The Truth About Social Media Strategy with Mimi Banks
Send us a textLara Schmoisman and Mimi Banks of MB Social dive into real talk about social media strategy, content that converts, and the future of the creator economy—from beauty brands to medical experts.We'll talk about:How Mimi helped turn nail art UGC into one of L'Oréal’s earliest creator strategies.The three types of creators you need to understand—and why the labels matter.Why good content alone isn’t enough without strategy and storytelling.The dangers of AI in influencer marketing—and how to use it responsibly.Why brand voice, targeting, and objectives still trump algorithm “hacks”.The big shift coming to Instagram SEO—and what that means for creators.For more information, visit Mimi Banks' LinkedIn.Subscribe to Lara’s newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the show
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24:45
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24:45
Beyond the Pitch: Sales, Positioning, and Pricing with Blair Enns
Send us a textBlair Enns joins Lara Schmoisman to unpack what actually works when experts sell their services. From value-based pricing to client alignment, this episode breaks down smart, integrity-driven growth.We'll talk about:The mindset shift that helped Blair move from chasing clients to choosing them.What not to include in a proposal—and how to avoid giving strategy away too soon.When your sales process is actually shaping the entire client relationship.Why real authority isn’t loud—it’s clear.How value-based pricing changes everything.For more information, visit Blair Enns' LinkedIn.Subscribe to Lara’s newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the show
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32:32
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32:32
Built to Scale: Strategy That Performs with Chelsea Grayson
Send us a textBoard leader and former CEO Chelsea Grayson joins Lara Schmoisman on Coffee Nº5 to break down what actually drives business growth. From managing iconic brands to scaling through economic turbulence, this episode is packed with insights on strategy, governance, and real leadership.We'll talk about:Why hiring too fast after one "good season" could tank your brand.The real cost of expanding your footprint—and how to avoid lease regret.What founders must understand about content creation in 2025.The influencer vs. content creator vs. brand ambassador debate—what actually works.Why celebrity brands flop (even with millions of followers).What a real board does—and why you need one sooner than you think.For more information, visit Chelsea Grayson's LinkedIn.Subscribe to Lara’s newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the show
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23:25
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23:25
Leading Through Connection: A Smarter Approach with Sara Pereda
Send us a texteCommerce connector and community builder Sara Pereda joins Lara Schmoisman on Coffee Nº5 to unpack how Smarterships became a global force, what makes partnerships actually work, and how to scale with strategy, integrity, and connection.We'll talk about:Why Sara built a global Slack community—and made it paid on purpose.The real difference between connecting and collecting contacts.How to tell if your partners are helping you grow—or slowing you down.The #1 rule of being a super-connector (and why it’s not about you).Cultural cues and community-building lessons from running events in 24+ cities.What founders and agencies really need from their tech partners right now.For more information, visit Sara Pereda's LinkedIn.Subscribe to Lara’s newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the show
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26:30
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26:30
Owning the Stage: The Global Vision Behind Cosmoprof with Liza Rapay
Send us a textBeauty industry leader Liza Rapay joins Lara Schmoisman on Coffee Nº5 to unpack the strategy behind Cosmoprof’s global success, how brands can actually win at trade shows, and why purpose-driven leadership always scales better.We'll talk about:Why building a show like Cosmoprof takes strategy—not just sparkle.What most beauty brands get wrong about trade shows.The mindset shift every founder needs before exhibiting.What Beauty New York is—and why it’s being called the Fashion Week of Beauty.Why storytelling, not just samples, makes or breaks a brand’s success.The resilience of the beauty industry (even through tariffs and global change).For more information, visit Liza Rapay's LinkedIn.Subscribe to Lara’s newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the show
Your Brew of Business Wisdom - Coffee N5 is your ultimate guide to running, growing, and scaling a successful business in today’s competitive landscape. Hosted by award-winning marketing strategist Lara Schmoisman—a Forbes Next 1000 honoree and LA Times Inspirational Women finalist—this Podcast is your secret weapon for actionable strategies, insider tips, and real-world success stories.Every episode dives into the tools, tricks, and tactics that help businesses thrive, featuring insights from industry leaders and innovators across beauty, wellness, lifestyle, and beyond. Lara’s unique approach combines her vast expertise in omnichannel marketing with her passion for helping brands unlock their potential.Whether you’re a seasoned entrepreneur or just starting out, Coffee N5 gives you everything you need to create lasting success. So, pour yourself a cup, tune in, and let’s turn your business ambitions into reality—one episode at a time!Listen now and discover what it takes to build the business of your dreams.
Netherlands