Coffee N° 5 with Lara Schmoisman

• Eternal Beauty: Redefining Skincare and Self-Worth with Alec Batis

  Send us a textAlec Batis, beauty industry veteran and founder of Sweet Chemistry, joins Lara Schmoisman on Coffee Nº5 to unpack the pursuit of eternal beauty. From organ regeneration science to peptide innovation, he shares how true beauty goes beyond flawless skin—blending performance-driven skincare with wellness, meaning, and social impact.We'll talk about:The personal story that drove Alec to chase beauty through scienceLessons from leading marketing at Victoria’s Secret Beauty and NARS in the supermodel eraWhy “juice without fiber” became his metaphor for a shallow beauty industryThe medical-grade peptide technology behind Sweet Chemistry—and why it’s a game-changerWhy functional ingredient levels matter more than “story” ingredientsHow wellness, art, and social impact fit into the future of beautyThe movement toward “whole beauty”—beyond what’s skin-deepFind Sweet Chemistry’s Social Responsibility Efforts on their website: https://sweetchemistry.com/pages/commitmentsFor more information, visit Alec Batis' LinkedIn.Subscribe to Lara’s newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the show

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• The Science of Skincare: How Pharma Innovation is Redefining Beauty with Mark Menning, PhD

  Send us a textMark Menning, PhD, pharmaceutical scientist and founder of MARK Los Angeles, joins Lara Schmoisman to unpack how flavonoids, clinical trials, and advanced delivery systems are reshaping skincare. From FDA-approved antivirals to cold sore serums and acne care, he shares how science—not hype—is driving the next era of beauty and wellness.We'll talk about:Why drug delivery—not just ingredients—defines whether skincare worksHow a career in pharma led to groundbreaking skincare innovationsThe role of flavonoids as powerful anti-inflammatory and antiviral activesLessons from running full clinical trials in an industry that avoids themWhy consumer feedback forced MARK Los Angeles to reposition products—and why it workedHow inflammation became the “enemy” driving premature aging and poor skin healthWhat the future of beauty looks like when science—not marketing—sets the standardFor more information, visit Mark Menning's LinkedIn.Subscribe to Lara’s newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the showSupport the show

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• The Authenticity Shift: Rethinking Social Media with Susanah Zeffiro

  Send us a textSusanah Zeffiro, Brand Partnerships Lead at BeReal and former Spotify and Epic Games exec, joins Lara Schmoisman to explore the future of social media, authenticity vs. AI, and how brands can win with Gen Z by leaning into raw, unfiltered connection instead of glossy campaigns.We'll talk about:Why Gen Z is rejecting filtered perfection and demanding authenticityThe throughline of Susanah’s career: spotting what’s next before it hits the mainstreamLessons from Spotify, gaming, and now BeReal on building brand partnerships that actually workHow raw, iPhone-shot creatives are outperforming polished campaignsThe rise of “monocultural moments” and how real-time engagement reshapes brand storytellingWhy BeReal isn’t chasing algorithms—and why that matters for users and brandsHow social platforms are shifting from entertainment to search, and where BeReal fits inThe future of influencer marketing in an era of authenticity and unfiltered connectionFor more information, visit Susanah Zeffiro's LinkedIn.Subscribe to Lara’s newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the show

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• The Hard Truth About Beauty Innovation with Steven J. Edelstein

  Send us a textSteven J. Edelstein, VP of Growth & Partnerships at MyFBAPrep, joins Lara Schmoisman to unpack why most brands fail before they scale—covering pricing strategy, supply chain traps, trade show mistakes, and the future of beauty innovation through personalization and smarter storytelling.We'll talk about:Why pricing strategy must start with your audience—not just your ingredientsThe real margin rules that make or break a brandThe hidden costs in supply chain and trade shows that drain young businessesHow copying formulas and white-labeling kills true innovationWhy personalization and lifestyle-driven products will define the next decadeThe shift from discounts and one-off sales to loyalty and continuity programsHow to create emotional connection that keeps customers coming backThe future of beauty: smarter delivery systems, niche focus, and brands that actually solve problemsFor more information, visit Steven J. Edelstein's LinkedIn.Subscribe to Lara’s newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the show

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• The Brand Growth Secret: Advocacy Marketing with Henry Barton

  Send us a textHenry Barton, Global Head of Network & Community at Duel Tech, joins Lara Schmoisman to reveal how the smartest fashion, beauty, and lifestyle brands turn their most passionate customers into unstoppable advocates—and why community is your ultimate growth engine.We'll talk about:Why your most loyal customers are your most powerful marketing channel—and how to activate themThe difference between brand “fans” and true “advocates” (and why it matters)How to find and nurture your brand’s real community—not just followersThe compounding power of advocacy-driven growth in fashion, beauty, and lifestyle brandsReal examples of brands leveraging advocacy to outpace competitors without bigger ad budgetsWhy community building should be in the C-suite conversation—not just marketing’s to-do listThe mindset shift from acquisition to amplification—and why it’s the future of brand growthFor more information, visit Henry Barton's LinkedIn.Subscribe to Lara’s newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the show

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