Ep 377: New Research: AI's Threat to Irish White-Collar Roles
02-05-2026 | 14 Min.
Send us Fan Mail What if the job most at risk from AI… is yours? In this episode, I share my weekly AI Download from Good Morning Dublin, unpacking new research on AI’s impact on jobs in Ireland. The findings are significant: up to 7% of roles could be displaced, with highly skilled, white-collar professions most exposed. I explore what sectors are most at risk, why AI adoption matters now, and how upskilling can future-proof your career. If you’re wondering what AI means for your job, your industry, and Ireland’s economy, this is a conversation you need to hear. Want to go deeper on AI? 📖 Buy AI Playbook 📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
EP 376: Reese Witherspoon Invites Women to Learn AI
01-05-2026 | 9 Min.
Send us Fan Mail Reese Witherspoon’s call for women to learn AI has gone viral, but it’s the data behind it that really matters. In this episode, I break down the statistics driving the conversation, why women’s roles are more exposed to AI automation, and the growing gap in AI adoption. I also explore the backlash, what it reveals about trust and tech, and why AI literacy is becoming essential for career security and opportunity. Want to go deeper on AI? 📖 Buy AI Playbook 📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
Ep 375: ChatGPT Images 2.0
30-04-2026 | 6 Min.
Send us Fan Mail ChatGPT Images 2.0 is here, and it finally fixes AI’s biggest weakness. In this episode, I break down what’s changed with OpenAI’s latest image model, why accurate text generation is a game-changer, and how you can now create social graphics, carousels, and campaign visuals in one prompt. If you create content, this is a shift you need to understand. Want to go deeper on AI? 📖 Buy AI Playbook 📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
Ep 374: Claude Now Powering Copilot
29-04-2026 | 7 Min.
Send us Fan Mail Microsoft is bringing Anthropic’s Claude into Copilot, and it changes how AI works in your everyday tools. In this episode, I break down what multi-model AI means inside Microsoft 365, how Claude and GPT now work together, and why choosing the right model for the task is becoming a new digital skill. From smarter research to AI agents like Copilot Cowork, this is a shift every organisation needs to understand. Want to go deeper on AI? 📖 Buy AI Playbook 📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
Ep 373: Meta is Training AI Agents on Staff Work
28-04-2026 | 6 Min.
Send us Fan Mail Meta is training AI agents using employee work data, and it’s raising serious questions about the future of work. In this episode, I unpack Meta’s Model Capability Initiative, how it tracks clicks, keystrokes, and workflows to train AI, and why this marks a shift from AI as a tool to AI as a replacement. I also explore the implications for trust, employee privacy, and what it means if your daily work is being used to train systems designed to do your job. Want to go deeper on AI? 📖 Buy AI Playbook 📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
Introducing the AI SIX Podcast: Learn AI on the GoArtificial intelligence is changing marketing, offering new ways to connect, create, and deliver value. To help marketers adapt, I’m introducing the AI SIX Podcast – a practical, daily resource designed to make AI learning manageable and relevant.What Is the AI SIX Podcast?The AI SIXPodcast is a six-minute daily podcast tailored for marketers looking to understand and use AI effectively. Hosted by me, Joanne Sweeney, a communications and marketing practitioner, author, and trainer with years of experience in digital transformation, this podcast provides clear, actionable insights to support your work.Why Six Minutes?Marketers often have busy schedules. The AI SIX Podcast offers focused content you can fit into your day, whether during your morning routine, commute, or a short break. Each episode delivers practical tips you can apply immediately, helping you stay informed without feeling overwhelmed.What to ExpectHere’s what the podcast includes:Daily Episodes: Updates and advice on AI tools, trends, and how to use them in marketing.Weekly Long-Listen Interviews: On Saturdays, a 20-minute session featuring experts and professionals sharing their experiences with AI in marketing.Practical Guidance: Strategies for integrating AI into workflows, improving efficiency, and using AI responsibly.Who Is This Podcast For?This podcast is ideal for marketing professionals who want to:Learn how AI can streamline marketing tasks.Find tools that improve efficiency and creativity.Understand how to incorporate AI ethically and effectively.Stay informed about developments in AI for marketing.
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