The Marketing Millennials

What happens when customers stop visiting your website and start buying straight from an AI chat?Ryan Gavin, CMO at Slack (part of Salesforce), joins Daniel to break down how AI agents are rewriting the Marketing playbook, from lead routing to content QA to the agent first internet.Plus: how 1 engineering agent saved a quarter of a million hours, how Ryan's team grades every piece of content with AI before it ever hits his inbox, and how every Marketer can shift gears from manual "doer" to strategic orchestrator.If you're a Marketer who wants to future proof your team for an AI and agent first world, this episode is for YOU.Hit follow and leave us a rating if you're loving the pod. It helps more Marketers find us.Follow Ryan: LinkedIn: https://www.linkedin.com/in/ryan-gavin-seattle/

Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts.

To find out more, visit: www.workweek.com

If execution is cheap now, what should Marketers really be getting paid for?Marvin Chow runs Marketing for Search, Gemini, and AI at Google, and he says the hire of the year is a Marketing engineer: a Marketer who thinks like a systems architect (not a project manager. Love you, project managers.).He breaks down the "barbell" reshaping every Marketing team, why taste and judgment are suddenly the premium skills, and how to actually show up in AI search as SEO, AEO, and GEO collapse into one. Plus, his brand bank rule and the AI sparring trick that puts Ogilvy and Olivia Pope on your board of directors.If you're a Marketer who wants to future-proof your role in the age of AI, this episode is for YOU.Hit follow and leave a rating if this one gave you something to steal. It helps more Marketers find the show.Follow Marvin: https://www.linkedin.com/in/therealmarvin/

Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter:www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Did you notice? The copy-paste era just ended. Jay and Daniel break down the "AI watch out era": Claude and ChatGPT are now baking watermarks into the text and images they generate, so your AI content can get spotted the second it goes live.

Also: why this might actually be good news if you can make original work, why Claude just became a 1st-draft tool instead of a shortcut, and the Canva and screenshot moves Jay swears are still sailing past the detectors. (Plus beignet-related powdered sugar chaos and a cautionary tale about boarding a flight without your travel buddy.)If you're a Marketer who wants to keep using AI without getting dinged for it, this episode is for YOU.Follow Jay:LinkedIn: https://www.linkedin.com/in/schwedelson/Podcast: Do This, Not That

Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

Andrew LeRay, Director of Brand Marketing at NWSL, is trying to close the gap between people who instantly recognize those four letters and people who still ask what they stand for.He breaks down where building a brand for a sports league is different than building 1 for a product, how the players become the brand, and how a Call Her Daddy cameo and a hydration partnership with Alex Cooper's Unwell became one of the league's biggest growth unlocks.Plus what changes when you go from a 150-year legacy brand like MLB to a self-described challenger brand only 3 years into its current era, and the Marketing hill Andrew will die on.If you're a Marketer who wants to build something people actually recognize, this episode is for YOU.Hit follow and drop us a rating if this one lands. It genuinely helps us book bigger guests.Follow Andrew: LinkedIn: https://www.linkedin.com/in/andrewleray/

Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What if your whole Marketing plan was really just 1 big math problem?Amanda Cole, CMO at Bloomreach, breaks down pipeline math: how to start with a revenue number and work backwards to the win rate, budget, and headcount that'll get you there.Plus, why she plans off median win rate instead of the average, and why she splits targets when a vertical converts seven points lower than the core.She and Daniel also get into how pipeline math turns a tense sales negotiation into a calm one. (Want 10x coverage? Here's what it costs you in reps you can't hire.)Finally, she makes the case that briefs don't matter anymore, why she handed her CEO direct access to the data and stopped writing reports (including the AI stack behind it all).If you're a Marketer who wants to tie every dollar you spend back to revenue, this episode is for YOU.Hit follow and drop us a rating if this one lands. It genuinely helps us book bigger guests.Follow Amanda:LinkedIn: https://www.linkedin.com/in/amandajoycole/ Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter:www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com