow Meghan:

LinkedIn: https://www.linkedin.com/in/meghantshea/

Follow Romano:

LinkedIn: https://www.linkedin.com/in/rbottini/

Follow Daniel:

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Email performance still starts with one thing: the open.

Jay and Daniel break down the subject line tests marketers aren’t running enough and why small, weird experiments often outperform “best practice” advice.

They cover surprising tactics like all-caps subject lines, zero capitalization, recognizable emoji branding, and pattern interruption hooks that force a millisecond pause in the inbox. Jay shares high-performing psychology plays like the “accidental internal reveal” and reverse psychology subject lines that make readers open out of pure curiosity. 

And, Daniel explains why most marketers give away too much upfront…and how curiosity beats clarity when it comes to getting the click.

If your emails are getting ignored, this episode is a playbook of subject line tests you can run immediately to boost opens, engagement, and results.

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

https://themarketingmillennials.com/

Find out more, visit: https://workweek.com/

AI can produce content faster than ever…but if your brand feels generic, you’re already losing.

Daniel sits down with Emma Robinson, Head of B2B Marketing at Canva, to unpack why human judgment, creativity, and brand conviction matter more than ever in an AI-powered Marketing world.

From why visual storytelling encodes 74% faster in the brain, to how Canva thinks about brand as the long-term demand engine, Emma shares how elite teams use AI as leverage, not as a replacement for taste.

They dive into balancing emotion and logic in enterprise buying, protecting creative standards internally, using AI beyond productivity gains, and why loyalty and brand equity will separate the best marketers from the rest.

If you’re a marketer navigating AI, performance pressure, and brand building all at once, this is the episode for YOU.

https://customer.io⁠ helps brands turn data into personalized messages that actually connect, across email, SMS, and beyond. Learn more at https://customer.io/tmm

Follow Emma:

LinkedIn: https://www.linkedin.com/in/emma-robinson-mtkg/

Follow Daniel:

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Growing an audience is easy. Turning that audience into a real business is the part most marketers completely miss. And if you don’t understand the difference, you’re already behind.

In this episode, Daniel sits down with Marc Sirkin, former CEO of Third Door Media and longtime builder behind brands like MarTech.org and Search Engine Land, to unpack what it really takes to grow a media company….and why eyeballs don’t automatically equal revenue.

From why viral reach doesn’t guarantee conversions, to the danger of chasing new revenue streams too early, Marc shares lessons from decades of building audiences across nonprofits, publishing, and modern B2B marketing.

They also dive into why performance marketing has warped how we measure success, how brand is becoming the last true moat in an AI-driven world, and why consistency beats chasing the next shiny tactic.

If you’re a marketer trying to build trust, create sustainable growth, and avoid optimizing for the wrong metrics, this is the episode for YOU.

https://customer.io⁠ helps brands turn data into personalized messages that actually connect, across email, SMS, and beyond. Learn more at https://customer.io/tmm

Follow Marc:

LinkedIn: https://www.linkedin.com/in/marcsirkin/

Follow Daniel:

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com