The Produce Industry Podcast w/ Patrick Kelly

This week on The Global Fresh Series, we’re coming to you from Fruit Logistica in Berlin, where the global fresh produce industry gathers to shape the future of trade, innovation, and market access.
In this special episode, we share insights from the show floor and introduce a guest with years of hands-on experience doing business in the China fresh produce market. As China continues to play an outsized role in global pricing, demand, and premium fruit trends, understanding how to navigate this market has never been more critical.
Our conversation explores what it really takes to succeed in China—from market access and consumer expectations to branding, logistics, and relationship-driven business culture—while connecting those lessons to the broader global themes emerging at Fruit Logistica.
Whether you’re a grower, exporter, importer, or marketer, this episode offers timely perspective on how global trade shows like Fruit Logistica intersect with one of the world’s most influential fresh produce markets.

How did a gentleman botanist turn a vague imperial idea into a functioning colony on the far side of the world? Why did Joseph Banks’s quiet influence matter as much as any act of Parliament or naval broadside? And how did food, plants, and fragile supply lines decide whether Britain’s most audacious colonial experiment would live or die…?
Join John and Patrick as Parliament finally commits to Botany Bay, Arthur Phillip sails with the First Fleet, and a penal colony teeters on the edge of starvation. From floating prisons and travelling greenhouses to shipwrecks, rum empires, and botanical lifelines, this is the moment when Banks’s vision collides with reality - on scorched soil, among hostile factions, and under the brutal pressure of survival.
This is not just the founding of Australia.
It’s the story of how empire is fed - or fails - one seed at a time.
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The customs broker who is your fruit and veggies’ personal bodyguard. Learn more here!
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A powerful cold spell is sweeping across the United States — from snow flurries in Florida to citrus growers on alert in California and Texas. In this episode, we break down how the freeze is affecting produce supply, harvest timing, transportation, and pricing, all while recapping recent travels from Tucson and the SWIPE Conference. Weather volatility is shaping the market in real time, and we explore what buyers, shippers, and retailers should expect in the coming weeks.
Then we shift gears as the show heads to Berlin, Germany, for Fruit Logistica — one of the world’s largest fresh‑produce trade events. We look at Berlin’s unique history in global food logistics, what to expect at the show, and the innovations likely to shape the year ahead. Special thanks to our international marketers DRC, VOG, and Global Women Fresh. Join us for a global look at produce as we get ready to head across the pond.
www.aglifemedia.com

This week on Fresh from the Field Fridays with Dan the Produce Man and Ross the Produce Boss, Ross is fresh back from the SWIPE show and brings us a brand-new item called Zucchiolo. We also talk frozen grapes and why they’re such a great snack.
On the produce table: Gold Nugget mandarins, Valentine pomelo, and a full lineup of cauliflower – white, green, purple, orange, plus the wild looking Romanesco. What’s the difference between them all? We break it down.
We also get into waxy potatoes versus starchy potatoes, and why Idaho isn’t the only state growing great spuds. And we wrap it up with Proprietor burger leaf lettuce, a perfect fit for keto and low-carb lifestyles.
It’s all right here on Fresh from the Field Fridays, from The Produce Industry Network and powered by AgLife Media.
Check out AgLifeMedia.com today!

We begin with a deep dive into France’s recent decree banning five active substances on a range of fresh produce, regardless of country of origin, and explore what this unilateral move means for growers, exporters, and global supply chains operating within and beyond the European Union.Next, we’re excited to introduce a new segment, Consumer Insights, featuring Nicole MacDonald, who joins us to unpack how today’s consumers are thinking about food choices, trust, transparency, and value in an increasingly complex marketplace.We close the episode by addressing dynamic pricing — a growing concern for consumers and a powerful, and sometimes controversial, tool for perishable products. As technology and pricing algorithms evolve, we discuss where opportunity meets consumer perception, and why balance will be critical moving forward.From regulatory shifts to consumer expectations and the economics of perishables, this episode connects the dots on the pressures — and possibilities — shaping the future of fresh.