B2B Commerce UnCut Podcast: The Unvarnished Truth About B2B eCommerce
Oro Inc
Hear what really matters in B2B. If you’re just dipping your toes in the waters of B2B eCommerce or if you’ve jumped into the deep end, we’re here to help. No B...
Dock to the Future: AI, Freight and Customs with Jack Moberger of DocUnlock
Jack Moberger, Head of Sales at DocUnlock, joins us to discuss the evolution of B2B sales, AI-driven automation and the changing landscape of global trade. Jack shares insights from his time at Algolia and how his current role is transforming customs brokerage through digitization.Key Takeaways:(03:22) Why “corporate polycrisis” is a reality for many businesses.(06:02) The challenges of B2B search and discovery for vendors.(08:28) The era of generic B2B messaging is ending.(13:37) Supply chains are now more complex and interconnected.(15:41) How customs brokerage and freight forwarding are becoming more complex.(18:33) What DocUnlock does to automate customs clearance and reduce manual work.(23:37) AI is enabling compliance-heavy industries to scale efficiently.(27:50) AI thrives in workflows with clear, correct answers.(29:38) B2B digitization isn’t killing sales — it’s evolving it.(35:37) Why eCommerce teams should be involved in sales forecasting.(39:36) Regulatory changes create immediate demand for expert advice.(43:27) Some of the best tech insights come from under-the-radar sources.Resources Mentioned:Jack Moberger -https://www.linkedin.com/in/jmoberger/DocUnlock -https://www.linkedin.com/company/docunlock-ai/World Trade Organization -https://www.wto.org/"The Three-Body Problem" by Cixin Liu -https://www.amazon.com/Three-Body-Problem-Cixin-Liu/dp/0765382032Thanks for listening to the “B2B Commerce UnCut: A Journey Through Change,” powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#eCommerce #B2BeCommerce #DigitalCommerce
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46:40
Real-World Tactics for Winning in B2B eCommerce with Samantha Schwartz, Digital Experience Expert
In this episode, Digital Experience Expert Samantha Schwartz joins us to discuss the power of digital transformation in B2B commerce. With experience at companies like Jensen, McMaster-Carr, Zoro and ISN, Samantha shares how businesses can move beyond traditional sales models, leverage data for trust and create frictionless customer experiences.Key Takeaways:(04:22) How a customer-first strategy and strong data foundation drive growth.(09:35) Why B2B eCommerce is more than an add-to-cart button.(14:11) The impact of digital tools on sales, operations and customer service.(16:07) How better merchandising and search can significantly increase RFQs.(19:19) Why high-quality product data builds trust and drives conversions.(20:17) How digitizing invoicing and payments can save hours of manual work.(24:19) Strategies for meeting customers where they are and removing friction.(28:02) The importance of taking risks and testing new digital channels.(31:41) Advice for eCommerce leaders on proving digital’s value internally.(34:35) How to assess a company’s digital maturity before joining.(41:01) Why creativity requires stepping back and giving ideas space.Resources Mentioned:Samantha Schwartz -https://www.linkedin.com/in/samantharschwartz/Jensen Infrastructure -https://www.jensenprecast.com/“Creativity: A Short and Cheerful Guide” by John Cleese -https://www.amazon.com/Creativity-Short-Cheerful-John-Cleese/dp/0385348274Thanks for listening to the “B2B Commerce UnCut: A Journey Through Change,” powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#eCommerce #B2BeCommerce #DigitalCommerce
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43:57
Why Product Data is a Distributor’s Biggest Problem with Jason Hein of B2B eCommerce Association
In this episode, we’re joined by Jason Hein, Global Director, Product Content and Search at B2B eCommerce Association, to discuss the challenges of product data, merchandising and marketplace strategy in B2B eCommerce. With decades of experience at McMaster-Carr, Amazon Business and Bloomreach, Jason shares why bad product content holds companies back and how to fix it without getting overwhelmed.Key Takeaways:(05:02) Companies wait for a “miracle” fix instead of addressing product data issues.(13:55) Product content must be correct, complete, consistent and clear.(15:18) Contextualization tailors content to customer needs and industries.(18:59) Distributors must define standards for product data with suppliers.(21:30) Prioritize high-traffic categories for faster data improvement results.(24:36) Marketplaces struggle with balancing selection and product discovery tools.(27:06) Investments in product discovery often lag behind selection growth.(31:30) Analytics help focus resources on high-impact product categories.(33:32) The B2B eCommerce Association trains companies on product content.(39:56) The TV series “Ted Lasso” offers lessons in change management for B2B leaders.Resources Mentioned:Jason Hein -https://www.linkedin.com/in/jasonhein/B2B eCommerce Association | LinkedIn -https://www.linkedin.com/company/b2b-ecommerce-association/B2B eCommerce Association | Website -https://b2bea.orgMcMaster-Carr Catalog -https://www.mcmaster.com/Thanks for listening to the “B2B Commerce UnCut: A Journey Through Change,” powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#eCommerce #B2BeCommerce #DigitalCommerce
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43:50
Körber Enthusiasm: How Order Management Can Make You Money with Matt Boland and Chad Andrews of Körber Supply Chain Software
In this episode, Matt Boland, Director of Global Supply Chain Partners, and Chad Andrews, Director of Solution Engineering, both of Körber Supply Chain Software, discuss the transformative role of the order management system (OMS) in B2B operations.Key Takeaways:(04:42) OMS needs evangelism and adoption to meet the evolving demands of B2B.(06:52) How available-to-promise challenges impact B2B order fulfillment.(08:17) SLAs in B2B are non-negotiable — noncompliance can result in chargebacks or cancellations.(11:19) OMS fits between demand channels, ERP and warehouse systems to optimize decision-making.(15:46) Protecting revenue and profitability with automated rules and intelligent order processing.(18:04) OMS acts as the “great unifier,” ensuring consistency across systems and processes.(22:12) Inventory visibility through OMS unlocks additional revenue opportunities.(29:47) Customer-specific rules belong in OMS, not ERP, for scalability and flexibility.(34:02) Modular deployment of OMS components addresses specific business challenges effectively.Resources Mentioned:Matt Boland - https://www.linkedin.com/in/mtboland/Chad Andrews - https://www.linkedin.com/in/chad-andrews-28602722/IBM Watson -https://www.ibm.com/watsonMIT Research -https://web.mit.edu/research/Thanks for listening to “B2B Commerce UnCut: A Journey Through Change,” powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#eCommerce #B2BeCommerce #DigitalCommerce
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41:52
Bridging the Gap Between Sales Reps and eCommerce with Jay Schneider of B2B Squared
In this episode, we’re joined by Jay Schneider, Founder and CEO of B2B Squared. Jay shares his experience in B2B eCommerce, working with manufacturers and distributors to enhance their digital strategies. He highlights the challenges in bridging the gap between traditional sales models and eCommerce platforms while emphasizing the importance of customer-centric digital transformation.Key Takeaways:(06:32) B2B sales need integrated eCommerce and CRM workflows.(09:46) Unified sales and eCommerce workflows reduce friction for customers.(14:03) Successful digital transformation starts with understanding and reducing customer friction.(18:20) B2B merchandising reduces friction by simplifying purchases and replenishment.(20:19) Product data enrichment simplifies purchasing, boosts sales and reduces friction.(25:51) Digital transformation relies on organized, actionable customer data.(27:30) B2B segmentation and account-level data enable personalized messaging and sales.Resources Mentioned:Jay Schneider -https://www.linkedin.com/in/jayhschneider/B2B Squared | LinkedIn -https://www.linkedin.com/company/b2b-squared/B2B Squared | Website -https://b2b-squared.com/Amy Porterfield’s | Website -https://www.amyporterfield.comThanks for listening to the “B2B Commerce UnCut: A Journey Through Change” podcast powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#eCommerce #B2BeCommerce #DigitalCommerce
Over B2B Commerce UnCut Podcast: The Unvarnished Truth About B2B eCommerce
Hear what really matters in B2B. If you’re just dipping your toes in the waters of B2B eCommerce or if you’ve jumped into the deep end, we’re here to help. No BS, just honest, open talk about B2B eCommerce. Hear from thought leaders, disrupters, innovators, survivors, and winners.
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Netherlands