Send a text AI adoption is a top five priority for scaling companies in the west of Ireland, yet only 7% have embedded it organisation-wide. With businesses forecasting 30% growth in 2026, there is a clear gap between ambition and execution. In this episode, I unpack the latest Platform94 survey and explain why moving from piloting AI to embedding it is the step most organisations are struggling to take. Want to go deeper on AI? 📖 Buy AI Playbook 📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
Ep 319: Perplexity Model Council
24-02-2026 | 6 Min.
Send a text Three AI brains. One answer. Perplexity has launched Model Council, a feature that runs your question through three AI models at the same time, then uses a fourth model to synthesise the results and show where they agree and disagree. In this episode, I explain how it works, why multi-model reasoning is a smarter way to use AI, and what it means for research, policy, and decision-making. Want to go deeper on AI? 📖 Buy AI Playbook 📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
Ep 318: EU Parliament Blocks AI
23-02-2026 | 7 Min.
Send a text The European Parliament has disabled built-in AI features on all staff devices due to data security and privacy concerns. Writing assistants and summarisers were switched off after it emerged some tools were sending data to external cloud servers. Days later, Microsoft confirmed a Copilot bug that exposed confidential emails. In this episode, I explain what happened and why AI governance, data sovereignty, and visibility matter more than ever. Want to go deeper on AI? 📖 Buy AI Playbook 📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
Ep 317: The New International AI Safety Report
21-02-2026 | 13 Min.
Send a text What if you could no longer tell whether the voice on the phone was real… or AI? This week on AI SIX, I share my weekly Digital Download from Dublin FM’s Good Morning Dublin, where we unpack the newly released International AI Safety Report. We discuss the growing gap between innovation and policy, the rise of AI-powered scams and voice cloning, the reality of deepfakes, and whether existing laws like the EU AI Act can truly be enforced. The big question: Who is protecting us, and are we giving away too much human agency? Want to go deeper on AI? 📖 Buy AI Playbook 📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
Ep 316: Ireland’s New AI Strategy
20-02-2026 | 8 Min.
Send a text Ireland has just launched its most ambitious Digital and AI Strategy ever, 90 actions, 5 pillars, and a bold plan to become a global AI leader. But will it deliver? In this episode, I break down what the new strategy really means for business, the public sector, and anyone working in Ireland today. From fully digital public services by 2030, to a new AI Office of Ireland, a regulatory sandbox for startups, major supercomputing investment, and a national AI skilling platform — the ambition is clear. The real question is implementation. Want to go deeper on AI? 📖 Buy AI Playbook 📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
Introducing the AI SIX Podcast: Learn AI on the GoArtificial intelligence is changing marketing, offering new ways to connect, create, and deliver value. To help marketers adapt, I’m introducing the AI SIX Podcast – a practical, daily resource designed to make AI learning manageable and relevant.What Is the AI SIX Podcast?The AI SIXPodcast is a six-minute daily podcast tailored for marketers looking to understand and use AI effectively. Hosted by me, Joanne Sweeney, a communications and marketing practitioner, author, and trainer with years of experience in digital transformation, this podcast provides clear, actionable insights to support your work.Why Six Minutes?Marketers often have busy schedules. The AI SIX Podcast offers focused content you can fit into your day, whether during your morning routine, commute, or a short break. Each episode delivers practical tips you can apply immediately, helping you stay informed without feeling overwhelmed.What to ExpectHere’s what the podcast includes:Daily Episodes: Updates and advice on AI tools, trends, and how to use them in marketing.Weekly Long-Listen Interviews: On Saturdays, a 20-minute session featuring experts and professionals sharing their experiences with AI in marketing.Practical Guidance: Strategies for integrating AI into workflows, improving efficiency, and using AI responsibly.Who Is This Podcast For?This podcast is ideal for marketing professionals who want to:Learn how AI can streamline marketing tasks.Find tools that improve efficiency and creativity.Understand how to incorporate AI ethically and effectively.Stay informed about developments in AI for marketing.
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