Who was Bob Shapiro, the guitar-playing Vietnam protester turned Monsanto CEO who genuinely believed genetically modified seeds could save the planet — and how did the same man who preached environmental salvation simultaneously bury a billion dollars of toxic human suffering in a corporate spinoff so that Wall Street would never have to look at it? Why did the most consequential revolution in the history of American farming arrive not with a manifesto but with a technology-use agreement that made it illegal for farmers to do what farmers had done for ten thousand years? And how does the story of Roundup Ready seeds open a window onto the hidden architecture of modern food; from a Vice President offering himself as Monsanto's Washington liaison in a company greenhouse, to the superweeds growing three inches a day that nobody in the marketing department wanted to mention?
Join John and Patrick for the fifth episode of their Monsanto series — the GMO revolution, the monarch butterfly, the seed-saving ban, and the extraordinary gap between Bob Shapiro's vision and the contracts his lawyers were writing — in an age when the most powerful thing a company could own was a gene, and the most dangerous thing it could lose was trust...
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In Sponsorship with Cornell University: Dyson Cornell SC Johnson College of Business
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