Coffee N° 5 with Lara Schmoisman

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In this Coffee Nº5 episode, Lara Schmoisman sits down with Dr. Brent Ridge—physician, longevity researcher, co-founder of Beekman 1802, and co-author of Goat Wisdom—to explore the science of longevity, microbiome innovation, and why kindness is a powerful long-term business strategy.

We'll talk about:
Why extreme longevity is influenced more by optimism and social connection than by genetics
How the “anti-aging” narrative became a fear-based marketing construct
Why longevity starts at birth—not at 40
The science behind goat milk, skin pH, and microbiome balance
How exosomes and oligosaccharides support skin ecosystem health
For more information, visit Brent's LinkedIn and Instagram

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Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman
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In this Coffee Nº5 episode, Lara Schmoisman sits down with Bora Mutluoglu, co-founder of Reacher and Y Combinator alum, to break down the reality of social commerce. Using TikTok Shop as a case study, they explore automation, affiliate strategy, creator relationships, and how AI-generated content is reshaping sustainable growth.

We'll talk about:
Why the “easy sales” narrative around TikTok Shop is misleading
How social commerce is maturing into a performance-driven ecosystem
Why automation tools don’t replace relationship building with creators
The myth of follower count and what actually drives visibility today
When large influencers make sense—and when they don’t

For more information, visit Bora's LinkedIn and Instagram

Subscribe to Lara’s newsletter.
Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman

Support the show

Send a text
In this Coffee Nº5 episode, Lara Schmoisman sits down with Amina AlTai—holistic business and career coach, proud immigrant, chronic illness advocate, host of the Amina Change Your Life podcast, and author of The Ambition Trap: How to Stop Chasing and Start Living—to explore the psychology of ambition. From burnout and hustle culture to core wounds, systemic pressure, and sustainable growth, this conversation reframes ambition as alignment, awareness, and purpose—not endless striving.
We'll talk about:
Why PR in 2026 is an ecosystem—not a standalone function
The myth of “just PR” and why siloed teams break brand momentum
Influencer ROI realities: affiliates, attribution, and what actually converts
Launch events: when they work, when they don’t, and why most fail
PR + AI: authority, citations, and why human voice still matters
For more information, visit Amina's LinkedIn and Instagram

Subscribe to Lara’s newsletter.
Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman

Support the show

Send a text
In this Coffee Nº5 episode, Lara Schmoisman sits down with Jennifer Bickerton and Lauren Kahn, Co-Founders of Intersection PR, to demystify what PR really looks like in 2026. From AI and media fragmentation to influencer economics, launches, and integrated ecosystems, this conversation breaks down how brands actually build relevance, authority, and momentum today.
We'll talk about:
Why PR in 2026 is an ecosystem—not a standalone function
The myth of “just PR” and why siloed teams break brand momentum
Influencer ROI realities: affiliates, attribution, and what actually converts
Launch events: when they work, when they don’t, and why most fail
PR + AI: authority, citations, and why human voice still matters

For more information, visit Lauren's LinkedIn and Instagram and Jennifer's LinkedIn and Instagram

Subscribe to Lara’s newsletter.
Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman
Support the show

Send a text
In this Coffee Nº5 episode, Lara sits down with Laura Meyer—Founder & CEO of Envision Horizons and former Amazon insider—to break down why Amazon isn’t “just another sales channel.” They unpack what actually drives revenue on Amazon, the biggest distractions brands fall for, and how to build a profitable, defensible Amazon strategy without burning cash or losing brand identity.
We'll talk about:
Why Amazon is not “just another channel,” but a full ecosystem with its own laws.
The biggest distraction brands waste money on (hint: it’s the storefront).
The truth about Amazon PPC, DSP, and knowing your point of diminishing returns.
How AI can help Amazon creative—and where it risks killing brand identity.
What causes suspensions, red flags, and “Amazon horror stories”—and how to manage them.

For more information, visit Laura Meyer's LinkedIn and Instagram.

Subscribe to Lara’s newsletter.

Also, follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

Support the show