The Marketing Millennials

What happens when a Microsoft Marketer takes TikTok-style humor to LinkedIn? 

Viral growth, 35K+ followers, and a whole new playbook for B2B content.

Daniel sits down with Heike Young, former content leader at Microsoft, Salesforce veteran, and one of LinkedIn’s most recognizable creators. Heike has built an engaged audience by proving that professional content doesn’t have to be boring.

Heike opens up about her journey: from editing For Dummies books and running social at Salesforce, to reinventing herself as a LinkedIn video creator who blends humor, relatability, and practical insights.

You’ll hear:

- Why low-fidelity, authentic content often outperforms polished, high-budget productions.

- How to bring humor and personality into B2B without losing credibility.

 The step-by-step playbook for individuals who want to build their personal brand on LinkedIn.

If you’re planning on scaling your B2B brand through social content, this is the episode for you. 

Follow Heike:

LinkedIn: https://www.linkedin.com/in/heikeyoung/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

The bar for good content just got higher…and most brands aren’t ready.

Daniel sits down with Jack Appleby (Founder of Future Social, ex-Beats by Dre, Verizon, Microsoft, Twitch) to break down what’s actually changing in social media AND what still separates great brands from everyone else.

With 15+ years in social, Jack shares a candid look at how the industry has evolved - from the early days of “figuring it out” to today’s AI-powered content explosion - and why most brands are getting strategy completely wrong.

They dive into the biggest misconception in social right now: confusing content with strategy. While everyone is chasing trends and pumping out posts, the brands that win are the ones building real emotional connections, original ideas, and repeatable creative systems. Jack also shares real campaign breakdowns (including ones from Dunkin and Adobe) to show how the best brands turn simple ideas into viral, high-impact content.

If you want to build a brand that actually stands out on social in 2026, this episode gives you the blueprint.

Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk.

Learn more at wrike.com/tmm

Follow Jack:

LinkedIn: https://www.linkedin.com/in/jackappleby/

Follow Daniel:

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

If you’re only using one AI tool, you’re already behind.

Jay and Daniel break down how Marketers should actually be using AI right now and why relying on just ChatGPT isn’t enough anymore.

They dive into new capabilities across platforms, including ChatGPT’s updated image generation, and why Claude’s “skills” feature can save hours by acting like a reusable prompt system for your brand voice, paid media, and more.

They also explain how different tools dominate in different areas, from Gemini’s deep integration with Google Ads and Workspace to Claude’s superior writing and connectors. What’s the real advantage of using AI tools? The real advantage comes from using tools together, not picking sides.

If you want to stay competitive in marketing, this episode is a guide to building your AI stack and actually using it day to day.

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

https://themarketingmillennials.com/

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

Most people think LinkedIn growth comes from posting more. They’re wrong.

Daniel joins Marketing, Demystified with Jenn Mancusi to break down the real playbook for growing on LinkedIn in 2026 and why most founders and brands are missing the biggest opportunity sitting right in front of them.

From why comments might be more powerful than posts, to how the algorithm actually decides what gets seen, this conversation goes deep into the tactics that drive real reach, engagement, and business results, not just vanity metrics.

Daniel also shares how to use LinkedIn as a true growth channel by focusing on audience-first content, repeatable ideas, and shareability, plus why most people fail because they treat LinkedIn like a “post and ghost” platform instead of actually being social.

If you’re trying to grow a personal brand, drive B2B demand, or turn LinkedIn into a real acquisition channel, this episode is for YOU. 

Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at wrike.com/tmm

Follow Jenn:

LinkedIn: https://www.linkedin.com/in/jennifer-mancusi/

Follow Daniel:

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Why do so many marketing strategies fall flat? What separates the brands that scale from those that stall?

In this episode, Daniel sits down with Erik Huberman, founder and CEO of Hawke Media, a Marketing agency that’s worked with over 6,000 brands and built one of the largest Marketing analytics engines in the space. Erik breaks down the biggest mistakes companies make, from misjudging ROAS to underestimating the power of brand trust and consistent nurturing.

Plus, why isn’t a great product enough? Erik tells us why AND gives a crash course in how to share your value in just 5-7 words. 

Whether you’re new to Marketing or a seasoned vet, this is the episode for you. 

Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at http://wrike.com/tmm

Follow Erik:

LinkedIn: https://www.linkedin.com/in/erikhuberman/

Follow Daniel:

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com