Send us a textStill proud of your perfectly formatted press release or your five-step Excel hack? AI can do those now, and faster. It’s time to move yourself up the value chain before your role evolves without you.In this episode, I unpack:Which skills AI is already replacing (and what Salesforce’s CEO says about it)How to audit your current tasks to see what AI should take overWhy hanging onto old skills isn’t safe but riskyHow to free up space for strategy, creativity, and influenceIf AI can do it, should you still be doing it?This is your call to reclaim your time and let AI take the tasks you’ve outgrown so you can focus on what truly adds value.Need More Support? If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners. https://publicsectormarketingpros.com
--------
7:13
--------
7:13
Ep 134: AI Assist in UK Government
Send us a textThe UK government has launched Assist, a secure, AI-powered tool built specifically for its communications professionals. Designed by the Government Communication Service (GCS), Assist is saving time, improving quality, and transforming how government teams draft and review content.In this episode, I explore:What Assist is and how it worksHow it’s saving over 3 hours a week for 2,700+ usersA case study on using AI to build crisis communication plansWhy this could change how governments worldwide approach communicationsIs this the future of public sector work?Need More Support? If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners. https://publicsectormarketingpros.com
--------
6:56
--------
6:56
Ep 133: Microsoft Makes AI Mandatory at Work
Send us a textMicrosoft just flipped the switch on AI and it’s no longer optional.In June 2025, Microsoft announced an internal policy requiring employees to use AI tools daily, from GitHub Copilot to internal workflow automation, marking a seismic shift in how the tech giant approaches AI within its workforce. Starting next year, your AI usage could be part of your performance review if you work at Microsoft, with potential impacts on your bonuses, career progression, and even job security.In this episode, I break down:Why Microsoft made AI use mandatory (and what it means for employees)How performance reviews will now include AI usage metricsThe broader trend as Shopify, Duolingo, and Box adopt similar policiesThe cultural shift making AI literacy as essential as communication and collaborationThe risks for employees who don’t adapt to an AI-driven workplaceNeed More Support? If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners. https://publicsectormarketingpros.com
--------
5:46
--------
5:46
Ep 132: Top AI Questions from Marketing Pros
Send us a textIf you're a marketer trying to wrap your head around AI, you're not alone. At every workshop I run, with public sector teams, radio professionals, leaders, or freelance marketers, mostly the same questions come up. What tools should I use? Will AI take my job? How do I keep my voice? In this solo long-listen episode of AI SIX, I’m answering the most common questions clients ask me about AI in my workshops and when writing AI-powered digital marketing strategies.I truly believe there’s a mindset shift required before we dive into practicing and applying AI across our businesses and organisations. Thinking critically about where the value is and also discovering how we can test, implement, and scale. This is transformation in practice, and with change comes questions, push-back, fear, and hesitation. So let me help demystify AI in this episode.Need More Support? If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners. https://publicsectormarketingpros.com
--------
15:49
--------
15:49
Ep 131: How to Embrace AI & Remain Yourself
Send us a textAI isn’t here to replace you, it’s here to amplify you.Inspired by Sam Altman’s insight at the World Economic Forum, I explore how AI can become your superpower without losing your authenticity.From automating the mundane to unlocking new creative potential, AI can help you do what you’ve always wanted to do, but better. This episode will guide you in embracing AI intentionally, using it as a tool to enhance your skills, values, and unique voice while navigating an AI-first world.Tune in and discover how to thrive with AI without losing yourself.Need More Support? If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners. https://publicsectormarketingpros.com
Introducing the AI Six Podcast: Learn AI on the GoArtificial intelligence is changing marketing, offering new ways to connect, create, and deliver value. To help marketers adapt, I’m introducing the AI Six Podcast – a practical, daily resource designed to make AI learning manageable and relevant.What Is the AI Six Podcast?The AI Six Podcast is a six-minute daily podcast tailored for marketers looking to understand and use AI effectively. Hosted by me, Joanne Sweeney, a public sector marketing expert, author, and trainer with years of experience in digital transformation, this podcast provides clear, actionable insights to support your work.Why Six Minutes?Marketers often have busy schedules. The AI Six Podcast offers focused content you can fit into your day, whether during your morning routine, commute, or a short break. Each episode delivers practical tips you can apply immediately, helping you stay informed without feeling overwhelmed.What to ExpectHere’s what the podcast includes:Daily Episodes: Updates and advice on AI tools, trends, and how to use them in marketing.Weekly Long-Listen Interviews: On Saturdays, a 20-minute session featuring experts and professionals sharing their experiences with AI in marketing.Practical Guidance: Strategies for integrating AI into workflows, improving efficiency, and using AI responsibly.Who Is This Podcast For?This podcast is ideal for marketing professionals who want to:Learn how AI can streamline marketing tasks.Find tools that improve efficiency and creativity.Understand how to incorporate AI ethically and effectively.Stay informed about developments in AI for marketing.
Netherlands